Digital Resources and Approaches Adopted by User-Centred Museums

2018 ◽  
pp. 1394-1413
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

Digital Resources and Approaches Adopted by User-Centred Museums

2014 ◽  
pp. 181-199 ◽  
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

Digital Resources and Approaches Adopted by User-Centred Museums

2014 ◽  
pp. 1375-1393
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

Digital Resources and Approaches Adopted by User-Centred Museums

2014 ◽  
pp. 665-683
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

Digital Resources and Approaches Adopted by User-Centred Museums

2015 ◽  
pp. 2259-2277
Author(s):  
Ludovico Solima
Keyword(s):  
Social Media ◽  
Social Relations ◽  
User Involvement ◽  
Communication Technologies ◽  
Social Dimension ◽  
The Internet ◽  
Digital Resources ◽  
Open Content ◽  
The Moment ◽  
The Individual

Society is experiencing unprecedented changes, largely attributable to the evolution of communication technologies, which are steadily reframing our way of life, and the methods we use to establish and maintain social relations. Museums are therefore facing numerous challenges, in general as a result of these developments: apps, open content, and the Internet-of-things. A complex relationship can be created between visitors and the museum, and this also opens new unexplored opportunities for user involvement in the museum's activities, even during the course of the visit itself. It is worth taking care to identify all the variables involved in the museum-visitor-relationship, which also encompasses the social dimension. Both the museum and the individual are active participants in a gradually expanding relationship, namely the growth of the so-called Web 2.0 and social media. Therefore, we can assume the need for museums to develop a conscious strategy for their social media presence, a real social media strategy, which forms part of the museum's wider digital strategy. The increasingly pervasive spread of e-mobile technology is a foretaste of the moment when museumgoers will radically change both the way of establishing relations with these organisations and the actual ways of using museum services. This chapter focuses on digital resources and approaches adopted by user-centred museums, where there is an increasing impact from the internet and social media.

ROLE AND MAIN DIRECTIONS OF INTERNET MARKETING DEVELOPMENT

2017 ◽  
Author(s):  
Liudmyla Kurylo ◽  
◽  
Yaroslav Kozchenko ◽  
Keyword(s):  
Social Media ◽  
Retention Rate ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Online Environment ◽  
Building Relationships ◽  
Internet Users ◽  
The Usa ◽  
The Moment

The author conducted a study of the role and actual functions of Internet marketing nowadays, analyzed the latest publications and studies of domestic and foreign scientists relating to Internet marketing. The definitions of Internet marketing by various scientists were considered. It was determined by the problematic that exists in the field of internet marketing at the moment. A review of modern tools we identified the main tools of Internet marketing, by which the communication occurs on the Internet: SEO (Search Engine Optimisation), search (paid) advertising, Media advertising, SMM (Social Media Marketing) social media marketing, content marketing, E-mail marketing; Hootsuit's company research analysis determined the number of Internet users and purchasing power in the online environment, which averaged 500 USD per year. The number of Internet users in the online environment averaged 500 USD per year. And also to prioritise specific types of products. We have also identified that search engines are the main source of learning new information for consumers. Having analysed the dynamics of internet penetration in Ukraine, it appears that the number of internet users increased by 8% in 2019, with 22.96 million Ukrainians using the internet at the end of 2019. The article examines the possibilities of Internet marketing tools that become available when using such a tool as web analytics, including: personalised offers to customers, building relationships with customers, after a purchase is made and increasing their retention rate. A study of advertising costs on the social network Facebook, during the presidential elections in Ukraine in 2019 and during the presidential race in the USA in 2020 was conducted. And also defined the role played by social networks in building relationships with the target audience. During the research, recommendations for the use of the main tools of Internet marketing were made and it was determined which business areas are not suitable for each of the tools. Based on the research and statistical data was predicted directions of development of Internet marketing.

ICT, CoLs, CoPs, and Virtual Communities

2008 ◽  
pp. 71-77
Author(s):  
Antonio Cartelli
Keyword(s):  
Information And Communication Technologies ◽  
Virtual Communities ◽  
Community Organization ◽  
Communication Technologies ◽  
The Internet ◽  
Online Information ◽  
Information And Communication ◽  
The Individual ◽  
Knowledge Strategies ◽  
Different Levels

Every day, information and communication technologies (ICT) are extending their influence on knowing and transmitting knowledge. They act on humankind at different levels: the individual, the society, and the community/organization. The Internet more than other instruments in the past is changing human customs and knowledge strategies mostly due to the online information systems developed during last few years.

