scholarly journals Targeted Advertising for Women in Athenian Vase-Painting of the Fifth Century BCE

Arts ◽  
2019 ◽  
Vol 8 (2) ◽  
pp. 52
Author(s):  
Bennett

This paper analyzes the trends in depictions of women in Athenian vase-painting during the 5th century BCE through an examination of approximately 88,000 vases in the Beazley Archive Pottery Database. It found a 15% increase in depictions of women during the 5th century BCE and a diversification in subject matter in which women appear. By considering these trends within the historical context of the hegemonic position of Athens in the Delian League and its wars, this paper proposes that the changes in representations and subject matter denote an expanded marketability of vases to female viewers. As targeted imagery, the images give perceptible recognition to an increased valuation of women’s work and lives at a time when their roles in Athenian society were essential for the continued success of the city-state. This paper suggests that these changes also point to the fact that a greater share of the market was influenced by women, either directly or indirectly, and successful artists carefully crafted targeted advertisements on their wares to attract that group. This paper provides new insights into the relationships between vases and their intended audiences within the context of the cultural changes occurring in Athens itself.

1998 ◽  
Vol 17 (1) ◽  
pp. 123-150 ◽  
Author(s):  
Deborah Steiner

This article treats representations of victors in the Greek athletic games in the artistic and poetic media of the early classical age, and argues that fifth-century sculptors, painters and poets similarly constructed the athlete as an object designed to arouse desire in audiences for their works. After reviewing the very scanty archaeological evidence for the original victory images, I seek to recover something of the response elicited by these monuments by looking to visualizations of athletes in contemporary vase-painting and literary sources, and most particularly in the epinician odes of Pindar. Poets and painters, I suggest, both place their subjects within an erotically-charged atmosphere which replicates that surrounding actual athletes in the city gymnasia and at the games, and encourage audiences to regard the youthful bodies on display as "spectacularized" objects, sources of both aesthetic and sensual pleasure. The makers of monumental images work within the same paradigm, also prompting the viewer to transfer the sentiments aroused by the real-world athlete and victor to his re-presentation in bronze. Through an examination of the conventions used for victor images, and a close study of the so-called Motya charioteer, I propose that the sculptor deploys techniques analogous to those of artist and poet to highlight the appeal of the athlete's body, and displays the victor in a mode calculated not only to mark him as the alluring target of the gaze, but even to cast him as a potential erômenos. The concluding section of the article investigates the impetus behind this mode of representation, and seeks to place the dynamic between the viewer and the viewed within the context of the early fifth-century polis.


1999 ◽  
Vol 46 (2) ◽  
pp. 168-187 ◽  
Author(s):  
Valerij Goušchin

On the eve of the Peloponnesian War Athens was a great urban agglomeration. It was almost invulnerable to an enemy. So in 431 B.C. the Athenians began to migrate from the countryside into the city on the advice of Pericles (Thuc. 2.14–16). This recalled to Thucydides the time of Theseus (Thuc. 2.15). S. Hornblower regards this migration as the long-postponed physical synoikism, or synoikism in its physical aspect. He insists on the difference between political and physical synoikism, the former being the political unification of the state and the latter mainly the migration into the city. But the Athenians did not migrate into the city for the first time in 431. At the time of Xerxes' invasion the inhabitants of Attica were to be moved into the city before being evacuated to Salamis and elsewhere, and the invasion made their vulnerability clear to the Athenians. They suffered two evacuations, the devastation of Attica and the substantial destruction of Athens. Through driving back the Persians Athens became the leader of the Delian League and acquired great naval power. The change of Athens' position in the Greek world and the damage caused by the Persians necessitated a major reconstruction of the town. The Athenians began with the town and harbour. They built the walls of the city and of the Piraeus first of all. Beforelong the Piraeus had been built on a large scale. In these years the Athenians remembered Theseus again, and he now gained honour and esteem among all the Athenians.


2018 ◽  
Vol 23 (2) ◽  
pp. 214-233 ◽  
Author(s):  
Gregory Clancey

This article provides historical context for Singapore’s fabled preoccupation with cleanliness. Beyond the legacy of British colonialism and post-colonial concerns with international branding, the city-state was globally unique in shifting nearly all its citizens into a new urban infrastructure in one sustained campaign. Public health bureaucracies came to play an important supporting role in the creation of this ‘landlord state’, in which health became imbricated with cleanliness and habitation, all three becoming realms of state responsibility. The ban on the importation of chewing gum in the early 1990s can also be set within this context, that substance having emerged for infrastructure builders as not just a nuisance, but a tool of low-level sabotage.


Axon ◽  
2018 ◽  
Author(s):  
Margherita Facella

The excavations conducted at Miletus in the North agora at the beginning of the last century have brought to light a marble base preserving an important document. It is a banishment decree by the city for a group of inhabitants of Miletus, together with their children and descendants. The initial part of the decree was engraved on a stele, which has never been found; hence, we cannot determine the number of offenders. The severity of the punishment and its extension to the descendants suggests, however, that it was a political crime, possibly treason. The officers who had to enforce the decree are the epimenioi. This term is attested in many Greek poleis to mean officers who had to fulfil monthly duties, for example sacrifices; at Miletus though, as it is implied by the present text, this board had wider duties. The mention of the epimenioi gives us 437-436 BC as a terminus ante quem: after this date the Milesian council was presided by a committee of prytaneis (hence substituting the epimenioi), which suggests a constitutional change based on the Athenian model. The historical context is obscure: the traditional interpretation sees these banishments as an evidence of the imposition of the democratic faction over the oligarchic faction at the middle of the fifth century, but it cannot be excluded that the decree was rather a measure against other groups (supporters of tyranny or supporters of the Persians).


