scholarly journals Attitude towards Drone Food Delivery Services—Role of Innovativeness, Perceived Risk, and Green Image

2021 ◽  
Vol 7 (2) ◽  
pp. 144
Author(s):  
Asish Oommen Mathew ◽  
Abhishek Nath Jha ◽  
Anasuya K. Lingappa ◽  
Pranshu Sinha
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Least Squares Method ◽  
Negative Influence ◽  
Food Delivery ◽  
Equation Modeling ◽  
Disruptive Technology ◽  
Consumer Attitude ◽  
Consumer Innovativeness ◽  
Delivery Services

The possibility of drone usage for food delivery is met with enthusiasm by businesses as it promises instantaneous benefits such as reduced costs, improved customer satisfaction, and reduced environmental imprint. The objective of this paper is to explore consumer attitude and intention towards adopting a disruptive technology such as drone food delivery in the Indian context through motivated consumer innovativeness (MCI), green image, and perceived risk. We analyzed the questionnaire survey data collected from 310 respondents using structural equation modeling—partial least squares method. Functionally motivated consumer innovativeness and cognitively motivated consumer innovativeness were found to be significant positive predictors of consumer attitude and intention. Perceived privacy risk was found to have a significant negative influence on attitude. Green image had a significant positive effect on attitude towards drone usage. Other components of MCI namely, hedonic and social as well as performance and delivery risk did not show a significance influence. This study, to our knowledge, is first of its kind in India, a populous country with an established and booming economy, where the enabling and impeding antecedents of drone food delivery usage intention is simultaneously studied. The findings of this research will mainly benefit food delivery companies in framing successful drone food delivery strategies.

scholarly journals Dispatching the problems in implementing mobile payment services from consumer attitude perspective

2021 ◽  
Vol 22 (1) ◽  
pp. 590
Author(s):  
Hoang Thien Van ◽  
Vo Anh Tien ◽  
Huynh Cong Danh ◽  
Hoang-Sy Nguyen
Keyword(s):  
Structural Equation Modeling ◽  
Perceived Risk ◽  
Structural Equation ◽  
Global Markets ◽  
Equation Modeling ◽  
Mobile Payment ◽  
Consumer Attitude ◽  
Consumer Innovativeness ◽  
Perceived Benefit ◽  
Adoption Level

<span>Due to the abundance of internet and e-commerce (electronic commerce), an excessive amount of data has been generated causing an overload of information to the current network infrastructure. As an attempt to solve this problem, there is a shift to mobile payment in the field of E-commerce. Thus, it is essential to study the adoption level of such service for global markets in general and the Vietnamese market in specific. In this paper, we study the consumers' attitude toward mobile payment, investigated with the theory of planned behavior (TPB) from three perspectives, namely the consumer innovativeness, perceived benefit, and perceived risk. Accordingly, there are six hypotheses proposed to study the consumers' attitude toward the service. Thanks to the structural equation modeling (SEM) method, a population of 250 Vietnamese mobile payment users was analyzed to confirm five out of the six hypotheses. It is drawn that the attitude toward the service is correlated positively with the innovativeness and the perceived benefit, while being correlated negatively with the perceived risk. Besides, the resulted model can elucidate approximately 49% the consumers' intention to reuse the mobile payment service.</span>

Perceived risks from drone food delivery services before and after COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ja Young (Jacey) Choe ◽  
Jinkyung Jenny Kim ◽  
Jinsoo Hwang
Keyword(s):  
Perceived Risk ◽  
Food Delivery ◽  
Equation Modeling ◽  
Stable Operation ◽  
Content Type ◽  
Before And After ◽  
Delivery Services ◽  
Psychological Risks ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this study was to explore if five subdimensions of perceived risk (financial, time, privacy, performance and psychological risks) negatively affects image. In addition, this study aims to investigate if image has a positive effect on intentions to use. Lastly, the purpose of this study was to examine the moderating effect of Coronavirus disease-2019 (COVID-19), before and after the outbreak, in the relationship between perceived risk and image. Design/methodology/approach Data were collected from 331 people before the COVID-19 outbreak and 343 people after the COVID-19 outbreak. To test hypotheses, this study used structural equation modeling. Findings Time, performance and psychological risks negatively affected image before the outbreak of COVID-19. Meanwhile, performance risks and psychological risks had a negative influence on image only after the outbreak of COVID-19. In addition, there was demonstrated to be a positive relationship between image and intentions to use, both before and after the COVID-19 outbreak. Finally, the outbreak of COVID-19 positively moderates the relationship between performance risk and image. Practical implications The current study provides the following practical implications. First, industry practitioners need to develop a performance guarantee system which enhances the quality assurance of drone food delivery services (DFDS). Second, live streaming or creative activities would help to visualize DFDS in a way that stresses the stable operation of these services. Originality/value The importance of contactless services has been emphasized ever since the beginning of the COVID-19 outbreak. However, there has been very little research on the future of contactless services after COVID-19. This study investigated the perceived risk from DFDS as a form of contactless service which has not been conducted before. The findings of this study will improve the understanding of the changes that have occurred in consumers’ perception of risk from DFDS during the COVID-19 pandemic.

