The Dilemma of Place Branding: Transitory mega-events vs. sustainable image-building

2018 ◽  
Vol 6 (2) ◽  
pp. 101-119
Author(s):  
Evinc Dogan
Keyword(s):  
Cultural Values ◽  
Brand Image ◽  
Place Branding ◽  
The Other ◽  
Short Term ◽  
Mega Events ◽  
Branding Strategies ◽  
Image Building ◽  
Tourism Organization

The aim of this study is exploring the challenges in place branding through raising a debate on the transitory nature of mega-events vis-à-vis sustainable strategies for image-building. Food and cuisine, as part and parcel of cultural values, play a significant role in marketing places. In this context, The National Tourism Organization of Serbia (TOS) strives for building a positive and memorable image of the country based on “Soul Food” campaign. On the other hand, EXPO Milano 2015 is the case of a transitory event for analyzing the ways in which Serbia’s brand image is positioned and promoted through values, narratives, and manifestations. Unlike the examples of scholarly research focusing on countries hosting mega-events, this study investigates Serbia as a participating country in EXPO Milano 2015. The success of place branding is often attributed to long-term vision rather than short-term oriented promotion activities. Similarly, legacy is an important aspect for the success of mega-events, which should be linked to branding strategies. In this respect, mega-events can be recognized as useful place branding tools, not only in terms of attracting interest but also positioning the image of the place in the minds of people based on axiological, narrative and discursive levels of meaning.

Hidden “holes” in the capital of banks and the supply of credit to the real sector of economy

2018 ◽  
pp. 49-68 ◽  
Author(s):  
M. E. Mamonov
Keyword(s):  
Credit Risk ◽  
The Other ◽  
Real Sector ◽  
Capital Management ◽  
Loan Loss ◽  
Short Term ◽  
The Real ◽  
Ex Post ◽  
The One

Our analysis documents that the existence of hidden “holes” in the capital of not yet failed banks - while creating intertemporal pressure on the actual level of capital - leads to changing of maturity of loans supplied rather than to contracting of their volume. Long-term loans decrease, whereas short-term loans rise - and, what is most remarkably, by approximately the same amounts. Standardly, the higher the maturity of loans the higher the credit risk and, thus, the more loan loss reserves (LLP) banks are forced to create, increasing the pressure on capital. Banks that already hide “holes” in the capital, but have not yet faced with license withdrawal, must possess strong incentives to shorten the maturity of supplied loans. On the one hand, it raises the turnovers of LLP and facilitates the flexibility of capital management; on the other hand, it allows increasing the speed of shifting of attracted deposits to loans to related parties in domestic or foreign jurisdictions. This enlarges the potential size of ex post revealed “hole” in the capital and, therefore, allows us to assume that not every loan might be viewed as a good for the economy: excessive short-term and insufficient long-term loans can produce the source for future losses.

Long-Term Growth and Short-Term Policy

1964 ◽  
Vol 29 ◽  
pp. 26-38 ◽  
Author(s):  
W. A. H. Godley ◽  
J. R. Shepherd
Keyword(s):  
Economic Policy ◽  
Balance Of Payments ◽  
The Other ◽  
High Wage ◽  
Short Term ◽  
High Unemployment ◽  
The Government ◽  
Wage Increases

One of the main aims of short-term economic policy in Britain has been to regulate the pressure of demand for labour, and to keep the fluctuations of the unemployment percentage within fairly narrow limits. High unemployment is obviously undesirable; at the other end of the scale, if the pressure of demand for labour is too strong, this tends to lead to excessively high wage increases and to balance of payments difficulties. It is for the Government to decide at what pressure it wishes to run the economy, and to try to keep it there.

Embedding mega-events: staging spectacles in changing cities

2017 ◽  
Author(s):  
Maurice Roche
Keyword(s):  
Public Space ◽  
Short Term ◽  
Mega Events ◽  
Public Areas ◽  
Functional Complex ◽  
Mega Event ◽  
Time Frames ◽  
Urban Places ◽  
Secondary Type

This chapter argues that the ‘spectacle’ of mega-events needs to be understood particularly at the level of host cities, and at that level in both in positive and negative terms and also in short and long-terms time-frames. Negatively events can, in the short-term, create spectacles and controversies in the form of the security they need, and in the long-term can create debts and ‘white elephant’ waste. They can also be understood in more positive terms as short-term performative ‘spectacles’ which are ‘embedded’ in the long-term physical legacies they leave in their host cities. It suggests that there are two main types of mega-event urban legacy. The main type is that of ‘place-making’ buildings and facilities, exemplified by iconic ‘starchitect’ architecture or functional architecture or both. The more secondary type is that of the ‘space-making’ creation or renewal of major green parks and open public areas. The chapter shows that while both Olympic and Expos mega-events have left ‘starchitecture’ legacies, Olympics have traditionally tended to leave more of the ‘functional complex’ type of urban places, and Expos have tended to leave more of the ‘open public space’ and ‘recreational green park’ type urban spaces.

