scholarly journals Emotions Evoked by Colors and Health Functionality Information of Colored Rice: A Cross-Cultural Study

Foods ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 231
Author(s):  
Jin A Jang ◽  
Ji Eun Oh ◽  
Yeseul Na ◽  
Ga Eun Yeo ◽  
Mi Sook Cho
Keyword(s):  
Emotional Responses ◽  
Hierarchical Cluster ◽  
Cross Cultural ◽  
Sufficient Information ◽  
Consumer Survey ◽  
Staple Food ◽  
Emotion Lexicon ◽  
Online Consumer ◽  
Highly Correlated ◽  
Colored Rice

This study aimed to examine the emotional responses evoked by cooked colored rice and its health functionality information in both consumers who eat rice as a staple food and consumers who do not eat rice as a staple food. Specifically, Korean and American consumers were exposed to colored rice and its health functionality information and an emotion lexicon was generated and measured based on focus group interviews (FGI) and two online consumer surveys. In test 1, the emotions evoked by presentation of stimuli to Koreans (N = 10) and Americans (N = 10) were extracted through FGIs and the first online consumer survey (Koreans = 69; Americans = 68) and an emotion lexicon was generated. As a result, a total of 34 terms were confirmed. Test 2 was conducted during the second online consumer survey (capturing data from a total of 208 Koreans and 208 Americans), utilizing the terms generated in test 1. In this test, only the colors (CO) of colored rice were presented to one group, while colors and health functionality information (CO&H) were presented to the other group. The overall liking for stimuli in both countries was highly correlated with familiarity. Koreans showed significantly more familiarity and liking for CO of white and black CO rice, while Americans showed significantly more familiarity and liking for CO of white and yellow rice. Hierarchical cluster analysis was performed to categorize the emotion terms, and the emotion terms were sorted into the three clusters, “Positive”, “Negative”, and “New”, for both countries. Under informed conditions, the emotions became more positive, and emotions in the “New” cluster were evoked in both countries. The current study employed a cross-cultural approach to assess consumers’ emotional responses to colored rice and health functionality information. Our findings suggest that providing foods with preferred colors for each culture and providing sufficient information on the said foods will help to promote unfamiliar foods.

scholarly journals Understanding the importance of fresh mango quality attributes from the perspective of Indonesian domestic consumers

2021 ◽  
Vol 892 (1) ◽  
pp. 012102
Author(s):  
A M Kiloes ◽  
Nurmalinda ◽  
Y Handayani ◽  
D Pitaloka
Keyword(s):  
Cluster Analysis ◽  
Value Chain ◽  
Hierarchical Cluster Analysis ◽  
Food Product ◽  
Hierarchical Cluster ◽  
Quality Attributes ◽  
Healthy Lifestyles ◽  
Consumer Survey ◽  
Quality Attribute ◽  
Online Consumer

Abstract The domestic market is the primary market of the Indonesian locally produced mango. There is a positive transition in the economy in this market, highlighting the increase of healthy lifestyles and changes in fresh agri-food product preferences, including fresh mango. Understanding how consumers in this community have a variation in preferences is essential to formulate the strategy to improve the performance of the Indonesian mango value chain. This study aims to identify quality attributes of fresh mango considered important by Indonesian domestic consumers. An online consumer survey involving 435 consumers was conducted in February 2021 in Jakarta, the biggest city in Indonesia. Based on the hierarchical cluster analysis, consumers are divided into four clusters based on their perception of the importance of mango quality attributes. The results highlight the differences between four clusters of respondents in giving importance to intrinsic and extrinsic mango quality attributes, where three out of four clusters concern with quality attributes importance. The differences in respondent characteristics in each cluster can represent how different consumers give importance to a mango quality attribute. It can be valuable information to improve mango value chain performance by understanding that most consumers are concerned about mango quality attributes’ importance.

scholarly journals Investigating User Emotional Responses to Eco-Feedback Designs

2018 ◽  
Vol 141 (2) ◽  
Author(s):  
Qifang Bao ◽  
Edward Burnell ◽  
Ann M. Hughes ◽  
Maria C. Yang
Keyword(s):  
Positive Emotions ◽  
Negative Emotions ◽  
Emotional Responses ◽  
Resource Conservation ◽  
Feedback Information ◽  
Feedback Design ◽  
Lab Experiments ◽  
Conservation Actions ◽  
Highly Correlated

