scholarly journals Study of Stakeholder’s Perception Regarding Destination Branding Strategies of Maharashtra State, India

2021 ◽  
Vol 14 (2) ◽  
pp. 33-49
Author(s):  
Pallavi Kamble ◽  
Madhuri Sawant
Keyword(s):  
Performance Analysis ◽  
Marketing Strategies ◽  
The State ◽  
T Test ◽  
Analysis Method ◽  
Destination Branding ◽  
Paired Sample ◽  
Branding Strategies ◽  
Structured Questionnaire

The paper aims to study the perceptions of tourism stakeholders of Maharashtra regarding effectiveness of branding and marketing strategies. It is the state which is receiving maximum number of foreign tourists in India. For this study, a survey of 178 tourism stakeholders was conducted. A structured questionnaire was used for rating the branding strategies of the destination. Data was analysed with the help of important performance analysis method and paired sample t-test was applied. Results of the study showed that, though the Maharashtra Tourism is successful in projecting a simple, appealing, believable and distinct image with help of ‗Unlimited Maharashtra‘ brand, there is need of innovative advertising tactics for effective branding of the Maharashtra Tourism to attract more international tourists.

The role of DMOs in tourism stakeholders systems. An empirical research in Italian context

2011 ◽  
pp. 105-125
Author(s):  
Luigi Cantone ◽  
Marcello Risitano
Keyword(s):  
Empirical Research ◽  
Business Models ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Destination Branding ◽  
Empirical Survey ◽  
Branding Strategies ◽  
External Relationships ◽  
Italian Context

Tourist destination (TD) is considered the most important unit of analysis in tourism industry and the amalgam of tourism products, which offers an integrated travel experience for the customer. In this paper is analyzed the role of Destination Marketing Organizations (DMOs), the key player in the tourism stakeholders systems which manage collaborative marketing strategies. Particularly, are recognized the destination branding strategies defined by DMOs, one of the most important organizational solution to manage internal and external relationships in tourism stakeholders systems. The theoretical assumptions of the paper are supported by an empirical research which analyzes, comparatively, the Italian DMOs of eight regional contexts. The goals of the empirical survey have been the following: a. to identify the main tourism players of regional stakeholders systems, deepening the nature and the intensity of marketing relationships in these networks; b. to define the main characteristics of the regional DMOs in Italy, in terms of business models and collective marketing strategies planned in the own networks; c. to categorize the destination branding strategies defined by DMOs in regional tourism stakeholders systems, valuating the main brand decisions carried out in these contexts.

scholarly journals Sosialisasi Cemaran Babi sebagai Persiapan Sertifikasi Halal pada Warung Makan di Kartasura

2022 ◽  
Vol 21 (2) ◽  
pp. 257-274
Author(s):  
Ilzamha Hadijah Rusdan ◽  
Dita Purwinda Anggrella
Keyword(s):  
Community Service ◽  
Research Method ◽  
Quantitative Research ◽  
Raw Materials ◽  
Test Methods ◽  
T Test ◽  
Analysis Method ◽  
Paired Sample ◽  
Central Java ◽  
Post Test

Pemerintah Republik Indonesia telah menetapkan bahwa seluruh produk yang beredar di Indonesia haruslah terjamin kehalalannya, peraturan tersebut terdapat pada Undang-Undang No.33 Tahun 2014, dan telah dikawal persiapan pelaksanaanya oleh Badan Penyelenggara Jaminan Produk Halal (BPJPH). Untuk itu diperlukan sosialisai dalam rangka persiapan sertifikasi halal tersebut terutama produk cemaran babi dan turunannya pada warung makan yang berada di sekitar kecamatan Kartasura, Sukoharjo, Jawa Tengah. Sosialisasi dilaksanakan dengan metode pemberian materi, tanya jawab, dan bertukar pengalaman, kemudian peningkatan pengetahuan diketahui dengan metode pre-test dan post-test pada 10 orang perwakilan tiap warung makan. Metode analisis data dalam penelitian ini adalah metode penelitian kuantitatif untuk mengetahui peningkatan pengetahuan peserta yang diukur dengan menggunakan pre-test dan post-test dan diuji statistic menggunakan paired sample t-test. Hasil yang didapatkan pada pengabdian masyarakat ini adalah meningkatnya pengetahuan peserta pada produk yang mengandung cemaran babi dan turunannya, sehingga para pemilik warung makan tersebut dapat mewaspadai adanya cemaran babi pada bahan baku produk yang akan mereka jual.The Republic of Indonesia's Government has determined that all products circulating in Indonesia must be guaranteed halal. This regulation is contained in Law No.33 of 2014, and the preparation for implementation has been guarded by the Halal Product Guarantee Agency (BPJPH). Thus, socialization is needed to prepare for halal certification, significantly pork contaminated products, and their derivatives at food stalls around Kartasura sub-district, Sukoharjo, Central Java. The socialization was carried out by using the method of providing material, question, and answer, and exchanging experiences, then increasing knowledge was known by the pre-test and post-test methods to 10 representatives of each food stall. The data analysis method in this study is a quantitative research method to determine the increase in participants' knowledge which is measured using pre-test and post-test and tested statistically using paired sample t-test. The results obtained from this community service are the increased knowledge of participants on products containing pork contaminants and their derivatives so that the owners of these food stalls can be aware of pork contamination in the raw materials for their products to sell.