Terrorism and Violence

2019 ◽  
pp. 138-180
Author(s):  
Douglas Allen
Keyword(s):  
Complex Analysis ◽  
General Analysis ◽  
The Other ◽  
Short Term ◽  
Absolute Truth ◽  
Relative Truth ◽  
Central Concern ◽  
The Us ◽  
The Status

Ever since 9/11 in the US and 26/11 in India, terrorism has been a central concern. Gandhi is generally assumed to be of little value when confronting terrorism today. At best, he is irrelevant; at worst, he is complicit and contributes to the crisis since he opposes necessary violent responses. This essay argues that while Gandhi does not have all of the answers for dealing with terrorism today, he provides us with a complex analysis essential for understanding and responding to the multidimensional structural crisis. After analyzing the nature and meaning of terrorism, we focus on the following topics: Gandhi’s interactions with terrorists; his means-ends analysis and his short-term and long-term preventative approaches to terrorism; his analysis of absolute truth and relative truth in approaching terrorism; and his general analysis of the status of “the other” in transforming our relations with violent, terrorizing, and terrorized others.

Antimicrobial Applications of Nanoparticles

2022 ◽  
pp. 269-288
Author(s):  
Ayesha Kanwal ◽  
Zeeshan Ahmad Bhutta ◽  
Ambreen Ashar ◽  
Ashar Mahfooz ◽  
Rizwan Ahmed ◽  
...  
Keyword(s):  
Antibacterial Activity ◽  
Side Effects ◽  
Antibacterial Agent ◽  
Antibacterial Agents ◽  
The Other ◽  
Drug Resistant ◽  
Short Term ◽  
Human Mortality ◽  
Recent Developments

Human mortality due to drug-resistant infections is becoming more prevalent in our society. Antibiotics are impotent due to abuse and/or misuse, leading to new, more expensive, and more effective medicines and treatments. Therefore, it causes many short-term and long-term side effects in the patient. On the other hand, nanoparticles have exhibited antibacterial activity against various pathogens due to their small size and ability to destroy cells by various mechanisms. Unlike antibiotics for the treatment of patients' diseases and infections, nanomaterials provide an exciting way to limit the growth of microorganisms due to infections in humans. This has led to the development of a number of nanoparticles as active antibacterial agents. Therefore, the authors have carefully reviewed the recent developments in the use of nanomaterials for antibacterial applications and the mechanisms that make them an effective alternate antibacterial agent.

scholarly journals Entrepreneurship Education with Companies: Teachers Organizing School-Company Interaction

2020 ◽  
Vol 10 (10) ◽  
pp. 268
Author(s):  
Kaarina Sommarström ◽  
Elena Oikkonen ◽  
Timo Pihkala
Keyword(s):  
Basic Education ◽  
School Principals ◽  
Education Level ◽  
The Other ◽  
School Level ◽  
Structured Interviews ◽  
School Teachers ◽  
Short Term ◽  
Entrepreneurial Learning

Previous research into entrepreneurial learning has focused mainly on defining its aims; however, there seems to be little discussion on understanding the barriers or incentives involved when carrying out the pedagogical solutions that would enable entrepreneurial learning. In this study, we examine basic education level schools’ cooperation with outside partners, especially from the school principals’ and teachers’ viewpoints. The study aims to understand the perspectives of teachers and principals on planning and organizing school-company interaction. To do this, content analysis was used in this qualitative study. The data were collected via semi-structured interviews with school teachers and principals, involving a total of 35 people working in basic education. The findings of the study show that principals and teachers intentionally select long-term cooperation methods to meet the aims of entrepreneurial learning. On the other hand, teachers that have chosen to apply short-term school-company cooperation methods have highlighted the ease of these methods rather than learning. Finally, our findings suggest that planning and organizing entrepreneurial learning would benefit from school-level commitment where collaboration between teachers and between teachers and company representatives is valued. We believe that would lead to more satisfied teachers and longer-term school-company cooperation, and also believe that short-term school-company cooperation methods would better meet the aims of entrepreneurial learning.

