scholarly journals Customer Segmentation Using Machine Learning

2021 ◽  
Author(s):  
Nikhil Patankar ◽  
Soham Dixit ◽  
Akshay Bhamare ◽  
Ashutosh Darpel ◽  
Ritik Raina
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Clustering Algorithm ◽  
Customer Segmentation ◽  
Behavioral Characteristics ◽  
Popular Method ◽  
Marketing Campaign ◽  
Target Individual ◽  
Behavioral Aspects

Nowadays Customer segmentation became very popular method for dividing company’s customers for retaining customers and making profit out of them, in the following study customers of different of organizations are classified on the basis of their behavioral characteristics such as spending and income, by taking behavioral aspects into consideration makes these methods an efficient one as compares to others. For this classification a machine algorithm named as k-means clustering algorithm is used and based on the behavioral characteristic’s customers are classified. Formed clusters help the company to target individual customer and advertise the content to them through marketing campaign and social media sites which they are really interested in.

scholarly journals Customer Segmentation using RFM Model and K-Means Clustering

2021 ◽  
pp. 591-597
Author(s):  
Rahul Shirole ◽  
Laxmiputra Salokhe ◽  
Saraswati Jadhav
Keyword(s):  
Machine Learning ◽  
Data Science ◽  
Clustering Algorithm ◽  
Customer Segmentation ◽  
Clustering Method ◽  
Good Relationship ◽  
Rfm Model ◽  
Input Dataset ◽  
Segmentation Approach ◽  
Business Analyst

Today as the competition among marketing companies, retail stores, banks to attract newer customers and maintain the old ones is in its peak, every company is trying to have the customer segmentation approach in order to have upper hand in competition. So Our project is based on such customer clustering method where we have collected, analyzed, processed and visualized the customer’s data and build a data science model which will help in forming clusters or segments of customers using the k-means clustering algorithm and RFM model (Recency Frequency Monetary) for already existing customers. The input dataset we used is UK’s E-commerce dataset from UCI repository for Machine Learning which is based on customer’s purchasing behavioral. At the very simple the customer clusters would be like super customer, intermediate customers, customers on the verge of churning out based on RFM score .Along with this we also have created a web model where an e-commerce startup or e-commerce business analyst can analyze their own customers based on model we created .So using this it will be easy to target customers accordingly and achieve business strength by maintaining good relationship with the customers .

scholarly journals Data Mining Approach for Customer Segmentation

2021 ◽  
Vol 9 (VI) ◽  
pp. 1008-1012
Author(s):  
Anshumala Jaiswal
Keyword(s):  
Machine Learning ◽  
Clustering Algorithm ◽  
Customer Segmentation ◽  
Machine Learning Algorithms ◽  
Clustering Methods ◽  
Clustering Technique ◽  
Data Mining Approach ◽  
Huge Data ◽  
Or Groups ◽  
Data Points

In Marketing world, rapidly increasing competition makes it difficult to sustain in this field, marketers have to take decisions that satisfy their customers. Growth of an organization is highly depended on right decisions by the organization. For that, they have to collect deep knowledge about their customer's needs. Substantial amount of data of customers is collected daily. To manage such a huge data is not a piece of cake. An idea is to segment customers in different groups and go through each group and find the potential group among pool of customers. If it is done manually, it will require lot of human efforts and also consume lot of time. For reducing the human efforts, machine learning plays an important role. One can find various patterns which is used to analyze customers database using machine learning algorithms. Using clustering technique, customers can be segmented on the basis of some similarities. One of the best procedures for clustering technique is by using K-means algorithm. The k-means clustering algorithm is one of the widely used data clustering methods where the datasets having “n” data points are partitioned into “k” groups or cluster [1].in this paper. K is number of clusters or groups or segments and elbow method is used for determining value of K.

