scholarly journals Pelatihan dan Pendampingan Digital Marketing bagi UMKM Jasa Laundry menuju UMKM Go Digital

2021 ◽  
Vol 2 (2) ◽  
pp. 60-72
Author(s):  
Army Justitia ◽  
Indah Werdiningsih ◽  
Faried Effendy ◽  
Taufik Taufik
Keyword(s):  
Social Media ◽  
Online Teaching ◽  
Teaching And Learning ◽  
Positive Impact ◽  
Digital Marketing ◽  
Service Project ◽  
Minimal Design ◽  
Use Of Social Media ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The COVID-19 pandemic has had a significant impact on Micro Small Medium Enterprises (MSMEs), especially laundry services in Plosokandang, Tulungagung Regency. Their primary customers, college students, no longer use their services because of online teaching and learning. The use of social media digital marketing is one solution to promote products and services. Unfortunately, many MSMEs lack this skill. This community service project focuses on training and assisting MSMEs in designing digital marketing content and posting them on their official social media. Canva software was chosen as a tool for content creation because it is simple and quick to use, with minimal design capabilities. Canva offers ready-made templates, so users only need to add their own personal touches. Then, the content is shared on the official social media accounts (Instagram or Facebook Pages). Participants’ and partners’ knowledge and skills improved after following the training. The average increase in participant knowledge of Canva material is 18.62 points, while social media material is 10.79 points. These training and mentoring activities have a positive impact on skills and knowledge related to using Canva and social media for digital marketing. Another effect of digital marketing on social media is an increase in revenue turnover, customer numbers, customer reach, and market sectors.

scholarly journals Penerapan Strategi E-business Untuk Meningkatkan Keunggulan Kompetitif dari Usaha Mikro Kecil Menengah di Indonesia (Studi kasus Trooper Electronic Yogyakarta)

2017 ◽  
Vol 8 (4) ◽  
Author(s):  
Yonathan Dri Handarkho ◽  
Timothy Ryan Suryanto ◽  
Findra Kartika Sari Dewi ◽  
Eddy Julianto
Keyword(s):  
Social Media ◽  
Business Model ◽  
Business Strategy ◽  
Evaluation Model ◽  
Internet Technology ◽  
The Internet ◽  
Organization Strategy ◽  
Use Of Social Media ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Abstract. Today, many micro small medium enterprises (MSME) utilize the internet technology to enhance their competitive advantage. One of the popular strategies is the use of e-business to enhance business process performance of the organization. However, to implement e-business strategy, an organization needs to have a model that can help align e-business strategy with organization strategy. That is why in this research, the authors try to apply and implement e-business strategy in MSME Trooper Electronic Yogyakarta by using e-business evaluation model proposed by Raisinghani et al. (2007). In this research, an e-commerce website for Trooper Electronic Yogyakarta will be developed and the use of social media will be maximized.Keyword: e-business, model, e-commerce, social media, MSME Abstrak. Penerapan Strategi E-business Untuk Meningkatkan Keunggulan Kompetitif dari Usaha Mikro Kecil Menengah di Indonesia (Studi Kasus Trooper Electronic Yogyakarta). Berkembangnya teknologi internet membuat banyak pelaku usaha termasuk UMKM mulai memanfaatkan teknologi tersebut untuk meningkatkan keunggulan kompetitifnya. Strategi pemanfaatan teknologi internet untuk meningkatkan performa proses bisnis dari sebuah unit usaha disebut sebagai E-business. Hanya saja untuk menerapkan strategi e-business tersebut, unit usaha seperti UMKM memerlukan sebuah model atau kerangka kerja yang dapat membantu mereka memastikan bahwa strategi yang mereka terapkan sesuai dengan kondisi dan proses bisnis dari UMKM tersebut. Terkait dengan hal tersebut, pada penelitian ini, penulis mencoba menerapkan dan mengimplementasikan strategi e-busines pada UMKM Trooper Electronic Yogyakarta dengan mengadopsi model strategi e-busines yang diusulkan oleh Raisinghani dkk. (2007). Penerapan strategi e-business pada penelitian ini diwujudkan dalam bentuk pembangunan web e-commerce dan pemanfaatan media sosial untuk mendukung proses bisnis dari UMKM Trooper Electronic Yogyakarta. Kata Kunci: e-business, model, e-commerce, media sosial, UMKM

The Evaluation of Social Media Practice in Malaysia by Small and Medium Enterprises

