scholarly journals Creative Exploration Of The Consumption And Disposal Habits Of Fashion Retail Employees

2021 ◽  
Author(s):  
Sara Harlow
Keyword(s):  
Online Survey ◽  
Methodological Approach ◽  
Retail Sector ◽  
Fashion Industry ◽  
Fashion Retail ◽  
Standard Practices ◽  
Modes Of Interaction ◽  
Employee Experience ◽  
Industry Sustainability ◽  
Retail Workers

This research project was conducted to assess the potential influence of fashion retail workers on industry sustainability by critiquing the standard practices of brand consumption as required by retail employers. A mixed-methodological approach, with an emphasis on creative exploration, was undertaken to examine employee experience and propose alternatives to unsustainable practices. Creative experimentation was supported by an anonymous online survey and photo submissions by individuals working in the fashion retail sector. Bourdieu’s Field Theory was applied to establish a lens from which to view retail employees as actors in the field of the fashion industry that functions as a group according to a unique habitus with specific dispositions. Use of Aesthetic Labour practices by fashion brands encourage the development of this habitus and manipulation of employees for the sole benefit of the company. The modes of interaction as both marketer and consumer are acquired and learned within the job and build upon the employee’s existing experience. It is therefore argued that these learned behaviours could be altered in a direction more beneficial to the employees themselves, as well as for improving the industry as a whole. The main finding of this research study was the need for awareness regarding the current economically and environmentally unsustainable expectations for fashion retail employees. Further participant-informed research would be beneficial and assist in broadening awareness. This information brought directly to the employees themselves has the potential to instigate significant change to an industry facing new challenges in both the retail and environmental sector

scholarly journals Creative Exploration Of The Consumption And Disposal Habits Of Fashion Retail Employees

2021 ◽  
Author(s):  
Sara Harlow
Keyword(s):  
Online Survey ◽  
Methodological Approach ◽  
Retail Sector ◽  
Fashion Industry ◽  
Fashion Retail ◽  
Standard Practices ◽  
Modes Of Interaction ◽  
Employee Experience ◽  
Industry Sustainability ◽  
Retail Workers

This research project was conducted to assess the potential influence of fashion retail workers on industry sustainability by critiquing the standard practices of brand consumption as required by retail employers. A mixed-methodological approach, with an emphasis on creative exploration, was undertaken to examine employee experience and propose alternatives to unsustainable practices. Creative experimentation was supported by an anonymous online survey and photo submissions by individuals working in the fashion retail sector. Bourdieu’s Field Theory was applied to establish a lens from which to view retail employees as actors in the field of the fashion industry that functions as a group according to a unique habitus with specific dispositions. Use of Aesthetic Labour practices by fashion brands encourage the development of this habitus and manipulation of employees for the sole benefit of the company. The modes of interaction as both marketer and consumer are acquired and learned within the job and build upon the employee’s existing experience. It is therefore argued that these learned behaviours could be altered in a direction more beneficial to the employees themselves, as well as for improving the industry as a whole. The main finding of this research study was the need for awareness regarding the current economically and environmentally unsustainable expectations for fashion retail employees. Further participant-informed research would be beneficial and assist in broadening awareness. This information brought directly to the employees themselves has the potential to instigate significant change to an industry facing new challenges in both the retail and environmental sector

scholarly journals Competitive Factors of Fashion Retail Sector with Special Focus on SMEs

Economies ◽  
2020 ◽  
Vol 8 (4) ◽  
pp. 95
Author(s):  
Gyorgy Gonda ◽  
Eva Gorgenyi-Hegyes ◽  
Robert Jeyakumar Nathan ◽  
Maria Fekete-Farkas
Keyword(s):  
Analysis Data ◽  
Business Environment ◽  
Special Focus ◽  
Extensive Literature ◽  
Retail Sector ◽  
Fashion Industry ◽  
Educational Assistance ◽  
Confirmatory Factor ◽  
Fashion Retail ◽  
Domestic Support

Nowadays small and medium sized enterprises have become increasingly important in contribution to job creation and economic growth both in national and European level. Considering the rapidly and continuously changing business environment, due to the impacts of globalization and concentration, staying competitive is a great challenge for companies in the 21st century, especially in fashion retail sector. The current paper is intended to map the current situation of the sector—focusing primarily on SMEs—through the extensive literature review; and provide a better understanding of sector-specific competitive factors in fashion industry. The research methods are the analysis of different related articles, reports and other scientific literature sources, in-depth interviews and questionnaire survey. The survey was validated by confirmatory factor analysis, data were analyzed and evaluated through PLS-SEM model. The main findings of the study show that the most important competitive factor is the compliance with consumer needs. Furthermore, the research also points out that SME sector lag behind chains, thus, they need to focus more on better understanding and meeting consumer expectations. In this activity, it would be useful if they received EU and domestic support for educational assistance.

