scholarly journals An Experimental Evidence on Eco-Friendly Advertisement Appeals and Intention to Use Bio-Nanomaterial Plastics: Institutional Collectivism and Performance Orientation as Moderators

2021 ◽  
Vol 18 (2) ◽  
pp. 791 ◽  
Author(s):  
Syed Hassan Raza ◽  
Umer Zaman ◽  
Moneeba Iftikhar ◽  
Owais Shafique
Keyword(s):  
Structural Equation ◽  
Two Dimensions ◽  
Cultural Dimensions ◽  
Health Concern ◽  
Equation Modeling ◽  
Intention To Use ◽  
Advertising Appeals ◽  
Sustainable Solutions ◽  
Performance Orientation ◽  
Significant Difference

Plastic waste management has become a serious environmental and health concern owing to large amounts of plastic deposits globally. Recently, innovative and sustainable solutions have been introduced (e.g., bio-nanomaterial plastics) to overcome the growing environmental threats. Hence, green marketers need to develop effective advertising campaigns to enhance the usage of bio-nanomaterial plastics. Past literature has suggested that cultural value-laden advertising appeals can give sustainable behavioral cues to consumers. Hence, this research unfolds the underlying cultural dimensions between the value-laden eco-friendly advertising appeals and intention to use bio-nanomaterial plastics (henceforth IBP). The present study proposes a moderating model in which two dimensions presented in the Global Leadership and Organizational Behavior Effectiveness (henceforth GLOBE) framework interact with the individuals’ perception of eco-friendly advertising appeals (henceforth IPEA) to drive bio-nanomaterial plastics usage. The model was tested by conducting an experimental study on a sample of 364 Pakistani consumers. Findings of structural equation modeling show a significant difference in the relationship between IPEA and IBP, which is moderated by the performance orientation (henceforth PO) and institutional collectivism (henceforth IC) dimensions with diverse intensity. These findings validate the effectiveness of PO and IC (as cultural dimensions) and eco-friendly advertisements that can potentially promote the consumption of bio-nanomaterials plastic.

scholarly journals Factors Influencing Intention to Use Web 2.0 in Indonesian Vocational High Schools

2020 ◽  
Vol 15 (05) ◽  
pp. 100
Author(s):  
Lantip Diat Prasojo ◽  
Akhmad Habibi ◽  
Amirul Mukminin ◽  
Sofyan Sofyan ◽  
Boy Indrayana ◽  
...  
Keyword(s):  
High Schools ◽  
Web 2.0 ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Teaching And Learning ◽  
Equation Modeling ◽  
Intention To Use ◽  
Factors Influencing ◽  
Significant Difference ◽  
Vocational High Schools

e-learning based on Web 2.0 applications is widely available for education to support teaching and learning efficiency and effectiveness. The objective of this research is to examine factors influencing teachers’ intention to use of Web 2.0 into teaching in Indonesian Vocational High Schools (VHSs) using Technology Acceptance Model (TAM) and Technological Pedagogical Content Knowledge (TPACK) frameworks. Based on these two frameworks, we developed a survey instrument and validated it through face and content validity. For the data analysis, we applied exploratory factorial analyses (EFA). To assess the model, a covariance-based structural equation modeling (CB-SEM) was used. The study involved 640 respondents who completed 35 online instrument items of seven validated variables. Results informed that there was a significant difference based on gender regarding intention to use Web 2.0; however, no significant differences were informed based on age and teaching subject. Besides, the findings also informed that TPACK, subjective norm, and facilitating condition significantly influenced intention to use Web 2.0.

scholarly journals Using Customer Review Systems to Support Purchase Decisions

2021 ◽  
Vol 29 (6) ◽  
pp. 0-0
Keyword(s):  
Structural Equation ◽  
Online Reviews ◽  
Equation Modeling ◽  
Online Review ◽  
Purchase Decision ◽  
Intention To Use ◽  
Purchase Decisions ◽  
Sources Of Information ◽  
User Attitudes ◽  
Significant Difference

