scholarly journals TRANSFORMATION OF PHRASEOLOGIES IN THE LANGUAGE OF MASMEDIA (ON THE EXAMPLE OF GERMAN ASTROLOGICAL FORECASTS)

Author(s):  
T. KALYNIUK ◽  
◽  
I. KOVAL ◽  

The aim of the research was to study phraseological transformation in the context of mass media discourse. It is found that the study of phraseology is comprehensive, which allows to study it in different aspects, taking into account the system-linguistic, linguistic and cultural, linguistic and cognitive and functional areas. Today the research of phraseological transformations which are considered as relevant changes in lexical structure, syntactic structure, semantics of a constant expression acquires special urgency. It is necessary to distinguish between simple and analytical forms of transformation, where the first is to change / delete only the word / words in the structure of phraseology, which causes partial changes in the semantics of the language unit, and the second is to change not only the structure but also the semantics of permanent expression.syntactic, lexical, morphological changes. The study is based on two German women’s magazines BRIGITTE, GLAMOUR, which in the German media space are particularly popular by relevant topics: fashion, career, beauty, trends and lifestyle, relationships and partnerships. It is established that the texts of astrological predictions belong to the address and reference subcontinent, the main purpose of which is to interest the reader, the promotion of key ideas of the publication, the formation of worldview. On the example of German astrological predictions, the most productive types of phraseological transformation are analyzed and its main functions are established, namely: emotionality, expressiveness, expressiveness, accuracy, etc. It is found that the most part of transformations take place both in the structure and in the semantics of a stable expression.

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.


Author(s):  
Saveleva Zh.V.

The prevalence of autism is growing, the problems of stigmatization and discrimination of people with autism spectrum disorders in society are exacerbating. The mass media play an important role in enlightening and reducing stigmatizing effects, in connection with which the goal was formulated to study the construction of images of a person with ASD in the mass media by the method of qualitative and discourse analysis of video clips from the federal channel. According to the results of the study, it can be argued that the range of characteristics used to describe people with autism in media discourse is diverse, but in retrospect, dominant interpretation models can be identified. At an early stage, the prevailing image of a person with ASD was deprived of the quality’s characteristic of normotypical people who do not want to leave their world. People diagnosed with autism were referred to as the intolerant category of "autistic". Since 2013, there has been a discursive turn, within which the category “autist” is replaced by tolerant speech patterns, adults with autism get into the lens of the media, the topic of uncommunicability as a property of a person with autism is replaced by the intention of the lack of opportunities to communicate, one of the reasons for which is social exclusion. In television stories of recent years, the mass media are actively constructing the image of a person with autism spectrum disorder through his inner world, through the advantages that a person with ASD can have due to his characteristics. However, it cannot be said that there has been a complete change of the image: the old cliches, as a rule, manifest themselves at a more latent level of grammatical constructions and semiotic meanings.


Author(s):  
Alesya D. Gavrish

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Author(s):  
Nurgul Duissekeyeva ◽  
Svetlana Lyausheva ◽  
Angela Nagoy ◽  
Alexander Rozhkov ◽  
Elena Studenikina ◽  
...  

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