Author(s):  
David W. McIvor

This chapter begins to develop the idea of a democratic work of mourning by first displacing it from the immediate context of contemporary dramas of reconciliation and social repair. In particular, it turns back to the city-state of Athens in the fifth century BCE and specifically to its annual festival the Great Dionysia (where the tragedies of Aeschylus, Sophocles, and Euripides were originally performed). The Athenian tragic festival offers an intensely rich practice of representing and honoring trauma and violence. Through a reading of the dramatic festival and of Aeschylus' Oresteia, it lays the conceptual groundwork for a theory of democratic mourning. It is argued that Aeschylus and the Athenian experience can help us to think about an “Oresteian” politics of mourning that is irreducible to either a Periclean or an Antigonean approach.


1974 ◽  
Vol 94 ◽  
pp. 126-137 ◽  
Author(s):  
Christiane Sourvinou-Inwood

The three-sided Boston relief (Plate XIIIa), which is to be dated in the second quarter of the fifth century, has been the object of a long controversy with regard both to its subject matter and to its authenticity, which has been doubted by some scholars. The authenticity of the monument will be taken for granted here, since the work of Jucker, and especially the recent exhaustive stylistic and scientific study by Ashmole and Young leave no possible room for doubting it. Another aspect of the relief which I will take for granted in this paper is the artistic milieu which created it, since it has been convincingly shown that it is of South Italian, and more specifically Epizephyrian Locrian, origin. The object of the present paper is to discuss the iconography of the monument, especially with reference to the cult and religious environment of the city in which it was produced.The interpretation of the central scene and the two side-panels of the Boston relief is still a matter of controversy, although many hypotheses have been put forward since the monument first appeared in the antiquities market. Discussions of the iconography of this relief tend more often than not to connect the problem, in some way or other, with the subject matter of the Ludovisi throne (Plate XIIIb), another three-sided relief belonging to the artistic environment of Locri Epizephyrii, but of a much higher artistic quality. The interpretation of the scenes on the Ludovisi throne has not provoked the same amount of controversy, and it would, I think, be a fair statement that the interpretation of the central representation as the birth of Aphrodite is now generally accepted—more accurately, it is the new-born Aphrodite being assisted out of the sea, and to the shore, by the Moirai or the Horai. On each of the side-panels a female figure is shown, a naked pipe-player on one, a heavily draped young matron burning incense in a thymiaterion on the other. They have been interpreted as hetaira and young bride or wife, two contrasting figures associated with Aphrodite's Locrian cult.


2015 ◽  
Vol 166 (4) ◽  
pp. 219-222
Author(s):  
Urs Gantner

Densification by greening, or what we can learn from Singapore (essay) Singapore, a city-state with a high population density, wants to give its population, its tourists and its economy a living and livable city and has developed the concept of the Garden City. Parks, nature reserves, forest, green corridors, trees, botanical gardens, horizontal and vertical greening of buildings, as well as popular participation, are all important for this vision of the city. Singapore is counting on dense construction alongside “greening” and biodiversity. Let us be prepared to learn from Singapore's example! Our land is also a non-renewable resource. To protect our ever more limited agricultural land, we should renounce any extension of building land, and free ourselves from the expanding carpets of suburban development. Let us build multiple urban neighbourhoods with mixed use and more biodiversity. Let us develop new types of communal gardens. Urban gardens in the widest sense – from private gardens to garden cooperatives, to parks and botanical gardens – are a part of our living space. The city should be our garden.


2019 ◽  
Author(s):  
MARK PETERSON
Keyword(s):  

Author(s):  
Cinzia Arruzza

A Wolf in the City is a study of tyranny and of the tyrant’s soul in Plato’s Republic. It argues that Plato’s critique of tyranny is an intervention in an ancient debate concerning the sources of the crisis of Athenian democracy and the relation between political leaders and the demos in the last decades of the fifth century BCE. The book shows that Plato’s critique of tyranny should not be taken as a veiled critique of the Syracusan tyrannical regime but, rather, as an integral part of his critique of Athenian democracy. The book also offers an in-depth and detailed analysis of all three parts of the tyrant’s soul, and contends that this approach is necessary to both fully appraise the complex psychic dynamics taking place in the description of the tyrannical man and shed light on Plato’s moral psychology and its relation with his political theory.


Author(s):  
David Konstan

New Comedy was a Panhellenic phenomenon. It may be that a performance in Athens was still the acme of a comic playwright’s career, but Athens was no longer the exclusive venue of the genre. Yet Athens, or an idealized version of Athens, remained the setting or backdrop for New Comedy, whatever its provenance or intended audience. New Comedy was thus an important vehicle for the dissemination of the Athenian polis model throughout the Hellenistic world, and it was a factor in what has been termed ‘the great convergence’. The role of New Comedy in projecting an idealized image of the city-state may be compared to that of Hollywood movies in conveying a similarly romanticized, but not altogether false, conception of American democracy to populations around the world.


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