scholarly journals Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review

2021 ◽  
Vol 16 (7) ◽  
pp. 3003-3024
Author(s):  
Albérico Rosário ◽  
Ricardo Raimundo
Keyword(s):  
Literature Review ◽  
Marketing Strategy ◽  
Information Quality ◽  
New Technologies ◽  
Product Information ◽  
Business Environment ◽  
Online Marketing ◽  
Human Interaction ◽  
Global Business ◽  
Consumer Marketing

E-commerce is deemed as the sale and purchase of goods and services through the internet in exchange for money and data transfer to complete the transactions. E-commerce is at the forefront of transforming marketing strategies, based on new technologies, and facilitates product information and improved decision-making. In this way, marketing strategy increasingly require large amounts of information to better understand client needs, which raises the question of choosing the right marketing strategy to better fit consumer expectations. This literature review aims to shed light on both the recent growth of e-commerce literature and its interplay with consumer marketing strategy. Extant research has examined this change in human interaction due to social network building, mostly through the themes of online marketing and social media marketing, also comprehending issues such as cost efficiency, information quality and trust development towards online shopping. Nevertheless, existing research has not shown in full all the research streams, how they interact with each other and its potential knowledge development. Thus, a literature review on consumer marketing strategy for e-commerce in the last decade is opportune. This paper aims to identify research trends in the field through a Systematic Bibliometric Literature Review (LRSB) of research on marketing strategy for e-commerce. The review includes 66 articles published in the Scopus® database, presenting up-to-date knowledge on the topic. The LRSB results were synthesized across current research subthemes. The following findings are presented: Amidst the current competitive global business environment, companies tend to respond with strategies for e-commerce and online businesses that resort to e-commerce platforms and social networking to better understand consumer needs, facilitate consumer marketing strategy and share innovative information. The originality of the paper relies on its LRSB method, together with extant review of articles that have not been categorized so far.

scholarly journals Development of Market Orientation for Marketing Strategy Formulation

2017 ◽  
Vol 9 (4) ◽  
pp. 54
Author(s):  
Nagasimha Balakrishna Kanagal
Keyword(s):  
Literature Review ◽  
Marketing Strategy ◽  
Market Orientation ◽  
Value Creation ◽  
Business Environment ◽  
Customer Relationship ◽  
Strategy Formulation ◽  
Market Mechanisms ◽  
Develop Market ◽  
Business Purpose

The formulation of marketing strategy is augmented with the firm making efforts to develop market orientation. Market orientation is the ability of the firm to “orient” its marketing strategy to the requirements of the market and continually re-orient its marketing strategy to the changes that occur in the market and business environment. The paper examines the nature of market orientation through literature review and outlines the meaning of the types of strategic thrusts, with specific focus on introducing a new position of competitive advantage called “market mechanisms.” The paper then postulates aspects of enabling reorientation of marketing strategy to keep up with changes in the market and business environment. The paper then extends the understanding of market orientation in extant literature by outlining the details of accommodating the convergence between the business purpose of firm orientation and the business purpose of value creation that encapsulates the firm-customer relationship or the market. An empirical section on certain “orient” aspects is laid out. Implications for marketing strategists are discussed. 

scholarly journals International Market Entry Strategies: Relational, Digital, and Hybrid Approaches

2018 ◽  
Vol 26 (1) ◽  
pp. 30-60 ◽  
Author(s):  
George F. Watson ◽  
Scott Weaven ◽  
Helen Perkins ◽  
Deepak Sardana ◽  
Robert W. Palmatier
Keyword(s):  
Market Entry ◽  
New Technologies ◽  
International Market ◽  
Business Environment ◽  
Internet Technology ◽  
Global Business ◽  
The Past ◽  
Hybrid Approaches ◽  
Entry Strategies ◽  
Relational Strategies

The adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. Despite substantial resources in business practice dedicated to combining relational strategies in digital settings, this analysis of extant literature reveals that fewer than 3% of peer-reviewed research articles in the international marketing domain examine digital contexts. To address this gap, the authors assess 25 years of literature to provide (1) a description of the evolution of IME research; (2) a review and synthesis of pertinent literature that adopts relational, digital, and hybrid approaches to IME; (3) a taxonomy of IME strategies; and (4) directions for further research.

scholarly journals Indian Tourism Industry and COVID-19: A Sustainable Recovery Framework in a Post-Pandemic Era

2021 ◽  
pp. 097226292110432
Author(s):  
Kshitija Pandey ◽  
Kala Mahadevan ◽  
Sujata Joshi
Keyword(s):  
Literature Review ◽  
Business Environment ◽  
Tourism Industry ◽  
Global Business ◽  
Analysis And Evaluation ◽  
Travel And Tourism ◽  
Narrative Literature ◽  
Narrative Literature Review ◽  
Sustainable Recovery ◽  
The Way

