scholarly journals Gearing up for Gen Z: An Analysis of Employers’ Recruitment Marketing Targeting the New, Generation Z, Workforce

2021 ◽  
Author(s):  
Marissa M. White
Keyword(s):  
Research Question ◽  
Organizational Characteristics ◽  
Marketing Communications ◽  
Primary Research ◽  
Job Descriptions ◽  
Specific Content ◽  
Generation Z ◽  
Recruitment Practices ◽  
Person Organization Fit ◽  
New Generation

As the new generation, Gen Z, graduates and moves into the workforce - employers must adapt their recruitment practices to acquire top talent. To adapt, employers must understand their target audience’s job-seeker and organizational characteristics and address these attributes in recruitment marketing job descriptions to elicit person-organization fit, ultimately, garnering top talent to apply to their organization. Using Deloitte’s Gen Z studies as a basis for personenvironment fit, this MRP seeks to be an extension of their studies to see if employers are, in fact, utilizing the specific content in their job descriptions with the primary research question: Do employers’ online recruitment marketing communications rhetorically address personorganization (P-O) fit characteristics to attract the new generation Z, workforce?

scholarly journals Gearing up for Gen Z: An Analysis of Employers’ Recruitment Marketing Targeting the New, Generation Z, Workforce

2021 ◽  
Author(s):  
Marissa M. White
Keyword(s):  
Research Question ◽  
Organizational Characteristics ◽  
Marketing Communications ◽  
Primary Research ◽  
Job Descriptions ◽  
Specific Content ◽  
Generation Z ◽  
Recruitment Practices ◽  
Person Organization Fit ◽  
New Generation

As the new generation, Gen Z, graduates and moves into the workforce - employers must adapt their recruitment practices to acquire top talent. To adapt, employers must understand their target audience’s job-seeker and organizational characteristics and address these attributes in recruitment marketing job descriptions to elicit person-organization fit, ultimately, garnering top talent to apply to their organization. Using Deloitte’s Gen Z studies as a basis for personenvironment fit, this MRP seeks to be an extension of their studies to see if employers are, in fact, utilizing the specific content in their job descriptions with the primary research question: Do employers’ online recruitment marketing communications rhetorically address personorganization (P-O) fit characteristics to attract the new generation Z, workforce?

Supporting the Use of Rudimentary Vocalizations

2014 ◽  
Vol 23 (3) ◽  
pp. 132-139 ◽  
Author(s):  
Lauren Zubow ◽  
Richard Hurtig
Keyword(s):  
Rett Syndrome ◽  
Visual Cues ◽  
Acoustic Analysis ◽  
Eye Gaze ◽  
Research Question ◽  
Primary Research ◽  
Multiple Modalities ◽  
Face To Face ◽  
Perceptual Judgments ◽  
The Face

Children with Rett Syndrome (RS) are reported to use multiple modalities to communicate although their intentionality is often questioned (Bartolotta, Zipp, Simpkins, & Glazewski, 2011; Hetzroni & Rubin, 2006; Sigafoos et al., 2000; Sigafoos, Woodyatt, Tuckeer, Roberts-Pennell, & Pittendreigh, 2000). This paper will present results of a study analyzing the unconventional vocalizations of a child with RS. The primary research question addresses the ability of familiar and unfamiliar listeners to interpret unconventional vocalizations as “yes” or “no” responses. This paper will also address the acoustic analysis and perceptual judgments of these vocalizations. Pre-recorded isolated vocalizations of “yes” and “no” were presented to 5 listeners (mother, father, 1 unfamiliar, and 2 familiar clinicians) and the listeners were asked to rate the vocalizations as either “yes” or “no.” The ratings were compared to the original identification made by the child's mother during the face-to-face interaction from which the samples were drawn. Findings of this study suggest, in this case, the child's vocalizations were intentional and could be interpreted by familiar and unfamiliar listeners as either “yes” or “no” without contextual or visual cues. The results suggest that communication partners should be trained to attend to eye-gaze and vocalizations to ensure the child's intended choice is accurately understood.

scholarly journals UNDERSTANDING AIRLINE BRAND EQUITY DRIVERS: LESSONS FROM A MULTIPLE CASE STUDY

2017 ◽  
Vol 8 (2) ◽  
pp. 70-93
Author(s):  
Kallol Das ◽  
Karman Khanna ◽  
Surankita Ganguly
Keyword(s):  
Brand Equity ◽  
Emerging Economies ◽  
Research Question ◽  
Consumer Involvement ◽  
Primary Research ◽  
Multiple Case ◽  
Research Questions ◽  
Cross Case Analysis ◽  
Case Design