Exploring perceived risk in building successful drone food delivery services

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jinsoo Hwang ◽  
Ja Young (Jacey) Choe
Keyword(s):  
Willingness To Pay ◽  
Perceived Risk ◽  
Negative Influence ◽  
Food Delivery ◽  
Content Type ◽  
Perceived Risks ◽  
Performance Risk ◽  
Delivery Services ◽  
Psychological Risk ◽  
The Relationship

Purpose This paper aims to explore the types of perceived risks involved with using drone food delivery services. Furthermore, this study investigates the relationship between perceived risk and image of drone food delivery services. Lastly, this study examines the effect of image of drone food delivery services on desire, intentions to use and willingness to pay more. Design/methodology/approach This study collected data from 331 respondents in Korea. Before the start of the survey, the respondents were given a video, which made it easier for them to understand drone food delivery services. Findings The three types of perceived risks (i.e. time risk, performance risk and psychological risk) have a negative influence on image of drone food delivery services and, thus, aids in increasing desire, intentions to use and willingness to pay more. Originality/value The concept of perceived risk was applied to the context of drone food delivery services in this study in combination with other understudied concepts, image, desire, intentions to use and willingness to pay more. This study is one of the first studies that applied those significant concepts to the context of drone food delivery services, even though there are a large number of papers in the technology field. Thus, the findings of this study will be important to foodservice companies when building successful drone food delivery services.

scholarly journals An Empirical Study of Consumer Attitude toward Adoption of Online Food Ordering App

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Path Modeling ◽  
Moderation Effect ◽  
Effort Expectancy ◽  
Perceived Complexity ◽  
Moderating Role

The purpose of this paper is to identify the factors influencing the adoption of online food ordering app and the degree of influence of each factor on consumer attitude with moderating effect of technical barriers. This research proposed a conceptual model aimed to test the attitude towards online food ordering app. Relationships among constructs were tested on the basis of 514 surveys collected in India and analyzed with the structural equation modeling approach of partial least squares path modeling. Findings established the positive relationship between effort expectancy (EF), performance expectancy (PE), perceived social norms (PSN), perceived complexity (PCL), perceived compatibility (PCT), perceived relative advantage (PRA), perceived risk (PR) and Attitude towards online food ordering app (ATT). In addition, TB plays a significant moderating role in the relation between PE, PCL, PCT, PR, and ATT. However, no significant moderation effect was found in the relation between EF, PSN, PRA, and ATT.

Determinants of consumer’s readiness to adopt Islamic banking in Kashmir

2019 ◽  
Vol 11 (5) ◽  
pp. 1125-1154
Author(s):  
Asif Hamid Charag ◽  
Asif Iqbal Fazili ◽  
Irfan Bashir
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Government Support ◽  
Equation Modeling ◽  
Islamic Banking ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Cross Sectional ◽  
Content Type ◽  
Readiness To Adopt

