scholarly journals Discursive Marketisation Through Positive Evaluation: A Diachronic Analysis of About Us Texts of Top-Tier Chinese Universities Over the Past Two Decades

2021 ◽  
Vol 12 ◽  
Author(s):  
Lihua Xu ◽  
Chaoqun Xie ◽  
Jun Lei

This study explored the marketisation process of top-tier Chinese universities by scrutinising their self-promotional strategies over the past two decades. Drawing on Martin and White’s (2005) Appraisal framework, we identified all attitudinal markers in the About Us texts posted by 35 top-tier Chinese universities on their official websites at two time-points: the turn of the century and the year of 2021. The 35 universities were drawn from China’s “Double First Class” Initiative that prioritises the development of a select group of elite universities in China. Close textual analyses focussing on the attitudinal markers with reference to their contexts were conducted to identify the themes evaluated in the About Us texts; Wilcoxon signed-rank tests were run to quantitatively compare the relative frequencies of the attitudinal markers between the two phases, which was then supplemented by diachronic qualitative comparisons on the fine-grained linguistic features surrounding the markers. The study identified seven major themes positively appraised by the universities at both time-points. It also revealed diachronic differences in the use of attitudinal markers, reflecting a mediated change of promotional strategies over the past 20 years or so in the Chinese higher education context. These findings point to the influence of market, government, and tradition on Chinese top-tier universities’ promoting strategies and the role of social cognition in shaping student choice. They also suggest the emergence of a higher education system with Chinese characteristics that features a reconciliation of market and government forces.

Author(s):  
Xue Lan Rong ◽  
Shuguang Wang

A theoretical model of positioned, positioning, and repositioning is used to conceptualize the evolving process of the internationalization of Chinese higher education and answer the following three questions: (a) How have the quantitative trends of Chinese students studying abroad and international students studying in China changed over the past 30 years? (b) What are the differences between Chinese students studying abroad and international students studying in China in recent years, in terms of the host and sending countries, the level of study, and the fields of study, and what do the differences mean when compared to those in other countries? (c) What are the challenges, opportunities, and strategies in the years to come? To answer the first question, a compilation of descriptive quantitative data is used from numerous large national and international data sources, which reports a long-term upward trend (with some fluctuations) of inbound international students in China and outbound Chinese international students around the world over the past 30 years. To answer the second question, using general international mobile student profiles for context, data were compared of inbound international students in China and the United States in terms of both level of study and field of study. These revealed imbalanced patterns: Chinese outbound students are more likely to be in certain fields (e.g., STEM, business) and at graduate levels, but international students in China are more likely to be undergraduate students and non-degreed students in the humanities and language studies. Based on the data for the first two questions, the issues are synthesized in order to present the opportunities and challenges regarding the continuation of China’s internationalization of its higher education, especially with respect to inbound international students. In terms of issues and opportunities, economic and other impacts (such as political, financial, and pandemic related) are highlighted and call China’s attention to maintaining and expanding the strengths of its higher education system while considering competition from neighboring countries. Six major challenges are identified in this area, and suggestions are provided.


2021 ◽  
Vol 13 (11) ◽  
pp. 6008
Author(s):  
Fakhra Yasmin ◽  
Shengbing Li ◽  
Yan Zhang ◽  
Petra Poulova ◽  
Ahsan Akbar

Foreign students’ satisfaction with the service quality of Chinese universities is essential for the sustainable internationalization of China’s higher education system. The present study employs a survey research method to bring in the foreign students’ perspective of the various aspects of service quality in seven key Chinese universities. Accordingly, 618 valid questionnaires were analyzed using descriptive statistics, principal component analysis (PCA), and analysis of variance (ANOVA). The study findings posit that, although foreign students affirm that teachers are supportive and well qualified, they have concerns about the English proficiency of instructors. Likewise, foreign students were not satisfied with the frequency of formal research meetings with their advisers and the assistance with research techniques and relevant literature sources. Overall, female foreign students were less satisfied than their male counterparts. Moreover, foreign students reported higher satisfaction from teaching services and learning resources, moderate satisfaction from advisory services, and meager satisfaction from the administrative and support services of their respective Chinese institutions. Besides, we found significant differences between sample Chinese universities on various constructs of service quality. Likewise, arts and social sciences students were less satisfied with the service quality of the institution as compared to their natural sciences and engineering counterparts. The policy implications of this research for various stakeholders are discussed.


