scholarly journals Augmented and Virtual Reality Evolution and Future Tendency

2020 ◽  
Vol 10 (1) ◽  
pp. 322 ◽  
Author(s):  
Luis Muñoz-Saavedra ◽  
Lourdes Miró-Amarante ◽  
Manuel Domínguez-Morales
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Scoping Review ◽  
Mobile Applications ◽  
New Technologies ◽  
Future Trend ◽  
The Other ◽  
Videogame Industry ◽  
Depth Study ◽  
Technological Improvements

Augmented reality and virtual reality technologies are increasing in popularity. Augmented reality has thrived to date mainly on mobile applications, with games like Pokémon Go or the new Google Maps utility as some of its ambassadors. On the other hand, virtual reality has been popularized mainly thanks to the videogame industry and cheaper devices. However, what was initially a failure in the industrial field is resurfacing in recent years thanks to the technological improvements in devices and processing hardware. In this work, an in-depth study of the different fields in which augmented and virtual reality have been used has been carried out. This study focuses on conducting a thorough scoping review focused on these new technologies, where the evolution of each of them during the last years in the most important categories and in the countries most involved in these technologies will be analyzed. Finally, we will analyze the future trend of these technologies and the areas in which it is necessary to investigate to further integrate these technologies into society.

scholarly journals A CONTENT-BASED IMMERSIVE EXPERIENCE OF BASILICA OF SANT'AMBROGIO IN MILAN: FROM 3D SURVEY TO VIRTUAL REALITY

2019 ◽  
Vol XLII-2/W11 ◽  
pp. 159-166 ◽  
Author(s):  
F. Banfi ◽  
R. Brumana ◽  
C. Stanga
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Cultural Heritage ◽  
New Technologies ◽  
Historical Data ◽  
Holistic Approach ◽  
The Other ◽  
The Public ◽  
The Creation ◽  
The Church

<p><strong>Abstract.</strong> One of the challenges of the Digital Cultural Heritage (DCH) field is the creation of coherent HBIMs and the dissemination of the collected historical data. The latest development of new technologies has the great potential to realise virtual content-based immersive experiences that are easily available by both experts and non-expert users. On the other hand, they require specific skills and a holistic approach to the study of the building that involves different disciplines.</p><p>The research that has been carried out for the last five years on one of the greatest monuments in Milan, the Basilica of Sant'Ambrogio, adopted this comprehensive methodology. Although the church is a very well-known building, its turbulent history remains in a certain aspect hidden to the large public. This paper shows the workflow that has been developed for the Basilica, starting from the 3D survey to the historical data acquisition and the study on the church itself, based on a ‘virtual subtraction process’, till the creation of a Virtual Reality experience. This one is the first step of a wider project on eXtended reality (Virtual/Mixed/Augmented Reality) that intends to make the gathered knowledge of the Basilica available to the public.</p>

Private Label Sales through Catalogs with Augmented Reality

2016 ◽  
pp. 275-305
Author(s):  
Gerardo Reyes Ruiz ◽  
Samuel Olmos Peña ◽  
Marisol Hernández Hernández
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
High Speed ◽  
Information Technologies ◽  
New Technologies ◽  
New Technology ◽  
Private Label ◽  
The Internet ◽  
Technological Advances ◽  
New Information

New technologies have changed the way today's own label products are being offered. Today the Internet and even more the so-called social networks have played key roles in dispersing any particular product in a more efficient and dynamic sense. Also, having a smartphone and a wireless high-speed network are no longer a luxury or a temporary fad, but rather a necessity for the new generations. These technological advances and new marketing trends have not gone unnoticed by the medium and large stores. The augmented reality applied to interactive catalogs is a new technology that supports the adding of virtual reality to a real environment which in turn makes it a tool for discovering new uses, forms, and in this case, spending habits. The challenge for companies with their private labels in achieving their business objectives, is providing customers with products and services of the highest quality, thus promoting the efficient and streamlined use of all resources that are accounted for and at the same time promoting the use of new information technologies as a strategic competitive.

