scholarly journals Economics of Marketing and Diffusion of Agricultural Inputs

2003 ◽  
Author(s):  
David Zilberman ◽  
Amir Heiman ◽  
B. McWilliams
Keyword(s):  
Technology Adoption ◽  
Optimal Strategy ◽  
Durable Goods ◽  
New Technologies ◽  
The United States ◽  
Optimal Level ◽  
Adoption Of Innovation ◽  
Marketing Activities ◽  
Agricultural Input

Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-back guarantees [MBG] demonstration, free sampling and advertising) are used extensively to induce the adoption of agricultural inputs, but there is little understanding of their impacts on the diffusion of new technologies. The agricultural economic literature on technology adoption ignores marketing efforts by the private sector, which may result in misleading extension and technology transfer policies. There is a need to integrate marketing and economic approaches in analyzing technology adoption, especially in the area of agricultural inputs. Major Conclusion. Marketing tools play an important role in reducing uncertainties about product performance. They assist potential buyers to learn both about objective features, about a product, and about product fit to the buyer's need. Tools, such as MBGs and demonstration, provide different information about product fit but also require different degrees of cost for the consumer. In some situations they can be complimentary and optimal strategy combines the use of both. In other situations there will be substitution. Sampling is used to reduce the uncertainty about non-durable goods. An optimal level of informational tools declines throughout the life of a product but stays positive at a steady state. Implications. Recognizing the heterogeneity of consumers and the sources of their uncertainty about new technologies is crucial to develop a marketing strategy that will enhance the adoption of innovation. When fit uncertainty is high, allowing an MBG option, as well as a demonstration, may be an optimal strategy to enhance adoption.  

scholarly journals Tuberculosis in the 1990s: From Bedside to Bench and Back

1999 ◽  
Vol 6 (4) ◽  
pp. 341-344
Author(s):  
Frances B Jamieson ◽  
Pamela Chedore
Keyword(s):  
United States ◽  
New Technologies ◽  
The United States ◽  
Clinical Impact ◽  
Downward Trend ◽  
Drug Resistant ◽  
Critical Part

Since the mid-1980s, the rate of new cases of tuberculosis (TB) diagnosed in Canada ceased to follow a downward trend, and has instead stabilized at approximately 7 cases/100,000 population. In the United States, a similar trend emerged, such that in the early 1990s there was an increase in new cases of TB. Outbreaks of drug-resistant TB also occurred with devastating clinical impact. These observations prompted laboratories to re-examine their role in halting the spread of TB. Laboratories play a critical part in the diagnosis of TB; procedures must be optimized to provide rapid and accurate results. This review discusses the role of the mycobacteriology laboratory in the diagnosis of TB, and how new technologies available today have enhanced the ability of the laboratory to provide timely, efficient and accurate results.

American Electronic Constitution

2009 ◽  
pp. 54-70 ◽  
Author(s):  
Fortunato Musella
Keyword(s):  
Public Management ◽  
New Public Management ◽  
New Technologies ◽  
The United States ◽  
Administrative Reforms ◽  
Digital Era ◽  
Private Organizations ◽  
New Public ◽  
The Difference

The chapter is dedicated at analyzing the strategic use of new technologies in the United States. An evident synergy has been noted between the digital policy projects and the neo-liberal ideology wave that has traced origin in the fiscal crisis of the State in the 1970s. About four decades have transformed some political directions in true imperatives: public sector downsizing, cost-cutting in public agencies, decision-making privatization, and the principle of efficiency as a measure of collective action. If new public management has been imposed as a dominant paradigm for administrative restructuring, ICTs programs sustain reform objectives by putting emphasis on the sure advantages of technological applications. In addition to this, administrative reforms seem to be in continuity with some American historical tradition, in reasserting a central role of private actor in public activities and realizing a significant “fusion of political and economic power”. Digital era seems to have added a new chapter to the American corporate liberalism history, with the difference – and the aggravating circumstance – that private organizations have now more powerful instruments to control and regulate society. New technological instruments seem to be used essentially to produce a neo-liberal interpretation of government activities.