Emotional responses to a product can be critical in influencing how the product will be used. This study explores the emotions that arise from users' interaction with eco-feedback products, and investigates links between emotions and users' resource conservation behaviors. In-lab experiments were conducted with 68 participants of varying backgrounds. Each participant was shown sketches of four conceptual designs of eco-feedback products and reported how they would feel and behave in different scenarios using the products. Two styles of eco-feedback design, quantitative and figurative, were compared to each other and were compared to neutral designs, which had little or no feedback information. Results showed that taking resource conservation actions such as turning off lights was highly correlated with negative emotions toward wasting resources, such as guilt, upset, embarrassment, and annoyance. Users' evaluations of esthetics, usefulness, and overall quality of eco-feedback products, however, were highly correlated with positive emotions toward resource conservation, described as satisfied, proud, interested, and joyful. Figurative designs were observed to evoke much stronger emotions among younger participants than older ones. Ultimately, we hope our findings are useful to the designers of eco-feedback products.

A consumer-oriented segmentation study on edible insects in Switzerland and Thailand

2019 ◽  
Vol 122 (2) ◽  
pp. 482-488 ◽  
Author(s):  
Thomas A. Brunner ◽  
Krittinee Nuttavuthisit
Keyword(s):  
Diffusion Of Innovation ◽  
Hierarchical Cluster ◽  
Cross Cultural ◽  
Edible Insects ◽  
Cultural Perspective ◽  
Diffusion Of Innovation Theory ◽  
Content Type ◽  
The People ◽  
Insects As Food ◽  
The Impact

Purpose Edible insects might be the meat of the future. However, promoting insects as food, at least in western countries, is not an easy task. Segmenting consumers into various similarly behaving groups and targeting them separately is the first step to more successfully promoting insect cuisine. By taking a cross-cultural perspective on the topic of entomophagy and investigating the impact of different cultural settings, additional insights may be revealed that can be used to develop marketing strategies. The paper aims to discuss this issue. Design/methodology/approach Using survey data from Switzerland (N=542) and Thailand (N=500), a hierarchical cluster analysis yielded four consumer segments in each country. Findings Interestingly, in both countries, the segments themselves can be named identically and accordingly to Roger’s diffusion of innovation theory: early adopters, early majority, late majority and laggards. However, the size of the segments and the people within these corresponding segments are quite different sociodemographically and in some of the investigated psychographic scales, such as food neophobia. The authors conclude that consumers in countries with an entomophagy tradition behave quite differently from those without one. Originality/value To the best of the authors’ knowledge, this is the first cross-cultural consumer segmentation study on the topic of entomophagy. Based on these results, initial conclusions can be drawn on how to successfully target the specific segments.

Organic food labels as a signal of sensory quality—insights from a cross-cultural consumer survey

2013 ◽  
Vol 3 (1) ◽  
pp. 57-69 ◽  
Author(s):  
Sarah Hemmerling ◽  
Tim Obermowe ◽  
Maurizio Canavari ◽  
Katia Laura Sidali ◽  
Hanna Stolz ◽  
...  
Keyword(s):  
Sensory Quality ◽  
Organic Food ◽  
Cross Cultural ◽  
Consumer Survey ◽  
Food Labels

Analysis of historic jack pine budworm outbreaks in the Prairie provinces of Canada

1988 ◽  
Vol 18 (9) ◽  
pp. 1152-1158 ◽  
Author(s):  
W. Jan A. Volney
Keyword(s):  
Time Series ◽  
Severity Index ◽  
Jack Pine ◽  
Stationary Time Series ◽  
Sufficient Information ◽  
Outbreak Area ◽  
Jack Pine Budworm ◽  
Annual Time Series ◽  
Time Series Analyses ◽  
Highly Correlated

