scholarly journals Intra-organizational brand resistance and counter-narratives in city branding – a comparative study of three Danish cities

2020 ◽  
Vol 23 (4) ◽  
pp. 1001-1018
Author(s):  
Marianne Wollf Lundholt ◽  
Ole Have Jørgensen ◽  
Bodil Stilling Blichfeldt
Keyword(s):  
Secondary Data ◽  
Political Support ◽  
The Political ◽  
City Branding ◽  
Structured Interviews ◽  
Content Type ◽  
City Brand ◽  
Counter Narratives ◽  
The City ◽  
Competition For Resources

Purpose This study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives emerging from the political and administrative arenas. Design/methodology/approach The empirical material consists of secondary data as well as six in-depth semi-structured interviews with Danish mayors and city managers in three different municipalities in Denmark. Findings Intra-organizational counter-narratives differ from inter-organizational counter-narratives but resemble a number of issues known from extra-organizational resistance. Still, significant differences are found within the political arena: lack of ownership, competition for resources and political conflicts. Lack of ownership, internal competition for resources and distrust of motives play an important role within the administrative arena. Mayors are aware of the needs for continued political support for branding projects but projects are nonetheless realized despite resistance if there is a political majority for it. Research limitations/implications This study points to the implications of city brand resistance and counter-narratives emerging from the “inside” of the political and administrative arenas in the city, here defined as “intra-organizational counter-narratives”. Practical implications It is suggested that politicians and municipality staff should be systematically addressed as individual and unique audiences and considered as important as citizens in the brand process. Originality/value So far little attention has been paid to internal stakeholders within the municipal organization and their impact on the city branding process approached from a narrative perspective.

The role of leadership and communication in internal city branding

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rico Piehler ◽  
Ayla Roessler ◽  
Christoph Burmann
Keyword(s):  
Corporate Branding ◽  
Brand Management ◽  
Equation Modeling ◽  
Brand Commitment ◽  
City Branding ◽  
Brand Communication ◽  
Internal Branding ◽  
Content Type ◽  
City Brand ◽  
The City

Purpose This study aims to investigate the brand-oriented leadership of a city’s mayor and city online brand communication as brand management-related antecedents of residents’ city brand commitment. It thus examines if city brand managers can apply internal branding concepts from the corporate branding domain in a city branding context. Design/methodology/approach The relationships between the brand management-related antecedents and the internal city branding (ICB) objective are tested through structural equation modeling using cross-sectional survey data of 414 residents of a German city. Findings Both the brand-oriented leadership of the mayor in terms of acting as a role model by living the city brand and its identity and by showing commitment to the brand and the city’s online brand communication in terms of its quality have positive effects on residents’ city brand commitment. Moderation analyses reveal no significant differences between the path estimates for age, place of birth, duration of residency and education. However, the results differ significantly for gender. Research limitations/implications As this study’s sample is limited to only one city in Germany, further research needs to investigate the relationships in different cities and other countries to ensure the generalizability of the results. Future studies might also include other aspects of city brand communication, as well as cognitive and behavioural ICB objectives. Practical implications To increase residents’ city brand commitment, city brand managers should ensure that a city’s online brand communication is adequate, complete, credible, useful and clear. Furthermore, through creating awareness for the importance of a mayor’s brand-oriented leadership and through educating and training the mayor to engage in this specific form of brand-oriented transformational leadership, city brand managers can increase residents’ emotional attachment with the city brand. Originality/value This study integrates internal branding research from the corporate branding domain with place and city branding research. It confirms that certain aspects of internal branding (i.e. brand-oriented leadership, brand communication and brand commitment) are applicable not only in the corporate branding domain but also in other branding contexts such as city branding if adapted properly.

scholarly journals City branding and museum souvenirs: towards improving the St. Petersburg city brand

2019 ◽  
Vol 12 (4) ◽  
pp. 529-544 ◽  
Author(s):  
Iuliia Trabskaia ◽  
Iuliia Shuliateva ◽  
Rebecca Abushena ◽  
Valery Gordin ◽  
Mariya Dedova
Keyword(s):  
Product Development ◽  
Positive Impact ◽  
Visual Images ◽  
City Branding ◽  
Content Type ◽  
City Brand ◽  
Observation Method ◽  
The City ◽  
Insight Into