Online reviews have emerged as influential sources of information which greatly affect customers’ pre-purchase decision. Some studies have found that culture impacts online reviews, but many aspects of online review usage are still not well-understood. This study seeks to understand: What factors influence the usage of online reviews and consumers’ intention to use online reviews influenced by culture? This study collects data from U.S. and Thai consumers to examine what factors affect user attitudes and intentions. Structural Equation Modeling is used to analyze the data and the findings reveal that most of the proposed factors influence online review adoption for these two nationalities. One significant difference was found between the respondents of the two countries. The results should help online businesses gain a better understanding of these factors, and thus direct their efforts to develop features which positively influence online review usage.

scholarly journals Antecedents of loyalty intentions among young adult tourists: a survey

2019 ◽  
Vol 55 (4) ◽  
pp. 331-345
Author(s):  
Elżbieta Wąsowicz-Zaborek
Keyword(s):  
Young Adult ◽  
Structural Equation ◽  
Total Sample ◽  
Two Dimensions ◽  
Equation Modeling ◽  
Risk And Uncertainty ◽  
Loyalty Intention ◽  
Significant Difference ◽  
Loyalty Intentions ◽  
Revisit Intentions

AbstractThe purpose of this paper was to examine the antecedents of young adult tourists’ loyalty intentions. The study is concerned with the overall loyalty tendencies of individuals, comprising the two dimensions of revisit intentions (RVIs) and recommendation intentions (RIs), and thus does not explore their loyalty to a specific destination (as in most previous studies). The research uses an Internet questionnaire with a total sample of 305 university students recruited from two Polish universities. Statistical analysis with the partial least squares structural equation modeling method indicates that destination RI is mainly driven by social bonding, while RVI is influenced positively by risk and uncertainty avoidance and negatively by novelty and variety seeking. In addition, income is found to be a significant moderator in the relationship between risk and uncertainty perception and RIs, such that a transition from very low to very high incomes tends to reverse the focal relationship from positive to negative. In addition, the research demonstrates that there is no significant difference between male and female young tourist’s loyalty intention. Implications for tourism entrepreneurs and destinations are suggested in the concluding section of the article.

scholarly journals Using Customer Review Systems to Support Purchase Decisions

2021 ◽  
Vol 29 (6) ◽  
pp. 1-24
Author(s):  
Chuleeporn Changchit ◽  
Timothy Klaus ◽  
Alicha Treerotchananon
Keyword(s):  
Structural Equation ◽  
Online Reviews ◽  
Equation Modeling ◽  
Online Review ◽  
Purchase Decision ◽  
Intention To Use ◽  
Purchase Decisions ◽  
Sources Of Information ◽  
User Attitudes ◽  
Significant Difference

Online reviews have emerged as influential sources of information which greatly affect customers’ pre-purchase decision. Some studies have found that culture impacts online reviews, but many aspects of online review usage are still not well-understood. This study seeks to understand: What factors influence the usage of online reviews and consumers’ intention to use online reviews influenced by culture? This study collects data from U.S. and Thai consumers to examine what factors affect user attitudes and intentions. Structural Equation Modeling is used to analyze the data and the findings reveal that most of the proposed factors influence online review adoption for these two nationalities. One significant difference was found between the respondents of the two countries. The results should help online businesses gain a better understanding of these factors, and thus direct their efforts to develop features which positively influence online review usage.

Analyzing Factors Influencing Behavior Intention to Use Snapchat and Instagram Stories

2017 ◽  
Vol 4 (2) ◽  
pp. 75-81 ◽  
Author(s):  
Vincent Valiant Coa ◽  
Johan Setiawan
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Presence ◽  
Structural Equation ◽  
Equation Modeling ◽  
Intention To Use ◽  
Generation Z ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Snapchat, and Instagram are two social networks which recently gain their users after adopting such a feature called "Story" which allows a certain post to be disappeared after a certain time. This research takes up this technology trends analyzing the factors that probably affect the behavioral intention to use Snapchat and Instagram stories among generation Z. Factors are analyzed using Structural Equation Modeling, with basis model and variables from Technology Acceptance Model. Data collection was targeted to finished within 1 week using online questionnaire with respondent from Jakarta and Tangerang for 100 respondent that are using both Snapchat stories and Instagram Stories. There are two tools researcher usually use to analyze Structural Equation Modeling: SPSS AMOS and LISREL. In this research, researchers choose AMOS. From six hypothesis proposed for Snapchat analysis, four hypothesis is accepted, while the other two are rejected. Meanwhile, on Instagram Stories analysis, five hypothesis is accepted and one hypothesis is rejected. This study finds out the Social Presence is an exogenous variable which has a major role in affecting other variables. While Perceived Enjoyment influenced the behavioral intention to use Snapchat and Instagram Stories the most. Index Terms—Structural Equation Modeling, Technology Acceptance Model, influence, generation Z, Snapchat, Instagram REFERENCES [1] L. Chin and Z. Ahmad, "Perceived Enjoyment and Malaysian Consumers’ Intention to Use a Single Platform EPayment", SHS Web of Conferences, vol. 18, 2015. [2] M. Ariff, T. Shan, N. Zakuan, N. Ishak and M. Wahi, "Examining Users' E-Satisfaction in the Usage of Social Networking Sites; Contribution from Utilitarian and Hedonic Information Systems", IOP Conference Series: Materials Science and Engineering, vol. 58, 2014. [3] K. Hassanein and M. Head, "Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping", International Journal of HumanComputer Studies, vol. 65, no. 8, pp. 689-708, 2007. [4] P. Surendran, "Technology Acceptance Model: A Survey of Literature", 2012. [5] F. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, vol. 13, no. 3, p. 319, 1989