There is increasing consumer involvement and hence, investor interest in the airlines industry, as far as emerging economies is concerned. A study of the literature by the authors did not produce any research paper on the process drivers of brand equity in the context of airlines. Therefore, the present study makes an attempt to address this gap. The primary research question is: What are the driving factors for building brand equity in the case of airline services? This paper uses a “two-case” multiple-case design employing theoretical replication. The cases are based on two Indian organizations, Indigo Airlines and Go Air. Both these businesses are similar in many aspects but have achieved very contrasting outcomes. The primary research question is broken down into following two secondary research questions. How is Indigo Airlines building its brand? How is Go Air building its brand? Data collection involved use of documents, archives, observations, participant-observations, and surveys. Data analysis involved conducting cross-case analysis. The findings have been used to develop a conceptual framework for building brand equity in airlines.

scholarly journals Instrumentalization of Law in the Context of Memory Policies in Central and Eastern Europe after 1989

2020 ◽  
pp. 40-50
Author(s):  
Filip Cyuńczyk
Keyword(s):  
Eastern Europe ◽  
Collective Memory ◽  
Case Studies ◽  
Central And Eastern Europe ◽  
Research Question ◽  
Theoretical Concept ◽  
Primary Research ◽  
Region I

The main goal of the article is to conduct case studies of CEE memory policies introduced after the fall of communism and to present them as an interesting field for examining the instrumentalization of law. The primary research question is: Do several case studies of several memory policies implemented in post-communist states help to examine the theoretical concept of the instrumentalization of law? In this paper, I intend to show the hidden potential of such studies. I present some of the specific elements of new constitutionalization attempts in CEE, which included narratives of memory in several constitutions in the region. I also show their relation to the concept of instrumentalization of law. Finally, I describe some political acts of instrumentalization of law in the field of collective memory.

scholarly journals THE SPECIAL UTILIZATION OF CASTLES IN TOURISM – FESTIVALS IN THE HERITAGE SITES

2018 ◽  
pp. 85-98
Keyword(s):  
Impact Assessment ◽  
Case Studies ◽  
Research Method ◽  
Residential Buildings ◽  
Research Question ◽  
Secondary Data ◽  
Primary Research ◽  
Optimal Form ◽  
Heritage Sites ◽  
Built Heritage

In Hungary, there are a large number of built heritage. Of these, this current research focuses on the castles. Nowadays castles can be filled with many functions, such as schools, common lodging houses, hospitals or residential buildings. The most optimal form of usage is tourism utilization, such as museums, hotels, event venues. Organizing festivals is also a tool for this, it generates revenue for the castle, and makes it widely available to enhance the visibility and acquaintance of the venues. A festival is also intended to suffice the needs of tourists and local people, and these castles provide a suitable scene for this. Thus, the current research aims to present and evaluate the form of utilization of castles in which festivals are organized. The study aims to answer the research question through several case studies, that festivals contribute to the survival of the castles as they generate revenue and create more attractive destinations. To answer this question, a primary research method is needed where interviews with the owners of the venues and the festival directors come to the fore. In addition, the available secondary data are required that numerical support the generated revenue and number of visitors alike. In the end, the research will be carried out where both the utilization of the castles and the festival tourism will be of paramount importance and a joint impact assessment will be implemented.

Ubiquitous Learning for New Generation Learners' Expectations

2020 ◽  
pp. 176-200 ◽  
Author(s):  
Tarık Kişla ◽  
Bahar Karaoğlan
Keyword(s):  
Young People ◽  
Digital Technology ◽  
Environmental Influence ◽  
Smart Devices ◽  
Ubiquitous Learning ◽  
Time Duration ◽  
Generation Z ◽  
The World ◽  
New Generation ◽  
Information And Technology

It cannot be denied that environmental influence has a great effect on the characteristics of individuals: reason why people can be profiled with their generation. Generation is a collection of lifespans which fall into a time duration when major changes have occurred. The last decades are labeled as information and technology era where the world is witnessing great changes in lifestyles that go in parallel with the speed of evolving digital technology. Young people born after 2000 are categorized as “Generation Z,” who are born into a world of IT technology and are independent, social individuals competent in using technology and mostly interested in technology-driven/enabled events and devices. Due to this fact, portable/wearable smart devices may be used to offer new opportunities for delivering education tailored according to situational needs and preferences of these people. In this chapter, after touching distinctive characteristics of the generations, concepts regarding ubiquitous learning and how it aligns with the aspirations and values of Generation Z are highlighted.

