Impact of the Content Characteristic of Short Message Service Advertising on Consumer Attitudes

2014 ◽  
Vol 42 (9) ◽  
pp. 1409-1419 ◽  
Author(s):  
Hongyan Lin ◽  
Xing Zhou ◽  
Zhankui Chen
Keyword(s):  
Structural Equation ◽  
Short Message Service ◽  
Consumer Attitudes ◽  
Equation Modeling ◽  
Short Message ◽  
Mediating Role ◽  
Significant Difference ◽  
Message Service ◽  
Attitudes Toward Advertising ◽  
Negative Effect

We examined the influence of the overall content characteristic of short message service (SMS) advertising on consumer attitudes toward advertising on mobile devices. Attitudes of 246 Chinese (145 women, 101 men) toward permission-based SMS advertising received on electronic products were measured using structural equation modeling. Results showed that of the 4 dimensions of the overall content characteristic, entertainment, informativeness, and credibility positively and significantly influenced the attitude of consumers, whereas irritation had a negative effect. In addition, the overall content characteristic significantly impacted on consumer attitudes, with advertising value playing a mediating role. Finally, the influencing path coefficients revealed a significant difference according to gender. The credibility dimension had a greater impact on attitude toward the overall content characteristic for women than for men. Theoretical and practical implications are discussed.

scholarly journals Temporal Considerations for Self-Report Research Using Short Message Service

2016 ◽  
Vol 28 (4) ◽  
pp. 200-206 ◽  
Author(s):  
Erin Walsh ◽  
Jay K. Brinker
Keyword(s):  
Repeated Measures ◽  
Short Message Service ◽  
Response Rate ◽  
Time Of Day ◽  
High Response Rate ◽  
Self Report ◽  
Short Message ◽  
Significant Difference ◽  
Message Service ◽  
Working Day

Abstract. When using Short Message Service (SMS) as a tool for data collection in psychological research, participants can be contacted at any time. This study examined how sampling frequency and time of day of contact impacted on response rates, response completeness, and response delay in repeated measures data collected via SMS. Eighty-five undergraduate students completed a six-item self-report questionnaire via SMS, in response to 20 SMS prompts sent on a random schedule. One group responded across 2 days, the other on a compressed schedule of 1 day. Overall, there was a high response rate. There was no significant difference in response rate, completeness, and delay of those responding across 1 or 2 days. Timing between prompts did not impact on response behavior. Responses were more likely to be complete if prompts were sent during the working day. The shortest time between prompts was 15 min, however, and use of an undergraduate sample limits generalizability. When conducting repeated measures sampling using SMS, researchers should be aware that more frequent sampling can be associated with poorer data quality, and should aim to collect data during the working day rather than mornings or evenings.

scholarly journals THE EFFECT OF SHORT MESSAGE SERVICE (SMS) TEXTING ON MEDICATION ADHERENCE AMONG TUBERCULOSIS PATIENTS

2019 ◽  
Vol 13 (1) ◽  
pp. 49
Author(s):  
Yunus Adhy Prasetyo
Keyword(s):  
Medication Adherence ◽  
Short Message Service ◽  
T Test ◽  
Control Group ◽  
Short Message ◽  
Tuberculosis Patients ◽  
The Public ◽  
Significant Difference ◽  
Message Service ◽  
Experimental Group

The study was conducted to examine the effect of Short Message Service (SMS) Texting on medication adherence among tuberculosis patients. 68 persons diagnosed with tuberculosis and registered in the public health center in Klari, Karawang, West Java, Indonesia, were randomly appointed to an experimental or control group; 34 persons assigned to each group. Participants in the experimental group received routine SMS Texting, while those in the control group receive none. Data were analyzed using Dependent t-test and Independent t-test. The results indicated that after participating by receiving SMS texting, there was a significant improvement in medication adherence in TB patients in the experimental group, which was shown by significant difference in mean score of medication adherence. In addition, after participating in the program, there was a meaningful difference in mean scores of medication adherence between the experimental group (X=6.38, SD=0.85) and the control group (X=3.64, SD=1.04), p<0.01. The SMS Texting method appears to be effective in improving medication adherence among TB patients.

