scholarly journals Training for the “Unknown and Unknowable”: CrossFit and Evangelical Temporality

Religions ◽  
2019 ◽  
Vol 10 (11) ◽  
pp. 624
Author(s):  
Cody Musselman

This article looks at the relationship between the U.S. military and CrossFit, a functional fitness training method and sport, and focuses on how their affinities coalesce around the idea of preparedness. CrossFit makes a sport and spectacle out of preparing for the “unknown and unknowable” challenges of life. This approach to life and fitness is attractive to service members, first responders, and average citizens alike who live in an age of constant anticipation, awaiting unknown threats. This article draws from fieldwork observations, interviews, CrossFit videos and articles, social media posts, and discussion board threads to argue that CrossFit, with its emphasis on preparedness, exhibits an evangelical temporality that is particularly symbiotic with American militarism. This article introduces two new terms, “evangelical temporality” and “generic evangelicalism,” to discuss a disposition towards time marked by a sense of expectation; by the anticipation of rupture and change that necessitates a state of constant preparedness; and by a firm conviction that time is running out. In three acts, this article explores how CrossFit, as a militaristic sport and a lifestyle centered on preparedness, benefits from and adds to the prevailing sense of uncertainty, expectation, and preparation that characterizes evangelical temporality in America.

2022 ◽  
pp. 232948842110678
Author(s):  
Qiongyao Huang ◽  
Benjamin J. Lynn ◽  
Chuqing Dong ◽  
Shijun Ni ◽  
Linjuan Rita Men

This study explored the relationship cultivation and social media strategies companies used to cultivate relationships with their publics in two culturally distinct markets of China and the U.S. during the COVID-19 pandemic. A quantitative content analysis of Weibo ( n = 756) and Twitter ( n = 645) posts from Fortune 500 companies in China ( n = 30) and the U.S. ( n = 30) respectively was conducted to examine the effects of their relational efforts on public engagement. Results showed that certain relationship cultivation strategies and use of social media functions effectively increased public engagement in both China and the U.S., although on different levels. Both Chinese and U.S. companies most frequently adopted the strategy of openness. While the openness strategy was most effective at raising engagement levels in the U.S., publics of Chinese companies became more engaged when companies used the access strategy. Also, publics of Chinese companies showed higher levels of engagement and more positive emotions toward companies’ social media messages than their U.S. counterparts. The findings advance our understanding of organization-public relationships in a worldwide disaster setting, with insights informing the global public relations theory and practices.


Author(s):  
Abdallah S. Abualkanam ◽  
Walid K. Abudalbouh ◽  
Abdulrahman Al-Fawwaz ◽  
Ahmad Kh. Al-Afef

Background: The cases of suicide among teenagers in the U.S. have increased significantly. Among the factors considered responsible for this trend is the increasing cases of depression. Several sources, including Shain (2016) have associated this trend with the internet age and the increasing use of social media. Understand the connection between these three things, depression, suicide rates, and social media uses, can be the foundation for determining reasonable solutions to the problem of increasing suicide rates. Methods: The paper used a narrative review. A web search was conducted on the following key phrases: social media, depression, suicide, suicide trends among American teenagers, social media use among American teenagers, and the relationship between social media use and suicide rates. Afterwards, the information was compiled to formulate a more comprehensive outlook at the problem of suicides as is affected by social media use. Results: It was found that depression is among the primary causes of suicidal tendencies among teenagers in the U.S. Furthermore, it was noted that social media is a prominent contributor to the increasing cases of depression, and hence suicidal tendencies, among American teenagers. Conclusion: There is a need for intervention methods for teenagers with suicidal tendencies and increased control of content posted on social media.


2018 ◽  
Vol 9 (2) ◽  
pp. 49-61
Author(s):  
Moses Natadirja

Social media nowadays can be used not only for interacting with each other, exchanges ideas, and develop new friends, furthermore it can be used to promote and selling products or services. It is also used for musician for sales and promotion of their CD album to their fans through social media, especially for musicians , who choose to be independent with limited budget and distribution channel. One of the musician who choose to be independent is Dua Drum. The purpose of this study is to examine the relationship between musician’s social media (Interactivity & Sincerity), the tie that fans may develop via social media (Sense of Closeness & Reciprocity), and purchase legal CD album. This Research is using a quantitative approach with gathering 127 responses through online questionnaire and analyzed using Structural Model Equation (SEM). The result of this research is there are a positive relationship between Interactivity & Sincerity with Sense of Closeness & Reciprocity, and also a positive relationship between Sense of Closeness & Reciprocity with Legal Purchase Intention of CD album. Keywords: Music, Internet Marketing, Social Media Marketing, Purchase Intention


Sign in / Sign up

Export Citation Format

Share Document