AN EXPLORATION OF GENDER DIFFERENCES IN TEENAGERS’ USE, CONSUMPTION AND DIGITAL PRODUCTION

2020 ◽  
Author(s):  
Corina-Maricica Seserman ◽  
Daniela Cojocaru
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Data Collection ◽  
Gender Identity ◽  
Online Survey ◽  
Peer Group ◽  
Methodological Approach ◽  
Digital Content ◽  
Media Consumption ◽  
The Way

Today’s teenagers have a very close relationship with ICTs and the digital space related to them, as they have impacted the way the youth constructs their sense of self and the tools they use to perform their carefully constructed identity. One key element which influences the way one constructs their views by themselves is within the boundaries set by their biological sex and therefore through the behaviors associated with their asigned gender. Through the symbolic interactionist lense, or more specifically through Goffman's dramaturgical theory on the manner in which one presents him/herself in society, this paper looks at the manner in which teenagers use social media platforms and at the way they consume and create digital content in order to present their gender identity. The way teenagers consume and produce digital content differs and depends on how they interpret their ideals of femininity and masculinity, which are afterwards reproduced in the content they post on their social media pages. Therefore this research is an attempt to understand what are the factors teenagers take in account when consuming and producing content. What gender differences can be observed in regards to new media consumption? What difference can be observed in online activity behaviors between males and females? How do they feel about their gender identity concerning fitting in with their peer group? A mix-methodological approach was engaged in the data collection process. In the first stage of the research highschool students (n=324) from the city of Suceava (Romania) participated in taking an online survey. The initial intent was to meet with the young respondents in person, but due to the COVID-19 pandemic this was deemed impossible. For the second stage of data collection, six of the participants who took the online survey were invited to participate in a focus group designed to grasp a better understanding of the results from the previous stage. The discovered findings uncover engaging gender similarities and differences in social media consumption and the type, subject, matter and style in which they posted their content, but also in regards to the performance of the self between the online and offline space.

Buying-Shopping Disorder among Women: The Role of Vulnerability to Marketing, Buying Motives, Impulsivity, and Self-Esteem

2020 ◽  
Vol 27 (4) ◽  
pp. 294-303
Author(s):  
Emeline Chauchard ◽  
Julie Mariez ◽  
Marie Grall-Bronnec ◽  
Gaëlle Challet-Bouju
Keyword(s):  
Online Survey ◽  
Marketing Research ◽  
Self Esteem ◽  
Marketing Strategies ◽  
Fashion Industry ◽  
Intention To Purchase ◽  
And Coping ◽  
Alcohol Users ◽  
The Relationship

<b><i>Introduction:</i></b> The influence of marketing on addictive behaviours has been studied among tobacco and alcohol users. Although the fashion industry is highly influenced by marketing, research has poorly studied vulnerability to fashion marketing as a factor related to buying-shopping disorder (BSD) while considering psychological characteristics (buying motives, impulsivity, and self-esteem). <b><i>Objective:</i></b> The objective of the present work is to investigate the relationship between vulnerability to marketing and BSD. <b><i>Methods:</i></b> Women (<i>n</i> = 242) were exclusively recruited through social networking. They completed an online survey exploring the severity of BSD using the <i>Compulsive Buying Scale</i> (CBS) and the psychological factors associated with BSD (impulsivity, self-esteem, and buying motives) and an experimental task designed to investigate the intention to purchase in several situations, where marketing modalities such as price, brand, and packaging fluctuate. <b><i>Results:</i></b> Among the 242 participants in the study, 34 were identified as compulsive buyers (14%). Income level was considered, and compulsive buyers displayed a higher level of vulnerability to marketing, except for the packaging modality. High levels of positive urgency, lack of premeditation, and coping motivation were found to be significant predictors of the CBS score, but vulnerability to marketing was not. <b><i>Discussion and Conclusions:</i></b> Compulsive buyers seem to be more sensitive to marketing strategies, although vulnerability to marketing was not identified as a predictor of the severity of BSD. Given the enormous literature on the role of marketing in other addictive behaviours, further studies are needed to better understand the role of marketing in BSD to develop appropriate public health policies.