Team cohesion: A double-edged sword in the relationship between rival estimation and escalation of commitment

2019 ◽  
Vol 47 (9) ◽  
pp. 1-12
Author(s):  
Somayeh Khoshsoroor ◽  
Dapeng Liang ◽  
Gholamheidar Ebrahimbay Salami ◽  
Ehsan Chitsaz
Keyword(s):  
Structural Equation ◽  
Team Cohesion ◽  
Equation Modeling ◽  
Escalation Of Commitment ◽  
Good Judgment ◽  
Competitive Situation ◽  
Mediating Role ◽  
Negative Effect ◽  
The Relationship

We investigated whether rival estimation leads to team cohesion in a competitive situation, and examined the mediating role of team cohesion in the relationship between rival estimation and escalation of commitment. We used a semiexperimental design with a sample of 336 university students and conducted structural equation modeling with partial least squares. Results showed that escalation of commitment increased as rival estimation increased, but this increase was much lower than enhancement through team cohesion. In addition, overestimation of rivals enhanced team cohesion and greatly increased escalation of commitment. Thus, we have introduced novel predictors for team cohesion and escalation of commitment in a competitive situation. Our results provide a tool for leaders responsible for team performance to make significant adjustments in cohesion and rival estimation. Leaders should also be aware of the negative effect of strong team cohesion on the tendency to think in a way that can lead to systematic deviation from good judgment/rationality.

Narcissistic Leadership and Employees' Knowledge Sharing: Influence of Organizational Identification and Collectivism

2018 ◽  
Vol 46 (8) ◽  
pp. 1317-1329 ◽  
Author(s):  
Xiaohong Xiao ◽  
Fengzhong Liu ◽  
Fangfang Zhou ◽  
Silu Chen
Keyword(s):  
Knowledge Sharing ◽  
Organizational Identification ◽  
Structural Equation ◽  
Equation Modeling ◽  
Hierarchical Regression ◽  
Paired Data ◽  
Mediating Role ◽  
Negative Effect ◽  
The Relationship

We examined the effects of narcissistic leadership on employees' knowledge sharing by analyzing the mediating role of organizational identification and the moderating role of collectivism. Using structural equation modeling and hierarchical regression we analyzed 228 sets of paired data obtained from employees and their immediate supervisors at organizations in China. We found that narcissistic leadership had a negative effect on knowledge sharing among our respondents, and that organizational identification fully mediated the relationship between narcissistic leadership and knowledge sharing. Moreover, collectivism positively moderated the relationship between narcissistic leadership and knowledge sharing. Implications for research and practice are discussed.

Role of Mediator in Examining the Influence of Antecedents of Mobile Wallet Adoption on Attitude and Intention

2020 ◽  
pp. 097215092092450 ◽  
Author(s):  
Deepak Chawla ◽  
Himanshu Joshi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Perceived Usefulness ◽  
Future Research ◽  
Short Message ◽  
Mediating Role ◽  
Use Of Technology ◽  
Message Service ◽  
Acceptance Model

The purpose of this article is to explore the mediating role of perceived usefulness, trust and attitude on a user’s intention towards use of mobile wallets in India. While mediation has been studied by earlier researchers in the context of online commerce, mobile banking, short message service (SMS) banking, mobile money, etc., not many studies exist in the context of mobile wallets. Considering the potential of mobile wallets in India, previous relationships from the theories of technology adoption like technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) were adapted to investigate the determinants of user attitude and intention towards mobile wallet adoption. Based on data from 744 respondents collected through a survey, partial least squares (PLS) structural equation modelling was used to test the research model. Convenience sampling was used to select the respondents. The results revealed that out of the nine paths wherein mediation was examined, in two paths full mediation was found while it was partial in the remaining cases. This study extends research in explaining attitude and intention through multiple mediating relationships. The implications for research and practice and future research directions are discussed.

