scholarly journals Rancang Bangun Iklan Web Banner Clothing Menggunakan Google Web Designer Pendekatan Metode Design Sprint

2021 ◽  
Vol 15 (2) ◽  
pp. 127
Author(s):  
Fajri Rahma Pratiwi ◽  
Anung Rachman
Keyword(s):  
Screen Printing ◽  
Product Information ◽  
Pop Art ◽  
Street Art ◽  
Target Market ◽  
Research Needs ◽  
Planning And Design ◽  
Short Summary ◽  
The Right ◽  
Method Approach

Abstrak−Internet dapat digunakan sebagai media untuk melakukan bisnis dengan membangun sebuah website yang mempermudah dalam strategi promosi dan informasi produk. Tidak dapat disangkal bahwa tampilan sebuah situs web yang menarik dan mudah untuk digunakan akan lebih banyak dikunjungi orang. Agar tujuan akhir dari situs web tersebut dapat tercapai yaitu produk dapat dilirik oleh masyarakat luas melalui iklan web yang akan dirancang. merupakan ringkasan singkat dari makalah untuk membantu pembaca cepat memastikan tujuan penelitian dan sesuai dengan kebutuhan penelitian. Spanduk web adalah bentuk iklan yang dipakai di jaringan Internet. Bentuk iklan menarik perhatian ke penjelajah supaya tertarik mengunjungi situs web yang dimaksud. Spanduk ini biasanya dibuat menggunakan format gambar (JPG, GIF, PNG), skrip java dan objek multimedia lainnya. Spanduk modern bahkan sudah disertai penemuan suara dan animasi sehingga terlihat lebih menarik. Ada berbagai ukuran yang dipakai pada iklan mulai dari yang sangat kecil, melebar, memanjang hingga ada yang melintang. Y.S.I.Y (Your Smile Is Yours) usaha berbasis clothing yang dibuat pada tahun 2020 Semua artikel yang dibuat memiliki arti dan tujuan untuk lebih menyayangi diri sendiri dengan ilustrasi beraliran Pop Art. Pangsa pasar yang dituju adalah pegiat seni jalanan, olahraga jalanan dikalangan anak muda seperti Skateboard hingga komunitas sepeda BMX. Menggunakan sablon kualitas plastisol premium dan kaos kualitas cotton combed 30s. Rancang bangun iklan web banner pada penelitian yang sedang dirancang ini menggunakan pendekatan metode design sprint. . Pada metode design sprint dibagi menjadi 2 (dua) bagian yaitu design sprint planning dan design sprint phases and methods. Setiap bagian utama design sprint dapat dicabangkan kembali ke dalam langkah atau tahapan yang terstruktur. Metode design sprint merupakan metode yang tepat karena merancang ulang desain ini berfokus agar pengguna mengetahui semua fitur yang bisa lebih memanjakan pengguna, dengan kata lain, metode design sprint merupakan metode yang sangat komunikatif dan juga interaktif untuk mengeluarkan semua ide, inspirasi, kreativitas, hingga masalah yang ada, solusi kemudia diwujudkan ke dalam prototype dan harus divalidasi ke calon pengguna atau target pengguna yang telah ditentukan.Kata Kunci: Rancang bangun, Iklan, Pakaian, Promosi, Situs webAbstract− Internet can be used as a medium to do business by building a website that makes it easier to promote strategies and product information. There is no denying that the appearance of a website that is attractive and easy to use will attract more people to visit. So that the ultimate goal of the website can be achieved, namely the product can be glimpsed by the wider community through a web ad that will be designed. b is a short summary of the paper to help the reader quickly determine the research objectives and according to research needs. A web banner is a form of advertising used on the Internet. This form of advertising attracts the attention of explorers to visit the website in question. These banners are usually created using image formats (JPG, GIF, PNG), java scripts and other multimedia objects. Modern banners are even accompanied by sounds and animations so they look more attractive. There are various sizes used, ranging from very small, wide, elongated to some transverse. Y.S.I.Y (Your Smile Is Yours) clothing-based business created in 2020 All articles made have meaning and purpose to love yourself more with Pop Art style illustrations. The target market is street art activists, street sports among young people such as skateboarding to the BMX bicycle community. Using premium quality plastisol screen printing and cotton combed 30s quality t-shirts. The design of the web banner ad in this research that is being designed uses the design sprint method approach. . The design sprint method is divided into 2 (two) parts, namely design sprint planning and design sprint phases and methods. Each major part of the design sprint can be branched back into structured steps or stages. The design sprint method is the right method because redesigning this design focuses on letting users know all the features that can pamper the user more, in other words, the design sprint method is a very communicative and interactive method to bring out all ideas, inspiration, creativity, to problems. the existing solution, the solution is then realized into a prototype and must be validated to potential users or predetermined target users.Keywords: Plan, Advertising, Clothing, Promotion, Website

scholarly journals The effect of implementing information systems on MS Glow

2021 ◽  
Vol 6 (1) ◽  
pp. 274-276
Author(s):  
Khotibul Umam
Keyword(s):  
Information System ◽  
Data Storage ◽  
Product Information ◽  
Target Market ◽  
Online Sales ◽  
Transaction Process ◽  
User Data ◽  
Report Data ◽  
The Right ◽  
Online Buying

