scholarly journals Internal communications explored: Disseminating information, expressing mission statement values

2021 ◽  
Author(s):  
Elena Iacono
Keyword(s):  
Communication Theory ◽  
Mission Statement ◽  
Research Paper ◽  
Internal Communication ◽  
Future Research ◽  
Communication Model ◽  
Corporate Goals ◽  
Communication Practices ◽  
Internal Communications

This research paper explores internal communication and focuses on understanding some tactics used to communicate mission statement values with employees. Internal communication is disseminated within organizations to create awareness, foster understanding and offer direction on how to attain corporate goals. Distributing internal communication also ensures a focused workforce. Drawing from communication theory and literature, this study analyzes internal communication practices within a Canadian communications firm. Specifically, email sent from a Director to employees related to mission statement values from March 1, 2011 to April 30, 2011 were analyzed drawing from research done by Cheney (1983b). Findings of this study suggest that within the sample, communication was one-way and controlled, using various styles and tactics to express mission statement values with employees. Future research is called for to investigate the impacts for such a communication model.

scholarly journals Internal communications explored: Disseminating information, expressing mission statement values

2021 ◽  
Author(s):  
Elena Iacono
Keyword(s):  
Communication Theory ◽  
Mission Statement ◽  
Research Paper ◽  
Internal Communication ◽  
Future Research ◽  
Communication Model ◽  
Corporate Goals ◽  
Communication Practices ◽  
Internal Communications

This research paper explores internal communication and focuses on understanding some tactics used to communicate mission statement values with employees. Internal communication is disseminated within organizations to create awareness, foster understanding and offer direction on how to attain corporate goals. Distributing internal communication also ensures a focused workforce. Drawing from communication theory and literature, this study analyzes internal communication practices within a Canadian communications firm. Specifically, email sent from a Director to employees related to mission statement values from March 1, 2011 to April 30, 2011 were analyzed drawing from research done by Cheney (1983b). Findings of this study suggest that within the sample, communication was one-way and controlled, using various styles and tactics to express mission statement values with employees. Future research is called for to investigate the impacts for such a communication model.

Using Social Media in the Workplace

2014 ◽  
pp. 146-161 ◽  
Author(s):  
Karen Mishra ◽  
Khaner Walker ◽  
Aneil Mishra
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Human Resources ◽  
Employee Engagement ◽  
Internal Communication ◽  
Marketing Social ◽  
Communication Practices ◽  
Internal Communications ◽  
Relations Marketing

This chapter examines the internal communication practices of Lenovo, a $34 billion Fortune Global 500 technology company, and the world's second-largest PC vendor. In particular, this study examines how this company uses social media as a method of internal communications in fostering employee engagement. Internal communications is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate company information on a timely basis. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.

From Internal Branding to Cultural Transformation

2017 ◽  
pp. 1664-1684
Author(s):  
Maria Matiatou
Keyword(s):  
Corporate Identity ◽  
Cultural Transformation ◽  
Primary Objective ◽  
Internal Communication ◽  
Internal Branding ◽  
Values And Beliefs ◽  
Communication Practices ◽  
Evaluating Methods ◽  
Brand Ambassadors ◽  
Internal Communications

The primary objective of this paper is to explore internal branding as a corporate philosophy: assess the relevance of its values, evaluate the tactics implemented, the nature of the internal communications involved, the outcomes thereof and its role as critical bridge over vision, culture and image gaps. It also aims at bringing awareness on failure possibilities and risks involved when internal constituencies do not fulfill their role as brand ambassadors. Following an overview of the internal branding methodology and literature, perceptions of employees on internal brand communication practices are captured and matched to aspirations, missions and values in different companies. Internal communication and branding outcomes are organically attached to the nexus of corporate identity; alignment of values and beliefs promotes brand identification, integrates practices, boosts loyalty and helps the organization speak in one voice. While some companies have managed to exemplify this strategy through honest and consistent efforts, it is unsafe to generalize the assumption across different industries that normally fail to undertake effective internal branding initiatives through their corporate communication department to strengthen their brands. It is therefore worth evaluating methods that can align theory, intentions and practice.

