scholarly journals Translation as a Reconstructing Factor of Public Relations

2021 ◽  
Vol 3 (8) ◽  
pp. 81-84
Author(s):  
Younes Aich
Keyword(s):  
Public Relations ◽  
Social Structure ◽  
Mother Tongue ◽  
Cultural Exchange ◽  
Cultural Patterns ◽  
Source Text ◽  
Language And Culture ◽  
Cultural Aspects ◽  
Communicative Patterns ◽  
To Come

Translation is very important to create an effective cultural exchange since it substantiates the concept of intercultural communication. Given that the source text is the embodiment of the cultural aspects of a given society or nation, the author makes use of his/her mother tongue to communicate his/her ideas about how he/she perceives his community with his/her readers. Thus, the source text mirrors particular aspects of a given culture and portrays how people of a certain community live and interact. Seen from this perspective, translation is definitively considered as a reconstructing factor of public relations as it draws attention to how linguistic systems operate within social structures and the extent to which cultural patterns prescribe rigid rules on language. The interconnectedness of language and culture is at the heart of public relations, for it determines the nature of relations that circulate within a social structure. Translation, in this sense, deals with the different linguistic and cultural aspects that make up a given social structure in an attempt to come up with an informative conclusion about the communicative patterns that characterize certain nations or communities.

scholarly journals Die literêre vertaler as kulturele bemiddelaar

Literator ◽  
2008 ◽  
Vol 29 (2) ◽  
pp. 125-148
Author(s):  
M.B. Müller ◽  
I. Feinauer
Keyword(s):  
Literary Work ◽  
Contrastive Analysis ◽  
Source Text ◽  
Translation Process ◽  
Language And Culture ◽  
Cultural Aspects ◽  
Cultural Mediator ◽  
Or Groups ◽  
Emotional Value ◽  
Suitable Technique

The literary translator as a cultural mediator The translation process is an intercultural transfer that does not only take place between two languages, but between two cultures, as the source and target text are each embedded in a communicative situation in their respective cultures. The literary translator is thus faced with the problem of how to handle the cultural aspects implicit in a source text, and of choosing the most suitable technique to convey these aspects to the target text successfully while keeping in mind the characteristics of the intended readers. The translator can thus be regarded as a cultural mediator who facilitates communication and understanding between people or groups who differ with regard to language and culture. The various culture-specific words and concepts in Dalene Matthee’s “Fiela se kind” have far-reaching implications for translation. The extent to which the translator – Matthee herself – succeeded in functioning as a cultural mediator in “Fiela’s child” is investigated in this article by means of contrastive analysis. It is argued that a decisive loss of meaning and emotional value occured during the translation process to the detriment of the target text as a literary work. The contention of this article is that Matthee’s way of handling translation problems on a microstructural level brought about macrotextual semantic shifts in the target text, and that she did not succeed in fulfilling her role as a cultural mediator at all the levels of the text.

Iranian Persian

2020 ◽  
Vol 2 (1) ◽  
pp. 137-164
Author(s):  
Narges Firouzshahi ◽  
Elena Babatsouli
Keyword(s):  
Culturally Diverse ◽  
Relevant Literature ◽  
Family Interactions ◽  
Phonological Development ◽  
Speech Language Pathology ◽  
Clinical Practicum ◽  
Language And Culture ◽  
Cultural Aspects ◽  
Language Pathology ◽  
Reference Manual

The present article proposes a sociolinguistic stance in the dissemination of information for use in the clinical context of speech language pathology (SLP) internationally. This practical guide to speech and culture aims to encourage the integration of linguistic and cultural facets in clinical practicum approaches, providing a useful and clinically relevant resource. This comes as a natural consequence of the systematic efforts worldwide to train and inform SLP workforces on providing equitable, targeted, and appropriate service to linguistically and culturally diverse clients such as minorities and immigrants. The specific focus of this guide is on Iranian Persian, a language and culture that is under-represented in published, clinically relevant literature. The paper provides an easily accessible reference manual on the phonological development and clinical assessment of Iranian Persian child speech in typical and atypical, monolingual and bilingual contexts, as well as on cultural aspects that may dictate the success of clinician and client/family interactions.