Ms Glow is a company engaged in the beauty sector. Ms Glow is a local brand that presents a series of skincare, especially for Indonesian women, which was founded in 2013. Technology is growing very fast as is online sales. This Ms Glow Information System was designed to serve as a promotional medium for Ms Glow and to simplify the online buying and selling transaction process. The design of promotional media also considers the factors that can affect the target market and target audience, so that the desires of potential customers can be identified. The website created can display complete and clear information and contain transaction reports, which sometimes errors occur when processing data. Ms Glow's Information System is a website that makes it easy for shop owners and consumers to make sales transactions, purchase goods and report data. Using easy-to-read fonts, attractive photo images, and choosing the right color. This system is created using the PHP programming language with the MySQL database for data storage. The result of this system is that it can process product information, such as: managing user data, category data, goods data, and the process of purchasing goods transactions. Through this website, it is hoped that Ms Glow as previously mentioned can be implemented and improved

scholarly journals Designing and Distinguishing Meaningful Artisan Food Experiences

2021 ◽  
Vol 13 (15) ◽  
pp. 8569
Author(s):  
Erin Percival Carter ◽  
Stephanie Welcomer
Keyword(s):  
Product Information ◽  
Food Products ◽  
Well Being ◽  
Product Type ◽  
Target Market ◽  
High Involvement ◽  
Consumer Expectations ◽  
Typical Food ◽  
The Relationship ◽  
Additional Product

We examine consumer expectations about how specialty versus conventional food products affect well-being and how small, artisan producers can use that information to design better customer experiences. Drawing on recent work examining the costs and benefits of pleasure- and meaning-based consumption, we investigate whether consumer expectations that specialty products are more meaningful lead to increased desire for additional product information. We selectively sampled from the target market of interest: high-involvement consumers who regularly consume a food (cheese) in both more typical and specialty forms. The authors manipulate product type (typical versus special) within participant and measure differences in expected pleasure and meaning as well as a variety of behaviors related to and preference for additional product information. We find that these high-involvement consumers expect special food products to provide both more meaningful (hypothesized) and more pleasurable consumption experiences (not hypothesized) than typical food products. Consistent with our theory, consumer use of, search for, and preference for additional product information was greater for special products. A causal mediation analysis revealed that expectations of meaning mediate the relationship between product type and utility of product information, an effect which persists controlling for the unexpected difference in expected pleasure.

Improving Industrial Product Lifecycle Management by Semantic Data Federations

2012 ◽  
pp. 415-439 ◽  
Author(s):  
Steffen Kunz ◽  
Benjamin Fabian ◽  
Markus Aleksy ◽  
Matthias Wauer ◽  
Daniel Schuster
Keyword(s):  
Service Sector ◽  
Product Information ◽  
Semantic Integration ◽  
Product Lifecycle Management ◽  
Distributed Information System ◽  
Distributed Information ◽  
Semantic Data ◽  
Main Challenge ◽  
Industrial Service ◽  
The Right

It is expected that the amount of product information available from the Internet of Things and Services will be so tremendous that the main challenge will be to provide the right information, at the right time, in the right place, and to the right people. This objective is addressed by Aletheia – a distributed Information System that enables the federation and semantic integration of very heterogeneous information sources. This chapter discusses the goals, functionality, and architecture of Aletheia, guided by a real-world case study in the industrial service sector and conducted in cooperation with ABB, a major company providing power and automation technologies, products, and services for utility and industry customers. Further, the authors discuss several issues from the Aletheia project experience they believe to be valuable for researchers and implementers of semantic data federation systems as well as practitioners in the industrial service sector.