scholarly journals Applying UTAUT in Predicting ESL Lecturers Intention to Use Flipped Learning

2021 ◽  
Vol 13 (15) ◽  
pp. 8571
Author(s):  
Siti Fatimah Abd Rahman ◽  
Melor Md Yunus ◽  
Harwati Hashim
Keyword(s):  
Second Language ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Quantitative Research ◽  
Teaching And Learning ◽  
Equation Modeling ◽  
Learning Approach ◽  
Intention To Use ◽  
Flipped Learning ◽  
Use Of Technology

Flipped learning empowers learners to take an engaging role in learning while educators assist the learning process. The employment of flipped learning has been confirmed to enhance the teaching and learning of English as a second language in previous studies. This study aimed to explore the application of the unified theory of technology acceptance and use of technology towards ESL lecturers’ intention to use flipped learning. This study used a quantitative research framework where a set of online questionnaires was used in collecting the data. A total of 206 English as a second language lecturers from four different universities participated in this study. The data were analyzed using structural equation modeling. The result of this study indicates that only social influence is significant in predicting English as a second language lecturers’ intention to use the flipped learning approach. Furthermore, this study enriches the literature on 21st century education and the integration of technology in teaching and learning. In addition, this study could help educators and stakeholders in adapting or enhancing the flipped learning approach by distinguishing the distinct predictors of technology acceptance.

scholarly journals The Psychology of Sharing: Multigroup Analysis among Users and Non-Users of Carsharing

2021 ◽  
Vol 13 (12) ◽  
pp. 6842
Author(s):  
Érika Martins Silva Ramos ◽  
Cecilia Jakobsson Bergstad
Keyword(s):  
Travel Behavior ◽  
Psychological Factors ◽  
Structural Equation ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Intention To Use ◽  
Negative Effects ◽  
Confirmatory Factor ◽  
Negative Effect ◽  
Multigroup Confirmatory Factor Analysis

The present study investigates the determinants of intention to use carsharing services by an integrated model of psychological predictors of travel behavior. The model proposed is tested by multigroup confirmatory factor analysis (MGCFA) in structural equation modeling (SEM) with further discussion about analysis of invariance and its relevance for comparisons between groups. The sample was classified into four groups: Italian users, Italian non-users, Swedish users, and Swedish non-users of carsharing. The users were respondents who have used or are currently using carsharing, while non-users reported never using the carsharing services. The analysis of data from 6072 respondents revealed that control was the main predictor of intention to use carsharing; driving habits had stronger negative effects for users of carsharing than for non-users; subjective norms positively predicted the intention to use carsharing among all groups; trust was a predictor of intention only for the Italian groups; and climate morality had a small negative effect on the Swedish groups only. The outcomes of this investigation will increase the knowledge about the use of carsharing and help to identify the behavioral and psychological factors that primarily influence people’s intention to use it.

