scholarly journals Pocket Guide to Health Promotion

2014 ◽  
Vol 12 (2) ◽  
pp. 112-113
Author(s):  
James Woodall
Keyword(s):  
Health Promotion ◽  
Case Studies ◽  
Behaviour Change ◽  
Social Marketing ◽  
Undergraduate Students ◽  
Undergraduate Student ◽  
Community Based ◽  
Health Activism ◽  
Promotion Policy ◽  
International Issues

The Pocket Guide to Health Promotion by Glenn Laverack is a book that has been written for the practitioner and undergraduate student market. The combination of communicating complex concepts in easy-to-understand ways and the use of international case studies to contextualise theory makes this a very attractive text. The book is expertly written by one of the leading commentators in the field and, reflecting the author’s expertise, the book is particularly strong on international issues; community-based health promotion; policy and health activism; and empowerment. While The Pocket Guide to Health Promotion is very comprehensive, it does stop short of discussing some issues – the book, for example, does not discuss behaviour change and social marketing in detail. However, the book remains a must have for practitioners and for undergraduate students studying courses with a health promotion element.

Influencing travel behaviour

2019 ◽  
pp. 107-130
Author(s):  
Stewart Barr ◽  
John Preston
Keyword(s):  
Qualitative Study ◽  
Case Studies ◽  
Behaviour Change ◽  
Social Marketing ◽  
Quantitative Study ◽  
Behavioural Change ◽  
Travel Behaviour ◽  
Air Travel ◽  
The Other ◽  
Car Travel

As travel planning’s theoretical underpinnings have broadened from engineering and economics to embrace psychology and sociology, an emphasis has been placed on social marketing and nudge theory. It is argued that this is consistent with a neo-liberal trend towards governing from a distance. Using two case studies, one a qualitative study of reducing short-haul air travel, the other a quantitative study of attempts to reduce local car travel, it is found that actual behaviour change is limited. This seems to arise because behavioural change has been too narrowly defined and overly identified with personal choice.

Addressing Marine Wildlife Entanglement in Derelict Fishing Nets Using Community-Based Social Marketing: Case Study and Lessons Learnt

2021 ◽  
pp. 152450042110538
Author(s):  
Maïa Sarrouf Willson ◽  
Craig Turley ◽  
Lamees A. Daar ◽  
Hussein Al Masroori ◽  
Hussain Al Muscati ◽  
...  
Keyword(s):  
Pilot Study ◽  
Behaviour Change ◽  
Social Marketing ◽  
Behavioural Change ◽  
Marine Species ◽  
Marine Biodiversity ◽  
Community Based ◽  
One To One ◽  
Marine Wildlife

Background Entanglement of marine species, particularly endangered sea turtles and cetaceans, in abandoned, lost or otherwise discarded fishing gear is a major conservation concern. Focus of the Article This case study applies Community-Based Social Marketing (CBSM) to reduce marine wildlife net entanglement in the waters surrounding Masirah Island, a marine biodiversity hotspot in Oman. Importance to the Social Marketing Field The study demonstrates the use of social marketing tools in biodiversity conservation, bringing new knowledge to the cross-application of these two fields. Methods The CBSM methodology was applied to select behaviours, identify barriers and benefits, develop strategies and design a pilot study. The responsible disposal of derelict nets in skip bins was selected as the target behaviour, and a mix of behavioural change tools was applied to achieve change: convenience (installation of three skip bins), education (installation of informative signs, distribution of awareness posters, one-to-one engagement with fishers on the beaches), prompts (installation of signs and posters on vessels) and social norms (one-to-one engagement with key influencers and decision makers). The monitoring of behaviour change took place through structured observations over 23 weeks, focussing on the number of nets disposed of in the allocated skip bins. Results Results showed a low level of behaviour adoption rate by skiff and launch vessel fisheries, respectively, 5.36% and 2.58%. Positive results were observed for a short time but did not reach the estimated target value throughout the study period. Recommendations for Research Our pilot study did not lead to broad-scale implementation and we recommend further awareness and engagement with the target audience, trials of various behaviour change tools and increase field monitoring time. We further recommend the application and funding of behaviour change methods applied to fishers with the incorporation of conventional financial, conservation and regulatory tools to support resource management. Limitations Our results show that focussing on specific behaviours with appropriate measurement is both resource and time demanding to solve pressing conservation problems, particularly ones generated by complex industries such as fishing. Various lessons, useful for other social marketers, have been drawn from our evaluation of the overall study.

