Brand tune up: building value for brands through strategic sonic planning

Practical Guideline ◽

Sonic Branding ◽

The Impact ◽

Communications Strategies ◽

Music Play

While often overlooked, sound and music play an important role in marketing communications strategies. To stand out in today’s competitive marketplace, top companies are investing in strategic sonic planning to build value for their brands. This paper will investigate the role of sonic branding in marketing communications, and how brands can authentically and cost effectively integrate music and sound into their overall communications strategy. Looking at the history and future of sonic branding and the impact of sound and music on brands and consumers, this paper will seek to define a practical guideline for marketers and practitioners of sonic branding. The paper concludes that although it is difficult to quantify the impact of a sonic strategy, brands that embrace the principles of sonic branding can more effectively reach customers across all touch points. Moreover, the paper asserts that best practices for creating customized audio solutions differ from culture to culture.

ROLE OF MARKETING COMMUNICATIONS IN CONSUMER BEHAVIOR

Market Infrastructure ◽

10.32843/infrastruct59-7 ◽

2021 ◽

Author(s):

Viktoriia Bondarenko ◽

Viktoriia Vasiuta ◽

Kateryna Pisarenko

Keyword(s):

Consumer Behavior ◽

Correct Choice ◽

Special Role ◽

Integrated Marketing ◽

Theoretical Substantiation ◽

Definition Of ◽

The Impact ◽

Communications System

The article deals with the question of the influence of marketing communications on consumer behavior. Today, in order to increase sales, it is no longer enough for companies to just improve their product or service, improve its quality. Among all marketing tools, marketing communications play a special role. The relevance of the topic is due to the need for a theoretical substantiation of the influence of the marketing communication environment on consumer behavior. The purpose of the article is to study the role of marketing communications and their impact on consumer behavior. As a result of this study, the role of marketing communications in the formation of consumer behavior has been substantiated from the standpoint of the main theories and concepts that form the subject areas of marketing communications research. The effectiveness of marketing policy depends on the correct choice of communication tools. The tools of the communication complex are highlighted and characterized. It has been proved that marketing communications influence the formation of consumer behavior in three aspects: informational, emotional, and behavioral. The scientific approaches of scientists to the definition of the process of making a consumer’s decision to purchase are analyzed. The stages of the consumer’s decision-making process to purchase a product are highlighted. Today, integrated marketing communications are considered more effective. They represent the most complete marketing communications system that includes all elements from advertising to packaging. Special attention is paid to the issue of the effectiveness of the impact of marketing communications on consumer behavior. The sequence of determining the effectiveness of the impact of marketing communications on consumer behavior is indicated. It is noted that for effective promotion of goods, only the informational component of communications is not enough. When developing a marketing communications system, it is necessary to take into account personal values. This will increase the degree of influence on consumer behavior. The main goal of marketing communications is to motivate consumer behavior. The use of modern marketing communications through a variety of means can increase the effectiveness of influencing consumer behavior.

Analyzing the Role of Islamic Finance in Kuwait Regarding Sustainable Economic Development in COVID-19 Era

Sustainability ◽

10.3390/su14020701 ◽

2022 ◽

Vol 14 (2) ◽

pp. 701

Author(s):

Salah Alhammadi

Keyword(s):

Economic Development ◽

Best Practices ◽

Management Strategies ◽

Islamic Finance ◽

Islamic Banking ◽

Banking And Finance ◽

Sustainable Economic Development ◽

Grounded Theory Method ◽

The aim of the present study was first to consider the impact of COVID-19 on Kuwait’s economy. Second, it attempted to examine the role of Islamic banking and finance in achieving socioeconomic justice and attaining best practices by securing social goods. Hence, the research assessed how Islamic banking and finance can help in reconstructing the economy based on Maqasid Al-Shari’ah (higher ethical objectives) to redevelop social, economic, and environmental welfare, especially in the COVID-19 era. A theoretical approach was adopted, namely, the grounded theory method (GTM), to explore COVID-19 related solutions for achieving sustainable economic development. The findings show that Islamic banking and finance can be employed to mitigate the impact of coronavirus and can be used as an alternative financial system to support both affected people and entrepreneurs. The paper expands on previous literature discussing the role of Islamic finance in management strategies through Islamic ethical objectives, with a particular focus on Kuwait’s post-COVID-19 era. This research can help policymakers to develop mechanisms and supporting approaches for Kuwait’s economy.