Purpose The purpose of this study is to examine the factors that influence the consumer intention to adopt Islamic banking. Design/methodology/approach The study extends the theory of reasoned action (TRA) by incorporating additional variables such as government support, perceived risk, perceived image, religiosity and culture. A research instrument adapted from previous studies is administered online on a sample of 310 respondents. The data collected are subjected to exploratory factor analysis followed by structural equation modeling using SPSS and analysis of a moment structures (22.0 Version). Findings The results of the study reveal that consumer intention to use Islamic banking is collectively determined by attitude, religiosity, culture, government support and perceived risk. It reflects that attitude and religiosity are the major predictors of a consumer’s intention followed by government support. Furthermore, results indicate that a consumer’s attitude toward Islamic banking is determined by social influence, government support, religiosity and perceived risk. Also, it is found that culture and perceived image have no significant effect on a consumer’s attitude toward adoption of Islamic banking. Further, the results indicate that attitude mediates the effect of religiosity, perceived risk, government support and culture on a consumer’s intention to use Islamic banking. Research limitations/implications The success of Islamic banking ultimately depends on consumer readiness and adoption of it. This study provides significant insights into various aspects of consumer attitude and intention toward Islamic banking adoption. The results provide vital inputs to policymakers and practitioners in offering and promoting Islamic banking. Also, the knowledge and understanding of key consumer specific factors can be used by banks in framing strategies for positioning and targeting Islamic banking products. The study is subjected to certain limitations such as – the study accounts only for limited factors and does not provide for factors such as pricing, behavioral control and Islamicity of the product. Second, this study is limited to the geographic area of Kashmir. Third, the study design is cross-sectional is nature. Originality/value Essentially, this study is a pioneering effort in applying an integrated TRA model to determine consumer intention to use Islamic banking in Kashmir. Furthermore, the current study examines the relationship between additional variables simultaneously within the framework of TRA. The study also explores the effect of religiosity and culture on consumer’s attitude and intention, which has remained largely unexplored in the context of Islamic banking.

scholarly journals An Empirical Study of Consumer Attitude toward Adoption of Online Food Ordering App

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Path Modeling ◽  
Moderation Effect ◽  
Effort Expectancy ◽  
Perceived Complexity ◽  
Moderating Role

The purpose of this paper is to identify the factors influencing the adoption of online food ordering app and the degree of influence of each factor on consumer attitude with moderating effect of technical barriers. This research proposed a conceptual model aimed to test the attitude towards online food ordering app. Relationships among constructs were tested on the basis of 514 surveys collected in India and analyzed with the structural equation modeling approach of partial least squares path modeling. Findings established the positive relationship between effort expectancy (EF), performance expectancy (PE), perceived social norms (PSN), perceived complexity (PCL), perceived compatibility (PCT), perceived relative advantage (PRA), perceived risk (PR) and Attitude towards online food ordering app (ATT). In addition, TB plays a significant moderating role in the relation between PE, PCL, PCT, PR, and ATT. However, no significant moderation effect was found in the relation between EF, PSN, PRA, and ATT.

Adoption of mobile food ordering apps for O2O food delivery services during the COVID-19 outbreak

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Adnan Muhammad Shah ◽  
Xiangbin Yan ◽  
Abdul Qayyum
Keyword(s):  
Structural Equation ◽  
Food Choices ◽  
Food Delivery ◽  
Ease Of Use ◽  
Sample Survey ◽  
Equation Modeling ◽  
Content Type ◽  
Uses And Gratification ◽  
Delivery Services ◽  
New Perspective

PurposeThe purpose of this paper is to develop a model to examine how different technological and cognitive cues related to mobile food ordering applications (MFOAs) impact diners' intentions to use MFOAs continuously. The moderating role of national household demographics was also assessed in the online-to-offline (O2O) food delivery services (FDS) context.Design/methodology/approachDrawing insights from the uses and gratification (U&G) theory, an online sample survey of 968 valid respondents who had ordered or purchased food through delivery apps during the COVID-19 outbreak in China was used for the analysis. The proposed model was empirically tested using structural equation modeling.FindingsThe results revealed that cues in MFOAs (i.e. ease of use, convenience, price saving orientation, the listing of various food choices, exploring restaurant patterns, and compatibility) directly influenced diners' e-satisfaction and that intention to use continuously is triggered by e-satisfaction during the COVID-19 crisis. Moreover, this study found that collectivist household diners emphasized ease of use, convenience, and compatibility. Comparatively, individualistic household diners placed more importance upon price saving orientation and listing of various food choices during the pandemic.Originality/valueThe authors offer a new insight into customers' dining choices by extending the scope of O2O services in the food industry. The findings contribute to understanding diners' purchase decision-making processes regarding MFOAs' O2O-FDS during the COVID-19 crisis. The multi-group comparison via national household demographics also provides a new perspective regarding different dining preferences toward O2O-FDS.

