scholarly journals BISNIS ONLINE: PREFERENSI KONSUMEN TERHADAP LAYANAN ONLINE FOOD DELIVERY

2021 ◽  
Vol 24 (2) ◽  
pp. 33-40
Author(s):  
Nadiah Arum Mindarti ◽  
Made Siti Sundari ◽  
Sugeng Hariadi
Keyword(s):  
Economic Growth ◽  
Structural Equation ◽  
Food Delivery ◽  
Equation Modeling ◽  
Time Saving ◽  
P Values ◽  
Behavior Intention ◽  
Delivery Services ◽  
And Behavior ◽  
The University

This research studies the factors that influence consumers in using online food delivery services. The variables used are Time Saving Orientation, Price Saving Orientation, and Behavior Intention to OFD Services. The questionnaire is used in the data collectionprocess. Questions in this study were published online and offline. Online distribution is done through Google Form and offline distribution is done by distributing it to students of the University of Surabaya. A total of 208 valid questionnaires were collected to besubmitted using Structural Equation Modeling (SEM) data processing with SmartPLS software. Time Saving Orientation and Price Saving Orientation have positive and significant effect on Behavior Intention Towards OFD Services which support t-statisticsof 3,562 & 3,272 and P-Values of 0,000. The more culinary entrepreneurs who use e-commerce, the more transactions will occur, so it will increase the GRDP which will ultimately increase economic growth.

scholarly journals Attitude towards Drone Food Delivery Services—Role of Innovativeness, Perceived Risk, and Green Image

2021 ◽  
Vol 7 (2) ◽  
pp. 144
Author(s):  
Asish Oommen Mathew ◽  
Abhishek Nath Jha ◽  
Anasuya K. Lingappa ◽  
Pranshu Sinha
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Least Squares Method ◽  
Negative Influence ◽  
Food Delivery ◽  
Equation Modeling ◽  
Disruptive Technology ◽  
Consumer Attitude ◽  
Consumer Innovativeness ◽  
Delivery Services

The possibility of drone usage for food delivery is met with enthusiasm by businesses as it promises instantaneous benefits such as reduced costs, improved customer satisfaction, and reduced environmental imprint. The objective of this paper is to explore consumer attitude and intention towards adopting a disruptive technology such as drone food delivery in the Indian context through motivated consumer innovativeness (MCI), green image, and perceived risk. We analyzed the questionnaire survey data collected from 310 respondents using structural equation modeling—partial least squares method. Functionally motivated consumer innovativeness and cognitively motivated consumer innovativeness were found to be significant positive predictors of consumer attitude and intention. Perceived privacy risk was found to have a significant negative influence on attitude. Green image had a significant positive effect on attitude towards drone usage. Other components of MCI namely, hedonic and social as well as performance and delivery risk did not show a significance influence. This study, to our knowledge, is first of its kind in India, a populous country with an established and booming economy, where the enabling and impeding antecedents of drone food delivery usage intention is simultaneously studied. The findings of this research will mainly benefit food delivery companies in framing successful drone food delivery strategies.

scholarly journals Pengaruh Organizational Citizenship Behavior pada Performance dengan Service Quality, Satisfaction dan Behavior Intention Sebagai Anteseden

2015 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Joko Suyono ◽  
Sinto Sunaryo
Keyword(s):  
Service Quality ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Structural Equation ◽  
Private Hospital ◽  
Sampling Technique ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Behavior Intention ◽  
And Behavior

The purpose of the study is to observe the influence of organizational citizen behavior to performance. Organizational citizen behavior is affected by three variables namely satisfaction, service quality and behavior intention. The study was conducted on 12 nurses, 128 patients, and 10 nursing supervisor at a private hospital in Surakarta, Jawa Tengah. Stratified random sampling technique was applied to determine the number of sample. The result was based on structural equation modeling (SEM) method that showed there is no relationship between OCB and satisfaction and OCB to behavior intention. On the other hand, OCB to customer satisfaction, OCB to performance and satisfaction to performance are proved to be significant.