The Unity of Freedom

2021 ◽  
pp. 237-246
Author(s):  
Kieron O’Hara
Keyword(s):  
Network Effects ◽  
Ad Hoc ◽  
New Technologies ◽  
The United States ◽  
The Internet ◽  
Negative Externalities ◽  
Common Interests ◽  
Over Time

The final chapter summarizes the ideas of Four Internets. The Internet needs to remain connected, while its governance should allow different ideologies to flourish simultaneously, without imposing their view on the rest. Governance should pursue common interests while respecting cultural diversity. The prominent role of the United States remains an issue, although it has historically been a good steward of the infrastructure, and probably better than any alternative, including the multilateral structures promoted by nations like China and Russia. Governance is currently multistakeholder and ad hoc, but informal, emergent arrangements are probably better and more flexible than something neater and designed. Innovation and network effects need to be fostered, but policymakers will, on occasion, have to intervene against (perceived) negative externalities. New Internets will emerge over time; a COVID-19 Internet is imagined and described, for example. New technologies, such as quantum computing, will create new stresses, requiring a constant focus on resilience.

Sino-European Relations in Greater Eurasia

2020 ◽  
Vol 64 (12) ◽  
pp. 96-104
Author(s):  
O. Vorkunova ◽  
A. Khotivrishvili ◽  
A. Tsvyk ◽  
M. Shpakovskaya
Keyword(s):  
New Technologies ◽  
International System ◽  
The United States ◽  
Eastern European ◽  
Western Balkans ◽  
Political Dimensions ◽  
Chinese Trade ◽  
Innovation Space ◽  
Transit Routes

The article considers the phenomenon of European-Chinese cooperation in the context of the transformation of Eurasia as an international region. Particular attention is paid to the development of China’s relations with the countries of Eastern and Central Europe and the Western Balkans; the features of China’s interaction with the countries of Southern Europe are revealed. The paper provides an analysis of factors influencing the correlation and struggle between new trends in the process of the innovation space formation in Eurasia. The role of Europe and China in the development of new transit routes across and around Eurasia is being studied. Its features include a combination of land and sea routes. Europe and China are synergistic within financial, industrial, and e-commerce complementarities. The article investigates the role of Chinese trade and investment in Europe with a particular focus on intensity of the latter toward the industrial heart of Europe: Germany and the Visegrad 4 countries. It highlights the German–Central-Eastern European Manufacturing Core as one of the most competitive industrial bases of Sino-European cooperation. Deepening Sino-European ties across Eurasia, leveraged by new technologies, give the continent integrity in global geo-economic terms. The paper assesses the current evolution of EU – China relations, which expanded greatly in geographic terms and diversity. The article seeks to explain that the interaction between China and Europe has social, economic, and even political dimensions, with potentially long-term implications for the structure of world affairs. Europe and China are the largest entities in Eurasia and in the international system, apart from the United States. The authors conclude that Sino-European reunification is contributing to a new phase in the transformation of Eurasia and to its rising significance in global political and economic governance.

scholarly journals Bench to bedside: The technology adoption pathway in healthcare

2019 ◽  
Vol 10 (2) ◽  
pp. 537-545 ◽  
Author(s):  
Daniel Clark ◽  
Gerard Dean ◽  
Sarah Bolton ◽  
Beth Beeson
Keyword(s):  
Technology Adoption ◽  
Linear Model ◽  
Medical Device ◽  
New Technologies ◽  
Healthcare Systems ◽  
Patient Benefit ◽  
Real Patient ◽  
Health And Wellbeing ◽  
The Way

Abstract New technologies have the potential to revolutionize the way we manage health and wellbeing now and in the future. But often seen as expensive and difficult to implement, the challenge is to identify the best technology to deliver real patient benefit and support its rapid adoption to help address the funding difficulties faced by all modern healthcare systems. In this paper we consider the traditional linear model of the technology adoption pathway as it pertains to healthcare, look at common challenges faced traversing this path and suggest solutions. In so doing, we recognise the limitations of the linear model and describe our version of a more realistic, non-linear model. Throughout, we will be looking at the key role of the Clinical Engineer to successful healthcare technology adoption based on our experience of supporting medical device products through to adoption and present the key lessons we learnt along the way.

scholarly journals The role of The University Center for Social Development in the regional innovation ecosystem of social assistance.