Utilizing Blockchain Technology in Social Media Bot Identification

2020 ◽  
Author(s):  
Shreya Reddy ◽  
Lisa Ewen ◽  
Pankti Patel ◽  
Prerak Patel ◽  
Ankit Kundal ◽  
...  
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Gold Standard ◽  
The Internet ◽  
Learning Models ◽  
Current Time ◽  
Machine Learning Methods ◽  
Blockchain Technology ◽  
Modern Age ◽  
Machine Learning Models

<p>As bots become more prevalent and smarter in the modern age of the internet, it becomes ever more important that they be identified and removed. Recent research has dictated that machine learning methods are accurate and the gold standard of bot identification on social media. Unfortunately, machine learning models do not come without their negative aspects such as lengthy training times, difficult feature selection, and overwhelming pre-processing tasks. To overcome these difficulties, we are proposing a blockchain framework for bot identification. At the current time, it is unknown how this method will perform, but it serves to prove the existence of an overwhelming gap of research under this area.<i></i></p>

Application of Machine Learning in Animal Disease Analysis and Prediction

2020 ◽  
Vol 15 ◽  
Author(s):  
Shuwen Zhang ◽  
Qiang Su ◽  
Qin Chen
Keyword(s):  
Machine Learning ◽  
Unsupervised Learning ◽  
Supervised Learning ◽  
Clustering Algorithm ◽  
Principal Component ◽  
Support Vector ◽  
Animal Disease ◽  
Human Beings ◽  
Animal Diseases ◽  
Disease Analysis

Abstract: Major animal diseases pose a great threat to animal husbandry and human beings. With the deepening of globalization and the abundance of data resources, the prediction and analysis of animal diseases by using big data are becoming more and more important. The focus of machine learning is to make computers learn how to learn from data and use the learned experience to analyze and predict. Firstly, this paper introduces the animal epidemic situation and machine learning. Then it briefly introduces the application of machine learning in animal disease analysis and prediction. Machine learning is mainly divided into supervised learning and unsupervised learning. Supervised learning includes support vector machines, naive bayes, decision trees, random forests, logistic regression, artificial neural networks, deep learning, and AdaBoost. Unsupervised learning has maximum expectation algorithm, principal component analysis hierarchical clustering algorithm and maxent. Through the discussion of this paper, people have a clearer concept of machine learning and understand its application prospect in animal diseases.

Hybrid features prediction model of movie quality using Multi-machine learning techniques for effective business resource planning

2021 ◽  
Vol 40 (5) ◽  
pp. 9361-9382 ◽  
Author(s):  
Naeem Iqbal ◽  
Rashid Ahmad ◽  
Faisal Jamil ◽  
Do-Hyeun Kim
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Resource Planning ◽  
Experimental Results ◽  
Quality Prediction ◽  
Classification Models ◽  
Hybrid Features ◽  
Social Media Data ◽  
Media Data

Quality prediction plays an essential role in the business outcome of the product. Due to the business interest of the concept, it has extensively been studied in the last few years. Advancement in machine learning (ML) techniques and with the advent of robust and sophisticated ML algorithms, it is required to analyze the factors influencing the success of the movies. This paper presents a hybrid features prediction model based on pre-released and social media data features using multiple ML techniques to predict the quality of the pre-released movies for effective business resource planning. This study aims to integrate pre-released and social media data features to form a hybrid features-based movie quality prediction (MQP) model. The proposed model comprises of two different experimental models; (i) predict movies quality using the original set of features and (ii) develop a subset of features based on principle component analysis technique to predict movies success class. This work employ and implement different ML-based classification models, such as Decision Tree (DT), Support Vector Machines with the linear and quadratic kernel (L-SVM and Q-SVM), Logistic Regression (LR), Bagged Tree (BT) and Boosted Tree (BOT), to predict the quality of the movies. Different performance measures are utilized to evaluate the performance of the proposed ML-based classification models, such as Accuracy (AC), Precision (PR), Recall (RE), and F-Measure (FM). The experimental results reveal that BT and BOT classifiers performed accurately and produced high accuracy compared to other classifiers, such as DT, LR, LSVM, and Q-SVM. The BT and BOT classifiers achieved an accuracy of 90.1% and 89.7%, which shows an efficiency of the proposed MQP model compared to other state-of-art- techniques. The proposed work is also compared with existing prediction models, and experimental results indicate that the proposed MQP model performed slightly better compared to other models. The experimental results will help the movies industry to formulate business resources effectively, such as investment, number of screens, and release date planning, etc.

scholarly journals DAViS: a unified solution for data collection, analyzation, and visualization in real-time stock market prediction

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Suppawong Tuarob ◽  
Poom Wettayakorn ◽  
Ponpat Phetchai ◽  
Siripong Traivijitkhun ◽  
Sunghoon Lim ◽  
...  
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Data Collection ◽  
Stock Market ◽  
Real Time ◽  
Stock Prices ◽  
Contextual Information ◽  
Online News ◽  
Stock Prediction ◽  
Stock Market Prediction

