scholarly journals Influence of Social Media Monitoring on Digital Marketing of Small & Medium Enterprises (SMEs) in Kenya

2019 ◽  
Vol 1 (4) ◽  
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Social Media Monitoring ◽  
Media Monitoring ◽  
Small Medium Enterprises ◽  
Medium Enterprises

scholarly journals Pelatihan dan Pendampingan Digital Marketing bagi UMKM Jasa Laundry menuju UMKM Go Digital

2021 ◽  
Vol 2 (2) ◽  
pp. 60-72
Author(s):  
Army Justitia ◽  
Indah Werdiningsih ◽  
Faried Effendy ◽  
Taufik Taufik
Keyword(s):  
Social Media ◽  
Online Teaching ◽  
Teaching And Learning ◽  
Positive Impact ◽  
Digital Marketing ◽  
Service Project ◽  
Minimal Design ◽  
Use Of Social Media ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The COVID-19 pandemic has had a significant impact on Micro Small Medium Enterprises (MSMEs), especially laundry services in Plosokandang, Tulungagung Regency. Their primary customers, college students, no longer use their services because of online teaching and learning. The use of social media digital marketing is one solution to promote products and services. Unfortunately, many MSMEs lack this skill. This community service project focuses on training and assisting MSMEs in designing digital marketing content and posting them on their official social media. Canva software was chosen as a tool for content creation because it is simple and quick to use, with minimal design capabilities. Canva offers ready-made templates, so users only need to add their own personal touches. Then, the content is shared on the official social media accounts (Instagram or Facebook Pages). Participants’ and partners’ knowledge and skills improved after following the training. The average increase in participant knowledge of Canva material is 18.62 points, while social media material is 10.79 points. These training and mentoring activities have a positive impact on skills and knowledge related to using Canva and social media for digital marketing. Another effect of digital marketing on social media is an increase in revenue turnover, customer numbers, customer reach, and market sectors.

Cross-Cultural Communication in Micro/Small/Medium Enterprises Business by Using Social Media

2021 ◽  
Author(s):  
Mario Nugroho Willyarto ◽  
Bhernadetta P. Wahyuningtyas ◽  
Ulani Yunus ◽  
Pantry Heriyati
Keyword(s):  
Social Media ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Cross Cultural Communication ◽  
Small Medium Enterprises ◽  
Medium Enterprises

scholarly journals Optimalisasi Penggunaan Bahasa Iklan Interaktif dalam Pembuatan Iklan Online Produk Unggulan di Kelurahan Semarapura Kaja

2021 ◽  
Vol 2 (1) ◽  
pp. 20-29
Author(s):  
Agus Darma Yoga Pratama ◽  
I Gusti Ayu Agung Dian Susanthi ◽  
Ni Putu Sri Mariyatni
Keyword(s):  
Social Media ◽  
Online Media ◽  
Community Partnership ◽  
Interactive Advertising ◽  
The Media ◽  
Advertising Language ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Partnership Program

Klungkung Regency is not only famous for producing songket and endek fabrics, but there are still many other Micro, Small, Medium Enterprises (MSMEs) that have been born and developed there. Semarapura Kaja Village is one of the MSME centers which certainly has a lot of potential that must be supported and developed so that it can become bigger and more independent. However, not all of these MSMEs have adequate capital, strategies, and support to be able to develop rapidly so that synergy and collaboration with the government and other parties are needed to overcome these problems. One solution that can be offered is to carry out promotional activities with interactive advertising language to attract consumer interest through online media in the hope of expanding market share and of course increasing income for MSME in Semarapura Kaja Village. This Community Partnership Program (PKM) educates and assists MSME to create good promotion and marketing strategies, either through print or online media. Assistance in optimizing the use of interactive advertising language in making online advertisements for superior products in Semarapura Kaja Village is targeting MSME who sell Balinese traditional clothing as one of the characteristics of Klungkung Regency which is the center of MSME traditional clothing. In its implementation, it was found that people are still very ignorant not only about advertising language but also with how to create, manage, and develop social media for promotion because there are still social media such as: Instagram and Facebook that are not effective and even not active in uploading content so that the form of implementation of assistance is direct and not in groups to maximize the results. MSMEs that are partners in the Community Partnership Program (PKM) are Dex's Pong and Tri Arta Collection. MSME have been assisted to socialize the importance of professionally managed social media with interactive advertising language, how to create attractive visual content for potential customers, to the importance of publication in print or online media. It is hoped that MSME will be able to consciously and independently promote their products in the future through the media consistently and continuously.

scholarly journals Importance of University Social Media Communications in Czech Republic

2021 ◽  
Vol 15 ◽  
pp. 67-73
Author(s):  
Radomila Soukalová ◽  
Jiří Ježek
Keyword(s):  
Social Media ◽  
Czech Republic ◽  
Effective Communication ◽  
Target Groups ◽  
The Czech Republic ◽  
Secondary Research ◽  
Media Communications ◽  
Social Media Monitoring ◽  
Media Monitoring

This article currently focuses on the problems of university communications with target groups in the Czech Republic. This issue has been chosen with respect to the ongoing demographic crisis causing a decrease in the number of prospective university applicants. The topic reflects new trends in effective communication of university, i.e. social media communications and concentrates on prospective university applicants. The presented study introduces the results of sub-analyses carried out within selected Czech universities. The sub-analyses dealt with the problems of university social media profiles and their conceptuality, approach of individual universities towards profile administration and the importance of involving fans into communications on Czech university profiles. The necessary data have been gained using both primary and secondary research as well as with help of social media monitoring by Newton Media. The study concludes with the identification of common and different attributes of Czech universities´ social media communications and with suggestions as to how to make these communications more effective.

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

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