Effective Cross-Cultural Communication for International Business

2021 ◽  
Vol 8 (4) ◽  
pp. 24-33
Author(s):  
Pavol Sahadevan ◽  
Mukthy Sumangala

In today’s business and pandemic scenario, working in an international team is common with remote workers, overseas offices, and inescapable cultural gaps. The diversity of co-workers may become a cultural barrier that some people don’t know how to overcome. Most of the professionals do not even realize the problems of cultural differences in their work. Cultural awareness helps managers to effectively transact with their employees and other stakeholders. Understanding the diverse workforce and guiding them for effective cross-cultural communication is essential for multicultural firms, or else they may face several issues in the areas of employee relationships, staffing, attrition rates, trade policies, mergers, advertising, business stakeholder relationships, team building, and negotiations. Language, stereotypes, non-verbal signs, emotional display, ethnocentrism, anxiety, uncertainty, perception, and prejudice are the invisible barriers to enculturation. This paper discusses how to effectively communicate in a culturally diverse organization by sharing and exchanging ideas based on mutual understanding, respect, and credibility. Best practices for effective cross-cultural communication are summarized in this chapter for the use of students, academicians, and managers in intercultural contexts. This will help them to gain some insights about multicultural environments and how to get along with people by maintaining etiquette, mutual respect, reciprocal cognition, and avoiding stereotypes. The study also discusses the importance of inclusive communication, constructive transactions, cross-cultural training, and design thinking in modern organizations. The paper may be very effective to teach subjects like Organisation behavior and International business communication.

Author(s):  
Tian Guang ◽  
Kathy Tian

It is broadly recognized that cultural factors act as invisible barriers in international business communications. As such, understanding cultural differences is an essential skill for both business educators and business practitioners as geographic borders become increasingly fluid. This chapter provides a framework for both business practitioners and educators engaged in international business. Seven themes are suggested for future research: cultural impacts of markets, international vs. domestic business communication, standardization vs. adaptation in cross-cultural communication, cross-cultural dimensions of business communication research, cultural aspects of the business communication mix, cultural aspects of business communication in the service sector, cultural communication implications of the aftermarket, and cross-cultural business communication education and professional training. The chapter concludes with suggestions that business anthropology be adapted as a tool for culture on international business and education.


2021 ◽  
Vol 7 (5) ◽  
pp. 4840-4851
Author(s):  
Baozhi Wang ◽  
Zengli Wu

Objectives: Cross-cultural communication lays the foundation for sustainable development education. In order to further improve the level of cross-cultural awareness of college students in China, a recommendation algorithm based on cross-cultural communication comparison model is proposed. Methods: The algorithm uses the keywords with high weight in the recommended items as the attribute characteristics of the recommendation items, and then recommends the items with the closest vectors (the highest score of the vector calculation with user characteristics) to the users. Results: TF-IDF method is used to calculate and calculate the keywords with high weight in intercultural communication mode as describing user characteristics, and these keywords are used as describing vector of user characteristics, so as to construct the intercultural awareness model of College students. Finally, APRIORI ALL algorithm is used to train and test the model. Conclusion: The test results show that the error is less than 5%. The experimental results show that the proposed algorithm is effective. The intercultural awareness model can improve the intercultural communicative competence of college students and provide a reference for English intercultural teaching in basic education stage.


Author(s):  
Maral Nurtazina ◽  
Maira Kadeyeva ◽  
Aisulu Shaikenova

Cross-cultural communication in the context of competence and educational system is the major focus in this project. The paper concerns the issue of cross-cultural communication in the sphere of university education in the EL classroom. Special attention is given to the problems of innovation potential of different methods and models for the formation of cross-cultural competency. The article concentrates on developing cross-cultural awareness that students of non-linguistic higher schools should have knowledge in order to effectively communicate with other people. This awareness can be developed by means of particular didactic organization of a foreign language teaching process. Some methods and models aimed at students’ adopting peculiarities of foreign non-linguistic reality are considered here. Moreover, the author argues that there is a necessity to pay extra attention to the parameters of shaping cross-cultural competence. It is claimed that intercultural sensitizer (culture assimilator) is one of the most adequate and efficient techniques in enhancing cross-cultural competence in the process of training.     Keywords: Cross-cultural competence; innovative potential; methods and models of teaching; didactic organization


Author(s):  
Irina Onyusheva ◽  
Etiopia Elisa Changjongpradit

This paper discusses the expansion of cross-cultural communication in today’s business world along with the cultural structures from two main school of cross-cultural communication. The key aim was providing a clearer view on this problem so that to assist in dealing with cultural differences in work places and in business environment overall. The authors investigated the factors that cause issues in a multicultural workplace and how organization management should approach these matters along with why it is important to have such knowledge and promote cross-cultural communication. Detailed recommendations are also provided on how to minimize communication conflicts in the international business settings.


