Living labs and co-creation techniques for university-business cooperation: a case study

2021 ◽  
pp. 109-131
Author(s):  
Chiara Aleffi ◽  
Sabrina Tomasi ◽  
Concetta Ferrara ◽  
Gigliola Paviotti ◽  
Chiara Mignani ◽  
...  
Keyword(s):  
Regional Development ◽  
Stakeholder Engagement ◽  
Regional Role ◽  
Living Lab ◽  
Living Labs ◽  
The University

The paper reports about a case study about the regional role of universities, by focusing on the implementation and management of living labs to promote local tourism. The aim is to provide evidence of effective approaches to involve stakeholders in initiatives of regional development. To this aim, the stakeholder engagement activities that took place at the University of Macerata (Italy) were analysed. The conclusions highlight the usefulness of the methodologies and techniques used to facilitate university-business cooperation under the aegis of a living lab.

scholarly journals The University Campus as a Learning Environment: the role of a Campus-based Living Lab in a Blended Teaching and Learning Environment

2021 ◽  
Author(s):  
Steven L. Rogers ◽  
Adam J. Jeffery ◽  
Jamie K. Pringle ◽  
Antonia C. Law ◽  
Alexandre Nobajas ◽  
...  
Keyword(s):  
Learning Environment ◽  
Teaching And Learning ◽  
Cross Cultural ◽  
Education For Sustainability ◽  
University Campus ◽  
Teaching And Learning Environment ◽  
Living Lab ◽  
Living Labs ◽  
The University

Abstract. “Living Labs” provide stakeholders with an authentic and spontaneous environment in which innovations and technologies can be developed. This paper highlights the use of Living Labs as an educational teaching and learning environment. We give examples of practice currently used and present a conceptual framework for pedagogic design of activities and assessment in a Living Lab environment. The examples provided are based around current HE under/post-graduate taught assessment and activities. We suggest that Living Labs, particularly campus based Living Labs, are an excellent opportunity for education providers to provide experiences for students that are realistic, promote empowerment of students, and are spontaneous, promoting student inclusivity and sustainability. Living Labs can introduce opportunities for inter- and transdisciplinarity and cross-cultural working and can provide an excellent base for education for sustainability.

UNIFEI, Brazil: a case study of the role of the university in local development

2011 ◽  
Vol 2 (3/4) ◽  
pp. 227 ◽  
Author(s):  
Genecy Moraes Coelho Junior ◽  
Branca Terra ◽  
Elaine Cavalcate Peixoto Borin ◽  
Mariza Almeida
Keyword(s):  
Local Development ◽  
The University

When Hockey Won’t Sell in Minnesota: Using Design Thinking to Innovate the Ticket Service

2021 ◽  
Vol 10 (S1) ◽  
pp. S14-S17
Author(s):  
Clinton Warren
Keyword(s):  
Design Thinking ◽  
University Of Minnesota ◽  
Athletic Department ◽  
Ticket Sales ◽  
Sales And Marketing ◽  
Group Interviews ◽  
Spectator Attendance ◽  
The University

This case study asks students to assume the role of a ticket sales strategist hired to work as a consultant for the University of Minnesota Golden Gopher athletic department. In this case, you will be asked to work with members of the Gopher Fan Advisory Board to develop service innovations in the area of ticket sales. As a sales and marketing consultant, you will examine existing data on spectator attendance trends and focus group interviews to determine the current issues facing the athletic department. Then, you will be asked to suggest the manners by which the athletic department should innovate the ticket service, using a design thinking approach to grow ticket sales and spectator attendance for the men’s hockey program.

University as a vehicle to achieve social innovation and development: repositioning the role of the university in the society

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lwando Mdleleni
Keyword(s):  
Local Community ◽  
Social Innovation ◽  
Research Question ◽  
Academic Research ◽  
Exploratory Research ◽  
Western Cape ◽  
Content Type ◽  
The University

Purpose This paper aims to explore the role of university in promoting, generating and sustaining social innovation (SI). It aimed to understand how higher education institutions have extended their contribution beyond the traditional function of teaching and research to perform in socio-economic problem-solving. It looks at the kinds of contributions which universities potentially make to SI processes, and the effects that this has on the direction and magnitude of SI, and by implication social development. This was done by drawing lessons from a SI project that the University of the Western Cape has been involved in, i.e. Zenzeleni Networks Project. Design/methodology/approach To address the research question with this framework, the author adopted an exploratory research design using a case study. This research is qualitative, exploratory and descriptive, based on a case study built with secondary data. Findings This paper submits that universities can potentially function as key role players in promoting SI initiatives and fostering social transformations. Universities contribute with different kinds of resources and inputs to foster new SI ideas. Originality/value The paper suggests that socially innovative university projects may contribute to community social sustainability maintaining social cohesion by increasing social capital and providing resources for the empowerment of the marginalised communities. In so doing, they contribute to overcome social exclusion and promote more sustainable forms of development at community level. More research is needed on how universities can build community networks with local community partners, who can use the insights of academic research to replicate interventions and move to scale.