PurposeThe purpose of this paper is to identify ways to develop museum shop product, which will possess competitive advantage, and to recommend what should be done to develop such product so that it has a positive impact on the city brand of St. Petersburg.Design/methodology/approachIn total, 76 museums have been studied through the observation method to describe their shops’ inventory in terms of percentages of each product. Mostly St. Petersburg museums were included in the analysis. The observation method enabled the researchers to analyse the inventory of the museum souvenir shops. The findings of the analysis enabled the researchers to reach conclusions about museums’ strategies of product development.FindingsThe research allowed to make the conclusion that although the museum shops in St.Petersburg demonstrate positive tendencies in the development of competitive stores’ products a lot of work is still to be done. Not all museums are characterised by availability of clear strategy for product development. They offer souvenirs (if any) which do not differ from those existing on the market according to topics and functions which are characteristic for them. Recommendations on how to make the product of museum shops more competitive were proposed.Practical implicationsCities need new and fresh ways to create and promote their brands. Museums can contribute to this significantly with the help of souvenirs production. This research will provide insight into the process of how museums can do this by developing their shops’ inventory strategies. Recommendations to improve strategies for creation of competitive product were offered in the paper.Originality/valueIn today’s competitive conditions, museums are creating augmented products and create museum shops. Nevertheless, the role of museum shops in brand creation is underexplored. Museum shops have a high potential for creating high-quality products that may influence the museum and city brand in a positive way, as souvenirs and visual images of museum artifacts play an essential role in making an impression on tourists.

Urban icons and city branding development

2016 ◽  
Vol 9 (3) ◽  
pp. 255-268 ◽  
Author(s):  
Fernando Rey Castillo-Villar
Keyword(s):  
Local Context ◽  
City Branding ◽  
Local Identity ◽  
Visual Aids ◽  
Content Type ◽  
City Brand ◽  
Local Residents ◽  
Positive Experiences ◽  
The City ◽  
Depth Interviews

Purpose The purpose of this paper is to understand how future urban icons can effectively contribute to the development of an authentic city brand linked to local identity. Urban icons have been one of the main tools of city branding to promote a unique and distinctive image of the city. However, the rising of the globalization reflects a series of strong dilemmas regarding the contemporary urban icons because these have been reproduced in a standardized way around the world without any connection to the local context. Design/methodology/approach This exploratory study consisted of 30 in-depth interviews with visual aids of urban icons conducted with local residents of the city of Monterrey, Mexico. Findings The results demonstrate that the acceptance of a contemporary urban icon by local residents depends on their relationship with the most representative aspects of the local identity and their ability to generate positive experiences. The outcomes of the research suggest that future urban icons should favor the local identity and the free coexistence between local residents over the attractive visual design and the private space. Originality/value The article discusses the dynamics between urban icons and the city brand from a new theoretical approach supported by empirical evidence. The novelty of this approach consists of the vision of the urban icon as an element capable of linking the city brand with the values and ideals of local residents.

Attributes of the Blumenau (Brazil) brand from the residents’ perspective, and its influence on the decision to stay in the destination

2017 ◽  
Vol 3 (1) ◽  
pp. 43-55 ◽  
Author(s):  
Fabrícia Durieux Zucco ◽  
Clóvis Reis ◽  
Sara Joana Gadotti dos Anjos ◽  
Samara Jane Effting ◽  
Melise de Lima Pereira
Keyword(s):  
Positive Relationship ◽  
City Branding ◽  
Content Type ◽  
City Brand ◽  
Brand Building ◽  
Self Image ◽  
Gender And Age ◽  
Decision To Stay ◽  
The City

Purpose The purpose of this paper is to analyze the attributes of Blumenau city brand, from the residents’ perspective and its relation to their intention to remain living there. Design/methodology/approach This is a quantitative study using survey data collected from a sample of 417 subjects, stratified by neighborhood, income class, gender and age. The theoretical and methodological framework is the scale developed by Merrilees et al. (2009) and the FOCUS (2014) report about the self-image of the residents of Blumenau. Findings There is a positive relationship between the assessment of the attributes of the municipality and the residents’ attitude toward Blumenau brand. The study also verified a positive relationship between Blumenau brand assessment and the residents’ intention regarding their own future. In fact, the relative satisfaction of the respondents with the attributes of the city, as well as the positive socio-economic indicators, influenced the intention to stay in the municipality. Originality/value This work presents a methodological combination of the evaluation of city branding and the intention to remain living in a certain place. The study adds important information on the role of the residents on the process of city brand building, showing that besides the transient assessment, the intentions to remain in a place should be considered, given that such intent is linked to the image that residents have of the city.

Lyon – UNESCO’s Creative City of Gastronomy?