Crisis or opportunity: Marks and Spencer’s tryst with Indian retail

2020 ◽  
Vol 16 (6) ◽  
pp. 671-690
Author(s):  
Arunima Rana ◽  
Ravi Shankar
Keyword(s):  
Decision Making ◽  
International Business ◽  
Brand Management ◽  
Secondary Data ◽  
Business Environment ◽  
Special Focus ◽  
Retail Sector ◽  
Content Type ◽  
Competitor Analysis ◽  
Fashion Retail

Research methodology The case is written using secondary data sources (namely, research documents, press information, journal articles and published interviews). Publicly declared company information has further been leveraged to augment case facts. All information sources have been duly acknowledged in the reference section. Case overview/synopsis The case is written in the backdrop of COVID-19 pandemic and its effect on the Indian retail industry, revolving around scenarios in which a multinational retailer has to decide on its long- and short-term strategy in such an economic crisis. The case story has been developed around Marks and Spencer’s retail venture in the Indian market. With the COVID-19 pandemic impacting business at various levels, with countries moving to lock down and economies shrinking to recessionary levels, one of the worst affected sectors is retail. The teaching case builds upon Mark and Spencer’s initial decision of not entering and extending its food/grocery business in India. While it remained a dominant player in Indian fashion retail for almost two decades, it needs to re-think its decision of entering food retail owing to a pandemic situation affecting its offline sales/store footfall and increasing competition from global fashion brands such as Zara and H&M that had flooded the Indian fashion retail sector. The case provides a context for students to perform environmental factor and competitor analysis for a sector, with special focus on decision making in a changing crisis scenario. Complexity academic level This case could be used in undergraduate and MBA classroom programme, across subjects such as retail management, marketing management, international business, international business environment and strategic business management. This case fits while discussing topics such as business environmental factors, competitor analysis, decision-making under crisis, market entry decision, omnichannel retail strategy, consumer behaviour and brand management.

Trade union strategy in fashion retail in Italy and the USA: Converging divergence between institutions and mobilization?

2018 ◽  
Vol 25 (4) ◽  
pp. 345-361 ◽  
Author(s):  
Stefano Gasparri ◽  
Peter Ikeler ◽  
Giovanna Fullin
Keyword(s):  
New York ◽  
Working Class ◽  
Trade Union ◽  
Institution Building ◽  
Contract Workers ◽  
Action Project ◽  
The Usa ◽  
Fashion Retail ◽  
Retail Workers ◽  
Effective Representation

We investigate trade union strategies in fashion retail, a sector with endemic low wages, precarity and a representation gap. Unions in Milan organized ‘zero-hours contract’ workers, while their counterparts in New York established an alternative channel of representation, the Retail Action Project. We argue, first, that the dynamics of both cases are counterintuitive, displaying institution-building in the USA and grassroots mobilization in Italy; second, union identity stands out as a key revitalizing factor, since only those unions with a broad working-class orientation could provide an effective representation for fashion retail workers.

scholarly journals Making Economics of Piety: Fashion, Lifestyle and Identity in Pop-Islamism Turn

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Fransisca Dwijayanti
Keyword(s):  
Fashion Industry ◽  
Religious Piety ◽  
Muslim Majority ◽  
Fashion Retail ◽  
Muslim Communities

The emergence of young Muslims since the last decade has led Muslim industry to grow rapidly into the market bringing new social era of Islamic fashion. What is the role of religious piety boosting the production the Muslim fashion industry? This article argues that Muslim fashion have embodied within economic part of religion. In addition, this glowing of the industry has been supported by the blooming of such factors as media (Muslim magazines), Muslim designers, Muslim communities, and Muslim fashion stores. The industry of Muslim fashion ultimately becomes one of the most promising industries in fashion retail in Indonesia and other Muslim majority countries. Keywords: Muslim fashion, lifestyle, market Islam 

How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail

2016 ◽  
pp. 261-279
Author(s):  
Fanke Peng ◽  
Alessandra Vecchi ◽  
Mouhannad Al-Sayegh ◽  
Susan Hamilton
Keyword(s):  
User Experience ◽  
Final Section ◽  
Methodological Approach ◽  
Convenience Sample ◽  
Fourth Section ◽  
Software Applications ◽  
Exploratory Survey ◽  
Fashion Retail

This chapter aims to open a dialogue on the importance and influence of sizing technology and fashion metadata on fashion e-commerce, especially the use of body metadata and garment metadata. It describes the e-Size project, its objectives, its contribution to specific innovation areas, the methodological approach adopted, as well as presenting the results of an exploratory survey administered to a convenience sample of customers in the attempt to assess the potential validity of the use of sizing software applications amongst fashion retailers. The chapter consists of six sections. The first section outlines the opportunities and challenges for online fashion retailers, the second and third sections analyze fashion metadata (What & How) and Size Technologies for Online Fashion Retail, the fourth section describes the methodology adopted. While the fifth section highlights the preliminary findings of the research, the final section illustrates the conclusion, their limitations and directions for further research.

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