Design processes for OBM firms in the NPD process

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Youngok CHOI ◽  
Youngeun CHOO ◽  
Ian DE VERE
Keyword(s):  
Consumer Electronics ◽  
Design Processes ◽  
Overall Design ◽  
Development Cycle ◽  
Literature Reviews ◽  
Current Design ◽  
Business Functions ◽  
Product Development Cycle ◽  
Depth Interviews ◽  
Project Personnel

For production-oriented companies such as original brand manufacturers (OBMs), management of the NPD cycle is essential to how their business functions. However, because these companies focus on R&D activities, engineering and manufacturing goods, they often see design as a small fragment of their product development cycle rather than as an integral part of the process. This paper investigates current design processes, identifying how each process is run by different businesses. Literature reviews and in-depth interviews are undertaken with key NPD project personnel from OBM firms and international brands, to evaluate firms’ current problems operating the existing processes. The findings show an overview of how the design process is carried out by various functional groups in OBM consumer electronics companies and international brands respectively. It is anticipated that contributions to this research will guide OBM firms’ activities in each process of design, and help to improve managing overall design practices.

What is a Prototype? What are the Roles of Prototypes in Companies?

2018 ◽  
Vol 140 (6) ◽  
Author(s):  
Carlye A. Lauff ◽  
Daria Kotys-Schwartz ◽  
Mark E. Rentschler
Keyword(s):  
Decision Making ◽  
Product Development ◽  
Empirical Work ◽  
Consumer Electronics ◽  
Informed Decision Making ◽  
Design Practice ◽  
Ethnographic Studies ◽  
Development Cycle ◽  
Research Questions ◽  
Product Development Cycle

Prototyping is an essential part of product development in companies, and yet it is one of the least explored areas of design practice. There are limited ethnographic studies conducted within companies, specifically around the topic of prototyping. This is an empirical and industrial-based study using inductive ethnographic observations to further our understanding of the various roles prototypes play in organizations. This research observed the entire product development cycle within three companies in the fields of consumer electronics (CE), footwear (FW), and medical devices (MD). Our guiding research questions are: What is a prototype? What are the roles of prototypes across these three companies? Through our analysis, we uncovered that prototypes are tools for enhanced communication, increased learning, and informed decision-making. Specifically, we further refine these categories to display the types of communication, learning, and decision-making that occur. These insights are significant because they validate many prior prototyping theories and claims, while also adding new perspectives through further exploiting each role. Finally, we provide newly modified definitions of a prototype and prototyping based on this empirical work, which we hope expands designers' mental models for the terms.

Making Process Visible: A Grammatical Approach to Managing Design Processes

2002 ◽  
Vol 124 (3) ◽  
pp. 364-374 ◽  
Author(s):  
Moon Jung Chung ◽  
Patrick Kwon ◽  
Brian T. Pentland
Keyword(s):  
Design Process ◽  
Alternative Methods ◽  
Complex Activity ◽  
Design Decisions ◽  
Design Processes ◽  
Improve Design ◽  
Overall Design ◽  
Process Specification ◽  
Current Design ◽  
Alternative Processes

This paper presents a novel framework for managing design processes using a formal grammar as the theoretical foundation to represent, manipulate and execute design processes. The grammatical approach allows designers to represent a complex activity concisely with a small number of higher-level tasks and to explore alternative processes within a space of feasible alternatives. These capabilities allow the engineers to “visualize” the design process so that they can fully understand the alternative methods before making any design decisions. The framework, called MIDAS, includes separate layers for process specification and execution. Using the process specification layer, designers can capture the overall design process and each designer can understand his or her task with respect to the whole design process. In the process execution layer, design tasks are executed according to the information in specification layer so that designers can be informed of the current design status, alternative design methods, and their impacts in a whole design process. The framework has the potential to improve design productivity by accessing, reusing, and revising previous processes for a similar design. We use a gearbox design process to demonstrate the framework.

scholarly journals Making a Difference and a Profit

2015 ◽  
Vol 137 (11) ◽  
pp. 38-43
Author(s):  
Douglas L. Van Bossuyt
Keyword(s):  
Product Development ◽  
Design Process ◽  
Developing World ◽  
Iterative Approach ◽  
Value Proposition ◽  
Customer Feedback ◽  
Development Cycle ◽  
The Social ◽  
Making A Difference ◽  
Product Development Cycle