AbstractThe explosion of online information with the recent advent of digital technology in information processing, information storing, information sharing, natural language processing, and text mining techniques has enabled stock investors to uncover market movement and volatility from heterogeneous content. For example, a typical stock market investor reads the news, explores market sentiment, and analyzes technical details in order to make a sound decision prior to purchasing or selling a particular company’s stock. However, capturing a dynamic stock market trend is challenging owing to high fluctuation and the non-stationary nature of the stock market. Although existing studies have attempted to enhance stock prediction, few have provided a complete decision-support system for investors to retrieve real-time data from multiple sources and extract insightful information for sound decision-making. To address the above challenge, we propose a unified solution for data collection, analysis, and visualization in real-time stock market prediction to retrieve and process relevant financial data from news articles, social media, and company technical information. We aim to provide not only useful information for stock investors but also meaningful visualization that enables investors to effectively interpret storyline events affecting stock prices. Specifically, we utilize an ensemble stacking of diversified machine-learning-based estimators and innovative contextual feature engineering to predict the next day’s stock prices. Experiment results show that our proposed stock forecasting method outperforms a traditional baseline with an average mean absolute percentage error of 0.93. Our findings confirm that leveraging an ensemble scheme of machine learning methods with contextual information improves stock prediction performance. Finally, our study could be further extended to a wide variety of innovative financial applications that seek to incorporate external insight from contextual information such as large-scale online news articles and social media data.

scholarly journals Second order Kalman filtering channel estimation and machine learning methods for spectrum sensing in cognitive radio networks

2021 ◽  
Author(s):  
Olusegun Peter Awe ◽  
Daniel Adebowale Babatunde ◽  
Sangarapillai Lambotharan ◽  
Basil AsSadhan
Keyword(s):  
Machine Learning ◽  
Kalman Filter ◽  
Cognitive Radio ◽  
Spectrum Sensing ◽  
Cognitive Radio Networks ◽  
Clustering Algorithm ◽  
Polynomial Regression ◽  
Primary User ◽  
Radio Networks ◽  
Second Order

AbstractWe address the problem of spectrum sensing in decentralized cognitive radio networks using a parametric machine learning method. In particular, to mitigate sensing performance degradation due to the mobility of the secondary users (SUs) in the presence of scatterers, we propose and investigate a classifier that uses a pilot based second order Kalman filter tracker for estimating the slowly varying channel gain between the primary user (PU) transmitter and the mobile SUs. Using the energy measurements at SU terminals as feature vectors, the algorithm is initialized by a K-means clustering algorithm with two centroids corresponding to the active and inactive status of PU transmitter. Under mobility, the centroid corresponding to the active PU status is adapted according to the estimates of the channels given by the Kalman filter and an adaptive K-means clustering technique is used to make classification decisions on the PU activity. Furthermore, to address the possibility that the SU receiver might experience location dependent co-channel interference, we have proposed a quadratic polynomial regression algorithm for estimating the noise plus interference power in the presence of mobility which can be used for adapting the centroid corresponding to inactive PU status. Simulation results demonstrate the efficacy of the proposed algorithm.

Exploring fake news identification using word and sentence embeddings

2021 ◽  
pp. 1-8
Author(s):  
V.T Priyanga ◽  
J.P Sanjanasri ◽  
Vijay Krishna Menon ◽  
E.A Gopalakrishnan ◽  
K.P Soman
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Network Analysis ◽  
Supervised Machine Learning ◽  
Breeding Ground ◽  
Fake News ◽  
Data Set ◽  
Highly Correlated ◽  
Use Of Social Media ◽  
The Liar

The widespread use of social media like Facebook, Twitter, Whatsapp, etc. has changed the way News is created and published; accessing news has become easy and inexpensive. However, the scale of usage and inability to moderate the content has made social media, a breeding ground for the circulation of fake news. Fake news is deliberately created either to increase the readership or disrupt the order in the society for political and commercial benefits. It is of paramount importance to identify and filter out fake news especially in democratic societies. Most existing methods for detecting fake news involve traditional supervised machine learning which has been quite ineffective. In this paper, we are analyzing word embedding features that can tell apart fake news from true news. We use the LIAR and ISOT data set. We churn out highly correlated news data from the entire data set by using cosine similarity and other such metrices, in order to distinguish their domains based on central topics. We then employ auto-encoders to detect and differentiate between true and fake news while also exploring their separability through network analysis.

Sign in / Sign up

Export Citation Format

Share Document