New Learning for New Students

2016 ◽  
pp. 819-837
Author(s):  
John K. Hope
Keyword(s):  
Higher Education ◽  
Generation Y ◽  
First Generation ◽  
Rapid Onset ◽  
Baby Boomer Generation ◽  
Generation Z ◽  
New Students ◽  
Widespread Availability ◽  
Demand Changes ◽  
New Generation

When the post-world war two ‘baby boomer' generation reached school age, education changed. Massive increases in student numbers required changes to teacher education, enormous investment in new schools and changes in pedagogy. Each succeeding generation has been different, and of necessity, education has changed to reflect the needs and aspirations of the new generation. Generation Y students are now in higher education, the first Generation Z students will soon be entering higher education. Both groups are showing signs of being different to their seniors. This difference implies changes to higher education learning. Compounding the need for Generation Y and Generation Z instigated changes to higher education has been the rapid onset of new forms of technologically infused learning, some generated by an industry desperate to maintain its influence on education as the market for paper-based books and journals declines, others generated by the ubiquitous nature of everyday life technological innovations such as social media, and more recently, the widespread availability of tuition fee-free MOOCS. This chapter will chart the generational and technological changes that are likely to increasingly demand changes to learning in schooling and higher education. Possible future change scenarios are also suggested.

scholarly journals A Reassessment of ANOVA Reporting Practices: A Review of Three APA Journals

2018 ◽  
Vol 8 (1) ◽  
pp. 3-19 ◽  
Author(s):  
Yuanyuan Zhou ◽  
Susan Troncoso Skidmore
Keyword(s):  
Counseling Psychology ◽  
Research Question ◽  
Psychological Research ◽  
Effect Sizes ◽  
Applied Psychology ◽  
Primary Research ◽  
Primary Analysis ◽  
P Values ◽  
Comprehensive Review ◽  
Reporting Practices

Historically, ANOVA has been the most prevalent statistical method used in educational and psychological research and today ANOVA continues to be widely used.  A comprehensive review published in 1998 examined several APA journals and discovered persistent concerns in ANOVA reporting practices.  The present authors examined all articles published in 2012 in three APA journals (Journal of Applied Psychology, Journal of Counseling Psychology, and Journal of Personality and Social Psychology) to review ANOVA reporting practices including p values and effect sizes.  Results indicated that ANOVA continues to be prevalent in the reviewed journals as a test of the primary research question, as well as to test conditional assumptions prior to the primary analysis.  Still, ANOVA reporting practices are essentially unchanged from what was previously reported.  However, effect size reporting has improved.

Generation Z entering the workforce: the need for sustainable strategies in maximizing their talent

2018 ◽  
Vol 26 (4) ◽  
pp. 34-38 ◽  
Author(s):  
Bharat Chillakuri ◽  
Rajendra Mahanandia
Keyword(s):  
Design Methodology ◽  
Journal Articles ◽  
Content Type ◽  
Entry Level ◽  
Cohort Group ◽  
Generation Z ◽  
Efficiency And Effectiveness ◽  
New Generation ◽  
Practical Implications ◽  
Research Analysis

PurposeThe purpose of this paper is to understand the characteristics of the cohort Generation Z and identify strategies for maximizing their talent. The study emphasizes that it is critical for the organization to revisit their strategies so as to accommodate this cohort group. With Generation Z entering the workforce, the nature of entry-level jobs is changing; hence, HR needs to redesign their strategies to attract and engage Generation Z.Design/methodology/approachThe research design adopted for the study is exploratory in nature. The research analysis is based on the information/data collected from the journal articles, newspapers and various conferences and majorly from in-person discussions with the Generation Z cohort group.FindingsGeneration Z believes in multitasking and likes to learn everything on their own, underscoring their individuality. They believe in doing more in less time, and thus, efficiency and effectiveness are attributed to be part of their DNA.Research limitations/implicationsIt has to be accepted that very little is known about Generation Z as they have just started to enter the workforce. The next two years will have this cohort joining organizations in entry-level jobs. Organizations have to carefully watch and redesign their strategies to effectively engage this group, as they have no choice except to accept the new generation.Practical implicationsThe literature on Generation Z is scanty, as much of the scholarly research is done in isolation. However, prior studies indicate that Generation Z is tech-savvy and wants everything connected. Organizations will be forced to accept technology as the preferred medium of communication when Generation Z enters the organization.Originality/valueThe study presents an alternative for managing the Generation Z, thereby maximizing their talent in the workplace.

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