Customer-Centric Strategies in Place Marketing

2013 ◽  
pp. 435-452 ◽  
Author(s):  
Gianluigi Guido ◽  
Alessandro M. Peluso ◽  
M. Irene Prete ◽  
Cesare Amatulli ◽  
Giovanni Pino ◽  
...  
Keyword(s):  
Big Five ◽  
Marketing Strategies ◽  
Place Marketing ◽  
Conceptual Tool ◽  
Destination Branding ◽  
Local District ◽  
Big Five Model ◽  
Branding Strategies ◽  
Destination Management Organizations ◽  
Personality Construct

This chapter reports the results of a survey articulated into two complementary studies, performed in four districts located in Italy. These studies assess the opportunity to design destination branding strategies on the basis of customers’ perceptions, providing a framework to quantitatively determine the identity of a local district and its perceived image. The chapter proposes that the perceived image of a place can be examined through the concept of perceived personality as adapted to a place, labeled as “destination personality,” and analyzed using the Big Five Model (Digman, 1990). The main contribution of the research consists in presenting a methodology for the evaluation of the consistency between the identity, the image, and the perceived personality of a district. Results demonstrate the strong validity of the destination personality construct as a conceptual tool to analyze the perceived images of local districts, and show how findings may be particularly useful for Destination Management Organizations (DMOs) to design effective marketing strategies capable of attracting and retaining resources.

Customer-Centric Strategies in Place Marketing

2014 ◽  
pp. 88-105
Author(s):  
Gianluigi Guido ◽  
Alessandro M. Peluso ◽  
M. Irene Prete ◽  
Cesare Amatulli ◽  
Giovanni Pino ◽  
...  
Keyword(s):  
Big Five ◽  
Marketing Strategies ◽  
Place Marketing ◽  
Conceptual Tool ◽  
Destination Branding ◽  
Local District ◽  
Big Five Model ◽  
Branding Strategies ◽  
Destination Management Organizations ◽  
Personality Construct

This chapter reports the results of a survey articulated into two complementary studies, performed in four districts located in Italy. These studies assess the opportunity to design destination branding strategies on the basis of customers' perceptions, providing a framework to quantitatively determine the identity of a local district and its perceived image. The chapter proposes that the perceived image of a place can be examined through the concept of perceived personality as adapted to a place, labeled as “destination personality,” and analyzed using the Big Five Model (Digman, 1990). The main contribution of the research consists in presenting a methodology for the evaluation of the consistency between the identity, the image, and the perceived personality of a district. Results demonstrate the strong validity of the destination personality construct as a conceptual tool to analyze the perceived images of local districts, and show how findings may be particularly useful for Destination Management Organizations (DMOs) to design effective marketing strategies capable of attracting and retaining resources.

