scholarly journals New approaches to customer experience: where disruptive technological innovation meets luxury fashion

2019 ◽  
Vol 13 (1) ◽  
pp. 740-758
Author(s):  
Jacqueline-Nathalie Harba
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Case Studies ◽  
New Technologies ◽  
Customer Experience ◽  
High Tech ◽  
Customer Expectations ◽  
New Approaches ◽  
Use Of Technology

Abstract Consumer behavior is shifting radically with the rise of e-commerce and new technologies. As a result, luxury retailers are forced to embrace a variety of technologies to keep their customers engaged. How do brands captivate shoppers and provide the customer experience that will satisfy their desires? Through dissemination of literature and case studies on examples from the industry, this paper presents a detailed discussion on the new approaches to customer experience in the luxury fashion industry, in the context of a modern economy that is highly shaped by disruptive technological innovations. The discussion includes two detailed case studies, focusing on two key themes that define contemporary customer expectations: the story – discussing customer’s desire to be immersed in the narratives behind catwalk collections, and the experience – discussing the use of technology to create a unique retail space through the use of online and mobile specific technologies. The first case study focuses on how new technologies provide brands with new opportunities to present their products through narratives. Using famous luxury retailers Dior, Givenchy and Prada as examples, the case study provides a detailed discussion on the use of virtual reality and augmented reality as tools that enable customers to project themselves into the story behind a catwalk show and become active characters in the narrative, through the use of technological devices. The second case study focuses on the importance of merging the online and the traditional brick-and-mortar store. “The Store of the Future”, by luxury retailer Farfetch is used as an example of how retailers make use of high-tech equipment, virtual reality and augmented reality not only to create a tech-powered interactive experience that will intrigue customers, but also to improve retail productivity by capturing customer data. The study adopts a qualitative research method to evaluate the validity of the concepts discussed in the Literature Review, using a sample of three in-depth interviews with industry experts, focusing on the use of technology to improve customer experience in physical retail spaces. Based on previously published research, it is estimated that the primary research will indicate that it is not the use of technology that drives the customer experience, but customer expectations that determine the adoption and adaptation of disruptive technologies to satisfy the shoppers’ requirements.

scholarly journals Konsep Bangunan Pintar pada Perancangan Wahana Permainan dan Hiburan Berbasis Teknologi Digital di Surabaya

2021 ◽  
Vol 2 (1) ◽  
pp. 63-70
Author(s):  
Afifah Marintan Nuriyana ◽  
Failasuf Herman Hendra ◽  
Sigit Hadi Laksono
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Case Studies ◽  
Digital Technology ◽  
Mixed Reality ◽  
High Rate ◽  
High Tech ◽  
Motion Sensors ◽  
Smart Building ◽  
Gaming Technology