The Analysis of Translation of Live Metaphors in Japanese Novel Haru No Yuki

2020 ◽  
Vol 4 (4) ◽  
pp. 115
Author(s):  
Melati Desa
Keyword(s):  
Creative Writing ◽  
Target Language ◽  
Source Text ◽  
Language And Culture ◽  
Full Load ◽  
Abstract Language ◽  
The Way

ABSTRACT   : Language and culture influences each other and its effect is reflected in not only the way humans think, but could also be seen in a full load of figurative elements in creative writing, such as metaphors. Thus, the report examines the aspects of the transfer of meaning in the live metaphors in Haru No Yuki, literary Japanese texts written by Yukio Mishima (1925 – 1970) translated to Malay by Muhammad Haji Salleh (1993) as Salju Musim Bunga published by Penataran Ilmu. This report studies on the equivalence of the meaning of translated live metaphors from the source text to the target text. From the study of the equivalence of meaning can be evaluated that, if there is any type of losses of meaning in form of under translation, over translation or wrong translation. The retention of live metaphors in the target text produced an ideal translation. Universal live metaphors maintained by the translator, this approach produced an ideal translation in form of meaning and accepted by the culture and speakers of the target language. The conclusion of this report shows that, one of the factors in producing quality translations is to understand the elements of the original cultural metaphors contained in the source text. Keywords: live metaphor, personification, ideal translation, equivalence of meaning ABSTRAK         : Bahasa dan budaya saling mempengaruhi dan kesannya dapat dilihat bukan sahaja dalam cara manusia berpikir malah dalam penulisan kreatif yang memuatkan unsur figuratif, metafora misalnya. Justeru, kajian ini meneliti aspek pemindahan makna dalam terjemahan metafora hidup dan personifikasi yang terdapat dalam teks kesusasteraan Jepun, Haru No Yuki hasil penulisan Yukio Mishima (1925 – 1970) diterjemahkan oleh Muhammad Haji Salleh (1993) menjadi Salju Musim Bunga (SMB) terbitan Penataran Ilmu. Kertas kerja ini mengkaji keselarasan makna terjemahan metafora hidup dan personifikasi daripada teks sumber kepada teks sasaran. Daripada kajian keselarasan makna dapat dinilai sama ada berlaku peleburan makna metafora apabila terhasilnya terjemahan kurang, terjemahan lebih atau terjemahan salah. Kaedah pengekalan metafora hidup dalam teks sasaran didapati menghasilkan terjemahan ideal. Metafora hidup yang bersifat universal dikekalkan oleh penterjemah, pendekatan ini menghasilkan terjemahan ideal dari sudut makna dan diterima oleh budaya dan penutur bahasa sasaran. Sebagai kesimpulan, kajian ini menunjukkan bahawa, salah satu faktor dalam usaha untuk menghasilkan terjemahan bermutu adalah dengan memahami unsur metafora budaya asal teks sumber.   Kata kunci : metafora hidup, personifikasi, terjemahan ideal, persamaan makna

scholarly journals Poetry as a Social Document: The Social Position of the Arab Woman as Reflected in the Poetry of Nizâr Qabbânî

1975 ◽  
Vol 6 (4) ◽  
pp. 481-494
Author(s):  
Arieh Loya
Keyword(s):  
Social Structure ◽  
Social Life ◽  
Political Organization ◽  
Harsh Environment ◽  
Arab Woman ◽  
Cultural Aspects ◽  
The Social ◽  
The World ◽  
Nomadic Life ◽  
Social Document

No other people in the world, perhaps, have given more information in their poetry on their cultural and social life than have the Arabs over the centuries. Many years before the advent of Islam and long before they had any national political organization, the Arabs had developed a highly articulate poetic art, strict in its syntax and metrical schemes and fantastically rich in its vocabulary and observation of detail. The merciless desert, the harsh environment in which the Arabs lived, their ever shifting nomadic life, left almost no traces of their social structure and the cultural aspects of their life. It is only in their poetry – these monuments built of words – that we find such evidence, and it speaks more eloquently than cuneiform on marble statues ever could.

scholarly journals Addictive Behaviour among Women Viewers of Indian Soap Opera

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 03) ◽  
pp. 127-136
Author(s):  
Dr.K.M. Ashifa ◽  
Keyword(s):  
Vital Role ◽  
Soap Opera ◽  
Soap Operas ◽  
Domestic Life ◽  
Cultural Aspects ◽  
Functional Aspects ◽  
Indian Soap ◽  
To Come ◽  
Female Audience ◽  
Occupational Life

