scholarly journals DESIGN THINKING: CONCEPTUAL FRAMEWORK, ADVANTAGES AND RESTRICTIONS

Author(s):  
Sytnik N.

The need to develop competitive innovative products and services encourages modern organizations to search for new ways to enhance the creative abilities of their personnel. Design thinking is one of the promising tools to elaborate organi-zational potential in generating ideas and developing new products which satisfy customer requirements to the most extent. Over last years design thinking has been developed as a practically­oriented approach aimed at solving customer problems. Within the frame of design thinking, deep understanding of their values, reactions, experience in interaction with the company and behavioral habits serves as a basis for focused ideation, fast prototyping and testing. Although the key characteristics, main stages, tools and techniques of design thinking are well established in the literature, far less attention has been paid to the restrictions and conditions of design thinking application within organizational environment. These issues determined the purpose of the study. First, the paper considered the evolution of the term design thinking, as well as portfolio of its tools and techniques applied at different stages of design thinking process. Further, the advantages, restrictions and conditions of design thinking application were specified. Design thinking allows to achieve 1) externally oriented organizational goals: development of innovations, improvement of products and services in accordance with customer needs, better interaction with customers; 2) internally oriented organizational goals: development of staff experience and creative abilities, team building and enchancing a creative corporate culture. The restrictions of design thinking implementation related to its key features (focus on customer experience, fast ideation, prototyping and testing) were established. Important conditions for design thinking implementation are as follows: understanding and taking into account its restrictions, introduction of a flexible format for design sessions, and formation of design teams in accordance with the experience, competencies and thinking style of their participants. Thus, design thinking is a useful approach for development of customer­oriented innovative solutions, although it should not be considered as a universal tool for solving all organizational problems.Keywords: design, design thinking, creativity, customer experience, Stanford model, «wicked» problems, design thinking techniques. Дизайн­мислення є перспективним напрямом дослідження для науковців і фахівців із менеджменту, ураховуючи позитивний досвід його використання і зростаючу популярність серед провідних компаній світу. Нині відомі характерні риси, етапи, інструменти та техніки дизайн­мислення, однак малодослідженим залишається питання щодо меж практичного застосування цього підходу, його переваг і недоліків. У статті виявлено переваги дизайн­мислення, зокрема: оперативне вдосконалення продуктів і послуг відповідно до потреб клієнтів, тімбілдинг, новий досвід і розвиток креативних здібностей персоналу, формування креативної корпоративної культури. Для успішного застосування дизайн­мислення під час організації дизайн­сесій необхідно враховувати його обмеження, упроваджувати гнучкий формат дизайн­сесій та підбирати учасників дизайн­команд за досвідом, компетенціями і стилем мислення. Ключові слова: дизайн, дизайн­мислення, креативність, клієнтський досвід, Стенфордська модель, wicked­проблеми, техніки дизайн­мислення.

Author(s):  
Devdas Shetty ◽  
Vishwesh Coimbatore ◽  
Claudio Campana

Design engineers need an automated tool to effectively analyze the ease of assembly & disassembly of the subassemblies and the innovative products they create. A good assembly design makes it easier to service, easier to repair and maintain. Due to current environmental regulations the designers are forced to think about the life cycle of a product, recycling and reuse aspects of the products from the very beginning. This creates an environment for efficient implementation of design for manufacturing tools and techniques. A New Design for Assembly / Disassembly (DFA/DFD) Evaluation methodology explained here enables the designer to review the design for assembly and disassembly difficulties by considering several contributing factors and their importance to successful product creation. The technique is based on the criteria of “Rating Factors”. A spreadsheet format is used to create the front end interface for the user and to include all the influencing factors. The major parameters considered for the study are access, tool, task, re-use, removal, recyclability. Since the product maintenance is an important factor additional maintenance related issues such as spare parts, waiting time, priority and cost are considered as rating factors. The new methodology was compared with other existing techniques and found to be valid and useful to manufacturing industries.