Abstract. The high rate of the economy in Surabaya can affect the high level of employee workload and student learning load which results in the people of Surabaya becoming even busier. The higher the level of activity, the higher the stress level. The way to relieve stress is to play. The most popular types of games today are games with digital technology. These types of games are virtual reality games, augmented reality, mixed reality, motion sensors and neuro-gaming technology. To accommodate the needs of digital technology-based game play activities, so the construction for Games and Entertainment Facilities Based on Digital Technology in Surabaya as a recreational tourist spot that can relieve a person's stress. The research method used is descriptive research. Data collection techniques were obtained from the results of field case studies and literature case studies. The identification process produces data and information which is then analyzed. The analysis produces the required themes and concepts. The theme used is High Tech Architecture, which is a design that requires the use of the latest and latest technology in building facade materials and building structures. The concept used is Smart Building, which is a design that uses an automation technology system that can minimize the use of electricity to make it more energy efficient and environmentally friendly. This concept emphasizes security and security of building users. The smart building concept macro is divided into three micro concepts, namely layout, shape, and space. The micro layout concept used is responsive. The micro form concept used is expressive. Meanwhile, for the micro, the concept of space used is futuristic and efficient.Keywords: Games and Entertainment; High Tech Architecture; Smart Building. Abstrak. Tingginya laju perekonomian di Surabaya dapat mempengaruhi tingginya tingkat beban kerja para karyawan dan beban belajar para pelajar yang mengakibatkan masyarakat Surabaya menjadi semakin sibuk. Semakin tinggi tingkat kesibukan, maka semakin tinggi pula tingkat stress.  Cara untuk menghilangkan rasa stress adalah bermain. Jenis permainan paling populer saat ini adalah permainan berteknologi digital. Jenis permainan tersebut adalah permainan virtual reality, augmented reality, mixed reality, motion sensor dan neuro-gaming technology. Untuk mewadahi kebutuhan aktivitas bermain permainan berteknologi digital, maka dibangunnya Wahana Permainan dan Hiburan Berbasis Teknologi Digital di Surabaya sebagai tempat wisata rekreasi yang dapat menghilangkan rasa stress seseorang. Metode penelitian yang digunakan adalah penelitian deskriptif. Teknik pengumpulan data didapatkan dari hasil studi kasus lapangan dan studi kasus literatur. Proses identifikasi menghasilkan data dan informasi yang kemudian dianalisis. Analisis tersebut menghasilkan tema dan konsep yang dibutuhkan. Tema yang digunakan adalah Arsitektur High Tech yaitu suatu desain yang membutuhkan penggunaan teknologi terbaru dan mutakhir pada material fasad bangunan maupun struktur bangunan. Konsep yang digunakan adalah Bangunan Pintar yaitu suatu desain yang menggunakan sistem teknologi otomatisasi yang dapat meminimalisir penggunaan listrik agar lebih hemat energi dan ramah lingkungan. Konsep ini sagat mementingkan keamanan dan keyamanan pengguna bangunan. Makro konsep bangunan pintar dibagi menjadi tiga mikro konsep yaitu tatanan lahan, bentuk, dan ruang. Mikro konsep tatanan lahan yang digunakan adalah responsif. Mikro konsep bentuk yang digunakan adalah ekspresif. Sedangkan, untuk mikro konsep ruang yang digunakan adalah futuristik dan efisien. Kata Kunci: Wahana Permainan dan Hiburan; Arsitektur High Tech; Bangunan Pintar.

Dynamic virtual infrastructure benchmarking: DynaVIBe

2010 ◽  
Vol 10 (4) ◽  
pp. 600-609 ◽  
Author(s):  
R. Sitzenfrei ◽  
S. Fach ◽  
M. Kleidorfer ◽  
C. Urich ◽  
W. Rauch
Keyword(s):  
Case Studies ◽  
Distribution Systems ◽  
Water Distribution ◽  
New Technologies ◽  
Study Data ◽  
Data Availability ◽  
Urban Structure ◽  
Real World Data ◽  
Virtual Infrastructure

In environmental engineering, identification of problems and their solutions as well as the identification of the relevant processes involved is often done by means of case study analyses. By researching the operation of urban drainage and water distribution systems, this methodology is suited to evaluate new technologies, strategies or measures with regard to their impact on the overall processes. However, data availability is often limited and data collection and the development of new models are both costly and time consuming. Hence, new technologies, strategies or measures can only be tested on a limited number of case studies. In several environmental disciplines a few virtual case studies have been manually developed to provide data for research tasks and these are repeatedly used in different research projects. Efforts have also been invested in tackling limited data availability with the algorithmic generation of virtual case studies having constant or varying boundary conditions. The data provided by such tools is nevertheless only available for a certain instance in time. With DynaVIBe (Dynamic Virtual Infrastructure Benchmarking), numerous virtual case studies are algorithmically generated with a temporal development of the urban structure (population and land use model) and infrastructure. This provides a methodology that allows for the analysis of future scenarios on a spatio-temporal city scale. By linking a population model with DynaVIBe's infrastructure models, socio-economics impacts on infrastructure and system coherences can be investigated. The problematic of limited case study data is solved by the algorithmic generation of an unlimited number of virtual case studies, which are dynamic over time. Additionally, this methodology can also be applied on real world data for probabilistic future scenario analysis.

