COGNITIVE RESEARCH OF MILITARY METAPHOR IN POLITICAL COMMUNICATIO

2018 ◽  
Vol 1 (2) ◽  
pp. 48-51
Author(s):  
Рушана Хазиева
Keyword(s):  
Political Discourse ◽  
Armed Conflicts ◽  
Media Discourse ◽  
Cognitive Research ◽  
Beliefs And Values ◽  
The World ◽  
The Creation ◽  
Political Media ◽  
The Mind ◽  
Implementation Of The Strategy

The article discusses the use of metaphors when covering armed conflicts in media. The ambiguous nature of the conflict and the subjectivity of perception of this phenomenon determine the specific usе of metaphor as an evaluative tool capable to change the addressee’s picture of the world. Metaphors are easily activated in the mind of a person, produce an automatic perception of a country's policy, which predetermines their high functionality for propaganda purposes. Ag- gressive rhetoric in political media discourse serves as a means of language manifestation of the goals of ideological suggestion and the creation of suggestive semantic effects. Ideological beliefs and values in the form of political metaphors are manifested and contribute to the implementation of the strategy of discredit in political discourse, influencing the addressee.

scholarly journals Media Linguistic Features of Russian and American Presidential Election Debates

2020 ◽  
pp. 82-91
Author(s):  
Alesya D. Gavrish
Keyword(s):  
Mass Media ◽  
Presidential Election ◽  
Political Discourse ◽  
Video Recording ◽  
Political Elite ◽  
Political Leader ◽  
Media Discourse ◽  
Modern Media ◽  
Political Linguistics ◽  
Political Media