2020 ◽  
pp. 195-209
Author(s):  
Noraniza Binti Md Jani ◽  
Mohd Hafiz Bin Zakaria
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Peninsular Malaysia ◽  
Online Marketing ◽  
Body Of Knowledge ◽  
New Information ◽  
The Social ◽  
Use Of Social Media ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The adoption of social media by large businesses has influenced small medium enterprises (SMEs) to be part of this phenomenon. Evaluating the results of the online efforts is a prerequisite to the success of social media adoption. As more branding activities move online, marketers are faced with the realisation that brands and businesses are not always relevant in all the social media facets. The study is aimed at solving the question of how SMEs in Malaysia are evaluating their online marketing efforts. The quantitative survey was deployed across six states in Peninsular Malaysia to get feedback from 125 active firms from different size, sector, year of establishment, and period of use of social media. The pattern of all these participants conducting the evaluation phase on the social media platform is descriptively examined from quantitative findings. It is used to formulate new information into literature and body of knowledge. Research implications in the practical and social form are also discussed.

LECTURERS’ AND STUDENTS’ PERCEPTION OF SOCIAL MEDIA FOR TEACHING AND LEARNING DURING THE COVID-19 PANDEMIC: A CASE STUDY OF ACHIEVERS UNIVERSITY, OWO, NIGERIA

2021 ◽  
Vol 5 (1) ◽  
pp. 288-301
Author(s):  
T. O. Omotehinwa ◽  
A. A. Adeniyi ◽  
T. S. Adenegan
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Online Teaching ◽  
Teaching And Learning ◽  
Online Courses ◽  
Ease Of Use ◽  
Descriptive Statistics ◽  
Online Data ◽  
Use Of Social Media

This study examined the perception of lecturers and students of Achievers University, Owo, Nigeria, about the use of social media for teaching and learning during the COVID-19 pandemic. The study, was carried out on 123 lecturers and 487 students from the 4 existing colleges through 5-point Likert scale questionnaires administered online. Data collected were analyzed using t-test and ANOVA in addition to the descriptive statistics. The findings of this study show that, social media was perceived to be useful for teaching by lecturers while students have a negative perception about its usefulness and ease of use. The study recommends that lecturers must be exposed through seminars and conferences to the best practices for developing and delivering online courses to make online teaching very productive and enjoyable for both lecturers and students

scholarly journals Pelatihan Penggunaan Media Sosial Untuk Meningkatkan Pemasaran Produk UMKM Pulau Salah Nama

2021 ◽  
Vol 4 (3) ◽  
pp. 275-280
Author(s):  
Irma Salamah ◽  
Raden Kusumanto ◽  
A Rahman ◽  
Mohammad Fadhli ◽  
Elmerillia Elmerillia ◽  
...  
Keyword(s):  
Social Media ◽  
Animal Husbandry ◽  
Public Attention ◽  
River Waters ◽  
Lack Of Information ◽  
The People ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Abstract: The Salah Nama island is located in the middle of the Musi River waters, located in Mariana Ilir Village, Banyuasin 1 District, Banyuasin Regency, South Sumatra Province. The people of Salah Nama Island have UMKM engaged in culinary, animal husbandry and agriculture. The current obstacle that is still being faced is the marketing of UMKM products. Coupled with access to locations that are still quite difficult to reach. Lack of promotion due to lack of marketing strategy is a major problem. Globalization that continues to grow is also marked by the number of existing social media. Today, social media has become the center of public attention that can be used as a means of product marketing. The lack of information and knowledge about the use of the internet and social media in the people of Salah Nama Island is one of the causes of the non-optimal use of existing social media. This service program is carried out with the aim of training the community in using social media so that they can increase the marketing of UMKM products on Salah Nama Island. The method used is by conducting counseling, practical assistance, to discussion. From the stages of service that have been carried out, the community understands how to create social media accounts and understands the use of social media in various aspects, not only as a means of communication. So that people can use social media to improve the economy.Keywords: marketing; micro small medium enterprises; salah nama island; social mediaAbstrak: Pulau salah nama berada di tengah perairan Sungai Musi, berlokasi di Kelurahan  Mariana Ilir, Kecamatan Banyuasin 1, Kabupaten Banyuasin, Propinsi Sumatera Selatan. Masyarakat Pulau Salah Nama memiliki UMKM yang bergerak dibidang kuliner, peternakan dan pertanian. Kendala saat ini yang masih dihadapi ialah bidang pemasaran produk UMKM. Ditambah dengan akses lokasi yang masih cukup sulit dijangkau. Kurangnya promosi akibat minimnya strategi pemasaran menjadi permasalahan utama. Globalisasi yang terus berkembang juga ditandai dengan banyaknya media sosial yang ada. Dewasa ini media sosial menjadi pusat perhatian publik yang dapat dimanfaatkan untuk menjadi sarana pemasaran produk.  Minimnya informasi dan pengetahuan mengenai penggunaan internet dan media sosial pada masyarakat Pulau Salah Nama menjadi salah satu penyebab belum optimalnya penggunaan  media sosial yang ada. Program pengabdian ini dilaksanakan dengan tujuan untuk melatih  masyarakat dalam menggunaan media sosial sehingga dapat meningkatkan pemasaran produk UMKM di Pulau Salah Nama. Metode yang digunakan yaitu dengan melakukan penyuluhan, pendampingan praktik, hingga diskusi. Dari tahapan pengabdian yang sudah dilaksanakan masyarakat menjadi paham cara pembuatan akun media sosial dan mengerti kegunaan media sosial dalam berbagai aspek tidak hanya sebagai sarana komunikasi. Sehingga  masyarakat dapat memanfaatkan media sosial untuk meningkatkan perekonomian.Kata kunci: media sosial; pemasaran; pulau salah nama; usaha mikro kecil menengah