Security Solutions for Hyperconnectivity and the Internet of Things - Advances in Information Security, Privacy, and Ethics ◽

Security and Trust in Cloud Computing

10.4018/978-1-5225-0741-3.ch008 ◽

2017 ◽

pp. 184-210

Author(s):

Eric Kuada

Keyword(s):

Cloud Computing ◽

Information Systems ◽

Best Practices ◽

Network Virtualization ◽

Storage Virtualization ◽

Server Virtualization ◽

Cloud Environments ◽

The discussion of security and trust issues in this book chapter will follow from the discussions on the role of virtualization in cloud computing and hence the impact that the various categories of virtualization such as server virtualization, network virtualization, storage virtualization, and application virtualization have on the security and trust issues in cloud computing. It will be evident from these discussions that virtualization introduces a number of security and risk related challenges in cloud computing based on the three security objectives of confidentiality, integrity, and availability; and the two main other related security objectives of authenticity and accountability of information systems that were adopted for this discussion. It was however also noted that if the necessary recommended best practices of virtualizations are faithfully adhered to, then virtualization can actually lead to improvement or enhancement in the security posture of cloud environments.

“Going Viral”: The Impact of Forced Crowdsourcing on Coaching Evaluation Procedures

International Sport Coaching Journal ◽

10.1123/iscj.2014-0058 ◽

2014 ◽

Vol 1 (2) ◽

pp. 103-108 ◽

Cited By ~ 2

Author(s):

Jordan R. Bass ◽

Mark Vermillion ◽

Paul Putz

Keyword(s):

Public Opinion ◽

Best Practices ◽

General Public ◽

The Public ◽

Evaluation Procedures ◽

Assessment Systems ◽

Public Pressure ◽

The Impact ◽

Evaluation And Assessment

In this paper, we examine the role of forced crowdsourcing in coaching evaluation and assessment systems. In previous conceptualizations, crowdsourcing (Howe, 2006) is an organization-controlled process where the opinion of the general public is used for organizational good. However, in sport, and particularly coaching, this is not always the case. Further, we detail the role of viral content in increasing public pressure during the monitoring, enforcing, and ultimately changing of organizational actions. Examples of American coaching scandals in sport were used to illustrate these concepts. From Woody Hayes to Bob Knight to Mike Rice, coaching scandals have captivated the public at large and forced administrators to weigh the public opinion against their own organizational morals and best practices. Finally, we argue organizations are often driven to act due to forced crowdsourced opinions. In all, increased forced crowdsourcing has fundamentally changed the previous insular dynamics of sporting organizations through increased awareness of coaching practices and the promotion of accountability among administrators for the actions of the coaches in their program.

A Circular Light Bulb Economy: Framework for Sustainable End-of-life Management of Modern Light Bulb

Journal of Energy Research and Reviews ◽

10.9734/jenrr/2019/v3i330099 ◽

2019 ◽

pp. 1-9

Author(s):

S. Selvam ◽

Shivinder Singh Chandok ◽

Harsh Singh

Keyword(s):

Pilot Study ◽

Best Practices ◽

Circular Economy ◽

Closed Loop ◽

Relevant Literature ◽

Light Bulb ◽

Closed Loop System ◽

Comprehensive Review ◽

This paper presents a framework that focuses on transitioning from a linear light bulb economy to a circular light bulb economy by developing a closed-loop system of reuse. The conceptual framework is based on a pilot study conducted in India and strengthened by a comprehensive review and analysis of relevant literature. Accordingly, the proposed paradigms are a result of best practices identified during the pilot study. The results demonstrate the financial viability of the pilot study conducted over a period of three years. Additionally, the results provide evidence of the impact of the circular economy on economic growth, employment opportunity, and reduction in environmental waste. The discussion also identifies the barriers to the adoption of a circular economy framework including the role of attitude towards the environment and the skill gap in labor.