scholarly journals Pengkajian Permohonan Izin Terbang (Flight Approval) Untuk Penambahan Penerbangan (Extra Flightj Rute Dalam Negeri di Bandar Udara Ngurah Rai - Bali

2019 ◽  
Vol 23 (4) ◽  
pp. 402
Author(s):  
Dina Yuliana
Keyword(s):  
Short Message Service ◽  
Test Method ◽  
Hard Copy ◽  
Director General ◽  
Short Message ◽  
Significant Difference ◽  
Message Service ◽  
The Difference ◽  
E Mail ◽  
Research Show

Research about Flight Approval for Extra Flight Domestic Route in the Ngurah Rai Airport Bali has been done. The aim of research is to kncnv the difference of the perception behveen the airlines for the mechanism of the implementation flight approval to extra flight in the Ngurah Rai Airport - Bali by the Director General of Aviation Transportation by using the Kruskal Wallis Test method. The results of the research show that there are significant difference perception bet-ween the airlines, but in the principle perception of airline was together positive tawards the process of flight approval in hard copy (physical) was compared through the short message service, the facsimile or the electronics letter (the e-mail/g-mail). As long as period in September 2010 up to March 2011 (7 months), total flight approval to extra flight was 685 and it was increased on the day or the holiday season like at the time of the New Year holiday (in December - in January) and the school child's holiday (in May - in June) on 2010. Keywords: flight approval, extra flight, Kruskal Wallis Test, airlines

scholarly journals Factors that Predict Attitudinal Grouping towards SMS Advertising

2018 ◽  
Vol 12 (5) ◽  
pp. 97
Author(s):  
Michael Humbani ◽  
Yolanda Jordaan
Keyword(s):  
Discriminant Analysis ◽  
Short Message Service ◽  
Consumer Attitudes ◽  
Short Message ◽  
Group Separation ◽  
Perceived Knowledge ◽  
Consumer Responses ◽  
Discriminant Model ◽  
Message Service ◽  
Push And Pull

This study focuses on factors that predict consumer attitudes towards short message service (SMS) advertising. The purpose of the study is to build a predictive framework that can be employed to identify which factors of SMS advertising contribute to different attitudinal groups. This study is based on the push and pull motivation theory which, in this context, explains and predicts consumer responses to SMS advertisements. The results of the discriminant analysis indicate that three factors of SMS advertising are responsible for group separation, namely perceived SMS infotainment, perceived knowledge and fear of spamming. The discriminant model enables practitioners to predict the category to which consumers belong based on their responses to the factors of SMS advertising, and allows media practitioners to use SMS advertising more effectively.

scholarly journals The Study on Public-Interest Short Message Service (SMS) in China during the COVID-19 Pandemic: Mobile User Survey and Content Analysis

2021 ◽  
Vol 18 (15) ◽  
pp. 7915
Author(s):  
Zhiyuan Yu ◽  
Yanghongyun Liu ◽  
Yongan Yu ◽  
Hongju Han ◽  
Yalin Li
Keyword(s):  
Public Interest ◽  
Short Message Service ◽  
Mobile User ◽  
Mobile Users ◽  
Short Message ◽  
Gender And Age ◽  
Significant Difference ◽  
Message Service ◽  
Media Channels ◽  
And Control

The outbreak of coronavirus disease 2019 (COVID-19) has greatly threatened the global health system and triggered the public health emergency. In order to manage the COVID-19 pandemic, healthcare and prevention information have been delivered through omni-media channels (e.g., television, radio, social platform, etc.). As a traditional outlet, the short message service (SMS) can timely provide abundant anti-epidemic alerts to mobile users. In this paper, we aim to investigate mobile users’ attitudes toward COVID-19 public-interest SMS sent from government authorities and then explore the insight from messaging texts collected between January and April 2020 in China. In general, respondents show a positive attitude towards content and the necessity of public-interest SMS during the pandemic. However, we find that gender and age differences not only affect content evaluation, but also influence reading and forwarding behaviors. For the necessity of SMS, it shows significant difference between the 18–25-year-old and over 40-year-old group, with the middle and elder group showing serious attitudes and giving higher remarks than the youth due to the habits of media usage. However no significant difference is presented between females and males. In terms of content, the category of topics and releasing institutions are analyzed, respectively. Due to the centralized responses and coordination of prevention and control in China, the messages from COVID-19 disposal organizations (e.g., municipal steering group and provincial CDC) account for more than 70% among four cities.