scholarly journals BISNIS ONLINE: PREFERENSI KONSUMEN TERHADAP LAYANAN ONLINE FOOD DELIVERY

2021 ◽  
Vol 24 (2) ◽  
pp. 33-40
Author(s):  
Nadiah Arum Mindarti ◽  
Made Siti Sundari ◽  
Sugeng Hariadi
Keyword(s):  
Economic Growth ◽  
Structural Equation ◽  
Food Delivery ◽  
Equation Modeling ◽  
Time Saving ◽  
P Values ◽  
Behavior Intention ◽  
Delivery Services ◽  
And Behavior ◽  
The University

This research studies the factors that influence consumers in using online food delivery services. The variables used are Time Saving Orientation, Price Saving Orientation, and Behavior Intention to OFD Services. The questionnaire is used in the data collectionprocess. Questions in this study were published online and offline. Online distribution is done through Google Form and offline distribution is done by distributing it to students of the University of Surabaya. A total of 208 valid questionnaires were collected to besubmitted using Structural Equation Modeling (SEM) data processing with SmartPLS software. Time Saving Orientation and Price Saving Orientation have positive and significant effect on Behavior Intention Towards OFD Services which support t-statisticsof 3,562 & 3,272 and P-Values of 0,000. The more culinary entrepreneurs who use e-commerce, the more transactions will occur, so it will increase the GRDP which will ultimately increase economic growth.

scholarly journals An Empirical Study of Consumer Attitude toward Adoption of Online Food Ordering App

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Path Modeling ◽  
Moderation Effect ◽  
Effort Expectancy ◽  
Perceived Complexity ◽  
Moderating Role

The purpose of this paper is to identify the factors influencing the adoption of online food ordering app and the degree of influence of each factor on consumer attitude with moderating effect of technical barriers. This research proposed a conceptual model aimed to test the attitude towards online food ordering app. Relationships among constructs were tested on the basis of 514 surveys collected in India and analyzed with the structural equation modeling approach of partial least squares path modeling. Findings established the positive relationship between effort expectancy (EF), performance expectancy (PE), perceived social norms (PSN), perceived complexity (PCL), perceived compatibility (PCT), perceived relative advantage (PRA), perceived risk (PR) and Attitude towards online food ordering app (ATT). In addition, TB plays a significant moderating role in the relation between PE, PCL, PCT, PR, and ATT. However, no significant moderation effect was found in the relation between EF, PSN, PRA, and ATT.

scholarly journals Senior Consumer Motivations and Perceived Value of Robot Service Restaurants in Korea

2021 ◽  
Vol 13 (5) ◽  
pp. 2755
Author(s):  
Min-Kyu Kwak ◽  
JeungSun Lee ◽  
Seong-Soo Cha
Keyword(s):  
South Korea ◽  
Low Income ◽  
Structural Equation ◽  
Perceived Value ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
Consumer Innovativeness ◽  
Face To Face ◽  
Perceived Values ◽  
Level Group

This research empirically tested a theoretical model by defining senior customers’ intentions to use robot service restaurants emerging in South Korea. Non-face-to-face services have become increasingly important for seniors. Therefore, restaurant marketers should cater to senior customers’ needs by sustaining robot service restaurants. The study analyzed 243 questionnaires to verify the reliability and validity of the measurement items. The research hypotheses were examined using structural equation modeling (SEM). The suggested model comprised three stages: motivated consumer innovativeness (MCI), perceived value, and planned behavior (attitude, intention to use). The results revealed that senior customers’ perceived values positively influenced attitude and were enhanced by hedonically MCI (hMCI) and socially MCI. Moreover, the hedonic and social elements of motivation improved the attitude and usage intentions of robot service restaurants for senior customers. However, these relationships differed in terms of the income level of the customer groups. For the low-income senior-level group, hMCI was more influential on the perceived value. This study is meaningful because it analyzes the effect of MCI of seniors on the perceived value of robot service restaurants, which are growing rapidly in South Korea. It has empirically proved the moderating effect of different income groups, providing practical implications.

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