The annual Forest Insect and Disease Survey reports of the Canadian Forestry Service were used to develop a jack pine budworm (Choristoneurapinus Freeman) defoliation severity index for a 50-year span. The region covered was the western half of the host's (Pinusbanksiana Lamb.) range. An interpretation of this record permitted the construction of an annual time series of the total area moderately to severely or severely defoliated. The area of outbreaks has increased over the period. This trend was removed from the data to obtain a stationary time series. Analyses of the time series showed that there was a statistically significant periodicity to the size of outbreaks. An examination of the sample autocorrelation function revealed that only the past year's outbreak area was significantly correlated with that of the current year's outbreak. The model identified by applying the Box–Jenkins methodology to these results was inadequate, indicating that the series itself does not contain sufficient information for predictions. Outbreak area and the total area burned in Manitoba and Saskatchewan 4–7 years previously were highly correlated. Despite the crudity of the data, these relations could be exploited to develop predictors of outbreak size and occurrence. The significance of these results for forest management in the region is discussed.

scholarly journals Composition and Distribution of Pythium Communities in Wheat Fields in Eastern Washington State

2003 ◽  
Vol 93 (7) ◽  
pp. 867-873 ◽  
Author(s):  
T. C. Paulitz ◽  
K. Adams
Keyword(s):  
Soil Type ◽  
Low Frequency ◽  
Hierarchical Cluster ◽  
Annual Precipitation ◽  
Frequency Distributions ◽  
Higher Temperature ◽  
Highly Correlated ◽  
Eastern Washington ◽  
The Relationship ◽  
Average Annual Precipitation

Pythium spp. were isolated from a mixture of soil and roots collected from 80 wheat fields in eastern Washington in the summer of 2000 from an area encompassing approximately 27,000 km2. These sites covered a range of soil textures (coarse to fine, silty loess), average annual precipitation (200 to 600 mm), and average annual temperatures (7 to 11°C). Soil type and annual precipitation run in an east-west gradient, while temperature has a north-south gradient. Species were identified using classical methods and by sequencing the internal transcribed spacer (ITS)-1 region of the rDNA and comparing these sequences to a database from a worldwide collection of Pythium spp. The species with the highest frequency of occurrence among all the sites were P. abappressorium sp. nov. (A) (50%), P. rostratum (R) (40%), P. debaryanum (D) (37.5%), P. heterothallicum (H) (33.7%), P.oligandrum (O) (31.2%), an unidentified P. sp. (aff. echinulatum) (E) (25%), and P. ultimum (U) (18%). P. intermedium, P. irregulare, P. paroecandrum, P. sylvaticum, P. dissimile, and P. dissoticum were isolated at a low frequency. From one to six species were isolated at each site, and there were 46 different species combinations detected. The species presence/absence data from all sites were analyzed with Jaccard's similarity coefficient hierarchical cluster analysis. Six communities were identified (species within each community designation in order of frequency among the sites within the community)-AD, AOU, AR, DEH, HE, and RU. In general, P. abappressorium was evenly distributed over all zones. AOU was more prevalent in zones with lower precipitation and coarser soil, while DEH and HE were associated with zones with higher precipitation and finer-textured soils on the basis of comparison of frequency distributions with the expected distribution over all the sites. The RU community was more prevalent in higher temperature zones. Canonical correspondence analysis was performed to examine the relationship between species and environmental variables. Soil type and precipitation were highly correlated with each other and with axis 1, which separated P. ultimum and P. abappressorium (lower variable values) from P. heterothallicum (higher variable values). Axis 2 and 3 were most correlated with temperature, and these axes separated P. oligandrum (higher value) from P. debaryanum (lower value) and P. ultimum-P. rostratum from the other species. The results suggest that Pythium species composition, distributions, and associations on a given crop may be influenced by environmental factors at a mesoscale level (100 to 1,000,000 ha).

scholarly journals Self-Identity of Adolescents in the Cross-Cultural Aspect (on the example of Mongolian and Russian Adolescents)

2020 ◽  
Vol 8 (4) ◽  
pp. 1599-1605
Keyword(s):  
Standardized Test ◽  
Hierarchical Cluster ◽  
Cross Cultural ◽  
Social Identities ◽  
Self Identity ◽  
Main Research ◽  
Western Mongolia ◽  
Structural Differences ◽  
And Gender ◽  
The City

The article represents the empirical research results on self-identification of Mongolian and Russian adolescents. The research hypothesis is the assumption that there are culturally determined differences in the structure and content of the components of Mongolian and Russian adolescents’ personal and social identities. The sample of subjects consists of 185 adolescents aged 12 to 15 years (94 adolescents living in the city of Khovd (Western Mongolia) and 91 adolescents living in Biysk (Altai Region). The main research method is a non-standardized test of M. Kuhn, T. McPartland “The Twenty Statements Test”. Statistically significant differences in the content components of identity are obtained, which are determined by the respondents’ nationality and gender. On the basis of the hierarchical cluster analysis, the self-description content and structural differences in the adolescents of different nationalities are distinguished.

