scholarly journals Cabinet of Curiosities, a Dwelling Place

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Rebecca Conklin
Keyword(s):  
Social Media ◽  
Multimodal Composition ◽  
Composition Students ◽  
Multimodal Composing ◽  
Original Intention ◽  
Longitudinal Approach ◽  
Writing Assignment ◽  
Approach To Teaching ◽  
The Moment ◽  
Cabinet Of Curiosities

This Instagram “Weekly Writing” assignment is a social-media-based, low-stakes, and longitudinal approach to teaching and experimenting with multimodal composition. Students create an account for the purposes of the class and follow each other. They post three times per week, sometimes freely and sometimes in response to a prompt or challenge. Together, we use the platform and its rich multimodal resources to consider how in-the-moment multimodal composing can spur invention, place the writer in the perpetual position of noticing, and create an archive of experience that holistically communicates beyond the author’s original intention. This article discusses the pedagogical rationale for this approach, along with the issues to consider before adopting and adapting this practice.

ROLE AND MAIN DIRECTIONS OF INTERNET MARKETING DEVELOPMENT

2017 ◽  
Author(s):  
Liudmyla Kurylo ◽  
◽  
Yaroslav Kozchenko ◽  
Keyword(s):  
Social Media ◽  
Retention Rate ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Online Environment ◽  
Building Relationships ◽  
Internet Users ◽  
The Usa ◽  
The Moment

The author conducted a study of the role and actual functions of Internet marketing nowadays, analyzed the latest publications and studies of domestic and foreign scientists relating to Internet marketing. The definitions of Internet marketing by various scientists were considered. It was determined by the problematic that exists in the field of internet marketing at the moment. A review of modern tools we identified the main tools of Internet marketing, by which the communication occurs on the Internet: SEO (Search Engine Optimisation), search (paid) advertising, Media advertising, SMM (Social Media Marketing) social media marketing, content marketing, E-mail marketing; Hootsuit's company research analysis determined the number of Internet users and purchasing power in the online environment, which averaged 500 USD per year. The number of Internet users in the online environment averaged 500 USD per year. And also to prioritise specific types of products. We have also identified that search engines are the main source of learning new information for consumers. Having analysed the dynamics of internet penetration in Ukraine, it appears that the number of internet users increased by 8% in 2019, with 22.96 million Ukrainians using the internet at the end of 2019. The article examines the possibilities of Internet marketing tools that become available when using such a tool as web analytics, including: personalised offers to customers, building relationships with customers, after a purchase is made and increasing their retention rate. A study of advertising costs on the social network Facebook, during the presidential elections in Ukraine in 2019 and during the presidential race in the USA in 2020 was conducted. And also defined the role played by social networks in building relationships with the target audience. During the research, recommendations for the use of the main tools of Internet marketing were made and it was determined which business areas are not suitable for each of the tools. Based on the research and statistical data was predicted directions of development of Internet marketing.

Digital Resources and Approaches Adopted by User-Centred Museums

2014 ◽  
pp. 181-199 ◽  
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

Digital Resources and Approaches Adopted by User-Centred Museums

2014 ◽  
pp. 1375-1393
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

Digital Resources and Approaches Adopted by User-Centred Museums

2018 ◽  
pp. 1394-1413
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

Using Twitter to Scaffold English Composition

2016 ◽  
pp. 32-50
Author(s):  
Brian C. Harrell
Keyword(s):  
Social Media ◽  
Knowledge Base ◽  
Real Life ◽  
English Composition ◽  
First Year ◽  
Rhetorical Strategies ◽  
Student Writers ◽  
Composition Students ◽  
First Year Composition

This chapter explores the idea, and offers three real-life, classroom tested assignments, of using the rules of social media, specifically Twitter, to teach students the rhetorical moves needed to write essays of college length and quality. The assignments provide first-year composition students the tools necessary to read an academic article, understand the rhetoric behind it, and apply rhetorical strategies it to his or her writing. The three assignments: 1) rhetorically analyze Twitter and create a formula for an effective tweet; 2) rhetorically analyzing an academic article 140 characters at a time; and 3) rhetorically analyzing a student's own paper using these same 140-character sound bites, have shown to put students in a position to be successful in the academy. Each assignment has been fully vetted over three years, with a myriad of student examples. This paper shows that the rules of Twitter can be used academically to provide a knowledge base and scaffolding for student writers.