scholarly journals The Online Shopping Behavior of Indonesian Generation X

2021 ◽  
Vol 23 (3) ◽  
Author(s):  
I Made Sindhu Yoga ◽  
Ni Putu Silka Triami
Keyword(s):  
Generation X ◽  
Structural Equation ◽  
Information Technologies ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Interesting Phenomenon ◽  
Behavior Intention ◽  
Use Of Technology ◽  
Online Shopping Behavior ◽  
And Behavior

E-commerce is one of the information technologies that influence consumer behavior. Generation X is characterized by a higher internet adoption rate than the previous generation. As digital immigrants, this generation behavior toward using e-commerce is an interesting phenomenon to be studied. Thus, this study aims to examine the acceptance and use of e-commerce among Generation X using Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) theory. The research sample was 369 Generation X respondents in Indonesia who used e-commerce and were selected using purposive sampling. The questionnaires were distributed online and then analyzed using structural equation modeling. The findings showed that Generation X acceptance towards e-commerce were influenced by performance expectancy, hedonic motivation, habit, price value, and behavior intention. In contrast, effort expectancy, facilitating condition, and social influences) were not found to be the predictor that influenced Generation X to use e-commerce. This paper offers valuable insights for e-commerce founders in the development and refinement of e-commerce platforms.

scholarly journals Examining the Role of Service Quality, Perceived Values, and Trust in Macau Food Festival

2021 ◽  
Vol 18 (17) ◽  
pp. 9214
Author(s):  
Chen-Kuo Pai ◽  
Tingting Lee ◽  
Sangguk Kang
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Equation Modeling ◽  
Event Management ◽  
Behavior Intention ◽  
Perceived Values ◽  
Hospitality Venue ◽  
And Behavior ◽  
Destination Management Organizations

An emerging paradigm for festival and event management reveals that hosting theme-based festivals can foster economic growth at the local and national levels. As a case of this research, the annual Macau Food Festival was selected to explore relationships among visitors’ perceptions of festival quality, festival value, trust in the festival, visitors’ satisfaction, and behavior intention. Out of 453 questionnaires distributed, 433 questionnaires were valid for data analysis using partial least squares-structural equation modeling. The results showed that festival quality consisting of the sub-dimensions of hospitality, venue, product, convenience, and program have a positive impact on festival value, trust in festival, and festival satisfaction, which in turn affect festival loyalty. Based on these empirical findings, the current study offers practical and theoretical implications for destination management organizations and festival hosts to sustain annual theme-based festivals held at a certain destination such as Macau Food Festival.

Well-being perception and lovemarks formation through experiential value in the context of the eco-friendly restaurant

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Seon Hee Kim ◽  
Do Hyun Jeon ◽  
Hyeon Mo Jeon
Keyword(s):  
Structural Equation ◽  
Well Being ◽  
Equation Modeling ◽  
Content Type ◽  
Service Excellence ◽  
Behavior Intention ◽  
Confirmatory Factor ◽  
Experiential Value ◽  
And Behavior

PurposeThe purpose of this study is to provide useful data for setting up eco-friendly restaurant (EFR) marketing strategies by analyzing experiential value and well-being perception, lovemarks and behavior intention, before presenting practical proposals.Design/methodology/approachThe data used in this study were based on a sample of 300 customers at “Seasonal Dining Table” in South Korea. Data were analyzed using confirmatory factor analysis and structural equation modeling.FindingsAs a result of the study, playfulness showed the greatest influence on well-being perception, followed by service excellent, aesthetics and efficiency. In addition, well-being perception was found to have a positive effect on brand love and brand respect. Finally, the role of experiential value, well-being perception and lovemarks as the determinants factors to increase the customer's behavioral intention toward EFR was confirmed.Practical implicationsThe present research informed that effectively dealing with four constituents of experiential value (efficiency, service excellence, aesthetic and playfulness) are of utmost importance in building customers' well-being perception. In addition, customers' well-being perception and lovemarks should be improved to boost the level of behavior intention for EFR.Originality/valueThis is the first study to examine experiential value, well-being perception, lovemarks and behavior intention in the context of restaurants. In particular, it is differentiated from previous foodservice studies by examining the relationship between experiential value and well-being perception.