scholarly journals The role of relational governance in innovation platform growth: the context of living labs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chiara Luisa Cantù ◽  
Daniel Schepis ◽  
Roberto Minunno ◽  
Greg Morrison
Keyword(s):  
Qualitative Interviews ◽  
Sustainable Construction ◽  
Relational Governance ◽  
Content Type ◽  
Living Lab ◽  
Living Labs ◽  
Platform Development ◽  
Innovation Platform ◽  
Collective Goals

Purpose This paper aims to investigate the role of relational governance in innovation platform development, specifically investigating the context of living labs. Design/methodology/approach Two longitudinal case studies are presented, derived from auto-ethnographic narratives, qualitative interviews and secondary documents, which cover the critical stages in the development of each living lab. Findings Empirical insights demonstrate the relevance of coordination activities based on joint planning and activities to support innovation platform development across different stages. The governance role of research actors as platform activators is also identified. Practical implications The paper offers a useful perspective for identifying collective goals between living lab actors and aligning joint activities across different stages of living lab development. Social implications The case provides insights into the challenges and opportunities for collaboration between academia, industry and users to support sustainable construction innovation. Originality/value A relational governance mode is identified, going beyond top down or bottom up approaches, which contributes a new understanding of how collective goals align within a relational space.

scholarly journals Role of small and intermediate towns in regional development: A case study of Raebareli, Sultanpur and Pratapgarh Districts of Uttar Pradesh, India

2017 ◽  
Vol 5 (4) ◽  
pp. 66-73
Author(s):  
Harikesh N. Misra ◽  
Ashutosh Mishra
Keyword(s):  
Regional Development ◽  
Diffusion Of Innovations ◽  
Uttar Pradesh ◽  
Spatial Arrangement ◽  
Economic Transformation ◽  
Z Scores ◽  
Intermediate Size ◽  
Backward And Forward Linkages

AbstractIt is said that small and intermediate size towns play a significant role in the socio-economic transformation of regional spaces through diffusion of innovations. It, however, has been hypothesized here that in this diffusion process the villages having better infrastructural facilities and services, play central role. For its analysis, the study takes the case of a region consisting of three administrative districts - Raebareli, Sultanpur and Pratapgarh, of the Uttar Pradesh state of India. These districts have remained in political focus since India’s independence and have elected two prime-ministers and some most influential politicians of their times in quest of development. However, the condition of development here is still deplorable. These districts have 22 statutory towns, and are least urbanized in the state. The towns are mainly administrative or market centres in nature serving surrounding villages by their backward and forward linkages. The study analyses ‘Z scores’ of select services to measure the level of development at block and village level, and portrays the spatial arrangement of towns in development setting of the region. The study observes that while towns are instrumental in promoting regional development, the role of ‘rurban’ centres (high service villages) in the process of diffusion of development is pivotal.

The University in a Retail Context

2019 ◽  
pp. 249-267
Author(s):  
Xhimi Hysa ◽  
Vusal Gambarov ◽  
Besjon Zenelaj
Keyword(s):  
Business Model ◽  
Social Value ◽  
Social Business ◽  
Business Model Canvas ◽  
The Social ◽  
Retail Activity ◽  
The University ◽  
Case Based

On-campus retailing is a spread practice, but academia has almost underestimated its potential. Nevertheless, not every type of retail activity adds value to customers and society. When the proposed value is society-driven and sensitive to consumers' wellbeing, customers' engagement increases. One business model, through which it is possible to exploit the benefits of on-campus retailing by adding social value, is the Yunus Social Business. This is a case-based study aiming to describe, through the Social Business Model Canvas, the founding of an organic shop within a university that is supplied by administrative staff of the university that are at the same time also local farmers. Further, the shop aims to resell organic food to university staff and students. The case study is theoretically enriched by traditional Porterian frameworks and new service frameworks such as the service-dominant logic by emphasizing the role of value proposition, value co-creation, and value-in-context.

“You Can Lead the Horse to Water, but … ”

2012 ◽  
pp. 182-199
Author(s):  
Henk Huijser ◽  
Michael Sankey
Keyword(s):  
Higher Education ◽  
Distance Education ◽  
Web 2.0 ◽  
Learning Management Systems ◽  
Web 2.0 Technologies ◽  
Learning And Teaching ◽  
Potential Benefits ◽  
The University

This chapter outlines the potential benefits of incorporating Web 2.0 technologies in a contemporary higher education context, and identifies possible ways of doing this, as well as expected challenges. It uses the University of Southern Queensland (USQ), primarily a distance education provider, as the context for many of its case study examples. In particular, it addresses the important role of the allowances of particular learning management systems (LMSs) in pedagogical applications of Web 2.0 technologies. Overall, this chapter argues that the goals and ideals of Web 2.0/Pedagogy 2.0 can be achieved, or at least stimulated, within an institutional LMS environment, as long as the LMS environment is in alignment with such goals and ideals. It uses the implementation of Moodle at USQ as a case study to reinforce this argument and explore which factors potentially influence a shift in thinking about learning and teaching in a Web 2.0 context.

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