scholarly journals Basic Psychological Needs, Burnout and Engagement in Sport: The Mediating Role of Motivation Regulation

2020 ◽  
Vol 17 (14) ◽  
pp. 4941
Author(s):  
Cristina De Francisco ◽  
Elisa Isabel Sánchez-Romero ◽  
María Del Pilar Vílchez Conesa ◽  
Constantino Arce
Keyword(s):  
Structural Equation ◽  
Psychological Needs ◽  
Basic Psychological Needs ◽  
Equation Modeling ◽  
Measurement Instruments ◽  
Mediating Role ◽  
Athlete Burnout ◽  
Negative Effect ◽  
Low Levels

The purpose of the present research was to analyze the mediating role of motivational regulation between the satisfaction of basic psychological needs and burnout and engagement in athletes. From different sports 1011 young Spanish athletes participated in the study. Participants completed several measurement instruments concerning: the Basic Needs Satisfaction in Sport Scale, Behavioral Regulation in Sport Questionnaire, Athlete Burnout Questionnaire and Athlete Engagement Questionnaire. The results of structural equation modeling showed that the satisfaction of basic psychological needs has direct effects on burnout and engagement: a negative effect on athlete burnout (–0.49, p < 0.001) and a positive effect on engagement (0.54, p < 0.001). In addition, the satisfaction of basic psychological needs has a partial indirect effect over these variables in the same direction mediated by the self-determined degree of motivation. Thus, low levels of self-regulated motivation are positively related to burnout, but high levels of self-determined motivation are not. The same was observed with engagement, but vice versa: high levels of self-determined motivation are positively related to athlete engagement, but low levels of self-determined motivation are not. The proposed model explained 37% of the variance of burnout and 51% of the variance of engagement.

Understanding consumer perceptions and attitudes toward smart retail services

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chen-Yu Lin
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Group Analysis ◽  
Consumer Attitudes ◽  
Equation Modeling ◽  
Content Type ◽  
Model Combining ◽  
Significant Difference ◽  
Smart Service ◽  
Patronage Intentions

Purpose This study aims to identify the antecedent factors influencing consumer attitudes and patronage intentions toward an intelligent unmanned convenience store (IUCVS) in Taiwan. The IUCVS is a new smart service that offers customers a novel shopping experience, given that it avoids queues and physical contacts with cashiers. However, studies discussing IUCVS remain scant owing to its brief history. Design/methodology/approach This research develops a synergistic model combining original unified theory of acceptance and use of technology (UTAUT) constructs with perceived risk and value to test differences between unexperienced and experienced customers’ attitudes and patronage intentions toward IUCVSs. Data collected from 268 experienced and 156 unexperienced consumers were tested against the proposed research model using partial least squares (PLS) structural equation modeling and multi-group analysis (PLS-MGA). Findings In line with expectations, three UTAUT variables (i.e. performance, effort expectancy and social influence) and perceived value significantly and positively influence consumer attitudes toward IUCVSs. This research confirms the significant and negative direct effect of perceived risk on consumers’ patronage intentions toward IUCVSs. Furthermore, the PLS-MGA results unveil that a significant difference exist in the effects of perceived convenience value on attitudes toward IUCVS between consumers who had experience of using self-service machines and those who have not. Originality/value This research successfully fills the research gap by offering a synergistic model for evaluating consumers’ attitudes and patronage intentions toward a new smart service. Several important theoretical and practical implications are provided to help retail managers develop service strategies.

Sign in / Sign up

Export Citation Format

Share Document