Current Trends on the Acquisition, Virtual Representation, and Interaction of Cultural Heritage

2020 ◽  
pp. 143-167
Author(s):  
Cristina Portalés ◽  
Sergio Casas ◽  
Lucía Vera ◽  
Javier Sevilla
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Cultural Heritage ◽  
Multidisciplinary Team ◽  
Serious Games ◽  
New Technologies ◽  
Current Trends

Cultural heritage (CH) tells us about our roots, and therefore, constitutes a rich value for the society. Its conservation, dissemination, and understanding are of utmost importance. In order to preserve CH for the upcoming generations, it needs to be documented, a process that nowadays is done digitally. Current trends involve a set of technologies (cameras, scanners, etc.) for the shape and radiometric acquisition of assets. Also, intangible CH can be digitally documented in a variety of forms. Having such assets virtualized, a proper dissemination channel is of relevance, and recently, new technologies that make use of interaction paradigms have emerged. Among them, in this chapter, the authors focus their attention in the technologies of virtual reality (VR), augmented reality (AR), and serious games (SGs). They aim to explore these technologies in order to show their benefits in the dissemination and understanding of CH. Though the work involving them is not trivial, and usually a multidisciplinary team is required, the benefits for CH make them worth it.

Virtual Reality to Improve the User Experience of Traditional Museums

2020 ◽  
Author(s):  
Elena Spadoni ◽  
Marina Carulli ◽  
Monica Bordegoni
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
User Experience ◽  
Primary Objective ◽  
The Other ◽  
Sense Of Presence ◽  
Different Types ◽  
Virtual Reality Application ◽  
Museum Exhibition

Abstract Museums have been subjected to important changes in the approach they use to involve visitors. Among the other trends, storytelling and interactive exhibitions are two of the most used approaches used to make exhibitions more interesting for users. Virtual Reality and Augmented Reality methods can be effectively used in the context of a museum exhibition to support both storytelling and interaction. The primary objective of the use of these technologies is to make the visit of museums much more engaging, and suitable for different types of visitors. Among the several museums that are moving in this direction, there is the Museo Astronomico di Brera. The museum mainly consists of a corridor, hosting instruments used by astronomers, and the Cupola Schiaparelli, which is an observatory dome. The aim of the research presented in this paper is to develop an interactive Virtual Reality application to be used for improving the users’ experience of visits to the Museo Astronomico di Brera. Specifically, the paper presents a VR application to virtually visit the Dome. Preliminary tests have been carried out for evaluating the users’ sense of presence in the VR environment. An analysis of the collected data is presented in the paper.

scholarly journals OPPORTUNITIES OF USING NEW TECHNOLOGIES (VR/AR) IN ORDER TO FACILITATE THE ACCESS OF PERSONS WITH DISABILITIES TO TOURIST PRODUCTS

2020 ◽  
Vol 13(62) (2) ◽  
pp. 55-64
Author(s):  
Gheorghe Epuran ◽  
Alina Simona Tecău ◽  
Cristinel Petrișor Constantin ◽  
Bianca Tescașiu ◽  
Ioana Bianca Chițu
Keyword(s):  
Qualitative Research ◽  
Virtual Reality ◽  
Augmented Reality ◽  
New Technologies ◽  
People With Disabilities ◽  
Access To Services ◽  
Tourist Destination ◽  
Good Tool ◽  
Persons With Disabilities ◽  
The People

"This paper has the goal of aims at identifying the main barriers that people with disabilities face when they travel, especially for tourism purposes, in order to find solutions to facilitate their access to services in tourism. In this respect, a qualitative research has been conducted, in which the opportunity of using Virtual Reality (VR) for obtaining information about the destination in advance has been tested. The results stress the need of the people with disabilities for better information before the visit, new technologies like Virtual Reality (VR) or Augmented Reality (AR) being considered a very good tool for exploring the accessibility of a potential tourist destination. These technologies can offer actual insights to destinations from the people’s home with minimum effort."

scholarly journals New approaches to customer experience: where disruptive technological innovation meets luxury fashion

2019 ◽  
Vol 13 (1) ◽  
pp. 740-758
Author(s):  
Jacqueline-Nathalie Harba
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Case Studies ◽  
New Technologies ◽  
Customer Experience ◽  
High Tech ◽  
Customer Expectations ◽  
New Approaches ◽  
Use Of Technology