1. Zheltukhina MR. Modern Media Discourse and Media Culture of Influence. Upper Volga Philological Bulletin. 2016;4:154-159. (In Russ.). 2. Federal Act from 12 June 2002 N 67-FA (edit 23.05.2020) On Fundamental Guarantees of Electoral Rights and the Right to Participate in Referendums of Citizens of the Russian Federation. Available at: http:// www.consultant.ru/ document/cons_doc_LAW_37119/41b265c3c2f3f0c3478d9f5e798687c1eb81737c/. Accessed June 21, 2020. (In Russ.). 3. The commission on presidential debates. Available at: https://www.debates. org/debate-history/2016-debates. Accessed July 01, 2020. 4. Wodak R. Language. Discourses. Politics. Volgograd: Peremena; 1997. (In Russ.). 5. Demyankov VZ. The interpretation of a political discourse in mass media. The language of media as a subject of interdisciplinary research. Moscow: MSU; 2003. (In Russ.). 6. Karasik VI. The Language Circle: Personality, Concepts, Discourse. Moscow: Gnosis; 2004. (In Russ.). 7. Chudinov AP. Russia in the metaphorical mirror: a cognitive study of political metaphor (1991–2000). Yekaterinburg: USPU; 2001. (In Russ.). 8. Sheigal EI. Semiotics of a political discourse. Volgograd: Peremena; 2000. (In Russ.). 9. Dobrosklonskaya TG. Media Linguistics: Systematic Approach to Media Language Learning. Modern English Medium Speech. Moscow: Flinta: Science; 2008. (In Russ.). 10. Zheltukhina MR. The influence of media discourse on the addressee. Volgograd: Peremena; 2014. (In Russ.). 11. Cherniavskaya VE. Text in the medial space. Moscow: Librokom; 2013. (In Russ.). 12. Parshina ON. Strategies and tactics of speech behavior of modern political elite in Russia: auto-abstract of dis. ... Dr. philol of sciences. Available at: https://new-disser.ru/_avtoreferats/01002882356.pdf. 2020. (In Russ.). 13. Zheltukhina MR. Political and mass-media discourses: impact - perception - interpretation. Language, consciousness, communication. Мoscow; 2003;23:38-51. (In Russ.). 14. Video recording of 06 March 2018 debates. Available at: https://www.youtube. com/watch?v=-X0xqC3a_Q8&list=WL&index=61&t=0s. Accessed June 20, 2020. 15. Video recording of 28 February 2018 debates. Available at: https://www.youtube.com/watch?v=OCWwUCeuX1I&list=WL&index=57&t=0s. Accessed June 20, 2020. 16. Debate 09.10.2016 transcript. Available at: https://www.debates.org/voter-education/debate-transcripts/ october-9-2016-debate-transcript/. Accessed June 20, 2020. 17. Tameryan TY., Zheltukhina MR., Slyshkin GG., Zelenskaya LL., Ryabko OP., Bodony MA. Political Media Communication: Bilingual Strategies in the Pre-Election Campaign Speeches. ONLINE J COMMUN MEDI. 2019;9(4):e201921. Available at: https://doi.org/10.29333/ojcmt/5869. Accessed June 20, 2020. 18. Zheltukhina MR., Zelenskaya LL., Ponomarenko EB. Indicating Success with Material Symbols after the Collapse of the USSR. Visual Anthropology. 2020;33(2):104-115. Available at: https://doi. org/10.1080/ 08949468.2020.1721203. Accessed June 20, 2020. 19. Zhang K., Denisenko VN., Ponomarenko EB., Zheltukhina MR., Denisenko AV., Shiryaeva OV. The Newest Borrowed Words and Methods of their Formation in the Russian- and Chinese-Language Internet Communication Space. ONLINE J COMMUN MEDI. 2019;9(4):e201924. Available at: https://doi.org/10.29333/ ojcmt/5930. Accessed June 20, 2020. 20. Boeva-Omelechko NB., Posternyak KP., Zheltukhina MR., Ponomarenko EB., Talybina EV., Kalliopin AK., et al. Two Images of Russia in the British Political Mass Media Discourse of 1991 – 1993 and 2013 – 2019: Pragmastylistic Aspect. ONLINE J COMMUN MEDI. 2019;9(4):e201926. Available at: https:// doi.org/10.29333/ojcmt/5952. Accessed June 20, 2020. 21. Debate 19.10.2016 transcript. Available at: https://www.debates.org/voter-education/debate-transcripts/ october-19-2016-debate-transcript. Accessed June 20, 2020. 22. Basylev VN. Political discourse in Russia. Political linguistics. 2005;15:5-32. (In Russ.). 23. Zheltukhina MR., Gavrish AD. Emotiogenicity of modern media texts. Current Issues in Philology and Pedagogical Linguistics. 2018;4(32):120-125 (In Russ.). Available at: 10.29025/2079-6021-2018-4(32)-120- 125. Accessed June 20, 2020. (In Russ.). 91 а.д. гавриш 24. Zheltukhina MR., Gavrish AD. Political media wrestling: goal setting and discursive manipulations (on the example of the 2016 United States Presidential election debates). Political linguistics. 2018;5(71):27-31. (In Russ.). 25. Tameryan TY., Zheltukhina MR., Slyshkin GG., Abakumova OB., Volskaya NN., Nikolaeva AV. Metaphor in Political Media Discourse: Mental Political Leader Portrait. Online Journal of Communication and Media Technologies. 2018;8(4):377-84. Available at: https://doi.org/10.12973/ojcmt/3958. Accessed June 20, 2020. 26. Tameryan TYu., Zheltukhina MR., Slyshkin GG., Shevchenko AV., Katermina VV., Sausheva YeV. New Country’s Political Discourse: Formation of Speech Technologies. Modern Journal of Language Teaching Methods. 2018;8(8):11-18.

scholarly journals Imbuing the Supply Chain with the Customers Mind: Todays Reality, Tomorrows Opportunity

2019 ◽  
pp. 44-51
Author(s):  
Moskowitz Howard ◽  
Gere Attila ◽  
Danny Moskowitz Yeshaya ◽  
Sherman Robert ◽  
Deitel Yehoshua ◽  
...  
Keyword(s):  
Supply Chain ◽  
Product Design ◽  
Knowledge Development ◽  
New Approach ◽  
The World ◽  
The Creation ◽  
Mind Set ◽  
The Mind ◽  
Personal Viewpoint

This paper introduces a new approach to understanding the mind of the customer with the goal of optimizing the supply chain by creating, marketing and then delivering what the customer(s) want. The underlying notion is that for every product one can discover groups of people with defined preferences for the product and defined messages which drive expected purchase. The approach divides into two parts, knowledge development through Mind Genomics experiments and mind-set sequencing through the PVI (Personal Viewpoint Identifier). The paper shows data for six flavored beverages, the creation of mind-sets and the creation of the PVI to drive the messaging and thus purchase of each product. The paper finishes with the prospects for the world of product design and marketing when one can rapidly discover these product-specific mind-sets and the messages which excite each mind-set.