This article examines different approaches that could be applied / used by engineers for lean design. Lean design can let companies make a profit while satisfying customers in the developing world. In developing markets, difficulty in gathering the necessary data can lead to lengthy delays or broad assumptions in the product development cycle. The iterative approach of lean design stresses leveraging sales data, customer feedback, and distributor feedback to evaluate and refine the important metrics of value, growth, and impact of a particular product that could drive the design process and optimize the product. The experts also say that when designing products for the developing world, making money is not the only value proposition. Engineers must keep ethics in mind. Engineers must also understand the social and health consequences of introducing products into the marketplace and ensure that any product does not adversely impact the customer or community. Products must be designed that have broad enough appeal to drive a sustainable market for the company.

Research and Development of Solid Modeling Technology for Impeller Based on UG/Open

2011 ◽  
Vol 121-126 ◽  
pp. 4038-4042
Author(s):  
Gang Li ◽  
Xiu Ting Wei ◽  
Qian Qian Chen
Keyword(s):  
3D Modeling ◽  
Solid Modeling ◽  
Centrifugal Impeller ◽  
Quality Inspection ◽  
Design Quality ◽  
Modeling Technology ◽  
Development Cycle ◽  
Cad Cam ◽  
Product Development Cycle ◽  
Model Database

To realize CAM of impeller cast moulds, this paper developed an automatic 3D modeling system of impellers, based on hydraulic models and UG/Open technology. The system has functions of hydraulic model database correction, vane surfaces modeling, vane surfaces check, impeller solid modeling, and so on. It achieves design quality inspection and automatic solid modeling of centrifugal impeller as well as CAD/CAM integration of cast mould, with the design precision effectively improved and the product development cycle greatly shortened.

High-throughput screening in the diagnostics industry

2002 ◽  
Vol 30 (4) ◽  
pp. 794-797 ◽  
Author(s):  
S. Wilson ◽  
S. Howell
Keyword(s):  
Product Development ◽  
High Throughput ◽  
High Throughput Screening ◽  
Rapid Identification ◽  
Target Antigen ◽  
Cycle Times ◽  
Development Cycle ◽  
Speed Up ◽  
Product Development Cycle ◽  
Automated Screening

The diagnostics industry is constantly under pressure to bring innovation quicker to market and so the impetus to speed up product-development cycle times becomes greater. There are a number of steps in the product-development cycle where the application of high-throughput screening can help. In the case of lateral-flow immunodiagnostics the selection of antibody reagents is paramount. In particular, rapid identification of antibody pairs that are able to ‘sandwich’ around the target antigen is required. One screen that has been applied successfully is the use of surface plasmon resonance biosensors like Biacore®. Using such a system one can evaluate over 400 antibody pairings in under 5 days. Conventional approaches to screen this number of antibody pairs would take many months. Other automated screening systems like DELFIA® can be used in processing the vast amount of tests required for clinical trials. In addition, the use of robotics to automate routine product testing can be used to shorten the product-development cycle.

Empirical Evaluation of Smartphone Augmented Reality Browsers in an Urban Tourism Destination Context

2014 ◽  
pp. 481-502 ◽  
Author(s):  
Zornitza Yovcheva ◽  
Dimitrios Buhalis ◽  
Christos Gatzidis ◽  
Corné P.J.M. van Elzakker
Keyword(s):  
Augmented Reality ◽  
Quantitative Data ◽  
Empirical Evaluation ◽  
Frame Of Reference ◽  
Urban Tourism ◽  
Location Based Services ◽  
Urban Residents ◽  
Overall Design ◽  
Current Design ◽  
Mobile Ar

Today, exposure to new and unfamiliar environments is a necessary part of daily life. Effective communication of location-based information through location-based services has become a key concern for cartographers, geographers, human-computer interaction and professional designers alike. Recently, much attention was directed towards Augmented Reality (AR) interfaces. Current research, however, focuses primarily on computer vision and tracking, or investigates the needs of urban residents, already familiar with their environment. Adopting a user-centred design approach, this paper reports findings from an empirical mobile study investigating how tourists acquire knowledge about an unfamiliar urban environment through AR browsers. Qualitative and quantitative data was used in the development of a framework that shifts the perspective towards a more thorough understanding of the overall design space for such interfaces. The authors analysis provides a frame of reference for the design and evaluation of mobile AR interfaces. The authors demonstrate the application of the framework with respect to optimization of current design of AR.

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