Representation of a tourist destination on the media which able to reach around the world is very crucial in order to introduce and promote it to the large scope of the public. The internet, particularly website is one of the media to let people recognise and realise a destination as the place to visit. A study found most tourists visit and explore an official website and then to respond as if they were planning to travel to the destination (Jeon, et.al, 2017). This indicates that the official website still plays an important role in tourists’ decision making pre-visiting. Jakarta, for example, as one of a tourist destination, at once is also a capital city of Indonesia, central of business in Indonesia and a modern city. Therefore, the concepts of representation play an important role to depict Jakarta as a destination, for example, the use of themes to represent Jakarta as a holiday place on the website, such as focusing on the traditional and modern Jakarta (Djumrianti, 2016). Thus, the purpose of this paper is to analyse how the exoticism concept is used through twenty-five photos and fourteen sections of texts on the official websites which last update in 2014. The study found exoticism idea is one of the strategies used by the Jakarta government in the representation of the city on the Enjoy Jakarta website and the Portal Site of Jakarta Capital City. This concept influences on the commercialisation of Jakarta as a whole a tourist destination.