Health communication.

2021 ◽  
pp. 106-147
Author(s):  
Ruth Cross ◽  
Ivy O'Neil
Keyword(s):  
Health Promotion ◽  
Health Literacy ◽  
Health Education ◽  
Health Communication ◽  
Behaviour Change ◽  
Social Marketing ◽  
Technology Development ◽  
Top Down ◽  
Psychological Models

Abstract This book chapter seeks to: (i) consider models of communication and assess their relevance to health communication; (ii) suggest that health promotion must adopt participatory means of communication; (iii) critique top-down 'banking' approaches to communication and education; (iv) discuss the implications of digital technology development on health communication; (v) assert the importance of health education and consider the idea of health literacy; (vi) explore and critique social marketing; and (vii) explore and critique psychological models of behaviour change.

scholarly journals The Epistemic Importance of Novices: How Undergraduate Students Contribute to Engineering Laboratory Communities

2021 ◽  
pp. 145-162
Author(s):  
Caitlin Donahue Wylie
Keyword(s):  
Faculty Member ◽  
Graduate Student ◽  
Undergraduate Students ◽  
Undergraduate Student ◽  
Community Based ◽  
Knowledge And Skills ◽  
Mutual Learning ◽  
Research Communities

AbstractScholars and practitioners have long viewed learners as works-in-progress and as somewhat empty vessels to be filled with appropriate knowledge and skills to become future expert practitioners. However, based on an ethnography of two engineering laboratories, I found that laboratory members regularly swap the roles of learner and instructor, regardless of their status as an undergraduate student, a graduate student, or a faculty member. Furthermore, undergraduate students make crucial contributions to their research communities in the form of knowledge, creativity, and opportunities for other members to learn and build relationships through teaching. What, then, do the identities of “novice” and “expert” mean in practice? I argue that it is more productive to define the identity of a community based on mutual learning and epistemic exchange rather than on expertise.

Health communication.

2021 ◽  
pp. 106-147
Author(s):  
Ruth Cross ◽  
Ivy O'Neil
Keyword(s):  
Health Promotion ◽  
Health Literacy ◽  
Health Education ◽  
Health Communication ◽  
Behaviour Change ◽  
Social Marketing ◽  
Technology Development ◽  
Top Down ◽  
Psychological Models

Abstract This book chapter seeks to: (i) consider models of communication and assess their relevance to health communication; (ii) suggest that health promotion must adopt participatory means of communication; (iii) critique top-down 'banking' approaches to communication and education; (iv) discuss the implications of digital technology development on health communication; (v) assert the importance of health education and consider the idea of health literacy; (vi) explore and critique social marketing; and (vii) explore and critique psychological models of behaviour change.

scholarly journals Community-Based Social Marketing in Theory and Practice: Five Case Studies of Water Efficiency Programs in Canada

2020 ◽  
Vol 26 (4) ◽  
pp. 325-344
Author(s):  
Sarah Fries ◽  
Julie Cook ◽  
Jennifer Kristin Lynes
Keyword(s):  
Case Studies ◽  
Social Marketing ◽  
Assessment Tool ◽  
Theoretical Framework ◽  
Small Sample ◽  
Theory And Practice ◽  
Assessment Criteria ◽  
Water Efficiency ◽  
Community Based ◽  
Benchmark Assessment

Background: Community-based social marketing (CBSM) offers a pragmatic five-step approach to developing a program that fosters sustainable behaviour. However, how the CBSM theoretical framework has been implemented into practice remains largely under-evaluated. To help address this gap, Lynes et al. developed 21 benchmarks to assess CBSM programs. This research builds upon these benchmarks by using both the benchmarks and additional assessment criteria to assess five Canadian programs that have used CBSM principles. Focus: This paper is related to research and evaluation of community-based social marketing. Research Question: How has the CBSM theoretical framework been implemented in practice at the community level? Importance to the Social Marketing Field: By exploring how five Canadian programs have implemented CBSM, this paper enables practitioners to align their programs with CBSM principles more closely. It also contributes to the literature on CBSM effectiveness. Methods: Five qualitative case studies were assessed, each featuring a Canadian community program seeking to influence residential water efficiency behaviour. In order to systematically assess each program’s adherence to the CBSM theoretical framework, a CBSM benchmark assessment tool that proposes additional assessment criteria to Lynes et al.’s 21 benchmarks was developed. The assessment tool allowed for replicable benchmark assessments across multiple programs. Triangulation of data from both primary (survey and interview) and secondary (peer-reviewed literature, gray literature, and online reporting) data sources informed the assessment of each case study. Results: On average, over the five case studies, just over half of the 21 benchmark criteria were fully integrated into the programs, whereas just under a third were partially integrated, and approximately one fifth were not integrated at all. Recommendations for Research or Practice: While the benchmarks were fairly well integrated overall, this paper outlines several recommendations that programs may consider to improve alignment with the CBSM theoretical framework and benchmarks. Recommendations for future research to explore CBSM effectiveness are also made. Limitations: Lack of generalizability due to small sample size, unable to make assessments of programmatic success, and inherent limitations of the benchmark assessment tool.