Testing the Modifiability of the State Sport Confidence Inventory

2002 ◽  
Vol 94 (3) ◽  
pp. 1025-1028 ◽  
Author(s):  
Sandra E. Short ◽  
Eva A. Vadocz
Keyword(s):  
The State ◽  
T Test ◽  
Female Figure ◽  
Paired Sample ◽  
Figure Skaters ◽  
Adequate Representation ◽  
Item Scores ◽  
Using Data

Completing the State Sport Confidence Inventory requires participants to compare themselves with the most confident athlete they know. Inconsistency is inherent in participants' choices that may result in unsystematic variance across such responses. This study tested the modifiability of the inventory by removing the “comparison” component from the instructions and from each of the 13 questions. Using data from 31 female figure skaters ( M age=16.1 yr., SD = 1.0), the original and modified versions were compared. Adequate reliabilities were found for both measures (both rs= .94), but a paired sample t test indicated significant differences between mean scores on the two versions. The total score and all of the item scores were higher for the modified version than the original, and coefficients of determination showed variance shared by the modified and original items ranged only from 9 to 59% per item. These results suggest that the modified version was not an adequate representation of the original Inventory.

scholarly journals Chất lượng dịch vụ giáo dục đại học theo mô hình IPA tại trường Đại học Tài chính – Marketing

2021 ◽  
Author(s):  
Bảo Trung ◽  
Nguyễn Thị Tố Loan
Keyword(s):  
Performance Analysis ◽  
T Test ◽  
Paired Sample ◽  
Cronbach Alpha

Bài báo xác định các thành phần và phân tích chất lượng dịch vụ giáo dục đại học theo mô hình Important - Performance Analysis (IPA - Phân tích Tầm quan trọng - Việc thực hiện) tại Trường Đại học Tài chính - Marketing. Nghiên cứu định tính được thực hiện thông qua thảo luận nhóm 10 người xác định 5 thành phần với 25 biến quan sát chất lượng dịch vụ giáo dục đại học dưới góc nhìn sinh viên. Nghiên cứu định lượng được thực hiện thông qua phỏng vấn hai lần với 193 mẫu. Phỏng vấn lần 1 đo lường mức độ quan trọng và phỏng vấn lần 2 đo lường mức độ thực hiện. Dữ liệu khảo sát được xử lý thông qua thống kê mô tả, đo lường độ tin cậy thang đo Cronbach Alpha, kiểm định Paired Sample T–test đối với P-I. Kết quả nghiên cứu đo lường chất lượng dịch vụ giáo dục đại học theo mô hình IPA tại trường Đại học Tài chính - Marketing gồm Phần I - Tập trung phát triển có 5 các biến quan sát; Phần II - Tiếp tục duy trì, 12 biến quan sát; Phần III - Ưu tiên thấp, 8 biến quan sát; Phần IV - Hạn chế đầu tư không có biến quan sát nào. Trên cơ sở đánh giá chất lượng dịch vụ giáo dục đại học theo mô hình IPA, bài báo đề xuất một số hàm ý quản trị

scholarly journals Financial Performance Analysis of SMEs Before and After Initial Public Offering (IPO) on the Indonesia Stock Exchange (IDX)

2018 ◽  
Vol 4 (2) ◽  
pp. 87
Author(s):  
Budi Wahyono
Keyword(s):  
Performance Analysis ◽  
Financial Performance ◽  
Initial Public Offering ◽  
Stock Exchange ◽  
T Test ◽  
Paired Sample ◽  
Significant Difference ◽  
Before And After ◽  
And Performance ◽  
Public Offering

SME funding needs have not been fully met. IPO is one of the efforts that can be done by SMEs to meet these funding needs. However, it is not yet known whether the financial performance of SMEs will increase after conducting an IPO. This study aims to analyze the financial performance of SMEs before and after the IPO. The sample of this study is SMEs that listed on the IDX in 2017, which is as many as five SMEs. SME financial performance is measured through three SME financial ratios, namely liquidity, solvency, and profitability. The paired sample t-test was used to compare the financial performance of SMEs before and after the IPO. The results showed that there is no significant difference in the financial performance of SMEs before and after the IPO. The results of this study provide recommendations for further research related to the valuation and performance of SME IPOs.

scholarly journals Pengaruh Absensi Sidik Jari (Fingerprint) Terhadap Disiplin Aparatur Sipil Negara pada Dinas Pendidikan dan Kebudayaan Kota Lhokseumawe

2021 ◽  
pp. 10-33
Author(s):  
Ramayani Ramayani ◽  
Ferizaldi Ferizaldi
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
The State ◽  
T Test ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Work Situation ◽  
Significance Level ◽  
Test Table