Click to Brick

2019 ◽  
pp. 171-180
Author(s):  
Abhishek Gupta ◽  
Abhishek Goyal
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
New Media ◽  
High Speed ◽  
Customer Experience ◽  
Technological Revolution ◽  
Brick And Mortar ◽  
Ready Availability ◽  
High Speed Data ◽  
New Generation

In 2017, India witnessed a new technological revolution in new media marketing fueled by the ready availability of high speed data and the emergence of a new generation of advance visualization solutions like virtual reality and augmented reality. Brands today are now focusing on distinguishing themselves from their competitors by redefining the customer experience and engaging them into their brand story. Myntra conceived the idea of creating its own brand of clothing for the travelers called Roadster focused over the needs of new generation of tech-savvy millennial customers. After the initial success of Roadster, it decided to bring Roadster closer to the customers in the form of brick and mortar showroom, opening its first ever store in Bangalore with a revolutionary virtual reality-based gamification experience, Highway 360, for experiential personalized shopping.

Private Label Sales through Catalogs with Augmented Reality

2016 ◽  
pp. 275-305
Author(s):  
Gerardo Reyes Ruiz ◽  
Samuel Olmos Peña ◽  
Marisol Hernández Hernández
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
High Speed ◽  
Information Technologies ◽  
New Technologies ◽  
New Technology ◽  
Private Label ◽  
The Internet ◽  
Technological Advances ◽  
New Information

New technologies have changed the way today's own label products are being offered. Today the Internet and even more the so-called social networks have played key roles in dispersing any particular product in a more efficient and dynamic sense. Also, having a smartphone and a wireless high-speed network are no longer a luxury or a temporary fad, but rather a necessity for the new generations. These technological advances and new marketing trends have not gone unnoticed by the medium and large stores. The augmented reality applied to interactive catalogs is a new technology that supports the adding of virtual reality to a real environment which in turn makes it a tool for discovering new uses, forms, and in this case, spending habits. The challenge for companies with their private labels in achieving their business objectives, is providing customers with products and services of the highest quality, thus promoting the efficient and streamlined use of all resources that are accounted for and at the same time promoting the use of new information technologies as a strategic competitive.

Current Trends on the Acquisition, Virtual Representation, and Interaction of Cultural Heritage

2020 ◽  
pp. 143-167
Author(s):  
Cristina Portalés ◽  
Sergio Casas ◽  
Lucía Vera ◽  
Javier Sevilla
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Cultural Heritage ◽  
Multidisciplinary Team ◽  
Serious Games ◽  
New Technologies ◽  
Current Trends

Cultural heritage (CH) tells us about our roots, and therefore, constitutes a rich value for the society. Its conservation, dissemination, and understanding are of utmost importance. In order to preserve CH for the upcoming generations, it needs to be documented, a process that nowadays is done digitally. Current trends involve a set of technologies (cameras, scanners, etc.) for the shape and radiometric acquisition of assets. Also, intangible CH can be digitally documented in a variety of forms. Having such assets virtualized, a proper dissemination channel is of relevance, and recently, new technologies that make use of interaction paradigms have emerged. Among them, in this chapter, the authors focus their attention in the technologies of virtual reality (VR), augmented reality (AR), and serious games (SGs). They aim to explore these technologies in order to show their benefits in the dissemination and understanding of CH. Though the work involving them is not trivial, and usually a multidisciplinary team is required, the benefits for CH make them worth it.

Phygital Customer Experience Mixed Approach of Augmented Reality and Customer Experience (DCX) in the Context of Heritage Tourism

2021 ◽  
pp. 238-253
Author(s):  
Nedra Bahri Ammari ◽  
Ines El Hassoumi
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Daily Life ◽  
Heritage Tourism ◽  
Customer Experience ◽  
Modern Technology ◽  
Digital Transformation ◽  
Heritage Sites ◽  
Primary Driver ◽  
Mixed Approach