scholarly journals Mental spaces of LIGHT/DARK archetypical binary opposition

2020 ◽  
pp. 42-50
Author(s):  
Elena Mikhailovna Semenova
Keyword(s):  
Political Discourse ◽  
Cognitive Model ◽  
Cognitive Structure ◽  
The Political ◽  
Media Discourse ◽  
Binary Opposition ◽  
Cognitive Analysis ◽  
The Core ◽  
Mental Spaces ◽  
Political Media

The article represents the description of ideal cognitive model of LIGHT/DARK archetypical binary opposition, metaphorically represented in the modern American political media discourse. Classific cognitive features and frames, constituting the mental spaces of the dichotomy under consideration are identified and described. The modelling of LIGHT/DARK binary pposition cognitive structure is represented by 3 stages. They are as follows: 1. the cognitive features identifed in the process of archetypical concepts' macrostructures description are referred to archetypical senses forming their mental spaces;2. the categorical structures of arcgetypical concepts are identified as frames or specific cognitive features, makong concepts' cognitive structure more detaoled;3.the character of archetypicak concepts' field organisation is determined by means of identyfying the core, the nearest and the farthest periphery of archetypical binary opposition cognitive structure.The methodology of the research is based on the cognitive-discursive paradigm, cognitive analysis of image making ways of archetypical senses ontologization in the political discourse.The novelty of research consists in representation of the ideal cognitive model of archetypical binary opposition LOGHT/DARK in the political discourse, the main characterisitic of which is conceptual assymetry, predetermining the charachter of interconnections between the components of binary opposition on the cognitive, verbal and discourse levels.

scholarly journals The role of the precedent phenomenon in creating a language game in the headlines of political media discourse

2019 ◽  
Vol 2 (1) ◽  
pp. 23-27
Author(s):  
Pogrebnyak Natalia
Keyword(s):  
Major Part ◽  
Background Knowledge ◽  
Language Game ◽  
Media Discourse ◽  
National Community ◽  
Political Media ◽  
The Mind

AbstractThe precedent phenomenon is estimated as a productive source for creating the language game in the headlines of political media discourse. Headlines based on a language game draw the attention of the reader more quickly. There are often used precedent phenomena, understood as culturally loaded signs, known to a major part of the representatives of the same national community. That is a precedent phenomenon that may serve multiple purposes. We have focused on its effect applied in the headings. The coincidence of the background knowledge of the author and the reader contributes to the hidden influence on the images of politicians formed in the mind of the reader.

scholarly journals The Phenomenon of World Image in Fine Arts

2021 ◽  
pp. 14-17
Author(s):  
Natal’ya L. Varova
Keyword(s):  
Creative Process ◽  
Fine Arts ◽  
Self Awareness ◽  
Modern Times ◽  
The World ◽  
The Creation ◽  
The Mind ◽  
Artistic Image ◽  
Material Form ◽  
World Image

The article shows that the basis of the achievements of the Modern Times art is the formation of the idea of the world in the mind of the artist. The attractor, the assemblage point of the phenomenon is the completeness of the experience of the multidimensional composition of being. The phenomenon of the image of the world is formed in voluntary acts of self-awareness throughout the artist’s life. In the creative process, the development of an ideal artistic image and the creation of a material form of its embodiment occur in relation to the phenomenon of the image of the world.

scholarly journals Kommunikationsanalytische Ansätze zur Beschreibung diskursiver Lagerbildung in der Corona-Krise

2021 ◽  
Vol 45 (2) ◽  
pp. 39
Author(s):  
Dennis Kaltwasser
Keyword(s):  
Political Discourse ◽  
Forensic Analysis ◽  
Discourse Theory ◽  
Internal Conflict ◽  
Discursive Practices ◽  
Communication Analysis ◽  
Linguistic Communication ◽  
The World ◽  
The Creation

<p>The Corona crisis has led to internal conflict and the creation of enormous societal chasms in many countries of the world that would have been unthinkable a year ago. This divide is in large part being created, reproduced and deepened through ongoing antagonistic discursive practices. This article aims at outlining the theoretical groundwork for the analysis and description of the resulting discursive camps and the facilitating processes. It endeavors to bridge the theoretical gap between traditional political discourse theory and linguistic communication analysis and show promising methodological pathways for forensic analysis of multimodal resources and their communicative use in the current Corona associated discourses.</p><p> </p>

scholarly journals A antropologia de Paulo de Tarso

2019 ◽  
Vol 69 (275) ◽  
pp. 516
Author(s):  
Valdir Marques
Keyword(s):  
Human Being ◽  
The World ◽  
The Creation ◽  
The Mind

A complexa linguagem paulina sobre o ser humano não pode ser satisfatoriamente entendida através do estudo da ocorrência de cada termo antropológico, apenas a partir de seu contexto literário. A Soteriologia cristológica paulina é que nos leva a entender quem é o homem, o gênero humano ou o indivíduo na mente de Paulo e na mente de Deus, que desde antes da Criação jamais se esqueceu de sua criatura.Abstract: The complex pauline language about the human being cannot be understood satisfatorily simply through the study of each occurrence of each anthropological term within its literary. The pauline christological soteriology is what leads us to understand who is man, individual and human gender, in Paul’s mind, and, therefore, in the mind of God, Creator, who since before the creation of the world desired to maintain with him the human gender.