Author(s):  
Peter Robbins

This article uses a contemporary and revelatory case study to explore the relationship between three conversations in the innovation literature: Design Thinking, creativity in strategy, and the emerging area of Art Thinking. Businesses are increasingly operating in a VUCA environment where they need to design better experiences for their customers and better outcomes for their firm and the Arts are no exception. Innovation, or more correctly, growth through innovation, is a top priority for business and although there is no single, unifying blueprint for success at innovation, Design Thinking is the process that is receiving most attention and getting most traction. We review the literature on Design Thinking, showing how it teaches businesses to think with the creativity and intuition of a designer to show a deep understanding of, and have empathy with, the user. However, Design Thinking has limitations. By placing the consumer at the very heart of the innovation process, Design Thinking can often lead to more incremental, rather than radical, ideas. Now there is a new perspective emerging, Art Thinking, in which the objective is not to design a journey from the current scenario, A, to an improved position, A+. Art Thinking requires the creation of an optimal position B, and spends more time in the open-ended problem space, staking out possibilities and looking for uncontested space. This paper offers a single case study of a national arts organisation in Dublin facing an existential crisis, which used an Art Thinking approach successfully to give a much-needed shot in the arm to its commercial innovation activities.


2017 ◽  
Vol 4 (4) ◽  
pp. 21-47 ◽  
Author(s):  
Surabhi Verma

The insights that firms gain from big data analytics (BDA) in real time is used to direct, automate and optimize the decision making to successfully achieve their organizational goals. Data management (DM) and advance analytics (AA) tools and techniques are some of the key contributors to making BDA possible. This paper aims to investigate the characteristics of BD, processes of data management, AA techniques, applications across sectors and issues that are related to their effective implementation and management within broader context of BDA. A range of recently published literature on the characteristics of BD, DM processes, AA techniques are reviewed to explore their current state, applications, issues and challenges learned from their practice. The finding discusses different characteristics of BD, a framework for BDA using data management processes and AA techniques. It also discusses the opportunities/applications and challenges managers dealing with these technologies face for gaining competitive advantages in businesses. The study findings are intended to assist academicians and managers in effectively quantifying the data available in an organization into BD by understanding its properties, understanding the emerging technologies, applications and issues behind BDA implementation.


Nowadays megatrend of Industry 4.0 initiative in complex and dynamic business environments require easy and hands-on methods for enterprise modelling that will be able to recalibrate process's models constantly. Processes are often declared as being “modeled” or “documented” but seldom as being “designed.” This leads to certain afflictions in allocation of the particular resources required for the tasks of process modeling or design. There is perception of process modeling as a routine task, which is structured itself by “modeling terms and conditions” or “modeling agreement,” while “design thinking” is mainly considered as much more less structured and belonging to the artist's nature. Implementation of such models in practice or IT automation does not fit the reality because of misinterpretation from the start of modeling and multiplied on each step of model transformation. In such circumstances any thought about fruitful digitalization looks very abused. This chapter describes a set of tools and techniques for enriching organizational models with semantic information and adjusting them on request. Firstly, this chapter considers an innovative approach for the model binding with relevant documents and experts. Secondly, factors that trigger models' changes using company's information environment (field) are defined. Thirdly, an agile enterprise-modeling framework that automatically adapts to the business situation, creating context-aware working environment for employees, is introduced.


Author(s):  
Garima Saini ◽  
Shabnam

Psychological aspects, a great concern of managerial psychology, include emotions, thinking, attitudes, and motivation of the employees in managerial positions, which ramifies the productivity of the organization. Managerial thinking and leadership skills are important components in achieving organizational goals. Organizational productivity is a strong indicator for managers in the growth which has direct relationship with organizational performance. Efficacious leadership skills in managers like interpersonal skills, team building, flexibility, emotional intelligence helps in meeting the goals which simultaneously increases the organization productivity and performance of the employees. Strategic management approaches by the managers to increase productivity at successive levels. An executive manager is an agent of change who lets a subordinate work according to him and then he converts the follower into a leader through team quality management (TQM) programs and effectiveness. The managerial implications are discussed which helps to establish cooperative innovations.