PENGUJIAN MODEL PENERIMAAN TEKNOLOGI INTERNET PADA MAHASISWA

2005 ◽  
Vol 1 (1) ◽  
pp. 51
Author(s):  
Petra Surya Mega Wijaya
Keyword(s):  
Structural Equation ◽  
Goodness Of Fit ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Future Research ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
And Behavior

The rapid growth of investment in information technologt by orgoniza tions worldwide has made user acceptance an increasingly criticol technologt implementation and *orogr*rnt issues. User"icceptance has received fairly extensive attention from previous studies, particularly those involving dffirent technologies, user populations, and/or organizationalcontexts. The Technologt Acceptance Model @M is amongmost influential research models to determine information systems/information technologt use. The objective of thk study is to assess the TAM in world-wide-web usage. Data were collected from 127 undergraduate accounting students in Duta Wacana Christian (Jniversity-Yogyakarta and were tested using the structural equation modeling approach. The results of the study showed that, even though goodness of fit the model is not very well, there are significant coruelations among the perceived ease of use variable against perceived usefulness andattitude variable, perceived usefulness variable against attitude and behavior intention to use, attitude variable against behavior intention to use, and behavior intention to use variable against behavior to use. Implications of the future research areos ore discussed.Keywords: Perceived ease of use, perceived usefulness, attitude, behavior intention to use, behavior to use, TAM, SEM.

Adoption of mobile food ordering apps for O2O food delivery services during the COVID-19 outbreak

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Adnan Muhammad Shah ◽  
Xiangbin Yan ◽  
Abdul Qayyum
Keyword(s):  
Structural Equation ◽  
Food Choices ◽  
Food Delivery ◽  
Ease Of Use ◽  
Sample Survey ◽  
Equation Modeling ◽  
Content Type ◽  
Uses And Gratification ◽  
Delivery Services ◽  
New Perspective

PurposeThe purpose of this paper is to develop a model to examine how different technological and cognitive cues related to mobile food ordering applications (MFOAs) impact diners' intentions to use MFOAs continuously. The moderating role of national household demographics was also assessed in the online-to-offline (O2O) food delivery services (FDS) context.Design/methodology/approachDrawing insights from the uses and gratification (U&G) theory, an online sample survey of 968 valid respondents who had ordered or purchased food through delivery apps during the COVID-19 outbreak in China was used for the analysis. The proposed model was empirically tested using structural equation modeling.FindingsThe results revealed that cues in MFOAs (i.e. ease of use, convenience, price saving orientation, the listing of various food choices, exploring restaurant patterns, and compatibility) directly influenced diners' e-satisfaction and that intention to use continuously is triggered by e-satisfaction during the COVID-19 crisis. Moreover, this study found that collectivist household diners emphasized ease of use, convenience, and compatibility. Comparatively, individualistic household diners placed more importance upon price saving orientation and listing of various food choices during the pandemic.Originality/valueThe authors offer a new insight into customers' dining choices by extending the scope of O2O services in the food industry. The findings contribute to understanding diners' purchase decision-making processes regarding MFOAs' O2O-FDS during the COVID-19 crisis. The multi-group comparison via national household demographics also provides a new perspective regarding different dining preferences toward O2O-FDS.