Examining the intentions of a Ghanaian technical university students to use e-library

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eugene Okyere-Kwakye ◽  
Khalil Md Nor
Keyword(s):  
University Students ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Library Resources ◽  
Technical University

Purpose Electronic library (E-library) is a form of computer mediated system that uses electronic media, such as Web/internet devices and distributes resources to improve on the quality of teaching and learning. Students’ use of e-library for learning is essential and as such the government has invested hugely into its subscription for several university libraries in Ghana. However, most university students feel reluctant to use the e-library resources for their studies. The purpose of this paper is therefore to examine the factors that influence students’ intention to use e-library resources for their studies. Design/methodology/approach Questionnaire was used to collect data from 200 students from one Technical University in Ghana. Structural equation modeling (SmartPLS) was used to analyze the data. Findings The study found that accessibility, attitude, perceived ease of use, perceived usefulness and relevance to studies have positive significant effect on students’ attitude to use e-library. In addition, self-efficacy, subjective norm and attitude have positive significant influence on students’ intention to use e-library. Research limitations/implications Although the sample frame used for this study may be unique, but the total amount of data collected was limited to providing the general representative of the Ghanaian students in one particular university. Other researchers may consider collecting data from other universities to extend the sample frame for a larger sample size of students. Practical implications Academic administrators need to organize training and workshops on how to use the e-library portal for their search and other didactic assignments. Most importantly, students should be given IT or internet tutorials as foundation for the use of the e-library portal. Social implications Universities have to provide internet access such as hotspot and network routers at the labs, classrooms and other vantage points. It is believed that with these in place, adequate access to the internet would promote students’ engagement on the e-library facility. Originality/value The study examines the factors that influence students’ intention to use e-library resources for their studies in Ghana.

Impact of the Content Characteristic of Short Message Service Advertising on Consumer Attitudes

2014 ◽  
Vol 42 (9) ◽  
pp. 1409-1419 ◽  
Author(s):  
Hongyan Lin ◽  
Xing Zhou ◽  
Zhankui Chen
Keyword(s):  
Structural Equation ◽  
Short Message Service ◽  
Consumer Attitudes ◽  
Equation Modeling ◽  
Short Message ◽  
Mediating Role ◽  
Significant Difference ◽  
Message Service ◽  
Attitudes Toward Advertising ◽  
Negative Effect

We examined the influence of the overall content characteristic of short message service (SMS) advertising on consumer attitudes toward advertising on mobile devices. Attitudes of 246 Chinese (145 women, 101 men) toward permission-based SMS advertising received on electronic products were measured using structural equation modeling. Results showed that of the 4 dimensions of the overall content characteristic, entertainment, informativeness, and credibility positively and significantly influenced the attitude of consumers, whereas irritation had a negative effect. In addition, the overall content characteristic significantly impacted on consumer attitudes, with advertising value playing a mediating role. Finally, the influencing path coefficients revealed a significant difference according to gender. The credibility dimension had a greater impact on attitude toward the overall content characteristic for women than for men. Theoretical and practical implications are discussed.

scholarly journals Is Sport Sponsorship Global? Evidence from the United States, the United Kingdom, and India

2016 ◽  
Vol 8 (3) ◽  
pp. 43 ◽  
Author(s):  
Noni Zaharia ◽  
Kurt C. Mayer Jr. ◽  
Eric Hungenberg ◽  
Dianna Gray ◽  
David Stotlar
Keyword(s):  
United States ◽  
United Kingdom ◽  
Structural Equation ◽  
The United States ◽  
Purchase Intentions ◽  
Cultural Dimensions ◽  
Equation Modeling ◽  
Sport Sponsorship ◽  
Multiple Group ◽  
The United Kingdom

<p>This study sought to develop and test a cross-national sport sponsorship model. Sponsorship and Hofstede’s cultural dimensions theories were utilized for the theoretical framework for this study. A survey was conducted with 522 Chelsea FC soccer club’s fans from the United States, the United Kingdom, and India in the area of sponsorship through a jersey sponsorship. Single and multiple-group confirmatory factor analysis and structural equation modeling were used to analyze the global sport sponsorship model. The results acknowledged the measurement and structural invariance of a global model for five sport sponsorship outcomes (i.e., sponsorship awareness, sponsorship fit, attitude toward the sponsor, gratitude, and purchase intentions), controlling for age, gender, education, household income and the household’s decision maker. The statistical analyses indicated that structural relationships among the analyzed sponsorship outcomes were invariant among all three countries. The effect of sponsorship fit predicted the presence of purchase intentions, while the attitude toward the sponsor was the strongest predictor of purchase intentions.</p>

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