2021 ◽  
Vol 8 (4) ◽  
pp. 24-33
Author(s):  
Pavol Sahadevan ◽  
Mukthy Sumangala

In today’s business and pandemic scenario, working in an international team is common with remote workers, overseas offices, and inescapable cultural gaps. The diversity of co-workers may become a cultural barrier that some people don’t know how to overcome. Most of the professionals do not even realize the problems of cultural differences in their work. Cultural awareness helps managers to effectively transact with their employees and other stakeholders. Understanding the diverse workforce and guiding them for effective cross-cultural communication is essential for multicultural firms, or else they may face several issues in the areas of employee relationships, staffing, attrition rates, trade policies, mergers, advertising, business stakeholder relationships, team building, and negotiations. Language, stereotypes, non-verbal signs, emotional display, ethnocentrism, anxiety, uncertainty, perception, and prejudice are the invisible barriers to enculturation. This paper discusses how to effectively communicate in a culturally diverse organization by sharing and exchanging ideas based on mutual understanding, respect, and credibility. Best practices for effective cross-cultural communication are summarized in this chapter for the use of students, academicians, and managers in intercultural contexts. This will help them to gain some insights about multicultural environments and how to get along with people by maintaining etiquette, mutual respect, reciprocal cognition, and avoiding stereotypes. The study also discusses the importance of inclusive communication, constructive transactions, cross-cultural training, and design thinking in modern organizations. The paper may be very effective to teach subjects like Organisation behavior and International business communication.


2021 ◽  
Vol 99 (Supplement_3) ◽  
pp. 215-216
Author(s):  
Jeffrey G Wiegert ◽  
Leslie Frenzel ◽  
Jonan Donaldson ◽  
Kathrin Dunlap ◽  
Sushil Paudyal

Abstract Incorporation of a design thinking approach to problem-based learning in an animal science capstone maximizes intellectual growth and critical reasoning while exposing students to relevant, current industry challenges. Briefly, students working within groups formulate a complex problem statement following facilitated interaction with statewide livestock commodity group stakeholders, then develop implementable solutions via utilization of a design thinking model. This course design structure allows students to demonstrate proficiency in multiple departmental learning objectives: implementation of effective animal management strategies, utilization of animal production systems to sustain economic resources, demonstration of critical thinking, effective communication across multiple mediums, preparation to engage in lifelong learning, and evaluation of socially responsible techniques to produce animal products. Pandemic based restrictions provided students the ability to attend face-to-face classes or work remotely. The capstone was simultaneously delivered on both platforms, but all assessments and feedback were provided online. Student experiences were evaluated weekly through group feedback prompts. Principal student-reported experiences include emergent themes of effective team building and collaboration, a deeper understanding of the value of quality scientific literature, a requirement to pursue in-depth thought to generate actionable solutions, and a desire to independently reach outside of the classroom to learn from other industry professionals. Student assessments prioritized the learning and revision process, with multiple opportunities to improve the synthesis, synopsis, formatting and mechanics of their work throughout the semester. The course concludes with student presentation of their complex problem solutions to a panel of industry stakeholders and department administration, faculty and graduate students. In conclusion, a capstone course utilizing a design thinking approach to problem-based learning effectively provides real-world learning opportunities for students to apply their content knowledge while expanding their universal skills of teamwork, communication, social responsibility and lifelong learning. This course also provides increased opportunity for student-stakeholder engagement.


Author(s):  
Е. Драчева ◽  
E. Dracheva ◽  
Лариса Савинкина ◽  
Larisa Savinkina

Incentive tourism is gaining popularity in the corporate culture of Russian organizations, as an element of staff motivation. The trends of recent years show that the geography of exotic countries for incentive tourism is expanding, unusual events are offered based on bright, emotional impressions, which are developed in conjunction with customer organizations and MICE agencies or travel agencies. These can be a case studies — traveling with a surprise, interactive incentive programs, team building programs, an interesting quest, etc. Sometimes, the purpose of an organization is to identify employee qualities or to observe how employees will behave in an unusual stressful situation. Incentive travel is the fastest growing sector of the business event industry with the highest expenditure per capita and the most extensive coverage.


2015 ◽  
pp. 173-186 ◽  
Author(s):  
Nathan Owen Rosenberg Sr. ◽  
Marie-Caroline Chauvet ◽  
Jon S. Kleinman

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