One of the tasks that need to be considered in enforcing a disciplined and conducive work situation in a government agency is the frequency of the presence of State Civil Apparatus. The frequency of attendance is now controlled through the FingerPrint Attendance system. This study aims to explore the effect of Fingerprint Attendance on the Discipline of the State Civil Apparatus at the Education and Culture Office of Lhokseumawe City. The research method employed was quantitative with a saturated sampling technique (census) and the sample participants were all respondents who are all State Civil Apparatuses within the Education and Culture Office of Lhokseumawe City. The data analysis method used was simple linear regression analysis. The results of this study indicated that Fingerprint Attendance has a positive and significant effect on the discipline of the State Civil Apparatus, this is evidenced by the results of the t-test (partial test) obtained by comparing the significant value in the t-test table with a significance level of 0.05 obtained (0.000 < 0.05); the result was that the H1 was accepted. Based on the results of the coefficient of determination test (R2), the coefficient of determination (R2) is 0.280 (28%).

THE EFFECT OF COMIC STRIPS ON SECONDARY EFL STUDENTS’ READING COMPREHENSION AND WRITING ABILITY

2018 ◽  
Vol 2 (2) ◽  
pp. 43-57
Author(s):  
M. Ridhwan ◽  
Muhammad Taufik Ihsan ◽  
Naskah Naskah
Keyword(s):  
Reading Comprehension ◽  
Hypothesis Testing ◽  
Null Hypothesis ◽  
Test Group ◽  
T Test ◽  
Comic Strips ◽  
Writing Ability ◽  
Paired Sample ◽  
And Control ◽  
Test Treatment

The purpose of this study was to investigate the significant effect of using comic strips strategy toward students’ reading comprehension and writing ability at MTsN 1 Pekanbaru. A Quasi-Experimental by Non-equivalent Pre-test and Post-test Group was applied as a designed for study. The sample was two classes (VIII 3 and VIII 4) consisting 20 students of treatment class, and 20 students of control class. The data were computed using SPPS 20.0 to analyze Independent sample t-test and Paired sample t-test. The finding of this study revealed that there was a significant effect on students’ reading comprehension by using comic strips strategy, it shown on paired sample t-test; treatment class was 77 and control class was 64.5, the hypothesis testing showed the result of post T-test -7.149, then score of sig.(2-tailed) is 0.000, if we act to null hypothesis (Ho) that is 0.05, it means that the score of sig.(2-tailed) was smaller than score of Ho. The data also revealed that there was a significant effect on students’ writing ability, it shown on paired sample t-test; treatment class was 79.6 and control class was 54.2, the hypothesis testing showed the result of post T-test -21.9, then score of sig.(2-tailed) is 0.000, if we act to null hypothesis (Ho) that is 0.05, it means that the score of sig.(2-tailed) was smaller than score of Ho. Therefore, the null hypothesis was rejected and the alternative hypothesis was accepted. From those data it can be summarized that there is a significant effect of using comic strips strategy on students’ reading comprehension and writing ability.

TANGGAPAN WAJIB PAJAK TERHADAP KUALITAS PELAYANAN DILIHAT DARI TINGKAT KEPENTINGAN DAN KINERJA PADA KANTOR PELAYANAN PAJAK KOTA BOGOR

2018 ◽  
Vol 2 (01) ◽  
pp. 14
Author(s):  
Eddy Supardi
Keyword(s):  
Performance Analysis ◽  
Service Quality ◽  
Descriptive Analysis ◽  
Good Work ◽  
Satisfaction Level ◽  
Quality Service ◽  
Analysis Method ◽  
And Performance ◽  
Personal Tax

The Tax Payer obidience in fulfiling their taxation obligation will be influenced a lot by the satisfaction level toward the service fiscus. The aim of this observation is to know the response of Tax Payer toward service quality through importance and performance. The population which become the object of this observation is the personal Tax Payer registered in Bogor Tax Service Office and the number of respondents taken as the sample are 100 respondents with Slovin formula. The analysis method used is descriptive analysis and importance-performance analysis.   The result of this observation will be able to be used as one of the input to Bogor Tax Service Office in improving the quality service and for the following observation, especially those who take the same object as the observation in order to improve the quality service to the Tax Payer based on the service of its working way which is felt less. Otherwise it is important for The Tax Payer, maintaining the good work or balancing the service quality based on the working way which is evaluated less important by The Taxe Payer, but has been done reasonably well or very well by The Service Office

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