STAKEHOLDER RELATIONS AS AN IMPORTANT FACTOR IN THE FUNCTIONING OF CONSTRUCTION ENTERPRISES
The necessity of providing stakeholder relations at construction enterprises is proved. Insufficient level of formation and implementation of the strategy of stakeholder relations and attraction of domestic and foreign investors has been identified. This affects the investment attractiveness of construction companies. The purpose of the research on determining the directions and features of the formation of stakeholder relations of construction companies has been achieved. In this context, the following tasks have been solved: identification of stakeholders of construction companies; characteristics of types of stakeholders that interact with construction companies; determination of directions of formation of stakeholder relations of construction enterprises; highlighting the features of the formation of stakeholder relations of construction companies. The normative-legal base concerning formation and realization of stakeholder relations of construction enterprises is characterized. The directions of formation of stakeholder relations of construction enterprises are determined: informing of information-analytical support on maintenance of stakeholder relations of construction enterprises; identification of factors influencing the formation of stakeholder relations of construction companies; characteristics of indicators that determine stakeholder relations; development of a multilevel system of indicators used to assess the level of efficiency of stakeholder relations of construction companies; assessment of local, generalizing, integral indicators of the level of efficiency of stakeholder relations; construction of a model of the influence of factors on the integrated indicator of the level of efficiency of stakeholder relations of construction enterprises; forecasting changes in the integrated indicator of the level of efficiency of stakeholder relations of construction companies; development of measures to increase the efficiency of stakeholder relations of construction companies; development of scenarios for stakeholder relations in construction companies. Peculiarities of their realization at construction enterprises are singled out.