The COVID-19 outbreak has impacted the global business environment and has resulted in significantly challenging multiple industries across the business spectrum. One of the industries facing severe adverse consequences is the travel and tourism industry. This study aims to assess and assimilate the overall impact posed by this pandemic to the Indian tourism industry and propose a sustainable recovery framework that would provide a guideline to all the Indian tourism industry stakeholders to forge the way forward in the post-pandemic era. The study adopts a narrative literature review-based approach to arrive at a sustainable recovery framework based on the analysis and evaluation of the literature on the proposed topic. The study finds that the Indian tourism industry has been significantly impacted by the ongoing pandemic and has altered the functioning of all the stakeholders in the industry.

scholarly journals ENGINEERING SUSTAINABLE COMPLEX SYSTEMS

2013 ◽  
Vol 4 (4) ◽  
pp. 4-14 ◽  
Author(s):  
Tareq Z. Ahram
Keyword(s):  
Complex Systems ◽  
Systems Engineering ◽  
New Technologies ◽  
Business Environment ◽  
Sustainable Business ◽  
Global Business ◽  
Two Factors ◽  
Critical Requirement ◽  
And Performance ◽  
Industrial Solutions

Abstract Given the most competitive nature of global business environment, effective engineering innovation is a critical requirement for all levels of system lifecycle development. The society and community expectations have increased beyond environmental short term impacts to global long term sustainability approach. Sustainability and engineering competence skills are extremely important due to a general shortage of engineering talent and the need for mobility of highly trained professionals [1]. Engineering sustainable complex systems is extremely important in view of the general shortage of resources and talents. Engineers implement new technologies and processes to avoid the negative environmental, societal and economic impacts. Systems thinking help engineers and designers address sustainable development issues with a global focus using leadership and excellence. This paper introduces the Systems Engineering (SE) methodology for designing complex and more sustainable business and industrial solutions, with emphasis on engineering excellence and leadership as key drivers for business sustainability. The considerable advancements achieved in complex systems engineering indicate that the adaptation of sustainable SE to business needs can lead to highly sophisticated yet widely useable collaborative applications, which will ensure the sustainability of limited resources such as energy and clean water. The SE design approach proves critical in maintaining skills needed in future capable workforce. Two factors emerged to have the greatest impact on the competitiveness and sustainability of complex systems and these were: improving skills and performance in engineering and design, and adopting SE and human systems integration (HSI) methodology to support sustainability in systems development. Additionally, this paper provides a case study for the application of SE and HSI methodology for engineering sustainable and complex systems.

scholarly journals Change in Textile and Clothing Industry

2018 ◽  
Vol 69 (01) ◽  
pp. 37-43 ◽  
Author(s):  
TUDOR LIVIU
Keyword(s):  
Change Management ◽  
New Technologies ◽  
Consumer Preferences ◽  
Small And Medium Enterprises ◽  
Business Environment ◽  
Global Market ◽  
Clothing Industry ◽  
Labor Costs ◽  
Global Business ◽  
Efficient Manner

Traditionally, Textile and Clothing Industry has been known for its incremental changes but the current global business environment creates the premises of multiple organizational disruptive changes. Change Management helps people to transition structural change in a positive and efficient manner. Small and medium enterprises in Textile and Clothing Industry face a particular set of challenges – new technologies requiring high investments, relocation arbitrage on labor costs, regional industry protectionism, volatile consumer preferences, need for new managerial skills etc. – all these demanding a rebalance of managerial focus from operational excellence to strategic and change management excellence. A Change Management Model, with associated implementation discipline and attention to global market trends, represents a necessity for current managers active in Textile and Clothing Market.

scholarly journals THE IMPACT OF MANAGEMENT CONTROL SYSTEMS (MCS) ON ORGANIZATIONS PERFORMANCE A LITERATURE REVIEW

2018 ◽  
Vol 24 (105) ◽  
pp. 1
Author(s):  
Adnan Alkhafaji ◽  
Hassnain Raghib Talab ◽  
Hakeem Hammood Flayyih ◽  
Noor Abbas Hussein
Keyword(s):  
Literature Review ◽  
Control Systems ◽  
Business Models ◽  
Business Environment ◽  
Management Control ◽  
Management Control Systems ◽  
Future Research ◽  
Sustainable Competitive Advantage ◽  
Global Business ◽  
The Impact