2019 ◽  
Vol 13 (1) ◽  
pp. 34-39
Author(s):  
Valeriy Kovalevskiy ◽  
Liudmila G. Klimatckaia ◽  
Yulija Yu. Bocharova
Keyword(s):  
Social Development ◽  
New Technologies ◽  
Social Assistance ◽  
The United States ◽  
Regional Innovation ◽  
Innovation Ecosystem ◽  
University Center ◽  
State Pedagogical ◽  
The University

The stable innovation system generation is one of the Russian economic policy priorities. Universities have the role of a central hub in the regional innovation systems formation. This article presents a study of factors influencing the formation and development of the university’s innovation environment and examples of innovation activities of the Krasnoyarsk State Pedagogical University V.P. Astafyev (KSPU) in the regional innovation ecosystem of social assistance. The second section of the article is devoted to the exchange of experience and the results of the university becoming the center of social development in the regional innovation ecosystem of social assistance. An important aspect of this part is a positive result in several key areas: Globalization - mobility and increased competition between universities in China, South Korea, Japan, Poland, Germany, France, Lithuania, Belarus, Ukraine, Kazakhstan and the United States; Multidisciplinary and Interdisciplinary - the integration of science, technology and design, teams from different faculties and universities; and Corporatization - specialized institutes of applied research, and extension of stakeholders. The final section presents the Transformation Program of the Krasnoyarsk State Pedagogical University at the University Center for Social Development of the Krasnoyarsk Territory for current and future operations. The program includes both initiatives and ongoing projects. Today, many successful examples prove that the Center for Social Development in the field of social assistance of the Krasnoyarsk State Pedagogical University plays an important role in the development of the region. Conclusion. Krasnoyarsk State Pedagogical University really stands on the route to the social entrepreneurship development and influx of new technologies, introduction of innovative approaches, and becomes the center of social and project competencies of the Krasnoyarsk Territory, one of the leading drivers of social development and of social assistance of the region.

scholarly journals Why Manufacturing Matters

2013 ◽  
Vol 135 (11) ◽  
pp. 32-35
Author(s):  
Tom Kurfess
Keyword(s):  
Manufacturing Industry ◽  
New Technologies ◽  
Wage Gap ◽  
Scale Up ◽  
The United States ◽  
Disruptive Technologies ◽  
Manufacturing Operations ◽  
Manufacturing Innovation ◽  
Energy Independence

This article explores the role of manufacturing industry as a key to innovation, economic health, and national security. As engineers and manufacturers develop new technologies, they build the capabilities to extend and innovate in new fields. Those innovations give manufacturers the performance or cost edge they need to compete in a crowded international marketplace. U.S. manufacturing innovation is lagging behind high-wage nations such as Germany and Japan. The article suggests that what the United States must do now is close the gap between innovation and commercial scale-up and production. It already leads the world in creating disruptive technologies and is rapidly moving towards energy independence. The imposing wage gap that once separated it from other nations is closing. Some American companies have begun reshoring manufacturing operations located in other nations already.

scholarly journals B2B Networking, Renewable Energy, and Sustainability

2021 ◽  
Vol 14 (7) ◽  
pp. 290
Author(s):  
Davood Askarany ◽  
Hassan Yazdifar ◽  
Kevin Dow
Keyword(s):  
Renewable Energy ◽  
Energy Efficient ◽  
New Technologies ◽  
Renewable Energies ◽  
Successful Implementation ◽  
Diffusion Channel ◽  
Perspective Theory ◽  
Adoption Of Innovation ◽  
Implementation Of Innovations