scholarly journals The Use Social Media For The Continuity Of The Covid 19 Pandemic Era Business

2021 ◽  
Vol 2 (1) ◽  
pp. 51-55
Author(s):  
Yayuk Yuliana ◽  
Vera Kristiana
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Digital Marketing ◽  
Economic Resilience ◽  
Social Distancing ◽  
Use Of Social Media ◽  
The Impact

Pandemic Covid - 19 to share the impact that beyond the usual to the various areas, especially the zone 's economy , businesses Trigona stone frog that role is shared contribution that goodly great against the restoration of health is not separated affected from pandemic Covid - 19, in the study is looking at all where utilization social media face book for the sustainability of the business of aquaculture Trigona stone frog amid the pandemic Covid - 19. The study is wearing the procedure qualitative with approach of phenomenology . The study is to verify if the use of social media facebook that attempted by the group cultivation Trigona has suitable procedure is not only the Digital marketing has shared a positive impact amid the Covid -19 pandemic on the economic resilience of the trigona stone frog business by always carrying out the process of creating and distributing objects to consumers but always complying with the provisions of Social Distancing where . The use of media social via facebook calculated need for applied especially in the middle of the Pandemic Covid - 19 for reducing the loss of context with consumers but business is always running .   Keywords : Pandemic Covid- 19, Facebook, Trigona

scholarly journals Exploring the Influence of Social Media Usage for Academic Purposes Using a Partial Least Squares Approach

Computation ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 64
Author(s):  
Jabar H. Yousif ◽  
Firdouse R. Khan ◽  
Safiya N. Al Al Jaradi ◽  
Aysha S. Alshibli
Keyword(s):  
Social Media ◽  
Online Education ◽  
Least Squares ◽  
Partial Least Squares ◽  
Quantitative Research ◽  
Creative Thinking ◽  
Teaching And Learning ◽  
Positive Impact ◽  
Sampling Technique ◽  
Linear Regression Method

Social media applications have been increasingly gaining significant attention from online education and training platforms. Social networking tools provide multiple advantages for communicating, exchanging opinions, and discussing specific issues. Social media also helps to improve the processes of teaching and learning through sharing educational programs. In this study, we used a quantitative research technique based on the partial least-squares (PLS) linear regression method to determine the influence of using social media as an online discussion and communication platform for academic purposes by assessing the relationships among the skills obtained through social media, the usage of social media, and the purpose of social media. A total of 200 students participated in this study (88% female and 12% males), and a purposive sampling technique was used to select a suitable population for the study. The results show that 61.5% of the participants use the web daily for more than five hours, mainly for social communication (meaningful dialog and discussion skills) and entertainment. The students agreed that social media develops their creative thinking, but it has no positive impact on their academic performance.

PENGARUH SOSIAL MEDIA TERHADAP BRAND AWARENESS AMARIS HOTEL

2020 ◽  
Vol 14 (02) ◽  
pp. 53-61
Author(s):  
Sofiani Sofiani
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Correlation Method ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Use Of Social Media ◽  
The Impact

Social media has became one of the marketing strategies by most of the companies to deliver their brands, products and services to customer. Apart from the advantages of the use of social media for companies, it is becoming difficult for companies to raise awareness for their brand beause of the competition. The aim of this research is to determine the impact of social media on brand awareness of Amaris Hotel. The results of this research obtained from questionnaires that had been distributed to the respondents in Jakarta and processed with correlation method. The results shows that social media gives quite big and positive impact on building and estabilishing brand awareness of AYANA Amaris Hotel for 41,5%, and Instagram gives the biggest impact on brand awareness of Amaris Hotel. The level of brand awareness of Amaris Hotel has reached the highest level, Top of Mind level. Keywords: Social Media, Brand Awareness, Marketing, Amaris Hotel

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