The impact of management control systems (MCS) on organizations performance empirical research has been the subject of numerous studies during the past decade in developed and emerging economies. In the contemporary competitive, complex and changing global business environment, firms are being challenged to adopt business models that enable them to address the strategic uncertainties and risks they face in their business environments. The main issue of this study is that management accounting researchers argue that one of the ways firms can continually rejuvenate themselves to survive and succeed in these complex and uncertain environments is to understand the role of management control systems in Formulating a business strategy in management control systems that yields a sustainable competitive advantage which in turn lead to enhance organizations performance. The purpose of this study is attempting to wading in the literature review related to The impact of management control systems on organizations performance based on 10 articles published in a wide variety of journals. Discuss some methodological issues related to stage in the organizational life cycle and, finally, review the main results related to this topic and provide suggestions for future research Literatures indicate several factors that could possibly influence management control systems and organizations performance. It is worth highlighting the numerous factors as it is possible to conduct the proper orientation of influence of management control systems on performance.

Can Global Environment Influence B2B Relationships?

2010 ◽  
pp. 54-69
Author(s):  
Irene Samanta ◽  
P. Kyriazopoulos
Keyword(s):  
Industrial Revolution ◽  
New Technologies ◽  
Business Environment ◽  
Global Business ◽  
Internal Factors ◽  
New Era ◽  
Innovation Culture ◽  
B2b Relationships ◽  
Old Economy ◽  
Future Direction

The research examines whether the changes that have taken place in the global business environment have modulated the way firms do business or whether it is simply transient details that have caused such excitement. Should firms be wary of any proclamations of ‘new’ ways of doing business? Or should they ignore changes of the business environment? Semi-structured in-depth interviews were conducted in three focus groups of managers from three major firms operating in Greece. The influence of globalization, the intense competition and new technologies in B2B e-commerce are external factors that raise problems and complexities in the future direction of Greek firms. There is also a gap caused by the lack of an innovation culture between top and lesser management. Businesses are required to modernise their practices to move from their present situation at the level of the 2nd industrial revolution of “old economy” to the 3rd industrial revolution of “new era economy”. The results of this research can be used to assist companies to move to e- business taking into consideration account the external and internal factors with regard to the ways in which e-relationships can be modulated.

STRATEGY FOR CONTEMPORARY BUSINESS ENVIRONMENT-An analysis of tools and media for the development of Marketing strategy

2020 ◽  
pp. 278-285
Author(s):  
Dr. K C Prashanth ◽  
Dr. Veena M
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
New Technologies ◽  
Business Environment ◽  
Digital Marketing ◽  
The Internet ◽  
Marketing Social ◽  
Traditional Marketing

Businesses are taking multifold strides as time passes by, which may be due to the range of opportunities offered by the internet and other technologies. The new technologies have provided marketers with new ways of promoting their products or services to the customers. The paper dodges the traditional marketing media with the new ones and looks at marketing tools which can be used to create a successful e-marketing strategy. The paper also tried to analyse different e-marketing mediums using Porter’s 5 forces and SWOT (strengths, weaknesses, opportunities and threats) analysis. KEYWORDS—e-business, e-marketing, strategy, digital marketing, social media, Porter’s 5 forces, SWOT analysis

scholarly journals Potential Impact of Virtual Touching on Endowment and Feelings of Ownership. A Literature Review of Concepts and Scales

2019 ◽  
Vol 12 (2) ◽  
pp. 145-162
Author(s):  
Mihaela Ştir ◽  
Adriana Zaiţ
Keyword(s):  
Literature Review ◽  
Product Information ◽  
Endowment Effect ◽  
Online Marketing ◽  
Psychological Ownership ◽  
Online Sales ◽  
Tactile Interfaces ◽  
Psychological Sense ◽  
The Impact ◽  
Sales Increase

AbstractOnline sales increase at incredible paces, all over the world, and so are corresponding marketing efforts. One of the main deterrents of online selling is related to the impossibility of trying or touching products before taking the decision to buy. Previous studies on offline environments have proved that touching products makes people develop a feeling of ownership, a psychological sense of property that has positive consequences on their intention and decision to buy those products. Similar effects, adapted for the online environments, were less investigated, but the very few existent studies suggest that virtually touching a product through tactile interfaces (smartphone, iPad, tablet etc.) could be as important for consumer decisions as the content of the site and product information. Virtual touching could serve as emotional triggers, leading to feelings of ownership and endowment effects in online marketing. However, defining the concept of “virtual touching” is difficult – even the simple association of “touch” and “virtual” seems oximoronic.The purpose of the present study – a literature review type – is to investigate the tactile based creative online marketing, in order to conceptualize and operationalize the variable „virtual touching”, thus being able to further suggest a research design which would enable us to measure the impact of online „touching” on consumer behaviour. The main analysed constructs related to virtual touching are: endowment effect, psychological ownership, haptic advertising, sensory online marketing, haptic imagery, haptic technology, reverse electrovibration.

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