scholarly journals Imbuing the Supply Chain with the Customers Mind: Todays Reality, Tomorrows Opportunity

2019 ◽  
pp. 44-51
Author(s):  
Moskowitz Howard ◽  
Gere Attila ◽  
Danny Moskowitz Yeshaya ◽  
Sherman Robert ◽  
Deitel Yehoshua ◽  
...  
Keyword(s):  
Supply Chain ◽  
Product Design ◽  
Knowledge Development ◽  
New Approach ◽  
The World ◽  
The Creation ◽  
Mind Set ◽  
The Mind ◽  
Personal Viewpoint

This paper introduces a new approach to understanding the mind of the customer with the goal of optimizing the supply chain by creating, marketing and then delivering what the customer(s) want. The underlying notion is that for every product one can discover groups of people with defined preferences for the product and defined messages which drive expected purchase. The approach divides into two parts, knowledge development through Mind Genomics experiments and mind-set sequencing through the PVI (Personal Viewpoint Identifier). The paper shows data for six flavored beverages, the creation of mind-sets and the creation of the PVI to drive the messaging and thus purchase of each product. The paper finishes with the prospects for the world of product design and marketing when one can rapidly discover these product-specific mind-sets and the messages which excite each mind-set.

scholarly journals A Mind Genomics Cartography of Shopping Behavior for Food Products During the Covid -19 Pandemic

2021 ◽  
Vol 4 (1) ◽  
pp. 121
Author(s):  
Ariola Harizi ◽  
Brunela Trebicka ◽  
Azeta Tartaraj
Keyword(s):  
Food Products ◽  
Retail Trade ◽  
Shopping Behavior ◽  
New Approach ◽  
Crisis Situation ◽  
Personal Needs ◽  
Mind Set ◽  
The Mind ◽  
Personal Viewpoint

The study presents a new approach to understand the mind of the persons in order to drive desired action in crisis situation, specifically the COVID-19 pandemic. Understand the mind of the shopper in a pandemic situation, with massive uncertainty, should provide direction for governments and the retail trade to adopt practices and communications which will reassure their customers. This study investigates the nature of what people will do to reassure themselves in the pandemic, and has been executed during the period of the pandemic, making the study relevant to the actual events taking place. The focus of the study is on the likelihood of buying ordinary food, given certain descriptions. The study revealed three mind-sets, clusters of individuals who respond to the pandemic in one of three ways. These are: Mind-Set 1: Focus on sanitation - supply; Mind-Set 2: Focus on budget for lifestyle; Mind-Set 3: Focus on shopping, personal needs, consumption. These mind-sets are distributed through the population, and are not limited to specific age or gender. The paper closes with the PVI, personal viewpoint identifier, to assign a new person to one of the three mind-sets.

COGNITIVE RESEARCH OF MILITARY METAPHOR IN POLITICAL COMMUNICATIO

2018 ◽  
Vol 1 (2) ◽  
pp. 48-51
Author(s):  
Рушана Хазиева
Keyword(s):  
Political Discourse ◽  
Armed Conflicts ◽  
Media Discourse ◽  
Cognitive Research ◽  
Beliefs And Values ◽  
The World ◽  
The Creation ◽  
Political Media ◽  
The Mind ◽  
Implementation Of The Strategy

The article discusses the use of metaphors when covering armed conflicts in media. The ambiguous nature of the conflict and the subjectivity of perception of this phenomenon determine the specific usе of metaphor as an evaluative tool capable to change the addressee’s picture of the world. Metaphors are easily activated in the mind of a person, produce an automatic perception of a country's policy, which predetermines their high functionality for propaganda purposes. Ag- gressive rhetoric in political media discourse serves as a means of language manifestation of the goals of ideological suggestion and the creation of suggestive semantic effects. Ideological beliefs and values in the form of political metaphors are manifested and contribute to the implementation of the strategy of discredit in political discourse, influencing the addressee.

scholarly journals The Phenomenon of World Image in Fine Arts

2021 ◽  
pp. 14-17
Author(s):  
Natal’ya L. Varova
Keyword(s):  
Creative Process ◽  
Fine Arts ◽  
Self Awareness ◽  
Modern Times ◽  
The World ◽  
The Creation ◽  
The Mind ◽  
Artistic Image ◽  
Material Form ◽  
World Image

The article shows that the basis of the achievements of the Modern Times art is the formation of the idea of the world in the mind of the artist. The attractor, the assemblage point of the phenomenon is the completeness of the experience of the multidimensional composition of being. The phenomenon of the image of the world is formed in voluntary acts of self-awareness throughout the artist’s life. In the creative process, the development of an ideal artistic image and the creation of a material form of its embodiment occur in relation to the phenomenon of the image of the world.