Sport Sponsorship, Internal Communications, and Human Resource Management: An Exploratory Assessment of Potential Future Research

2008 ◽  
Vol 1 (4) ◽  
pp. 413-423 ◽  
Author(s):  
Lilian Pichot ◽  
Gary Tribou ◽  
Norm O’Reilly
Keyword(s):  
Relationship Marketing ◽  
Human Resources Management ◽  
Internal Communication ◽  
Future Research ◽  
Sport Sponsorship ◽  
Resources Management ◽  
Dual Perspective ◽  
Management Functions ◽  
Brand Integration ◽  
Internal Communications

Successful sponsorship activities in sport often rely on the integration of relationship marketing, internal marketing, external corporate promotion, and strategic management. Although traditional marketing objectives such as brand integration and consumer targeting remain key components of promotional activities in sport, the use of sport sponsorship in today’s environment increasingly implicates personnel issues in the both the sponsor and the sponsee. In fact, sport sponsorship has become a useful tool for some sponsors and sponsees who seek to motivate and involve their employees more in company activities. Therefore, the focus of this commentary is on the internal-communication and human-resources management functions involved in sport sponsorship decisions. The use of mini-case analyses and a dual-perspective (external and internal objectives) approach allows for informed discussion, and suggestions are made for future research.

Using Innovative Internal Communication to Enhance Employee Engagement

2019 ◽  
pp. 445-468 ◽  
Author(s):  
Karen Mishra ◽  
Aneil K. Mishra ◽  
Khaner Walker
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Human Resources ◽  
Employee Engagement ◽  
Mobile App ◽  
Internal Communication ◽  
Marketing Social ◽  
Communication Practices ◽  
Use Of Social Media ◽  
Internal Communications

This chapter examines the innovative internal communication practices of Lenovo, a $45 billion Fortune Global 500 technology company. In particular, this study examines how this company uses internal communication to promote collaboration and engagement across dispersed employees' teams. Internal communications (or internal marketing) is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by extending its use of digital communication. Lenovo has been a leader in the use of social media at work and is now innovating its communications to include a mobile app. This chapter describes how Lenovo has developed both its intranet and its new mobile app and how innovative internal communication can promote engagement and collaboration.

Leadership Communication, Internal Marketing, and Employee Engagement

2016 ◽  
pp. 311-329
Author(s):  
Karen E. Mishra ◽  
Aneil K. Mishra ◽  
Khaner Walker
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Employee Engagement ◽  
Internal Marketing ◽  
Internal Communication ◽  
Leadership Communication ◽  
Marketing Social ◽  
Communication Practices ◽  
Brand Ambassadors ◽  
Internal Communications

This chapter examines the internal communication practices of Lenovo, a $39 billion Fortune Global 500 technology company, and the world's largest PC vendor. In particular, this study examines how this company uses social media as a form of internal marketing to foster employee engagement. Internal communications (or internal marketing) is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate leadership communication and company information on a timely basis to develop trust with employees and encourage them to act as brand ambassadors. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.

From Internal Branding to Cultural Transformation

2015 ◽  
Vol 6 (2) ◽  
pp. 1-19 ◽  
Author(s):  
Maria Matiatou
Keyword(s):  
Corporate Identity ◽  
Cultural Transformation ◽  
Primary Objective ◽  
Internal Communication ◽  
Internal Branding ◽  
Values And Beliefs ◽  
Communication Practices ◽  
Evaluating Methods ◽  
Brand Ambassadors ◽  
Internal Communications

The primary objective of this paper is to explore internal branding as a corporate philosophy: assess the relevance of its values, evaluate the tactics implemented, the nature of the internal communications involved, the outcomes thereof and its role as critical bridge over vision, culture and image gaps. It also aims at bringing awareness on failure possibilities and risks involved when internal constituencies do not fulfill their role as brand ambassadors. Following an overview of the internal branding methodology and literature, perceptions of employees on internal brand communication practices are captured and matched to aspirations, missions and values in different companies. Internal communication and branding outcomes are organically attached to the nexus of corporate identity; alignment of values and beliefs promotes brand identification, integrates practices, boosts loyalty and helps the organization speak in one voice. While some companies have managed to exemplify this strategy through honest and consistent efforts, it is unsafe to generalize the assumption across different industries that normally fail to undertake effective internal branding initiatives through their corporate communication department to strengthen their brands. It is therefore worth evaluating methods that can align theory, intentions and practice.

Islamic Communication Model in Therapeutic Communication Practices at Adam Malik Hospital

SIASAT ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 84-93
Author(s):  
Syafruddin Ritonga ◽  
Zamri ◽  
Selamat Riadi ◽  
Zakaria Siregar
Keyword(s):  
Qualitative Approach ◽  
Communication Model ◽  
Medical Team ◽  
Therapeutic Communication ◽  
Implementation Model ◽  
Communication Practices ◽  
The Way ◽  
Doctors And Nurses

Studies on Therapeutic Communication, especially its relationship to Islamic communication, are still rarely found in the field. This study aims to see how the practice of Islamic communication can be done well by doctors and nurses. This research uses a qualitative approach. The values of Islamic communication in Therapeutic communication can be seen from the way communication is carried out by doctors and nurses with their patients through ethics and good language. The implementation model of Islamic communication in therapeutic communication produces a marker communication model, that is, communication carried out on the basis of the awareness of the medical team. This communication model is not formally implemented, but in substance has similarities with the value of Islamic communication.