Effects of Proactive Interference and Rehearsal on the Primary and Secondary Components of Short-Term Retention

1975 ◽  
Vol 27 (1) ◽  
pp. 47-62 ◽  
Author(s):  
M. T. Turvey ◽  
Robert A. Weeks
Keyword(s):  
Proactive Interference ◽  
Primary Memory ◽  
The Other ◽  
Secondary Memory ◽  
Retention Function ◽  
Short Term ◽  
Retention Period ◽  
Term Retention ◽  
Proactive Effects

Under the conditions of the distractor paradigm, short-term retention declines to a minimum in a very brief period. The rapid forgetting can be said to reflect the declining contribution of the short-term store or primary memory and the asymptote can be taken as a measure of the contribution of the long-term store or secondary memory. It was shown that manipulating proactive effects by varying the recency of prior material affected only the primary memory component of the short-term retention function. On the other hand manipulating the difficulty of the subsidiary task performed during the retention period with proactive effects held constant affected both the primary and the secondary components. The results were discussed with respect to the relation between the two memory components and the idea that proactive effects are limited to long-term store.

scholarly journals Influence of Progesterone-Treatment Length and eCG Administration on Appearance of Estrus Behavior, Ovulatory Success and Fertility in Sheep

Animals ◽  
2018 ◽  
Vol 9 (1) ◽  
pp. 9 ◽  
Author(s):  
Paula Martinez-Ros ◽  
Alejandro Rios-Abellan ◽  
Antonio Gonzalez-Bulnes
Keyword(s):  
Drug Release ◽  
Chorionic Gonadotrophin ◽  
Ovulation Rate ◽  
The Other ◽  
Short Term ◽  
Treatment Length ◽  
Progesterone Secretion ◽  
Progesterone Treatment ◽  
Estrus Behavior

The present study characterizes, for sheep, the occurrence and timing of the onset of estrus behavior and ovulation and the yields obtained (ovulation rate, progesterone secretion, and fertility) after Controlled Internal Drug Release (CIDR) insertion for five, six, seven, or fourteen days, with or without equine chorionic gonadotrophin (eCG) in ewes of the Segureña meat breed. All the treatments showed above 80% of females displaying estrus, but the onset of estrus was earlier and more synchronized when using eCG and, among groups with eCG, onset of estrus was earlier in the sheep treated for 14 days than in the short-term treatments (p < 0.05 for all). Administration of eCG after either short- or long-term treatments assured the occurrence of fertile ovulations in all the animals. Conversely, ovulatory success without eCG was found to be dependent on treatment length, with a high percentage of animals ovulating after five days of treatment (83.3%) and very low percentages after treatment for six or seven days (40% and 20%, respectively). Ovulation rate and progesterone secretion were similar among animals ovulating, but ovulation failures predetermined the fertility yields obtained in response to the treatments. Hence, the best results were found after treatment for 14 days plus eCG, and for 5 days without eCG (83.3 for both, p < 0.05 when compared to the other groups with different treatment lengths and with or without eCG).

scholarly journals Only Cheap Talk after All? New Experimental Psychological Findings on the Role of Verbal Proficiency in Mate Choice

2016 ◽  
Vol 20 (1) ◽  
pp. 1-22 ◽  
Author(s):  
Benjamin P. Lange ◽  
Christine Hennighausen ◽  
Michael Brill ◽  
Frank Schwab
Keyword(s):  
Menstrual Cycle ◽  
Psychological Research ◽  
The Other ◽  
Short Term ◽  
Opposite Sex ◽  
Future Income ◽  
Audio Files ◽  
Self Presentations

Abstract Recent evolutionary experimental psychological research found that high verbal proficiency (VP) increased the perceived attractiveness of individuals (more so for males than females), especially in the context of a long-term relationship. Our study had the objective of replicating and extending this research. Similar to previous studies, audio files in which speakers performed scripted self-presentations that had equal content but varied on VP were used as stimuli for opposite-sex participants. VP was found to increase attractiveness ratings. The effects were mostly small for numerous variables relating to short-term mating, whereas they were moderate to large for long-term mating. Our participants attributed more future income, but not more total number of mates to speakers with higher VP. Female menstrual cycle effects on attractiveness ratings were not found. Contrary to former research, being more verbally proficient was not found to be more beneficial for one sex over the other.

scholarly journals Financial stability of enterprises in Serbian agriculture, fishing and forestry sector

2021 ◽  
Vol 68 (3) ◽  
pp. 745-758
Author(s):  
Denis Kušter
Keyword(s):  
Financial Stability ◽  
Financial Analysis ◽  
Poor Performance ◽  
Financial Statements ◽  
The Other ◽  
Short Term ◽  
Consolidated Financial Statements ◽  
Forestry Sector ◽  
Significant Disturbance

The main aim of this research paper is to examine financial stability, including indebtedness, interest coverage, and profitability of enterprises in Serbian Agriculture, fishing, and forestry sector. The research was performed using the tools of accounting and financial analysis. Period from 2015 to 2019 was observed. Analysis was based on consolidated financial statements for all enterprises that belonged to the sector in mentioned period. Research results show that the enterprises managed to maintain acceptable level of long-term financial stability, while on the other hand, there was a more significant disturbance on the side of short-term financial stability. Solid performances were recorded in the field of interest coverage, but also indebtedness where those indicators met referent values in almost every observed year. In the field of profitability that was examined via ROA and ROE indicators, poor performance was recorded.

Sign in / Sign up

Export Citation Format

Share Document