2016 ◽  
Vol 4 (2) ◽  
pp. 126-132 ◽  
Author(s):  
Cecilia Avelino Barbosa
Keyword(s):  
Cultural Industries ◽  
Brand Positioning ◽  
City Branding ◽  
Structured Interviews ◽  
Creative Cities ◽  
Marketing Program ◽  
Creative City ◽  
Territorial Marketing ◽  
The World ◽  
The City

The fast urbanization in many regions of the world has generated a high competition between cities. In the race for investments and for international presence, some cities have increasingly resorting to the territorial marketing techniques like city branding. One of the strategies of recent years has been to use of creativity and / or labeling of creative city for the promotion of its destination. This phenomenon raises a question whether the city branding programs have worked in accordance with the cultural industries of the territory or if such labels influence the thought of tourists and locals. This paper begins by placing a consideration of the UNESCO Creative Cities Network (UCCN) and the strategies of the Territorial Marketing Program of the city of Lyon in France, Only Lyon. It also raises the question the perception of the target public to each of the current actions through semi-structured interviews which were applied between May and August 2015. Finally, I will try to open a discussion the brand positioning adopted by the city of Lyon

Art-event image in city brand equity: mediating role of city brand attachment

2020 ◽  
Vol 6 (3) ◽  
pp. 491-509
Author(s):  
Deepa Jawahar ◽  
Vinney Zephaniah Vincent ◽  
Anju Varghese Philip
Keyword(s):  
Brand Equity ◽  
Regional Climate ◽  
City Branding ◽  
Content Type ◽  
City Brand ◽  
Mediating Role ◽  
Art Form ◽  
Tourism Product ◽  
Event Image

Purpose All touristic cities have their unique attributes to showcase and differentiate themselves from others. This distinctive attribute is the unique selling product or tourism product of a particular city. It could be an art form, culture, regional climate, food and festival. Literature indicates that the identity of the entire city would be affected by such tourism products. The purpose of this study is to analyse the influence of the ‘image’ of an Art-event to city branding. The study also examines the mediating role of ‘city attachment’ in the relationship between event image and city brand equity. Design/methodology/approach In all, 432 samples have been collected from visitors to one of the biggest contemporary art events in India – the “Kochi-Muziris Biennale – 2018,” conducted in the city of Cochin, situated in Kerala, the southernmost state of India. Findings Results show that the direct relationship between event image and city brand equity is stronger than the hypothesised path through the mediating role of city attachment. Research limitations/implications This study provides a better understanding of the event image and its importance in creating the host city’s brand equity. It contributes to both the practitioners and tourism researchers. Originality/value This study looks at the event image through functional and affective aspects and its influence on city attachment and city brand equity.

Social urbanism: public policy and place brand

2019 ◽  
Vol 12 (3) ◽  
pp. 326-337 ◽  
Author(s):  
Caroline Doyle
Keyword(s):  
Public Policy ◽  
Social Problem ◽  
Local Governments ◽  
Structured Interviews ◽  
Content Type ◽  
Study Approach ◽  
Local Stakeholders ◽  
Place Brand ◽  
The City

PurposeThis paper aims to focus on how a public policy designed to address a social problem ultimately became the place brand.Design/methodology/approachThis paper uses a qualitative case study approach focusing on the city of Medellín, Colombia. It draws from fieldwork conducted in Medellín over 2014 and 2015, including semi-structured interviews with an array of local stakeholders.FindingsThe paper concludes that local governments should be aware that the policymaking process can become part of their branding. It also shows the importance of the continual involvement of stakeholders in the place brand process to ensure it is a sustainable brand.Originality/valueThere are limited studies which focus on how a public policy designed to address a social problem ultimately becomes the place brand. This paper shows how a public policy, social urbanism, became the branding of Medellín.

COVID-19 pandemic and the poor in the urban spaces of India with special reference to Mumbai

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sujayita Bhattacharjee ◽  
Sanjukta Sattar
Keyword(s):  
Special Reference ◽  
Urban Poor ◽  
Secondary Data ◽  
Urban Spaces ◽  
Right To The City ◽  
Content Type ◽  
The Poor ◽  
The Social ◽  
Socioeconomic Crisis ◽  
The City