Access Control Mechanisms in Named Data Networks

2021 ◽  
Vol 54 (3) ◽  
pp. 1-35
Author(s):  
Boubakr Nour ◽  
Hakima Khelifi ◽  
Rasheed Hussain ◽  
Spyridon Mastorakis ◽  
Hassine Moungla
Keyword(s):  
Access Control ◽  
Holistic Approach ◽  
Future Internet ◽  
Lessons Learned ◽  
Future Research ◽  
Communication Model ◽  
Control Mechanisms ◽  
Internet Communication ◽  
Future Internet Architecture ◽  
Comprehensive Survey

Information-Centric Networking (ICN) has recently emerged as a prominent candidate for the Future Internet Architecture (FIA) that addresses existing issues with the host-centric communication model of the current TCP/IP-based Internet. Named Data Networking (NDN) is one of the most recent and active ICN architectures that provides a clean-slate approach for Internet communication. NDN provides intrinsic content security where security is directly provided to the content instead of communication channel. Among other security aspects, Access Control (AC) rules specify the privileges for the entities that can access the content. In TCP/IP-based AC systems, due to the client-server communication model, the servers control which client can access a particular content. In contrast, ICN-based networks use content names to drive communication and decouple the content from its original location. This phenomenon leads to the loss of control over the content, causing different challenges for the realization of efficient AC mechanisms. To date, considerable efforts have been made to develop various AC mechanisms in NDN. In this article, we provide a detailed and comprehensive survey of the AC mechanisms in NDN. We follow a holistic approach towards AC in NDN where we first summarize the ICN paradigm, describe the changes from channel-based security to content-based security, and highlight different cryptographic algorithms and security protocols in NDN. We then classify the existing AC mechanisms into two main categories: Encryption-based AC and Encryption-independent AC . Each category has different classes based on the working principle of AC (e.g., Attribute-based AC, Name-based AC, Identity-based AC). Finally, we present the lessons learned from the existing AC mechanisms and identify the challenges of NDN-based AC at large, highlighting future research directions for the community.

scholarly journals Measuring the Range Application of Internal Marketing for HRM Philosophy in the Public Company for Electrical and Electronic Industries

2019 ◽  
Vol 25 (116) ◽  
pp. 111-126
Author(s):  
Haider Fadhel Kadhem ◽  
Alaulddin B Jawad
Keyword(s):  
Research Paper ◽  
Internal Marketing ◽  
Internal Communication ◽  
Company Performance ◽  
Check List ◽  
Main Hypothesis ◽  
The Public ◽  
Public Company ◽  
List Method ◽  
Organization Framework

The reason behind choosing this topic " internal marketing (IM) of human resource management (HRM)" is to highlight the advantages of using IM in the organization framework. The problem of the research paper lies in not paying enough attention to employees genuine needs as they interact with each other in the sake of organization prosper. This research paper can be used as indictor to expose the weaknesses that the organization encounters daily. The current research paper attempts at examining the possibility of developing philosophy of internal marketing of human resources and its most practices, empowering staff, training courses, motivations and recognitions, and within departments communication, in order to reach targeted results such as performance, knowledge, and quality. That can be done through getting rid of processes that do not create value for the final product presented in the General Company for Electrical and Electronic Industries in Iraq. The main hypothesis of the research is to investigate whether the General Company for Electrical and Electronic Industries in Iraq applies IM as one of the significant approach to boost and alter employees' performance and attitudes in order to increase organizational commitment. The research in order to reach its target relied on the “check list” method, which is one of the case study methods that rely on personal observation and interviews mainly in its preparation. The “check list” involved different levels of management, directors, executives, and employees who work at General Company for Electrical and Electronic Industries in Iraq. The study reached a number of conclusions.  The most important one is dissemination of culture and principles of IM of HRM within all units of the company. The benefits of this system lead to improve the overall company performance. Organizations should be more flexible in administrative decisions by opening diverse communication channels at all levels of management, viewing employees’ suggestions and listening to their complaints, and involving them in the decision-making process as a part of principles of internal communication.

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