While the benefits and advantages of using renewable energies are remarkable, and their prices have been decreasing dramatically and are expected to fall further, the diffusion and adoption of renewable energies still lag fossil energies. This paper improves our understanding regarding the role of the interrelationship among businesses (as an example of B2B networking amongst parent and subsidiary firms). Furthermore, it demonstrates the way/s that such interrelationships can contribute to the diffusion and adoption of sustainable and energy-efficient technologies. This study describes four diffusion channels in the interrelated firms which can help with promoting and using renewable and sustainable energies. The paper also reports the actual share of each diffusion channel contributing to implementing sustainable energy-efficient technologies in practice. The findings suggest that parent organisations enforce the majority (over 50%) of sustainable and energy-efficient technologies implemented in a B2B environment. In comparison, inter-subsidiary relationships are responsible for less than 30% of the implemented sustainable and energy-efficient technologies in organisations. The findings are in line with the forced perspective theory. They could, to some degree, explain the differences in the levels of implementation of sustainable and energy-efficient technologies in practice. These findings can help practitioners prioritise the diffusion channels when they want to facilitate the implementation of new technologies in their organisations. While some organisations may expect a more successful implementation of innovations initiated by subsidiaries than those enforced by parent organisations, the levels of success of the adoption of sustainable and energy-efficient technologies are not examined in this study. Further research is recommended to investigate the extent of association between different diffusion channels and the levels of success in terms of the adoption of innovation. We did not find similar studies to compare the results, which could be one of the limitations of this study.

scholarly journals Technological Adoption in Health Care – The Role of Payment Systems

2015 ◽  
Vol 15 (2) ◽  
pp. 709-745 ◽  
Author(s):  
Pedro Pita Barros ◽  
Xavier Martinez-Giralt
Keyword(s):  
Technology Adoption ◽  
New Technologies ◽  
New Technology ◽  
Evaluation Criteria ◽  
Cost Benefit ◽  
Reimbursement System ◽  
Payment Systems ◽  
Patient Benefit ◽  
Technological Adoption

Abstract This paper examines the incentive to adopt a new technology resulting from common payment systems, namely mixed cost reimbursement and DRG reimbursement. Adoption is based on a cost–benefit criterion. We find that retrospective payment systems require a large enough patient benefit to yield adoption, while under DRG-linked payment, adoption may arise in the absence of patients benefits when the differential reimbursement for the old vs new technology is large enough. Also, mixed cost reimbursement leads to higher adoption under conditions on the differential reimbursement levels and patient benefits. In policy terms, mixed cost reimbursement system may be more effective than a DRG payment system to induce technology adoption. Our analysis also shows that current economic evaluation criteria for new technologies do not capture the different ways payment systems influence technology adoption. This gives a new dimension to the discussion of prospective vs retrospective payment systems of the last decades centered on the debate of quality vs cost containment.

scholarly journals Fit-risk in development projects: role of demonstration in technology adoption

2016 ◽  
Vol 21 (6) ◽  
pp. 742-766 ◽  
Author(s):  
Moon Parks ◽  
Sangeeta Bansal ◽  
David Zilberman
Keyword(s):  
Technology Adoption ◽  
Considerable Increase ◽  
New Technologies ◽  
Development Projects ◽  
Social Feedback ◽  
The Impact ◽  
Risk Potential

AbstractThe introduction and adoption of new technologies is an important component of development projects. Many technologies that could spur considerable increase in welfare, however, are often adopted at low rates even when donors and NGOs have invested their effort in them heavily. This paper develops a framework to analyze inefficiencies caused by fit-risk (potential users are not certain whether the technology will fit their needs, lifestyles, social feedback or capabilities), and the role of marketing tools, such as demonstration, in reducing fit-risk and enhancing the efficiency of development projects. We find that, in the presence of fit-risk, there is always unrealized demand and resource waste. Donors who ignore fit-risk always overestimate the project value and over-subsidize the products they are promoting. We identify conditions under which introducing demonstration may help alleviate fit-risk and improve the overall project values. The impact of eliminating fit-risk on the project uptake depends on the probability of fit.

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