scholarly journals Prioritization of Brand Equity Components Using an Integrated Structural Equation Modelling and Fuzzy AHP

2021 ◽  
Vol 15 (3) ◽  
pp. 357-365
Author(s):  
Gelare Mortezaei ◽  
Hamidreza Alizadeh Otaghvar ◽  
Hossein Vazifehdoost ◽  
Parviz Saeedi ◽  
Abdolaziz Pegheh
Keyword(s):  
Brand Equity ◽  
Firm Value ◽  
Customer Value ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Fuzzy Ahp ◽  
National Level ◽  
Health Tourism ◽  
Statistical Population ◽  
Tourism Destinations

Brand equity of health tourism is the set of assets (or liabilities) of the brand in relation to the name and symbol of the tourism destination that cause changes in the value of services and experiences that are determined there. Considering the characteristics and cultural, social and economic capacities of Iranian tourism destinations, this study tends to develop a model for brand equity in health tourism, derived from the Acker model, according to Iran's conditions and studies conducted. First, previous studies in this regard were carefully reviewed by meta-synthesis. Then the mixed method including qualitative and quantitative methods was applied. The data were analyzed using grounded theory and MAXQDA18 software and then using structural equation method and fuzzy Analytic Hierarchy Process (Fuzzy AHP). Statistical population included experts including professors in the field of marketing and health tourism specialists for qualitative part, and foreign users of health tourism services of Iran for quantitative part. The results showed that hospital brand equity is directly affected by brand awareness, brand association, perceived quality, brand loyalty, social responsibility, firm value and customer value. As a result, at the national level, investing in this sector and branding and paying attention to brand equity of health tourism can make Iran one of the best health tourism destinations in the world.

scholarly journals Integrated Reporting in Southeast Asia: Does Value Creation Work?

2021 ◽  
Vol 10 (5) ◽  
pp. 57
Author(s):  
Arie Pratama ◽  
Winwin Yadiati ◽  
Nanny Dewi Tanzil ◽  
Jadi Suprijadi
Keyword(s):  
Firm Value ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Role Model ◽  
Secondary Data ◽  
Equation Modeling ◽  
Integrated Reporting ◽  
Factors Affecting ◽  
Corporate Reporting

This study describes the factors affecting the quality of integrated reporting (IR) disclosure and how the disclosures affect firm value. This study employed quantitative methods with secondary data. This study sample includes 1,900 firms from 2016 to 2018. Descriptive statistics, cluster analysis, and structural equation modeling path analysis were used to describe the development. This study showed that the IR implementation in five countries currently has an adequate score. Hypothesis testing showed that three factors influenced the size of IR disclosures and the disclosures influence the firm value. This study implies that although IR in the current and future will be a role model for corporate reporting, Southeast Asian firms still need to strengthen the quality of IR. This study contributes to the current development and description of IR, which is limited because of its recent introduction, in five countries: Indonesia, Malaysia, Philippines, Singapore, and Thailand.   Received: 28 April 2021 / Accepted: 15 July 2021 / Published: 5 September 2021

Brand personality, brand equity and revisit intention: an empirical study of a tourist destination in Iran

2016 ◽  
Vol 71 (3) ◽  
pp. 205-218 ◽  
Author(s):  
Reza Salehzadeh ◽  
Javad Khazaei Pool ◽  
Samaneh Soleimani
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Structural Model ◽  
Brand Personality ◽  
Likelihood Estimation ◽  
Equation Model ◽  
Statistical Population ◽  
Content Type ◽  
Revisit Intention ◽  
City Tourism

Purpose The purpose of this paper is to examine how brand personality and brand equity affect intentions to revisit a city tourism destination. Design/methodology/approach Statistical population of this research consisted of those visitors who traveled to Pool city in Iran during Spring 2015. A structural equation model test with maximum likelihood estimation was performed to test the relationship among the research variables using 367 participants. Findings The empirical results from the structural model suggest that brand personality and brand equity positively influenced revisit intention. Furthermore, brand personality was a direct antecedent of brand equity. Originality/value An integrated model of brand personality, brand equity and revisit intention was tested in a tourism city in the context of a developing economy. The combination of a developing country context and the significance of destination brand enhance the contextual contribution of the paper.

scholarly journals Designing a Model of Effective Factors to Attract Women to Fitness Clubs by Emphasizing on Health Promotion Behaviors

2020 ◽  
Author(s):  
Fereshteh Ravanbakhsh ◽  
Parivash Nourbakhsh ◽  
Hossein Sepasi ◽  
Mehdi Kohandel
Keyword(s):  
Physical Activity ◽  
Health Promotion ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Healthy Lifestyle ◽  
Statistical Population ◽  
Effective Factors ◽  
Fitness Clubs ◽  
Health Promotion Behaviors ◽  
Female Clients