scholarly journals Nutrition Meets Social Marketing: Targeting Health Promotion Campaigns to Young Adults Using the Living and Eating for Health Segments

Nutrients ◽  
2021 ◽  
Vol 13 (9) ◽  
pp. 3151
Author(s):  
Clare F. Dix ◽  
Linda Brennan ◽  
Mike Reid ◽  
Tracy A. McCaffrey ◽  
Annika Molenaar ◽  
...  
Keyword(s):  
Health Promotion ◽  
Young Adults ◽  
Behaviour Change ◽  
Social Marketing ◽  
Lifestyle Behaviour ◽  
Market Segments ◽  
Behavioural Characteristics ◽  
Prevalence Of Obesity ◽  
Cost Efficient ◽  
Promotion Campaigns

Young adults are a key target age group for lifestyle behaviour change as adoption of healthier behaviours has the potential to impact long term health. This paper arises from a multi-disciplinary research project, Communicating Health, which aims to bridge the gap between nutritionists, media, and social marketing professionals to produce the tools that may be used to improve engagement with young adults and reduce the prevalence of obesity. The aim of this paper is to provide nuanced details of the psycho-behavioral characteristics of each of these Living and Eating for Health Segments (LEHS). The design and validation of the LEHS employed a four-stage mixed methods design underpinned by the Integrated Model of Behaviour Change and incorporating sequential formative, qualitative, and quantitative phases. This paper defines the psycho-behavioural characteristics of six distinct market segments: Lifestyle Mavens, Aspirational Healthy Eaters, Balanced-all Rounders, the Health Conscious, those Contemplating Another Day, and the Blissfully Unconcerned. These psycho-behavioural characteristics are important to understand to help build our capability in designing campaigns that are specifically and purposefully targeting these different market segments of young adults. Social marketing practices can enhance the utility of nutrition and health messages to young adults in order to engage them in adopting positive lifestyle change. Tailoring health promotions to the perceived needs of sub-groups or segments of young adults should lead to increased engagement and uptake of messages and cost-efficient use of health promotion budgets.

What Do the Case Studies Say about Community-Based Health Promotion?

2012 ◽  
pp. 195-218
Author(s):  
Douglas V. Easterling ◽  
Kaia M. Gallagher ◽  
Dora G. Lodwick
Keyword(s):  
Health Promotion ◽  
Case Studies ◽  
Community Based

scholarly journals Community-Based Conservation for the Sustainable Management of Conservation Conflicts: Learning from Practitioners

2021 ◽  
Vol 13 (14) ◽  
pp. 7557
Author(s):  
Juliette Claire Young ◽  
Justine Shanti Alexander ◽  
Ajay Bijoor ◽  
Deepshikha Sharma ◽  
Abhijit Dutta ◽  
...  
Keyword(s):  
Conflict Management ◽  
Case Studies ◽  
Sustainable Management ◽  
Local Communities ◽  
Snow Leopard ◽  
Community Based ◽  
Community Based Conservation ◽  
Strategic Support

We explore the role of community-based conservation (CBC) in the sustainable management of conservation conflicts by examining the experiences of conservation practitioners trying to address conflicts between snow leopard conservation and pastoralism in Asian mountains. Practitioner experiences are examined through the lens of the PARTNERS principles for CBC (Presence, Aptness, Respect, Transparency, Negotiation, Empathy, Responsiveness, and Strategic Support) that represent an inclusive conservation framework for effective and ethical engagement with local communities. Case studies from India, Kyrgyzstan, Mongolia, and Pakistan show that resilient relationships arising from respectful engagement and negotiation with local communities can provide a strong platform for robust conflict management. We highlight the heuristic value of documenting practitioner experiences in on-the-ground conflict management and community-based conservation efforts.

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