Motivating and Retaining Festival Patronage

2020 ◽  
Vol 24 (4) ◽  
pp. 447-461
Author(s):  
Michelle (Myongjee) Yoo ◽  
Miranda Kitterlin-Lynch ◽  
Bomin Kim
Keyword(s):  
Structural Equation ◽  
Customer Relationship ◽  
Equation Modeling ◽  
Organization And Management ◽  
Customer Relationship Marketing ◽  
Study Results ◽  
And Behavior ◽  
The Relationship ◽  
Self Administered Questionnaire ◽  
Theoretical Foundations

Globally, festivals and host communities face increased competition each year from one another and from the myriad of alternate entertainment options. To remain competitive, festival organizers must fully understand what keeps festival attendees coming back year after year. Festivalscape has been an emerging concept of value in this arena, and previous studies have found that festivalscape has an effect on the attendees' emotion and behavior that influences their overall perceived value of the festival. The purpose of this study is to examine the relationship between festivalscape and the attendees' motivation, satisfaction, and loyalty. A self-administered questionnaire was developed and a structural equation modeling (SEM) was employed to test the proposed hypotheses. Study results support the hypotheses, indicating the importance of using festivalscape factors for festival organization and management and effective customer relationship marketing. Further, this study provides academic contributions to theoretical foundations by confirming the effects of these factors. This study also provides practical implications for managing festivals effectively and successfully.

scholarly journals Analysis of Influencing Factors of College Students’ Intention to Repeated Blood Donation Based on Structural Equation Modeling

2021 ◽  
Author(s):  
Lingling Pan ◽  
Wei Hu ◽  
Wenjuan Han ◽  
Yingying Wang
Keyword(s):  
College Students ◽  
Structural Equation Modeling ◽  
Influencing Factors ◽  
Structural Equation ◽  
Blood Donation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Behavior Intention ◽  
Donation Behavior

AbstractTo research the influencing factors of college students' blood donation behavior intention and propose intervention strategies to improve the repeated blood donation rate of college students. Questionnaire survey was used to research and analyze the influencing factors of behavior intention. Amos 21.0 software was used to establish structural equation modeling and perform confirmatory factor analysis. SPSS 20.0 was used for statistic. The model was proved with highly adaptability, with χ2/df = 2.956 < 3. Factors influencing college students' intention of repeat blood donation behavior can be summarized into four: attitude, external motivation, advice-taking, and perceived behavioral control. Among them, attitude and perceived behavioral control have a great direct impact on behavioral intention, while the external motivation and recommendation acceptance have an indirect impact by influencing the other two factors. In view of those evaluation items with high path coefficient in each factor, we can develop recruitment strategies to influence college students’ repeated blood donation behavior and provide scientific suggestions for improving their repeated blood donation rate.

Gender Differences on Attitudes and Participation in an Extracurricular Gymnastics Course Among Greek University Students

2015 ◽  
Vol 34 (3) ◽  
pp. 424-441 ◽  
Author(s):  
Dimitrios C. Milosis ◽  
Athanasios G. Papaioannou ◽  
Theophanis A. Siatras ◽  
Miltiadis Proios ◽  
Michael Proios
Keyword(s):  
Gender Differences ◽  
University Students ◽  
Structural Equation ◽  
Male Students ◽  
Equation Modeling ◽  
Voluntary Participation ◽  
Students Attitudes ◽  
Path Structure ◽  
And Behavior ◽  
Attitudes And Behavior

The aims of the study were (a) to test the effectiveness of the theory of planned behavior (TPB) to predict Greek university students’ voluntary participation in an extracurricular gymnastics course, and (b) to evaluate gender differences. Two hundred sixty-three (127 female, 136 male) students participated in the study. Students’ attitudes, intention, and PBC were measured with a questionnaire and their attendance in the course was recorded by the teacher. Results from the MANOVA conducted showed that females had higher scores compared with males in all observed variables. Results from the structural equation modeling (SEM) employed supported the usefulness of TPB to explain students’ attitudes and behavior toward extracurricular physical activities (PA). Differences also emerged on path structure of the relationships among the variables.

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