Abstract Consumer behavior is shifting radically with the rise of e-commerce and new technologies. As a result, luxury retailers are forced to embrace a variety of technologies to keep their customers engaged. How do brands captivate shoppers and provide the customer experience that will satisfy their desires? Through dissemination of literature and case studies on examples from the industry, this paper presents a detailed discussion on the new approaches to customer experience in the luxury fashion industry, in the context of a modern economy that is highly shaped by disruptive technological innovations. The discussion includes two detailed case studies, focusing on two key themes that define contemporary customer expectations: the story – discussing customer’s desire to be immersed in the narratives behind catwalk collections, and the experience – discussing the use of technology to create a unique retail space through the use of online and mobile specific technologies. The first case study focuses on how new technologies provide brands with new opportunities to present their products through narratives. Using famous luxury retailers Dior, Givenchy and Prada as examples, the case study provides a detailed discussion on the use of virtual reality and augmented reality as tools that enable customers to project themselves into the story behind a catwalk show and become active characters in the narrative, through the use of technological devices. The second case study focuses on the importance of merging the online and the traditional brick-and-mortar store. “The Store of the Future”, by luxury retailer Farfetch is used as an example of how retailers make use of high-tech equipment, virtual reality and augmented reality not only to create a tech-powered interactive experience that will intrigue customers, but also to improve retail productivity by capturing customer data. The study adopts a qualitative research method to evaluate the validity of the concepts discussed in the Literature Review, using a sample of three in-depth interviews with industry experts, focusing on the use of technology to improve customer experience in physical retail spaces. Based on previously published research, it is estimated that the primary research will indicate that it is not the use of technology that drives the customer experience, but customer expectations that determine the adoption and adaptation of disruptive technologies to satisfy the shoppers’ requirements.

Private Label Sales through Catalogs With Augmented Reality

2018 ◽  
pp. 1500-1531
Author(s):  
Gerardo Reyes Ruiz ◽  
Samuel Olmos Peña ◽  
Marisol Hernández Hernández
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
High Speed ◽  
Information Technologies ◽  
New Technologies ◽  
New Technology ◽  
Private Label ◽  
The Internet ◽  
Technological Advances ◽  
New Information

New technologies have changed the way today's own label products are being offered. Today the Internet and even more the so-called social networks have played key roles in dispersing any particular product in a more efficient and dynamic sense. Also, having a smartphone and a wireless high-speed network are no longer a luxury or a temporary fad, but rather a necessity for the new generations. These technological advances and new marketing trends have not gone unnoticed by the medium and large stores. The augmented reality applied to interactive catalogs is a new technology that supports the adding of virtual reality to a real environment which in turn makes it a tool for discovering new uses, forms, and in this case, spending habits. The challenge for companies with their private labels in achieving their business objectives, is providing customers with products and services of the highest quality, thus promoting the efficient and streamlined use of all resources that are accounted for and at the same time promoting the use of new information technologies as a strategic competitive.

scholarly journals Augmented Reality and Virtual Reality in Education. Myth or Reality?

2019 ◽  
Vol 14 (03) ◽  
pp. 234 ◽  
Author(s):  
Noureddine Elmqaddem
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
21St Century ◽  
Teaching And Learning ◽  
New Technologies ◽  
Learning Models

Augmented Reality and Virtual Reality are not new technologies. But several constraints prevented their actual adoption. Recent technological progresses added to the proliferation of affordable hardware and software have made AR and VR more viable and desirable in many domains, including educa-tion; they have been relaunched with new promises previously unimaginable. The nature of AR and VR promises new teaching and learning models that better meet the needs of the 21st century learner. We’re now on a path to re-invent education. This work consists of explaining the reasons behind the new rise of AR and VR and why their actual adoption in education will be a reality in a near fu-ture.

scholarly journals A review on potential technological advances for fashion retail

2021 ◽  
pp. 168-186
Author(s):  
Clara E. Fernandes ◽  
Ricardo Morais
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Business Models ◽  
New Technologies ◽  
Mixed Reality ◽  
Methodological Approach ◽  
Exploratory Research ◽  
Technological Advances ◽  
The Future ◽  
Fashion Retail

This technical paper will assess new technological advances that could change the way we buy clothes, exploring existing solutions that are still commonly confused with each other: Smart fitting rooms (SFR), interactive mirrors (IM), Virtual Reality (VR), and Augmented Reality (AR). The methodological approach based on an exploratory research will start with a literature review on SFR and IM, comparing the main differences between these two technologies and addressing their unsuccessful attempts in retail. Our research will also assess daily technologies, which could possibly improve the customer’s experience with online shopping, as well as customers with reduced mobility. With smart gadgets in every corner, consumers are more difficult to convince with innovative products. We will propose future possibilities for fashion retail, where results will be presented as a first approach, in hopes of creating innovative solutions for the future. Moreover, sustainable implications related with this approach will be addressed in our additional considerations. This technical study considers only two basic solutions that were eventually too complicated to fit into fashion retail, exploring additional solutions that could change these limitations. Although explored and researched in the last years, solutions like IM and SFR were once part of what was considered the future of fashion retail. However, poor business models and lack of technological advances at the time limited these solutions. New technologies such as Augmented Reality (AR), Virtual Reality (VR) and Mixed-Reality (MR), combined with the latest smartphone evolution could relaunch solutions like these.  

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