Introduction: Regular physical activity is considered as the first priority in healthy lifestyle. Due to the importance and role of mobility and physical activity in women's lives, the main goal of this research was to design a model for attracting females to fitness clubs by  emphasizing on the health promotion behaviors.  Methods: In this research, a combination of qualitative and quantitative methods was applied. The statistical population included all female clients of fitness clubs, who exercised in these centers for more than six previous months in Yazd. For sampling, a combination of cluster and relative methods was used. The research data were analyzed using the structural equation model through the Amos software version 23. Results: Based on the findings of the exploratory factor analysis, three effective factors of environmental (design, facilities, and health), social (administrators, family), and services (planning, advertising, cost) were identified in attracting female clients to the fitness clubs in Yazd province. The results of the model's fitness indices showed a good fitness for the proposed model. Conclusion: The findings suggest the physical fitness clubs to have more effective plans. The club managers are recommended to consider expectations of their clients, especially women and mothers to  attract more customers to their clubs.

scholarly journals Pengaruh Kualitas Produk Kerudung Rabbani terhadap Tingkat Kepuasan Konsumen Di Kota Bandung

2019 ◽  
Vol 10 (4) ◽  
pp. 529-537
Author(s):  
Ermina Tiorida ◽  
Tangguh Dwi Pramono ◽  
Sifauziah Sifauziah
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Structural Equation ◽  
Quantitative Methods ◽  
National Level ◽  
Sampling Technique ◽  
Three Dimensions ◽  
Equation Modeling ◽  
The City

Bandung is the center of Muslim fashion in West Java even at the national level. This causes intense business competition in the world of Muslim fashion. To that end, an important role that must be performed by a company is to prioritize product quality and product innovation as a basis for attracting customer so that customer can feel satisfaction from the quality of the products produced. According to Google trends Rabbani trends also experienced a decline in customer interest in the purchasing Muslim fashion. And the results of distributing pre-research questionnaires obtained 70.45% or 31 people were disappointed with the quality of their muslim fashion, this resulted in customer not satisfied with the Rabbani. This study aims to determine how the quality and innovation of Rabbani products to customer satisfaction in the city of Bandung. According to Garvin (1987) there are eight dimensions to test product quality variables, namely performance, features, reliability, conformance, durability, serviceability, aesthetic and perceived quality. Customer satisfaction is measured by three dimensions, namely overall quality, customization and reliability. The study was conducted using quantitative methods. The sampling technique using non-probability sampling techniques and questionnaires were distributed to Rabbani customer in Bandung as many as 150 respondents. Analysis of research data using SEM PLS (Partial Square Structural Equation Modeling) with SmartPLS 3.0 software. the results showed that product quality and innovation had a significant effect on customer satisfaction

Investigating the Effect of Brand Equity on Rural Tourism Development with the Mediating Role of Word-of-Mouth Advertising. Case Study: Pristine Villages of Zanjan Province

2021 ◽  
Vol 12 (4) ◽  
pp. 922
Author(s):  
Hossein AZIMI
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Tourism Development ◽  
Equation Model ◽  
Urban Life ◽  
Rural Tourism ◽  
Statistical Population ◽  
Mediating Role

In recent years, due to the expansion of urban life, many people tend to travel to quiet and pristine environments. Therefore, the development of rural tourism can be one of the most important ways to generate income and economic development. In terms of purpose, this research is application-oriented and is descriptive-analytic in terms of method of work.  The statistical population of the study includes all tourists visiting the pristine villages of Zanjan province. Sampling method was available sample for 384 individuals. Data collection was based on a localized questionnaire. The validity of the questionnaire was confirmed by content and construct validity (KMO = 0.812) and its reliability was confirmed by Cronbach's alpha coefficient (0.903). Descriptive and inferential statistical methods were used for data analysis. SPSS and LISREL were used for descriptive and inferential analysis. The results of the study using the structural equation model indicate that there is a positive and significant relationship between brand equity and rural tourism development.

Destination brand equity and tourist's revisit intention towards health tourism: an empirical study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Sabbir Rahman ◽  
Surajit Bag ◽  
Hasliza Hassan ◽  
Md Afnan Hossain ◽  
Rajesh Kumar Singh
Keyword(s):  
Brand Equity ◽  
Medical Tourism ◽  
Tourism Destination ◽  
Health Tourism ◽  
Content Type ◽  
Brand Association ◽  
Revisit Intention ◽  
Tourism Destinations ◽  
Destination Brand ◽  
The Relationship