2021 ◽  
Vol 257 ◽  
pp. 02075
Author(s):  
Xi Sun

At the university level, the penetration of cross-cultural awareness is of great significance to talent training. This article uses empirical research to study the cross-cultural adaptability of international students, and on this basis, puts forward four suggestions for the penetration of cross-cultural awareness among university students. This is of great significance for strengthening the penetration of cross-cultural awareness during colleges and universities, cultivating and enhancing the cross-cultural communication skills of college students, and adapting to the trend of global international communication.


Author(s):  
Valeriia Petrovna Osadchaia ◽  
Olga Lvovna Ivanova ◽  
Elizaveta Iosifovna Getman

The article is devoted to the importance of incorporating of a foreign culture learning, acquiring cross-cultural communication and cultural awareness skills in a foreign language teaching. The authors point out that teaching culture in foreign language teaching context should include cultural knowledge, cultural values, cultural skills and behavior. The author also emphasize that attitudes to teaching culture in the process of foreign language teaching involve, on the one side, considering teaching culture as teaching the fifth language skill along with speaking, listening, reading and writing, implying teaching cultural sensitivity and cultural awareness or the behavior in certain cultural situations, and on the other side, regarding language as social practice being defined by culture in which culture becomes the core of language teaching with cultural awareness viewed as enabling language proficiency. Cultural awareness is the foundation of communication; it helps to understand cultural values, beliefs, and perceptions of the other culture. Training of both bilingual and bicultural students at higher educational institutions is of primary significance. Intercultural awareness presumes a number of skills, improving students’ native culture and other cultures’ awareness and understanding. The authors come to the conclusion that intercultural awareness skills imply overcoming misinterpretations and accepting differences.


2012 ◽  
Vol 468-471 ◽  
pp. 2812-2815
Author(s):  
Jia Jun Liu ◽  
Feng Yun Li ◽  
Li Li Ren

[Aim] The thesis is mainly about the great impact of cross-cultural communication and cooperative learning in web environment on students’ foreign language level, cultural awareness, affective factors, cooperation ability and independent ability. [Methods] We carry out practical activities of cross-cultural communication and cooperative learning by means of experimental teaching, video conference, E-mail inside and outside the class and giving priority to computer aided international cultural exchange form, as en elective course. [Result] Most students are positive about cross-cultural communication and cooperative learning under web environment in developing students’ cooperation ability, independent ability, affective factors and cultural awareness(M=4.059, SD=0.732). Subjects who are convinced to totally convinced that web learning environment greatly enhanced their cooperation ability and independent ability account for 92.4% and 78.2%; subjects who greatly approve that the web environment does good to learning account for 72.4%; students who agree the web environment could improve developing positive emotion in learning account for 88.8%; and also 84.1% of subjects believe that the web environment can improve their cultural awareness in language learning. [Conclusion] Cross-cultural communication and cooperative learning in web environment offer an ideal learning environment, increase opportunities to output or input, improve their cultural awareness in language learning, encourage and support affective factors beneficial to language learning and develop consciousness and ability of self-studying and cooperation.


Bioethics ◽  
2020 ◽  
Vol 26 (2) ◽  
pp. 14-17
Author(s):  
V.V. Zhura ◽  
◽  
A.P. Utesheva ◽  

Tоday there is a strong tendency to incorporate the bioethical principle of social justice in healthcare in cross-cultural communication. Considering cultural differences makes it possible to ensure that the human right to medical care and wellbeing is fully respected. Several types of most vulnerable populations were identified – immigrants and social minorities. When seeking medical care they face a number of problems such as culture and language barriers, lower socio-economic status, lack of literacy, which impede effective communication and care provision. The most promising ways of coping with the problem are developing cultural competence and practicing a patient-centered approach. New curricula aiming at raising cultural awareness have been elaborated for practical use in medical schools.


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