Media is an integral part of society and it plays vital role for inculcating information. In the course of accomplishing its duties and functions, media, especially television influence on society relatively depending on the audience it reaches. Soaps have a predominant female audience. Some soaps do include men viewers but some social researchers pointed, women are considering most peculiar viewers. They are emotionally attached and value particular soaps in their personal and domestic life. Today people are leading a fast life. People should have some kind of recreation in their get relation of their physical and psychological balances of life. So, different people have different activities to spend their leisure. Based on the present study, most of the women are getting involved with the soap opera and were emotionally attached and curiously waiting for next episodes as it is effecting social, family and occupational life. So the present study tried to come out with fact of effects of soap operas’ on women’s behaviour in the aspects of socio- cultural aspects, economic aspects, psychological aspects, physiological aspects and functional aspects.

scholarly journals Czech language and the traditional culture in the multiethnic environment (results of the field research of 2019 in Serbia, Romania, Bosnia and Herzegovina)

2021 ◽  
pp. 310-328
Author(s):  
Sergej A. Borisov
Keyword(s):  
Bosnia And Herzegovina ◽  
Rural Areas ◽  
Mother Tongue ◽  
Field Research ◽  
Folk Culture ◽  
Language And Culture ◽  
The Balkans ◽  
Language Data ◽  
First Results ◽  
History Of

The article provides an overview of a field study conducted among Czechs in Serbia, Romania, Bosnia and Herzegovina in 2019. The first results are presented, samples of transcribed texts are given. The purpose of the expedition was to collect narratives for the proper linguistic study of contact elements, conversations were conducted, among other things, about the history of the resettlement of Czechs to the Balkans, about folk culture, and interaction with other Slavic and non-Slavic ethnic groups. In the three regions studied, the Czech language remains unevenly due to a number of linguistic and extralinguistic factors. There are very few Czechs left in Bosnia and Herzegovina; Czech is the mother tongue only for elder people living in rural areas. In Serbia, there are several schools where Czech language and culture are taught, and in Romania there are schools where in the primary grades all subjects are taught in Czech. The collected language data is a valuable source for studying local Czech dialects and contact phenomena (borrowings, code-switching). The metalinguistic comments used by informants when they have difficulties in their Czech language during a conversation with a researcher are of particular interest to sociolinguistics.

scholarly journals Towards LSP (II) – Language Teaching for Future Interpreters: Graduate Profiles

10.29007/wzmn ◽  
2018 ◽  
Author(s):  
Heather Adams ◽  
Laura Cruz-García
Keyword(s):  
Foreign Language ◽  
Mother Tongue ◽  
Language Teaching ◽  
Foreign Language Teaching ◽  
Language Teachers ◽  
Foreign Languages ◽  
Oral Performance ◽  
Specific Language ◽  
Language And Culture ◽  
Development Of Language

This paper presents some of the findings from research carried out among language teachers on translation and interpreting (T&I) degree courses in Spain, who responded to a questionnaire aiming to obtain a clearer idea of how foreign language teaching in this field of studies differed from approaches in other areas. The main purpose was to compile data based on actual practice, rather than theoretical notions. While the questions posed tended to be framed in such a way as to draw conclusions more for translation than for interpreting, a number of them were conducive to eliciting responses relating to aural and oral performance. Our paper will set forth the ensuing findings that can be applied to the development of language- and culture-based competences for subsequent interpreting courses and practices, as well as exploring possible further areas of study in the area of the teaching of both foreign languages and the mother tongue based on the specific language competences required in the different modalities of interpreting. We are, of course, immensely grateful to all those teachers who took the time and trouble to answer our questions.

scholarly journals A HYBRID TRANSLATION THEORY FOR EU TEXTS

2017 ◽  
Vol 5 (5) ◽  
pp. 76 ◽  
Author(s):  
Vilelmini Sosoni
Keyword(s):  
Linguistic Diversity ◽  
Prima Facie ◽  
Translation Theory ◽  
Discourse Community ◽  
Source Text ◽  
Cultural And Linguistic Diversity ◽  
Translation Practice ◽  
Textual Features ◽  
To Come ◽  
Neutral Ground