Semantic Mobile Applications for Service Process Improvement

2011 ◽  
Vol 7 (2) ◽  
pp. 1-16 ◽  
Author(s):  
Markus Aleksy ◽  
Bernd Stieger ◽  
Thomas Janke
Keyword(s):  
Process Improvement ◽  
Mobile Applications ◽  
Product Information ◽  
Integrated Approach ◽  
Mobile Technologies ◽  
Enterprise Information ◽  
Heterogeneous Information ◽  
Field Service ◽  
Semantic Data ◽  
The Right

The ongoing evolution of industrial field service is mainly driven by demographical changes, increasing complexity of products, and tremendous amounts of product information from enterprise information systems as well as from the emerging Internet of Things. To cope with these challenges, a combined approach utilizing semantic and mobile technologies fosters the provision of the right information, at the right time, in the right place, and to the right people. This paper investigates the exploitation potential of semantic mobile applications to support industrial service processes. Based on identified application scenarios, the authors developed concepts for process improvement and, thus, derived requirements. The necessary semantic data federations are considered in the presented architecture, which enables an integrated approach for tailored information retrieval from heterogeneous information sources.

scholarly journals RESEARCH NOTES Examining the Impact of Customer-To-Customer Interaction on Service Experiences: A Pilot Study

2020 ◽  
Author(s):  
Jasmine Zea Raziah Radha Rashid-Radha ◽  
Andrew Lockwood ◽  
Eimear-Marie Nolan-Davis
Keyword(s):  
Social Interaction ◽  
Pilot Study ◽  
Critical Incident ◽  
Target Market ◽  
Structured Interviews ◽  
Service Experience ◽  
Current Design ◽  
Specific Incident ◽  
The Right ◽  
The Impact

This research focuses on how the design of backpacker hostels influences social interaction among guests and how this could enhance or spoil their service experience. There are opposing views on how different aspects of hostel design and services contribute towards guests’ evaluation of their hostel stay. On one hand, it is suggested that a hostel environment which encourages social interaction adds value to the service experience while on the other hand, an environment that offers extra privacy, such as en-suite bedrooms, is more valued. The present research therefore argues that some aspects of the hostel’s current design and core services may now be redundant for certain market segments of the hostel guest. Empirical evidence is needed to illustrate the extent to which hostels are providing the right design and services to meet the current requirements of their target market. At this stage of the research, a pilot study has been carried out using semi-structured interviews with individuals who have stayed in backpacker hostels. Using the Critical Incident Technique (CIT), respondents were asked to recall a specific incident where they had interacted with other hostel guests. Details about the environment in which the interaction took place, as well as how the respondents felt about the interaction, were asked during the interview. It is expected that the findings of this research will shed light on which aspects of a hostel’s design and guests’ interaction would contribute towards enhancing the service experience.  

scholarly journals Influence of advertisement on customers based on AIDA model

2018 ◽  
Vol 16 (4) ◽  
pp. 285-298 ◽  
Author(s):  
Mithun S. Ullal ◽  
Iqbal Thonse Hawaldar
Keyword(s):  
Standard Deviation ◽  
Product Information ◽  
Null Effect ◽  
Indian City ◽  
Research Findings ◽  
Aida Model ◽  
The Right ◽  
Tier 3 ◽  
The Impact ◽  
Number Of Customers

The paper is based on information which is a combination of store advertisement and consumers’ path inside the store along with product information. With this information, the authors find how advertisement affects the behavior of consumers when making the decision. The findings suggest that advertisement has a small impact on customers inside the stores. Null effect is determined, and one standard deviation in advertising has an impact on store traffic by 1.2%. But the impact at a lower end of the model is observed. One standard deviation in advertisement has impacted the store sales by 8.4%. Based on further data mining, the research has found that there is no significant improvement in the number of customers, but the increase in sales is because of the higher quantity of purchases by the existing consumers. However, the effect of advertisement on products placed in the same or nearby shelf is not found, the impact on product varieties in the same segment is also not found. Based on these research findings, the authors find the right approach towards advertisement.The research is limited to consumers of retail industry in a Tier 3 Indian city of a developing geographic segment only.

scholarly journals Target Sasaran Bisnis Asuransi

2021 ◽  
Vol 1 (2) ◽  
pp. 113-121
Author(s):  
Sri Putri Wahyundari ◽  
Nur Aslami
Keyword(s):  
Target Market ◽  
Business Objectives ◽  
Work Program ◽  
The Right

The necessities of each individual are unique and can change whenever. This is difficult for each organization. Division and focusing on the planned objective market is the right advance that should be taken by the organization to fulfill shoppers in addressing their requirements amidst progressively savage contest. The motivation behind this review is to decide the division and target market of insurance agencies. In completing a business, each organization should define business objectives as execution focuses to be accomplished just as to quantify the achievement or disappointment of the work program that has been set. Business objectives are a method for supporting the organization's drawn out objectives towards upper hand. business destinations between capacities should be commonly strong and reliable. Business objectives are likewise an inspiration. That implies it propels workers and supervisors concerning what they need to accomplish and do. Not just that, business objectives are a material for execution assessment just as control inside the organization.