Lingvosemiotika military and media discourse (on the material of modern English-language media publications)

2018 ◽  
Author(s):  
Наталья Склярова ◽  
Natal'ya Sklyarova
Keyword(s):  
Graduate Students ◽  
English Language ◽  
Armed Conflicts ◽  
Media Discourse ◽  
World Community ◽  
Wide Range ◽  
The World ◽  
Different Types ◽  
American Media

The monograph examines the system of verbal signs used in the texts of the British and American media to cover the armed conflicts in the Donbas and Syria, as well as to represent the image of Russia in the international arena. The paper demonstrates the interaction of different types of language signs with each other and with the methods of variable interpretation of reality, which serves to form a tendentious representation of the world community about these events. The book is intended for a wide range of linguists, teachers, graduate students and students of philological faculties, as well as for anyone interested in the problems of semiotics and the theory of speech influence.

scholarly journals Russia’s Portrayal in the Mirror of International Mass Media: The Role of Cultural Context

2018 ◽  
Vol 8 (3) ◽  
pp. 25
Author(s):  
Olga B. Maximova
Keyword(s):  
Mass Media ◽  
Cultural Context ◽  
Political Discourse ◽  
English Language ◽  
Cultural Analysis ◽  
Media Discourse ◽  
International Media ◽  
Russian Culture ◽  
English Speaking ◽  
Political Media

The analysis of cultural context in media texts can contribute to understanding how national images are constructed in the international media discourse. The image of a country is better understood by the audience of another country when it is introduced through familiar cultural concepts and well-known experiences so that specific, culture-bound elements of the other culture are brought closer to the target audience.The research provides linguo-cultural analysis of Russia’s portrayal in political media discourse in English-speaking countries drawing on the approach to political discourse as the process of production and interpretation of a text in meaningful political, social and cultural context.The study is aimed at exploring British and U.S.A. mass media to reveal typical features of the English-language political discourse concerning Russia and to find out how Russia’s image is constructed. In the course of the study we examined culture-bound lexicon in texts of various genres of political discourse in mass media focusing on Russia. Further, the use of Russian culture-bound items without translation in British and American mass media was analyzed, and such items were classified into categories according to their contextual functions.The results indicate that Russia is deeply integrated into the cultural context of the English-speaking audience; it can be said that Russia’s image in the Anglophone political media discourse is outlined with the aid of various cultural-bound associative, connotative and metaphorical links which are familiar for native readers and serve them as a bridge facilitating their understanding and interpretation of Russian culture. 

Philosophy and Historiosophy of the Holy Saint Father John of Kronstadt

2020 ◽  
Vol 102 ◽  
pp. 104-116
Author(s):  
Vitaliy Yu. Darenskiy
Keyword(s):  
Holy Spirit ◽  
Natural Philosophy ◽  
Semantic Structure ◽  
Human Being ◽  
Historical Process ◽  
The World ◽  
The Holy Spirit ◽  
The Creation ◽  
The Mind ◽  
Philosophical Doctrine

The article reconstructs the integral philosophical doctrine in the heritage of Saint John of Kronstadt, which includes the doctrine of being, knowledge, man, nature and history (i.e. ontology, epistemology, anthropology, natural philosophy and historiosophy). It is shown that this doctrine is based on the hermeneutics of biblical texts and patristic tradition, and the method of this philosophy is spiritual reflection based on the acquisition of the Holy spirit and the transformation of the mind. The ontology in this philosophy is revealed through the Revelation of the creation of the world, and anthropology- the creation of man, and therefore they have the character of sacred history. Philosophy of nature has the character of the Revelations about Tri-hypostatic God showing His properties in the creation. Tri-hypostasis of the Creator defines the ontology of the human being, carrying His Image. The revelation of the End of the world sets the semantic structure of the historical process and is the paradigm for understanding any specific events.

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