«LAST MILE DELIVERIES» IN THE FRAMEWORK OF URBAN DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT: REVIEW OF BEST PRACTICES

Development of Management and Entrepreneurship Methods on Transport (ONMU) ◽

10.31375/2226-1915-2021-2-38-64 ◽

2021 ◽

pp. 38-64

Author(s):

Maria Aristea Bakogianni ◽

◽

George Malindretos ◽

Keyword(s):

Supply Chain ◽

Best Practices ◽

Public Authorities ◽

Policy Makers ◽

The Public ◽

Supply Chain Costs ◽

Last Mile ◽

Urban Distribution ◽

This paper aims to investigate the impact of last mile supply chain practices on urban sustainability. An extensive review of literature has been conducted, on last mile logistics best practices, the impact of e-commerce on last miledeliveries, and the dynamics between the public authorities and private businesses, as well as the role of the final customers, the city dwel-lers. Local authorities being aware of the environmental impact of last mile deliveriesissue regulations and take initiatives towards improving the quality of life for their residents. On the other hand, businesses aim at reducing supply chain costs, improve efficiency and offer quality services to their customers. The review of practices lead into the development of a conceptual framework depicting a holistic perspective of last mile deliveries management, highlighting the dynamics between policy makers (public authorities) and the private sector. Keywords: Urban supply chain, Urban distribution, Urban Logistics, Last mile deliveries, Freight Transport

The impact of gender in marketing communications: the role of cognitive and affective cues

Journal of Marketing Communications ◽

10.1080/13527260210145993 ◽

2002 ◽

Vol 8 (4) ◽

pp. 257-275 ◽

Cited By ~ 19

Author(s):

Erdogan Koc

Keyword(s):

Affective Cues ◽

Mountain Dew

Emerald Emerging Markets Case Studies ◽

10.1108/eemcs-07-2013-0143 ◽

2013 ◽

Vol 3 (8) ◽

pp. 1-6

Author(s):

Surajit Ghosh Dastidar ◽

Srividya Raghavan

Keyword(s):

Market Share ◽

Soft Drink ◽

Subject Area ◽

Eastern Region ◽

Marketing Communication ◽

Content Type ◽

The Impact ◽

Support Plan

Subject area Marketing, strategy, and integrated marketing communication. Study level/applicability The case is suitable for analysis in an MBA level marketing communication course where the theories of hierarchy of effects (HoE) models, push vs pull strategies as well as positioning strategies can be introduced. The case is suitable for analysis in an MBA level marketing course for the module on marketing communications/advertising and promotions. Case overview Sanjay, the regional head of PepsiCo India (eastern region), had been tasked with the preparation of a support plan for a new communication campaign of Mountain Dew, a yellow-coloured drink in PepsiCo's soft-drink portfolio. He had attended a meeting at the headquarters where he had been briefed on the new national campaign roll-out for Mountain Dew – for the first time with celebrity association. While Mountain Dew had been growing its market share in other regions of the Indian market, the Eastern region had been unresponsive to the mass media image building campaigns. During the meeting, the various aspects of Mountain Dew's performance were discussed and Sanjay was asked to prepare a support plan for the national campaign that will help to increase revenues and market share of the brand in the Eastern region. Expected learning outcomes To understand the complexities of differential impact of integrated nation-wide communications on various segments of the market due to cultural variations, to understand the role of push strategy vs pull strategy in marketing communications, to understand the role of consistency in image between the trade and consumers perception, to understand the impact of celebrity endorsements, an introduction to the HoE communication models and their applications, to understand limitations of the HoE and Think-Feel-Do models in objective setting and understanding the uses of alternative models, to build a communication plan based on pull vs push strategy. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.