Requirement-Driven Design Processes With Integrated Knowledge Structures

2003 ◽  
Author(s):  
Staffan Sunnersjo¨ ◽  
Ingvar Rask ◽  
Rafael Amen
Keyword(s):  
Information Structure ◽  
Product Information ◽  
Knowledge Structures ◽  
Product Development Process ◽  
Information Structures ◽  
Product Models ◽  
Product And Process Knowledge ◽  
Product And Process ◽  
The Right ◽  
High Degree

Customer requirements provide objectives and constraints for all phases of the product development process. For complex system products with a high degree of customization, it is no mean task to ensure that the right persons at the right time have ready access to the selected requirement specifications that they should adhere to and strive to satisfy. In the present work a systematic sequence of development phases associated with computer implemented information structures for requirements, functions and systems have been studied at three companies with widely different products and business scenarios. Although individual adaptations are required, the overall processes for requirement decomposition and propagation appear surprisingly similar. To fully exploit the potential of such information systems, many companies would benefit from also including knowledge structures in their product models. Fundamental product and process knowledge often evolves slowly over time, can be gradually upgraded and be reused many times. It also constitutes one of the company’s most valuable assets and should be carefully maintained and enhanced. In the work presented here a few different approaches to integrating knowledge structures into the total product information structure have been developed and exemplified for the three companies studied.

scholarly journals Device Recalls and the Recalling Company's Website

2011 ◽  
Vol 45 (5) ◽  
pp. 412-415
Author(s):  
William A. Hyman
Keyword(s):  
Medical Device ◽  
Drug Administration ◽  
Product Information ◽  
Close Association ◽  
Class I ◽  
Timely Manner ◽  
Web Presence ◽  
Other Information ◽  
The Right ◽  
The U.S

Abstract An ongoing issue with respect to medical device recalls is getting the information to the right people in a timely manner so that appropriate action can be taken. For Class I recalls, this is often addressed by one or more means of professional and public communications, including after-the-fact posting of such recalls by the U.S. Food and Drug Administration (FDA). One resource that could be included in a recall strategy is the recalling company's own website where the information could be readily available in close association with other information on the product, and where it would be readily found by someone making a product specific inquiry. However an investigation of 13 Class I recalls from the 4th quarter of 2010 shows that only four of these included a web presence, and even among these, the recall information was not necessarily easily found, nor closely linked, to other product information.

PERANCANGAN BRAND ACTIVATION DAN MEDIA PROMOSI UNTUK THERAPEUTIC

Jurnal VICIDI ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 81-94
Author(s):  
Yemima Judithia Karsena ◽  
Hutomo Setia Budi
Keyword(s):  
Social Media ◽  
Quantitative Methods ◽  
Environmental Issues ◽  
Brand Awareness ◽  
Environmental Damage ◽  
Target Market ◽  
Qualitative And Quantitative Methods ◽  
Waste Reuse ◽  
New Business ◽  
The Right

Currently, environmental issues are a sensitive matter and are widely discussed in the world and in Indonesia. Environmentally friendly products have started to be widely used and have become a new lifestyle for several groups of people. Many business actors take this opportunity to start a business which at the same time invites the public to care more about environmental health. Therapeutic is a new business created because of the founder's awareness of environmental issues that are currently happening. Carrying eco-friendly products, Therapeutic sells natural soap bar and scented products that are made from natural ingredients and do not cause environmental damage, as well as applying the concepts of less-waste, reuse, and eco-lifestyle. As a new brand that stands in the midst of a pandemic like today, Therapeutic has several obstacles, namely in Indonesia there have been many similar products or businesses that will cause Therapeutic to lose competitiveness and lose name when faced with competitors. In addition, Therapeutic still needs trust from consumers, which is very necessary for the types of products and systems from Therapeutic. From the problems faced, Therapeutic conducted research to find out what marketing strategies and promotional media were right to increase brand awareness.   The formulation of the problem in this study is how the brand activation strategy and promotional media are in accordance with the target market to increase Therapeutic brand awareness in social media. This research uses qualitative and quantitative methods in collecting data. The qualitative method is carried out by interviewing several experts and extreme users of eco-lifestyle actors to find data on how to carry out the right promotion. The quantitative method is carried out by surveying the Indonesian people to find out what social media platforms are most effective in promoting. The results of this study concluded that the right brand activation strategy for Therapeutic is by carrying out activities that can attract public interest such as workshops, so that the activities carried out can simultaneously introduce products and brands and provide education. The right social media platform to promote Therapeutic activation is Instagram.   Keywords: Brand Activation, Eco-Lifestyle, Eco-Friendly, Social Media.

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