What if customer experience was the primary driver of digital transformation? Indeed, new hybrid experiences have emerged thanks to daily-life technologies that fused both digital and physical worlds. This kind of experience uses applications and connected objects (IoT) to adapt and respond to consumer needs. Augmented reality and virtual reality are one of the most functionally and emotionally memorable phygital experiences that create value for customers. In this chapter, the authors chose heritage tourism as the study field for different reasons. While the adoption of augmented and virtual reality is gaining grownd, cultural heritage sites have started to consider the possibilities offered by these new and innovative technologies. This industry is starting to integrate AR and VR in several ways to attract more people. However, it is necessary to study how modern technology can be developed and implemented in a meaningful way to improve the tourist's experience. An AR- and VR-based mobile application has been developed and tested at Antonine's Baths in Carthage, Tunisia.

scholarly journals Augmented and Virtual Reality Evolution and Future Tendency

2020 ◽  
Vol 10 (1) ◽  
pp. 322 ◽  
Author(s):  
Luis Muñoz-Saavedra ◽  
Lourdes Miró-Amarante ◽  
Manuel Domínguez-Morales
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Scoping Review ◽  
Mobile Applications ◽  
New Technologies ◽  
Future Trend ◽  
The Other ◽  
Videogame Industry ◽  
Depth Study ◽  
Technological Improvements

Augmented reality and virtual reality technologies are increasing in popularity. Augmented reality has thrived to date mainly on mobile applications, with games like Pokémon Go or the new Google Maps utility as some of its ambassadors. On the other hand, virtual reality has been popularized mainly thanks to the videogame industry and cheaper devices. However, what was initially a failure in the industrial field is resurfacing in recent years thanks to the technological improvements in devices and processing hardware. In this work, an in-depth study of the different fields in which augmented and virtual reality have been used has been carried out. This study focuses on conducting a thorough scoping review focused on these new technologies, where the evolution of each of them during the last years in the most important categories and in the countries most involved in these technologies will be analyzed. Finally, we will analyze the future trend of these technologies and the areas in which it is necessary to investigate to further integrate these technologies into society.

scholarly journals Virtual realities and education

2016 ◽  
Vol 8 (2) ◽  
pp. 60-68 ◽  
Author(s):  
Igor D.D. Curcio ◽  
Anna Dipace ◽  
Anita Norlund
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Case Studies ◽  
Virtual Environment ◽  
Formal Education ◽  
Mixed Reality ◽  
State Of The Art ◽  
Theoretical Framework ◽  
The State ◽  
Virtual Realities

Abstract The purpose of this article is to highlight the state of the art of virtual reality, augmented reality, mixed reality technologies and their applications in formal education. We also present a selected list of case studies that prove the utility of these technologies in the context of formal education. Furthermore, as byproduct, the mentioned case studies show also that, although the industry is able to develop very advanced virtual environment technologies, their pedagogical implications are strongly related to a well-designed theoretical framework.

Global Manufacturing and Local Linkage in Singapore

1998 ◽  
Vol 30 (9) ◽  
pp. 1603-1624 ◽  
Author(s):  
M Perry ◽  
Tan Boon Hui
Keyword(s):  
Economic Development ◽  
Case Studies ◽  
Multinational Corporation ◽  
Postal Survey ◽  
Information Flows ◽  
Personal Interview ◽  
New Approaches ◽  
Manufacturing Activity ◽  
Interview Survey

New approaches to the management of subcontracting relations are interpreted as indicating a shift from adversarial to cooperative linkages. This shift is thought to encourage greater use of external suppliers and to encourage localisation of buyers and suppliers. These propositions are examined through a case study of linkage development in Singapore, a major centre of multinational manufacturing activity. The case study draws on evidence from a sample of participants in a scheme promoted by Singapore's Economic Development Board known as the Local Industry Upgrading Programme (LIUP), which has aimed to promote linkage development. The paper reports two surveys of participants in LIUP: (1) a postal survey of buyers (mainly made up of foreign multinationals as well as a few Singapore organisations) and subcontractors; and (2) a personal interview survey with representatives of twenty-two buyer organisations. The analysis, partly presented through brief case studies of individual organisations, shows how variable strategies affecting subcontracting linkages are evolving. Increased information flows between firms are found to be well established but a low priority to linkage localisation is discovered. These findings are interpreted in terms of MNC (multinational corporation) strategies to retain flexibility in subcontractor selection and their increased capabilities to manage spatially dispersed supply linkages.

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