scholarly journals E-motivity: the social impact of the Internet as a limbic system

Matrizes ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 53
Author(s):  
Derrick de Kerckhove
Keyword(s):  
Social Media ◽  
Financial Institutions ◽  
Limbic System ◽  
Social Impact ◽  
The Internet ◽  
Public Events ◽  
The Social ◽  
The Individual ◽  
The Arab Spring ◽  
New System

The article metaphorically uses the human limbic system to describe the new system of social interaction created by social networks, exploring the conditions involved in the creation and development of emotions on the Internet, in such a way as to reveal the relation between technology and psychology. In defence of the argument that the immediacy of social media favours reactions to public events, it presents examples such as the individual responses to the financial global crisis and the demand for more transparency in the governments and financial institutions, in cases like WikiLeaks and the Arab Spring. It concludes that the Internet allows individuals to extend their action, that now have a global reach, with possible effects upon citizenship.

scholarly journals Subversion - The Secret Power of the Message Enlaced with the Power of the Internet and Information Technology

2019 ◽  
Vol 22 (3) ◽  
pp. 60-70
Author(s):  
Demush Bajrami ◽  
Arburim Iseni ◽  
Anesa Topko
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Political Campaigns ◽  
The Internet ◽  
The World ◽  
True Meaning ◽  
The Common ◽  
The Individual ◽  
Age Of Information

Subversion! Is it the symbol of invisibility, or the symbol of the secret power? What does it represent, the ability to carry the messages secretly, or the power to change the world? What are the ideas or objects that subversion challenges? The authority, people, tradition, institution, or the whole of humanity. Can it be considered as a way to brainwash or as a means to manipulate the thoughts and opinions of people? Is the power used by people to hide their feelings from others, be subversive? Is it the point where the change and progress meet? There are a lot of numerous and different questions that can be born from just a simple word subversion. At first glance, we think it is something simple, but its true meaning has power and many methods of expression. The whole idea and aim of subversion are to overthrow the existing state or situation and bring a functioning or desired change. It also supports the idea of staying behind and moving by one's own beliefs and choices. One of the common ways that we are exposed to subversive messages is through advertisements for different products, and the messages they carry on. Because of them, our subconscious mind is made to believe and desire things that we do not truly need or want. In the age of information technology and social media, subversive messages are carried much easier and shaped based on the characteristics of target audiences. Nowadays, advertisement and political campaigns directly respond to the individual requirements of target audiences, making their messages much more acceptable and influential.

Antecedents and Consequences of the Growing Popularity of Digital Consumption

2021 ◽  
pp. 1066-1084
Author(s):  
Ritu Narang ◽  
Sonal Tiwari
Keyword(s):  
Social Media ◽  
Growth Rate ◽  
Conceptual Model ◽  
Digital Communication ◽  
New Technology ◽  
Communication Technologies ◽  
The Internet ◽  
Significant Area ◽  
Antecedents And Consequences ◽  
Length Of The Day

Billions of people throughout the length of the day are continuously engrossed in the consumption of the internet, social media, mobile applications, and other digital communication technologies. Therefore, seeing the growth rate in the new technology and consumption of the internet, the current chapter takes into account 'internet television' a significant area under digital consumption. The chapter seeks to identify the antecedents of the growing popularity of internet television and also the consequences of this trend. This chapter has proposed a conceptual model to extend knowledge about antecedents and consequences of internet television consumption. The model has significant implications for individuals as well as society. The chapter concludes with some directions about future scope and conclusion.

Value Co-Creation, Social Media, and Marketing 3.0

2015 ◽  
pp. 99-119
Author(s):  
Maria Angeles Garcia-Haro ◽  
Maria Pilar Martinez-Ruiz ◽  
Ricardo Martinez Canas
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
The Internet ◽  
Competitive Advantages ◽  
Consumer Loyalty ◽  
Market Environment ◽  
Social Media Networks ◽  
Information And Communication ◽  
Main Engine

The aim of this chapter is to analyze a new concept value co-creation-that has emerged in the context of marketing and business management research. In today's market environment, companies are continually pressured to innovate in order to attract and maintain consumer loyalty and gain and sustain competitive advantage in the market. First, this chapter identifies factors and variables that are leveraged to determine value co-creation in firms. Second, this chapter examines how the development of information and communication technologies-in particular, the Internet and social media networks-has become the main engine of the co-creation activity in a Marketing 3.0 context. Third, this chapter discusses the consequences and benefits of implementing such concepts on the achievement of competitive advantages for firms.

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