scholarly journals U-6 Letters of the Prophet’s Invitational Style and Use in the Contemporary (In the context of MalukaHamir)

2021 ◽  
Vol 5 (3) ◽  
pp. 57-72
Author(s):  
Hafiz Muhammad Sarfraz Ghani ◽  
Matloob Ahmed
Keyword(s):  
The World ◽  
Mind Set ◽  
The Mind

After the treaty of Hudabiya. The Holy Prophet Muhammad (ﷺ) decided to send letters to different rulers of the world, with the prupose of conveying the message of Islam. At this time. The Prophet of Mercy (ﷺ) also sent Letters to the chiefs of Himyar, Himyarties, was originally a semitic tribe. It was the biggest tribe of Yeman. It ruled over Yeman from….to……Due to their political social and geographically identity. The Prophet of Allah ﷺ paid huge attention lowards the pagans disbelievers and idol-worshippers of the chiefs of Himyar. The Prophet of Allah Almighty (ﷺ) dispatched letters to the various heads of Himyar by HazratAyyah-bin-Abi Rabiah and Hazrat Umar-Bin-Hazam Ansari (R.A) in 630 A.D. In these inviting of Islam letters. The Holly Prophet Muhammad (ﷺ) addressed to the Hilmyari leaders to belief in One-God and in Muhammad (ﷺ) as his servant and messenger. Thsese letters were also contents on the teachings of divine bliss. Oneness of God. Light of faith, theology, ethical and moral principals etc. In his Letters, The Prophet of Allah Almighty (ﷺ) also assured them that they would be left to rule over their lands and would be protected their property and lives.This preaching method and Ambassadors of the Prophet of Marcy (ﷺ). Who were sent to towards Himyar played a dynamic and giorious role to change the mind-set of pagans of Himyar. At last, all inviting of Islam techniques become fruitful. They accepted Islam as a leadership of Hazrat Malik-Bin-MorrarhAlrohavi (R.A).

scholarly journals Intellectual capital research and practice: 7 myths and one golden rule

2018 ◽  
Vol 13 (2) ◽  
pp. 859-879 ◽  
Author(s):  
Constantin Bratianu
Keyword(s):  
Intellectual Capital ◽  
Critical Analysis ◽  
Real Life ◽  
Golden Rule ◽  
Editorial Staff ◽  
New Approach ◽  
Research And Practice ◽  
New Perspective ◽  
Mind Set ◽  
The Mind

Abstract The intellectual capital research and practice entered in the last years into a visible decline due to some barriers in understanding its intangible nature and designing Newtonian metrics for its measurement and reporting. Inertial thinking is very powerful in promoting new approaches for the need of a new perspective in working with intellectual capital. Unfortunately, even some top journals in the domain of intellectual capital remained trapped into this Newtonian logic and standard statistical analysis, as a result of the mind-set of their editorial staff and reviewers. The purpose of this paper is to present a critical analysis of the intellectual capital research and practice today and to reveal some of the most important barriers in understanding the complexity and nature of the intellectual capital. These barriers manifest like myths in approaching the research into intellectual capital, myths that create a false reality and false research questions, which enter into collision with the real life of companies and their business. The paper identifies seven myths which created a Newtonian version of the non-Newtonian reality, and a golden rule for further research into the intellectual capital of organizations. The conclusion of the present critical analysis is that we need a new approach to understand the complexity of the intellectual capital and new metrics to measure it.

More than a Body

2017 ◽  
Author(s):  
Lambros Malafouris ◽  
Maria Danae Koukouti
Keyword(s):  
Material Culture ◽  
Material Engagement Theory ◽  
Material World ◽  
New Approach ◽  
Engagement Theory ◽  
The World ◽  
Material Engagement ◽  
The Mind ◽  
The Way

Merging notions of materiality and intercorporeality is becoming increasingly important in archaeology and anthropology, as material culture has brought the materiality of bodies and the materiality of things back to the center of attention. Material Engagement Theory (MET) offers a new approach to the study of the nature of interactions and relational transactions of people and things as well as understanding their role in shaping the mind. Using the example of pottery making, this paper explores how the material world now becomes an inseparable component of the way we think; mind and matter are one and must be studied as such. This is a new emphasis on the priority of material engagement as a prereflexive, preverbal capacity for basic thought through, with, and about things which emerges from our bodily engagement with the world. It resonates, extends, and complements the concept of “intercorporeality” (intercorporéité) as advanced by French philosopher Maurice Merleau-Ponty.