PurposeThis paper aims to investigate the relationship between destination brand equity and tourist's revisit intention towards health tourism destinations. The study also examines the mediating effect of destination brand association between destination-based brand equity and travellers' revisit intention for health tourism destinations.Design/methodology/approachA survey instrument is used to examine the relationships in the proposed model using the co-variance-based structural equation modelling (SEM) technique. The collected primary data from two hundred forty-six respondents (n = 246) are analysed to test the relationship amongst exogenous, mediating, moderating and endogenous constructs articulated in the proposed structural model.FindingsEmpirical findings reveal that destination brand equity influences the revisit intention of a traveller for health tourism via destination brand association. The perceived trust, reliability and soft issues of a traveller moderate the relationship between destination brand equity and destination brand association. Enduring travel involvement also proves a significant moderation effect on the relationship between destination brand association and the revisit intention of a traveller for a health tourism destination.Practical implicationsThis paper is an initial attempt to develop and empirically examine a conceptual model of the intention of a traveller to revisit a health tourism destination in a dynamic process of information search using the data collected from current travellers after medical tourism-related trips. Results suggest that stakeholders must focus on hedonic and utilitarian factors of the destination that are recognised by travellers to encourage revisit for medical tourism.Originality/valueAlthough there have been numerous studies on health tourism. However, to the best of the authors' knowledge, this research is a pioneer in the healthcare tourism literature that links destination brand equity, brand association and revisit intention of a traveller for health tourism. These findings extend the knowledge of how healthcare tourism that is embedded with destination brand equity and destination brand association. The study findings potentially benefit the marketers for gaining competitive advantages through considering the experience of a traveller.

scholarly journals Unlocking brand equity through brand image, service quality, and customer value

2021 ◽  
Vol 13 (2) ◽  
pp. 94
Author(s):  
Rina Dewi ◽  
Tanti Handriana
Keyword(s):  
Service Quality ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Customer Value ◽  
Structural Equation ◽  
Banking Sector ◽  
Brand Image ◽  
Equation Modeling ◽  
Loyal Customer

Building brand equity in customers is essential to create long-term relationships with customers. With high brand equity, the company maintains loyal customers because consumers believe in its quality or service. This study aims to determine how the brand image, satisfaction with service quality, and customer value affect brand loyalty and equity. This research is a quantitative study which collected 215 samples with purposive sampling method. The analysis technique uses Structural Equation Modeling. The results show a brand image, service quality, and customer value are positively affect brand loyalty. The loyal customer attitude influence long-term brand equity. This finding offers a theoretical and practical contribution to developing a marketing management strategy about unlocking brand equity through a strong brand image, service quality, and customer value in the banking sector.

Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions

2019 ◽  
Vol 16 (1) ◽  
pp. 1-24
Author(s):  
Washington Macías ◽  
Julio Cerviño
Keyword(s):  
Consumer Behavior ◽  
Experimental Design ◽  
Undergraduate Students ◽  
Brand Equity ◽  
Firm Value ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Perceived Quality ◽  
Brand Names ◽  
Moderation Effect

Abstract The aim of this study is to analyze the effect of unauthorized use of famous brand names on their brand equity dimensions. In addition, we explored the moderation effect of similarity between the unauthorized brand (junior brand) and the famous brand. An experimental design with four real famous brands and sixteen fictitious junior brands was applied to 617 undergraduate students from a large university in Ecuador. Hypotheses about the effect on brand equity dimensions and overall brand equity construct were tested using structural equation models. Results showed that awareness of a famous brand was not diluted by consumers’ exposure to junior brands. However, associations, perceived quality, loyalty and an overall construct of brand equity were diluted. There was evidence that similarity between famous and junior brands attenuated dilution. Therefore, considering that brand equity dimensions have desirable consequences on consumer behavior and firm value, this paper’s results highlight the importance of protecting brands against unauthorized use.

scholarly journals Information technology directors’ efforts on innovation, integrated marketing communications and brand equity

2017 ◽  
Vol 30 (4) ◽  
pp. 297-309 ◽  
Author(s):  
Nader Seyyed Amiri ◽  
Banafsheh Dastourian ◽  
Pantea Foroudi ◽  
Alireza Nankali
Keyword(s):  
Information Technology ◽  
Brand Equity ◽  
Structural Equation ◽  
Marketing Communications ◽  
Equation Modeling ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Statistical Population ◽  
Content Type ◽  
Technology Directors

Purpose The main purpose of this study is to examine information directors in the area of communication activities related to innovation and marketing decisions in branding. Design/methodology/approach The study is quantitative and utilized structural equation modeling technique with the approach of minimum trivial squares for analyzing the data. In all, 130 questionnaires were distributed among information technology directors in Tehran and they form the statistical population for the research. Findings The results suggested that innovation in integrated marketing communications has positively significant effect. In addition, both the variables of innovation and integrated marketing communications positively and significantly affect the three components of brand equity (namely, brand image, the perceived quality and brand loyalty). Originality/value Despite the growing acknowledgment, the importance of innovation, integrated marketing communications and brand equity, however, there are few studies on the role and importance of information technology directors’ efforts on innovation, integrated marketing communications and brand equity.

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