scholarly journals Acquisition and maintenance of disgust reactions in an OCD analogue sample: Efficiency of extinction strategies through a counter-conditioning procedure

PLoS ONE ◽  
2021 ◽  
Vol 16 (7) ◽  
pp. e0254592
Author(s):  
Caroline Novara ◽  
Cindy Lebrun ◽  
Alexandra Macgregor ◽  
Bruno Vivet ◽  
Pierre Thérouanne ◽  
...  
Keyword(s):  
Anxiety Disorder ◽  
Conditioned Stimulus ◽  
Associative Learning ◽  
Unconditional Stimulus ◽  
Emotional Responses ◽  
Learning Task ◽  
Conditioning Procedure ◽  
Obsessive Compulsive ◽  
Compulsive Disorder ◽  
Highly Correlated

Background Obsessive-compulsive disorder (OCD) has long been considered as an anxiety disorder, disgust is the dominant emotion in contamination-based OCD. However, disgust seems resistant to exposure with response prevention partly due to the fact that disgust is acquired through evaluative conditioning. Aims The present research investigates a counter-conditioning intervention in treating disgust-related emotional responses in two groups of individuals with high (High contamination concerns, HCC, n = 24) and low (Low contamination concerns LCC, n = 23) contamination concerns. Methods The two groups completed a differential associative learning task in which neutral images were followed by disgusting images (conditioned stimulus; CS+), or not (CS-). Following this acquisition phase, there was a counter-conditioning procedure in which CS+ was followed by a very pleasant unconditional stimulus while CS- remained unreinforced. Results Following counter-conditioning, both groups reported significant reduction in their expectancy of US occurrence and reported less disgust with CS+. For both expectancy and disgust, reduction was lower in the HCC group than in the LCC group. Disgust sensitivity was highly correlated with both acquisition and maintenance of the response acquired, while US expectation was predicted by anxiety. Conclusion Counter-conditioning procedure reduces both expectations and conditioned disgust.

Cultural Differences and Cross-Cultural Similarities in Appraisals and Emotional Responses

1995 ◽  
Vol 26 (1) ◽  
pp. 23-38 ◽  
Author(s):  
Ira J. Roseman ◽  
Nisha Dhawan ◽  
S. Ilsa Rettek ◽  
R. K. Naidu ◽  
Komilla Thapa
Keyword(s):  
Cultural Differences ◽  
Emotional Responses ◽  
Cross Cultural

A Behavioural Checklist of Career Exploration Activities for use in Vocational Guidance and Research: Preliminary Study

1986 ◽  
Vol 3 (1) ◽  
pp. 48-52 ◽  
Author(s):  
James A. Athanasou
Keyword(s):  
High School Students ◽  
Hierarchical Cluster ◽  
Distance Matrix ◽  
Career Exploration ◽  
Vocational Guidance ◽  
School Students ◽  
Euclidean Distance Matrix ◽  
Highly Correlated ◽  
The Individual

Although career exploration is essentially a process for the individual, behavioural counsellors may become involved in its planning, ordering and evaluation. The purpose of the present study was to provide some initial data on a standardised behavioural checklist of career exploration activities — FINDING OUT FACTS ABOUT JOBS. The checklist was designed for use in vocational guidance and research. It contains 40 career exploration activities grouped into six response classes e.g., reading, writing, talking etc. The checklist was administered to 196 vocational guidance and senior high school students. Subjects reported an average of 14.3 career exploration activities, with talking to friends being the most frequent (83%) and writing to unions, the least frequent (2%). Hierarchical cluster analysis of the 40 by 40 squared Euclidean distance matrix betwen items, identified fourteen optimum groups of activities. These were generally grouped together on the basis of level of response. Overall, it was found that activites involving talking and reading were most highly correlated (r = 0.570 p<.001). It was argued that preliminary data from this study provided practitioners with a standardised list, a measure of current achievements, and some basis for individual comparisons in career-exploration. The role of the checklist in behavioural assessment was also outlined.

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