Fugitive Figures

2020 ◽  
Vol 111 (1) ◽  
pp. 66-84
Author(s):  
Mary Franklin-Brown
Keyword(s):  
Medieval Literature ◽  
Human Mind ◽  
New Approach ◽  
The World ◽  
The Mind ◽  
Gilbert Simondon ◽  
The Way

Abstract Through a study of early French romances, especially the Conte de Floire et Blancheflor and Alexandre de Paris’s Roman d’Alexandre, this essay offers a new approach to the automaton in medieval literature. Bruno Latour’s plural ontology, which elaborates on the earlier work of Gilbert Simondon and Étienne Souriau, provides a way to break down the division between the human mind and the world (and hence the mind and the machine), offering a rich understanding of the way in which the beings of technology [TEC], fiction [FIC], and religion [REL] act in concert upon us to inspire our desire for technological fictions.

scholarly journals Remarkable Reframing

2015 ◽  
Vol 2 (2) ◽  
pp. 1-11
Keyword(s):  
The Self ◽  
The Other ◽  
Self Reflection ◽  
Mental Structure ◽  
International Mediation ◽  
The World ◽  
National University ◽  
Mind Set ◽  
The Mind ◽  
Negative Sentiment

This paper arises from a presentation at the International Mediation and Restorative Practice Conference held at the National University of Ireland, Maynooth on 5th September 2014. The topic is the technique known as reframing. To reframe is to bring about a change in someone’s mental perspective by altering their tacit underlying viewpoint to create different meaning. It is an attempt to release the parties from a blame and counter-blame cycle, and to focus on more useful ways of viewing the conflict. It is not about over-looking or evading some negative sentiment - this needs to be included to maintain the context. What reframing does, however, is to introduce new meaning, co-existent with the negative perspective, which shifts the mind-set towards a more constructive future. A ‘frame’ is a cognitive shortcut that people use to make sense of the world. It is a complex mental structure of unquestioned beliefs, values and ideas that is used to simplify our understanding of the world around us and thus to infer meaning. If a part of that frame is changed – for example through self-reflection, education or reframing - then the inferred meaning may also change. When parties are in conflict their frames help them to interpret what has happened, what the intentions of the other party are, and their own role in what has taken place. This is usually positively disposed to the self and negatively disposed to the other. This lens, or frame, provides meaning for the conflict. Reframing upsets this frame and introduces a different, and potentially more helpful way to look at the conflict so that the parties will work on resolution rather than being stuck on set, negative, unproductive or toxic ways of viewing matters, or being defensive and closed-minded.

scholarly journals A antropologia de Paulo de Tarso

2019 ◽  
Vol 69 (275) ◽  
pp. 516
Author(s):  
Valdir Marques
Keyword(s):  
Human Being ◽  
The World ◽  
The Creation ◽  
The Mind

A complexa linguagem paulina sobre o ser humano não pode ser satisfatoriamente entendida através do estudo da ocorrência de cada termo antropológico, apenas a partir de seu contexto literário. A Soteriologia cristológica paulina é que nos leva a entender quem é o homem, o gênero humano ou o indivíduo na mente de Paulo e na mente de Deus, que desde antes da Criação jamais se esqueceu de sua criatura.Abstract: The complex pauline language about the human being cannot be understood satisfatorily simply through the study of each occurrence of each anthropological term within its literary. The pauline christological soteriology is what leads us to understand who is man, individual and human gender, in Paul’s mind, and, therefore, in the mind of God, Creator, who since before the creation of the world desired to maintain with him the human gender.

scholarly journals Digital Dustbin - Smart Bins for Smart Cities

2020 ◽  
Vol 9 (7S) ◽  
pp. 60-65
Keyword(s):  
Waste Management ◽  
Product Development ◽  
Management System ◽  
Smart Cities ◽  
Detailed Model ◽  
The World ◽  
The Subject ◽  
Mind Set ◽  
The Mind ◽  
Climate Crisis

This paper researches around the area of the solution of the garbage disposal and waste management with the help of technology. It gives a detailed model of how we can achieve the goal of ‘Clean India’ together with the use of sensors, cameras, servers, and even human psychology. With the revolutions taking place all over the world on the subject of the climate crisis and global warmings, it becomes a duty of every citizen to contribute to the future lifestyle. Satisfying all the parameters, at first, past researches have been compared, objectives have been defined and then a working model is thus presented. It has always been difficult to change the mind-set of a whole lot of people, and thus in this research paper, addressing this problem, the solution of such product development is given which satisfies the need of the citizens and also contributes effectively to the waste management system. The model is proved with a prototype, and all the facts& figures are provided, which are necessary

Sign in / Sign up

Export Citation Format

Share Document