2017 ◽  
Vol 35 (2) ◽  
pp. 307 ◽  
Author(s):  
Jani Ursin

<p style="margin: 0cm 0cm 10pt;"> </p><p class="RESUMENCURSIVA">As in many other European countries also Finnish higher education system has witnessed several reforms over the past decade many of which originate in efforts to make more competitive and affordable higher education system. The aim of this paper is to describe the changes and institutional mergers in particular that have taken place in Finnish higher education and explore what kind of academic identities are constructed amid changes in Finnish higher education. The paper shows that the mergers followed the objectives set by the Finnish Ministry of Education and Culture for the structural development of the higher education system and that the creation of a joint culture for merged institutions was important yet challenging. The paper also argues that due to these external changes in Finnish higher education there is a tendency to move from a traditional notion of an academic toward more hybrid and dynamic understanding of what it is being an academic in the 21st century.</p><p style="margin: 0cm 0cm 10pt;"><span style="line-height: 115%; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US;" lang="EN-US"><br /></span></p>


Author(s):  
Xiaobin Li

A recent report from China Internet Network Information Center indicates that by the end of June 2015, 668 million Chinese have used the internet, which places China as the country with the most internet users in the world. As more Chinese get online, the internet has been integrated into providing education in China, where the age group using the internet the most often is between the ages of 20 and 29. Many of these youth are higher education students. With 34.6 million students the Chinese higher education system is the largest in the world, in which a significant proportion of the students' learning has been impacted by information and communication technology (ICT). The purpose of this article is to provide an overview of how the development of ICT in China has influenced higher education, what opportunities ICT offers for higher education, and what challenges Chinese face in further developing higher education with ICT.


Author(s):  
Xiaobin Li

The Chinese higher education system is the largest in the world, but distance education, using information communication technologies (ICTs), started later than in developed countries. In this paper, the author examines the benefits of education to human development and provides an overview of the recent development of distance higher education in China. The potential for further developing distance higher education with ICTs is considered. In addition, challenges are discussed and recommendations are made to improve Chinese distance higher education.


2015 ◽  
Vol 6 (1) ◽  
pp. 23-62 ◽  
Author(s):  
Sorin Gog

Abstract This paper focuses on the recent neo-liberal transformation in the Romanian education system and analyzes the genealogy of a new form of academic governance that has been implemented in higher education institutions in the past decade. It examines the role quality indicators and supplementary funding have played in the gradual embedding and naturalization of neo-liberal disciplinary reforms in universities and the specific quality enhancement policies that aimed at increasing the productivity of academic workers by stimulating the competition among them. The main argument of the paper is that in order to understand the extensive academic management based on scientometrics and recurrent evaluation of academics we need to look at the structural mechanisms that have shaped higher education institutions in accordance with market rules and at the generalization of competitiveness throughout the system in the context of budget cuts and decreasing resources allocated to education.


Author(s):  
Jian Liu ◽  
Xiaoyan Wang

The expansion and reconstruction of the Chinese higher education system over the last decade has resulted in increased decentralization, differentiation, and privatization of the system. Chinese higher education has evolved into a hierarchical and diversified system, with national universities at the top. Through the differentiated expansion of four- and two-year programs, particularly along disciplinary lines, the diversity of higher education provision has been greatly enhanced.


2013 ◽  
Vol 27 (2) ◽  
pp. 85-88 ◽  
Author(s):  
Kym Fraser

Business plays an important role in most economies around the world, but businesses rely on the higher education system to supply an adequate number of qualified business graduates. In nations such as the USA, the UK and Australia, business degrees are the most popular university qualification; and the growth in the number of Chinese students undertaking business degrees in universities outside their home country over the past decade has been astronomical. In contrast, for Indonesia there has been a decline in the number of business degrees being undertaken abroad and at home. Indonesia has set a number of ambitious development goals and if these are to be achieved, there will need to be increasing activity from the business sector. Therefore, it is argued, questions should be raised about the current declining rate of student numbers in higher education business degree courses, and about whether the trend will have a detrimental impact on the future development aspirations of this highly populated country.


2020 ◽  
Vol 10 (S(1)) ◽  
pp. 63-72
Author(s):  
Lan Yu ◽  
Shucheng Zhu

International students’ learning experiences and learning outcomes in intercultural contexts are important topics in higher education internationalization. This study focused on South-Asian students studying at Chinese universities. To assess the participants’ academic engagement during their study at Chinese universities, the Individual South-Asian Student Engagement Questionnaire was developed. Through the use of exploratory factor analysis and correlation analysis on a sample of 193 South-Asian students in China, the research confirmed the reliability and validity of the instrument. Four dimensions, i.e. learning motivation, learning behaviors, learning strategies and learning outcomes, as well as the interactions between the four dimensions, were suggested to understand the features of South-Asian students’ learning engagement during their studies in Chinese higher education institutions. 国际学生在跨文化情境下的学习体验与收获是高等教育国际化研究领域的重要议题。本研究选取具有区域性、国别化特征的南亚国家来华留学生为研究对象,通过实施来华留学生个体学习性投入调查收集数据,采用统计学分析检验该测量工具的信效度,同时呈现南亚留学生在学习动机、学习行为、学习策略和学业成就四个维度的关键性表征及其互动关系。


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