scholarly journals The Impact of Product Design with Traditional Cultural Properties (TCPs) on Consumer Behavior Through Cultural Perceptions: Evidence from the Young Chinese Generation

2019 ◽  
Vol 11 (2) ◽  
pp. 426 ◽  
Author(s):  
Zhenzhen Qin ◽  
Yao Song ◽  
Yao Tian
Keyword(s):  
Consumer Behavior ◽  
Product Design ◽  
Traditional Culture ◽  
Cultural Development ◽  
Young Generation ◽  
Cultural Perceptions ◽  
Cultural Sustainability ◽  
Positive Effects ◽  
Managerial Implications ◽  
The Impact

Traditional Culture Properties (TCPs) have been regarded as one part of sustainable social and economic development. Culturally innovative products with elements derived from TCPs are obtaining increasing attention and is serving as a significant tool for communicating the aesthetics of product and underlying traditional culture. Recently, the crucial role of the young generation in inheriting TCPs’ contemporary value has been heavily discussed. However, little in-depth research has distinguished and verified the link between cultural product and consumer behavior intermediated by the perceived cultural sustainability and resilience. This paper tries to investigate the impact of culturally innovative product design with TCPs on the young Chinese generation’s perceptions of cultural development and product intentions. Empirical results indicate the significant positive effects of culturally innovative design on the young generation’s perception of cultural sustainability and resilience, and how this interlinks with their purchasing behaviors. Managerial implications are also discussed in this study.

The Impact of Crowding on Calorie Consumption

2017 ◽  
Vol 44 (5) ◽  
pp. 1123-1140 ◽  
Author(s):  
Stefan J Hock ◽  
Rajesh Bagchi
Keyword(s):  
Consumer Behavior ◽  
Food Item ◽  
Affective Processing ◽  
Environmental Cues ◽  
Calorie Consumption ◽  
Managerial Implications ◽  
The Impact ◽  
Specific Reason ◽  
Human Crowding ◽  
Rule Out

Abstract Consumer behavior is often influenced by subtle environmental cues, such as temperature, color, lighting, scent, or sound. We explore the effects of a not-so-subtle cue—human crowding—on calorie consumption. Although crowding is an omnipresent factor, it has received little attention in the marketing literature. We present six studies showing that crowding increases calorie consumption. These effects occur because crowding increases distraction, which hampers cognitive thinking and evokes more affective processing. When consumers process information affectively, they consume more calories. We show the specific reason for the increase in calories. When given a choice between several different options, people select and eat higher-calorie items, but when presented with only one option, people eat more of the same food item. We document this process, rule out alternative explanations, and discuss theoretical and managerial implications.

How to assess the impact of commercially reused immovable cultural heritage on local, sustainable development in a holistic way?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zdzisława Elżbieta Niemczewska
Keyword(s):  
Sustainable Development ◽  
Cultural Heritage ◽  
Impact Assessment ◽  
Holistic Approach ◽  
Cultural Development ◽  
Content Type ◽  
Cultural Sustainability ◽  
The Impact ◽  
Local Sustainable Development

PurposeThe paper is to propose a tool for holistic impact assessment of commercially reused immovable cultural heritage resources on local, sustainable development along with the possibility to ensure the cultural sustainability of these assets themselves. The paper contains a case study using the proposed tool. The case study concerns a historic object in the form of a Polish manor house located in rural areas in Poland adapted for commercial purposes – restaurant, painting gallery and renovation of antique furniture.Design/methodology/approachThe author proposes a holistic approach based on aspects, to impact assessment of given heritage resources on the economic, social, cultural and environmental pillars of sustainable development and the sustainable use of heritage assets themselves. Above that, the approach proposes to use the assumptions of EMAS or ISO 14001 systems for assessment of environmental aspects in case of reused cultural heritage assets.FindingsThe test study showed that the proposed tool allows determining whether, how and to what extent the contemporary commercial function of a given element of immovable cultural heritage contributes to local sustainable development and whether and to what extent the cultural sustainability of a given cultural heritage is ensured.Research limitations/implicationsIn the proposed approach, very detailed quantitative data cannot be included because of the need to simplify the research.Practical implicationsThe proposed tool can be used by owners of reused historic buildings, local authorities, services responsible for the protection of cultural heritage and financing institutions to determine whether a given contemporary commercial function of cultural heritage resources contributes to local sustainable development in holistic approach and whether this function ensures the preservation of its cultural sustainability.Social implicationsThe use of the proposed tool will give the opportunity to take appropriate actions to increase the impact of historic objects on local sustainable development including social aspects. Moreover, it will be possible to increase the cultural sustainability of these objects.Originality/valueThere are not many studies and tools that provide a possibility to assess a holistic impact of reused cultural heritage on local sustainable development. Research usually concerns one or two pillars: social and economic. Above that, the study of the cultural appreciation in two different groups: direct users and the local community is a novelty in the perception of contribution to cultural development. It may contribute to the different way of measurement of appreciation of cultural heritage and its contribution to social and cultural development. In addition, to study the environmental pillar, the author proposes an approach used in environmental management (ISO 1400 and EMAS), i.e. the application of activities related to eliminating the potentially harmful impact of a new function of the historic resource on the natural environment.