PurposeThe lives of the poor in the urban spaces of India are filled with hardships. They live amidst poverty and struggle to survive within other problems such as insecure jobs, lack of proper housing, unsanitary conditions and low levels of health immunity. This vulnerable section of the population has been rendered furthermore vulnerable by the outbreak of the COVID-19 pandemic in ways that were never imagined before. Taking this into consideration, the purpose of this article is to examine the vulnerability of the poor in the urban settings of India with special reference to Mumbai in the context of the COVID-19 pandemic.Design/methodology/approachThe methodology adopted in the study is based on the analysis of secondary data and content analysis of the existing literature. In addition to this, the study also makes use of certain narratives of the urban poor in Mumbai that have been captured by various articles, reports and blogs.FindingsThe findings of the study reveal how the urban poor of India, with special reference to Mumbai, the financial capital of India, has emerged as the worst sufferers of the socioeconomic crisis caused by the social distancing and lockdown measures imposed for combating the pandemic.Originality/valueThe study tries to explore the reality of the urban poor's right to the city in the wake of the pandemic.

scholarly journals Social movements and the law: the legal group inside the occupation of Porto Alegre city council in 2013

2019 ◽  
Vol 10 (1) ◽  
pp. 193-219
Author(s):  
Fiammetta Bonfigli ◽  
Germano Andre Doederlein Schwartz ◽  
Fabricio Pontin
Keyword(s):  
Social Movements ◽  
City Council ◽  
Political Organization ◽  
The Political ◽  
Structured Interviews ◽  
Porto Alegre ◽  
Law And Social Movements ◽  
The Relationship ◽  
The City ◽  
Movimientos Sociales

This work is part of the research project developed by the Observatory on New Social Movements and Law in Brazil at La Salle University, focusing in the city of Porto Alegre and on the occupation of the City Council on July of 2013, which is placed in the context of the protests against the increase of bus fares and for free fare, attempting to understand the relationship between the political organization of the Bloco de Lutas pelo Transporte Publico and its legal group during the eight days of City Council occupation. We conducted semi-structured interviews with members of the occupation in order to clarify the dynamics in the movement and its understanding of the relationship between law and social movements, highlighting the deferment of the eviction order and the elaboration of two Bills as fundamental moments of the relationship between the collective organization of the occupation and its legal team. Este artículo forma parte de un proyecto de investigación desarrollado por el Observatorio de Nuevos Movimientos Sociales y Derecho de la Universidad La Salle de Brasil. Nos centramos en la ciudad de Porto Alegre y en la ocupación de su ayuntamiento en julio de 2013, en el contexto de las protestas contra el aumento de las tarifas de autobús y a favor del transporte gratuito. Intentamos comprender la relación entre la organización política del Bloco de Lutas pelo Transporte Publico y su grupo jurídico durante los ocho días que duró la ocupación. Realizamos entrevistas semiestructuradas con miembros de la ocupación para aclarar las dinámicas del movimiento y cómo entendía la relación entre derecho y movimientos sociales, destacando el aplazamiento de la orden de desalojo y la elaboración de dos leyes como momentos fundamentales de la relación entre la organización colectiva de la ocupación y su equipo jurídico.

Municipal solid waste management in Kitwe City

2018 ◽  
Vol 29 (6) ◽  
pp. 1075-1092
Author(s):  
Bupe Getrude Mwanza ◽  
Charles Mbohwa ◽  
Arnesh Telukdarie
Keyword(s):  
Waste Management ◽  
Municipal Solid Waste ◽  
Solid Waste ◽  
Solid Waste Management ◽  
Research Work ◽  
Municipal Solid Waste Management ◽  
Structured Interviews ◽  
Municipal Solid Wastes ◽  
Content Type ◽  
The City

Purpose The purpose of this paper is to review the present municipal solid wastes (MSWs) management system, from an engineering management (EM) perspective, for the City of Kitwe while proposing a levers-driven sustainable municipal solid waste management (MSWM) model focussing on improving waste management (WM). Design/methodology/approach The research work involves four stages. First, a comprehensive review of literature is conducted on MSWM. Second, structured interviews are conducted with key experts in solid waste management in the City of Kitwe in order to enhance the knowledge inputs. Third, direct observations and an interview with a WM driver are conducted in order to understand; the collection, disposal and treatment options for MSWs. Lastly, a sustainable model for managing MSWs is proposed Findings The research findings indicate that the existing MSW system for the city is highly unsustainable and lacks EM methodologies. There are still a number of challenges in the management of MSWs which include: lack of proper collection and storage of MSWs; lack of an engineered landfill; lack of waste recovery and treatment systems; and lack of public education aimed at reducing and separating MSWs. Practical implications A correct and detailed database for waste generation, collection, treatment and disposal is needed for the City of Kitwe. The system is necessary for WM resources allocation as well as for planning sustainable WM projects. The proposed model has been developed based on the actual observations, data collection and analysis. Originality/value The research identifies a gap in the management of MSWs for the City of Kitwe. This work is original as no similar MSW model has been proposed globally and specific for a developing economy such as Africa.

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