On Blustering: Dwight Macdonald, Modernism and The New Yorker
This chapter considers US critic Dwight Macdonald's celebrated two-part hatchet job on so called middlebrow culture: ‘Masscult and Midcult’. However, it loses its edge when it comes to assessing The New Yorker, the middlebrow magazine for which Macdonald, at the time he wrote the articles in 1960, had been a staff writer for eight years. Like all middlebrow products, Macdonald says, The New Yorker is produced to a formula that makes it monotonous, except that its formula is better than the one used in editing its ‘Midcult brethren’. The chapter shows how Macdonald's prose emblematises a midcentury middlebrow literary mode called blustering. Blusterers, who appear all over middlebrow US prose of the early Cold War, aim to talk with the appearance of forthrightness, but they get so bogged down that they end up muddled and mired in self contradiction.