EU texts are produced by way of multilingual negotiation in a supranational multicultural discourse community, where there is no linguistically neutral ground and where the internationalisation of concepts and ideas is a sine qua non. As a result, they are idiosyncratic texts, reflecting specific textual features. Their translation in the current 23 official EU languages is equally idiosyncratic and challenging, to say the least, especially since it is shaped under the EU’s overwhelming cultural and linguistic diversity, the constraints of its policy of multilingualism, and the subsequent policy of linguistic equality which states that all languages are equal, or ‘equally authentic’ (Wagner, Bech, Martinez 2002, 7), and that translations are not really translations but language versions. In other words, in the framework of EU translation, the terms source text (ST) and target text (TT) cease to exist, while the prima facie illusory notion of ‘equivalence’ seems to resurface—though altered in nature—and dominate the translation practice. It thus goes without saying that in the case of EU texts and their translation a tailor-made theoretical framework is required where many classic concepts of Translation Studies (TS), such as ST, TT and equivalence need to be re-evaluated and redefined, and at the same time functionalist approaches and the postmodernist concepts of intertextuality, hybridity and in-betweenness need to come to the fore. The proposed translation theory for EU texts flaunts the feature inherent in their production, it is—just like them—hybrid.

scholarly journals A Needs Assessment for Indigenous African Language-Based Programming Languages

2019 ◽  
Vol 4 (2) ◽  
pp. 1-5
Author(s):  
Ezekiel K. Olatunji ◽  
John B. Oladosu ◽  
Odetunji A. Odejobi ◽  
Stephen O. Olabiyisi
Keyword(s):  
Needs Assessment ◽  
Programming Languages ◽  
Programming Language ◽  
Native Language ◽  
Mother Tongue ◽  
Educational Institutions ◽  
African Languages ◽  
European Languages ◽  
To Come ◽  
High Degree

AbstractThe development of an African native language-based programming language, using Yoruba as a case study, is envisioned. Programming languages based on the lexicons of indigenous African languages are rare to come by unlike those based on Asian and / or European languages. Availability of programming languages based on lexicons of African indigenous language would facilitate comprehension of problem-solving processes using computer by indigenous learners and teachers as confirmed by research results. In order to further assess the relevance, usefulness and needfulness of such a programming language, a preliminary needs assessment survey was carried out. The needs assessment was carried out through design of a structured questionnaire which was administered to 130 stakeholders in computer profession and computer education; including some staffers and learners of some primary, secondary and tertiary educational institutions in Oyo and Osun states of Nigeria, Africa. The responses to the questionnaire were analyzed using descriptive statistics. The analysis of the responses to the questionnaire shows that 89% of the respondents to the questionnaire expressed excitement and willingness to program or learn programming in their mother tongue-based programming language, if such a programming language is developed. This result shows the high degree of relevance, usefulness and needfulness of a native language-based programming language as well as the worthwhileness of embarking on development of such a programming language.

Comparative Creoles: Race, Identity, and Difference Between Louisiana and its Caribbean Counterparts

2021 ◽  
Vol 71 (1) ◽  
pp. 61-82
Author(s):  
Angel Adams Parham
Keyword(s):  
Twentieth Century ◽  
French Language ◽  
Comparative Approach ◽  
African Culture ◽  
Language And Culture ◽  
Race Identity ◽  
Creole Identity ◽  
To Come ◽  
Identity And Difference ◽  
Similar Kind

This essay places Louisiana Creole culture and identity into comparative perspective with the evolution of Creole identity and créolité in Haiti and the French Antilles. While Haitian and Antillean intellectuals wrestled at the crossroads of French and African culture over the course of the twentieth century, the leading intellectuals of Louisiana’s Creole society were more likely to embrace French language and culture than to work self-consciously to integrate African influences into their understanding of themselves. A similar kind of cultural reckoning did not occur among Louisiana Creole writers and intellectuals until late in the twentieth century. The essay uses a comparative approach to examine the factors that have led to Louisiana taking such a different approach to Creole identity and cultural expression and considers how the community may evolve in the years to come. Cet essai situe la culture et l’identité créoles louisianaises dans une perspective comparée avec l’évolution de l’identité créole et de la créolité en Haïti et aux Antilles françaises. Lorsque des intellectuels haïtiens et antillais travaillaient au carrefour des cultures française et africaine au parcours du vingtième siècle, les intellectuels du chef de file de la société créole de la Louisiane tendaient plus à engager la langue et la culture françaises que de chercher à intégrer consciemment les influences africaines dans leur conception identitaire. Ce n’est que plus tard dans le vingtième siècle que nous témoignons d’une reconnaissance culturelle similaire chez les écrivains et les intellectuels de la Louisiane créole. Cet essai aborde de manière comparée les éléments qui contribuaient à une approche si différente à l’identité et l’expression culturelle créoles en Louisiane et considère comment la communauté pourraient évoluer à l’avenir.

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