Teaching social media and public administration: Applying four approaches to an emerging issue

2019 ◽  
Vol 38 (2) ◽  
pp. 168-186
Author(s):  
Mark K McBeth ◽  
Adam M Brewer ◽  
Mackenzie N Smith
Keyword(s):  
Social Media ◽  
Public Administration ◽  
City Council ◽  
Future Research ◽  
The Public ◽  
Education Literature ◽  
Wide Scale ◽  
Approach To Teaching ◽  
Use Of Social Media ◽  
Insight Into

This article presents an approach to teaching how social media impacts the public-sector workplace. Social media creates new challenges for both public administration practitioners and teachers. Yet, the topic does not yet have wide-scale discussion in the public administration education literature. After a review of four approaches to public administration (managerial, legal, political, and ethical), we developed a fictional social media case that was administered in an email survey to a sample of 50 graduates of a Master of Public Administration (MPA) program (37 responded and completed the survey). The case involves a local government employee whose employer wants to terminate because of the employee’s use of social media following a city council meeting. The results of our survey provide insight into how administrators would deal with the situation presented in the case and leads to the development of a series of questions for faculty using the case in their classroom. Our teaching case should provoke serious classroom discussions. Our study reveals the importance of the teaching and discussion of social media in public administration courses along with identifying continuing areas of future research.

scholarly journals Criteria to Measure Social Media Value in Health Care Settings: Narrative Literature Review

10.2196/14684 ◽  
2019 ◽  
Vol 21 (12) ◽  
pp. e14684 ◽  
Author(s):  
Chukwuma Ukoha ◽  
Andrew Stranieri
Keyword(s):  
Health Care ◽  
Social Media ◽  
Relevant Literature ◽  
Business Information Systems ◽  
Health Care Settings ◽  
Starting Point ◽  
Narrative Literature ◽  
Narrative Literature Review ◽  
Use Of Social Media ◽  
The Moment

Background With the growing use of social media in health care settings, there is a need to measure outcomes resulting from its use to ensure continuous performance improvement. Despite the need for measurement, a unified approach for measuring the value of social media used in health care remains elusive. Objective This study aimed to elucidate how the value of social media in health care settings can be ascertained and to taxonomically identify steps and techniques in social media measurement from a review of relevant literature. Methods A total of 65 relevant articles drawn from 341 articles on the subject of measuring social media in health care settings were qualitatively analyzed and synthesized. The articles were selected from the literature from diverse disciplines including business, information systems, medical informatics, and medicine. Results The review of the literature showed different levels and focus of analysis when measuring the value of social media in health care settings. It equally showed that there are various metrics for measurement, levels of measurement, approaches to measurement, and scales of measurement. Each may be relevant, depending on the use case of social media in health care. Conclusions A comprehensive yardstick is required to simplify the measurement of outcomes resulting from the use of social media in health care. At the moment, there is neither a consensus on what indicators to measure nor on how to measure them. We hope that this review is used as a starting point to create a comprehensive measurement criterion for social media used in health care.

scholarly journals Preliminary yield estimation of the 2020 Beirut explosion using video footage from social media

Shock Waves ◽  
2020 ◽  
Vol 30 (6) ◽  
pp. 671-675 ◽  
Author(s):  
S. E. Rigby ◽  
T. J. Lodge ◽  
S. Alotaibi ◽  
A. D. Barr ◽  
S. D. Clarke ◽  
...  
Keyword(s):  
Social Media ◽  
Emergency Response ◽  
Large Scale ◽  
Accurate Information ◽  
Time Of Arrival ◽  
Policy Makers ◽  
The Public ◽  
Video Footage ◽  
The Moment ◽  
Clear Line

Abstract Rapid, accurate assessment of the yield of a large-scale urban explosion will assist in implementing emergency response plans, will facilitate better estimates of areas at risk of high damage and casualties, and will provide policy makers and the public with more accurate information about the event. On 4 August 2020, an explosion occurred in the Port of Beirut, Lebanon. Shortly afterwards, a number of videos were posted to social media showing the moment of detonation and propagation of the resulting blast wave. In this article, we present a method to rapidly calculate explosive yield based on analysis of 16 videos with a clear line-of-sight to the explosion. The time of arrival of the blast is estimated at 38 distinct positions, and the results are correlated with well-known empirical laws in order to estimate explosive yield. The best estimate and reasonable upper limit of the 2020 Beirut explosion determined from this method are 0.50 kt TNT and 1.12 kt TNT, respectively.

scholarly journals Querying ‘Karen’: The rise of the angry white woman

2020 ◽  
pp. 136754942094777
Author(s):  
Diane Negra ◽  
Julia Leyda
Keyword(s):  
Public Health ◽  
Social Media ◽  
Social Justice ◽  
White Woman ◽  
White Female ◽  
Service Economy ◽  
American Life ◽  
Twin Crises ◽  
The Moment

The (often memetic) figure of the white female ‘Karen’ has surged to prominence of late, moving from social media vernacular into broader usage at exactly the moment when twin crises of public health and racial social justice have fomented momentous change and uncertainty in American life. The angry ‘Karen’ is invoked to indicate her manipulation of her racial power, but she is equally significant, we suggest, for her positioning within a pre-existing antagonistic service economy.

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