The Role of Environmental Innovation Strategy in Reinforcing the Impact of Green Managerial Practices on Competitive Advantages of Fertilizer Companies in Egypt

2013 ◽  
pp. 37-53
Author(s):  
Mostafa Mohamed Ahmed Al-kerdawy
Keyword(s):  
Innovation Strategy ◽  
Competitive Advantages ◽  
Environmental Innovation ◽  
Managerial Practices ◽  
Positive Effects ◽  
Managerial Implications ◽  
Research Gap ◽  
The Impact ◽  
Moderating Role

Little literature and research exists on the impact of Green Managerial Practices (GMP’S) on competitive advantages (CA). This study fills this research gap and is conducted on a sample of 450 workers in 10 fertilizer companies in Egypt. The study identifies the moderating role of environmental innovation strategy (EIS) in reinforcing the impact of green managerial practices on competitive advantages. The empirical results show that three types of green managerial practices – green planning, green managerial concerns, and green entrepreneurship – have positive effects on competitive advantages, which increases in the presence of environmental innovation strategy. Companies that invest resources and efforts in green managerial practices can meet the strict environmental regulations in Egypt and popular environmental consciousness of consumers, as well as obtain corporate competitive advantages. Managerial implications and areas for further research are also discussed.

EXPRESS: The Influence of Social Norms on Consumer Behavior: A Meta-Analysis

2021 ◽  
pp. 002224292110291
Author(s):  
Vladimir Melnyk ◽  
François A. Carrillat ◽  
Valentyna Melnyk
Keyword(s):  
Consumer Behavior ◽  
Social Norms ◽  
Meta Analysis ◽  
Future Research ◽  
Data Set ◽  
Future Research Agenda ◽  
Reactance Theory ◽  
Managerial Implications ◽  
Behavior Characteristics ◽  
The Impact

Social norms shape consumer behavior. However, it is not clear under what circumstances social norms are more versus less effective in doing so. This gap is addressed through an interdisciplinary meta-analysis examining the impact of social norms on consumer behavior across a wide array of contexts involving the purchase, consumption, use, and disposal of products and services, including socially approved (e.g., fruit consumption, donations) and disapproved (e.g., smoking, gambling) behaviors. Drawing from reactance theory and based on a cross-disciplinary data set of 250 effect sizes from research spanning 1978–2019 representing 112,478 respondents from 22 countries, the effects of five categories of moderators of the effectiveness of social norms on consumer behavior are examined: (1) target behavior characteristics, (2) communication factors, (3) consumer costs, (4) environmental factors, and (5) methodological characteristics. The findings suggest that while the effect of social norms on approved behavior is stable across time and cultures, their effect on disapproved behavior has grown over time and is stronger in survival and traditional cultures. Communications identifying specific organizations or close group members enhance compliance with social norms, as does the presence of monetary costs. The authors leverage their findings to offer managerial implications and a future research agenda for the field.

The Role of Environmental Innovation Strategy in Reinforcing the Impact of Green Managerial Practices on Competitive Advantages of Fertilizer Companies in Egypt

2011 ◽  
Vol 2 (1) ◽  
pp. 36-54
Author(s):  
Mostafa Mohamed Ahmed Al-kerdawy
Keyword(s):  
Innovation Strategy ◽  
Competitive Advantages ◽  
Environmental Innovation ◽  
Managerial Practices ◽  
Positive Effects ◽  
Managerial Implications ◽  
Research Gap ◽  
The Impact ◽  
Moderating Role

Little literature and research exists on the impact of Green Managerial Practices (GMP’S) on competitive advantages (CA). This study fills this research gap and is conducted on a sample of 450 workers in 10 fertilizer companies in Egypt. The study identifies the moderating role of environmental innovation strategy (EIS) in reinforcing the impact of green managerial practices on competitive advantages. The empirical results show that three types of green managerial practices – green planning, green managerial concerns, and green entrepreneurship – have positive effects on competitive advantages, which increases in the presence of environmental innovation strategy. Companies that invest resources and efforts in green managerial practices can meet the strict environmental regulations in Egypt and popular environmental consciousness of consumers, as well as obtain corporate competitive advantages. Managerial implications and areas for further research are also discussed.

Digital transformation of consumer behavior and the socio-economic policy of the State

2020 ◽  
Vol 8 (8) ◽  
pp. 1497-1517
Author(s):  
N.A. Egina
Keyword(s):  
Economic Policy ◽  
Consumer Behavior ◽  
Conceptual Model ◽  
New Technologies ◽  
Digital Economy ◽  
Digital Transformation ◽  
The State ◽  
Scientific Concept ◽  
Positive Effects ◽  
The Impact

Subject. The article examines the impact of digital transformation determinants on the consumer behavior model. Objectives. I set my own approach to adjusting the socio-economic policy of the State so as to accumulate positive effects of the digital transformation of households' consumption and create a new society of consumers. Methods. The study is based on principles of the systemic integration and cross-disciplinary approaches. Results. I substantiate the scientific concept about the origination of the digital paradigm of the modern society and transformation of the consumption and the conceptual model of the consumers' economic behavior in the digital economy so as to amplify and unfold the theory of consumption. The article indicates socio-economic and institutional mechanisms for accumulating positive effects of the digital transformation of households' consumption and create a new society of consumers. Conclusions and Relevance. The integration of brand new technologies, accelerating globalization, use of information as a key production driver are indicative of an emerging paradigm of the economic development, i.e. the digital economy. I present my own conceptual model of consumer behavior, where the consumer is concurrently viewed as the center of his/her own ecosystem and leaves a digital trial through related constituents of the digital environment. Understanding the phenomenon, I managed to describe social and economic externalities arising from the digitalization of consumption. I also formulated financial and institutional mechanisms for the national policy to eliminate negative effects and raise a new society of consumers.

Negative Effects of Brand Familiarity and Brand Relevance on Effectiveness of Viral Advertisements

2016 ◽  
Vol 44 (7) ◽  
pp. 1151-1162
Author(s):  
Jin-Song Huang ◽  
Liuning Zhou
Keyword(s):  
Field Study ◽  
Negative Effects ◽  
Positive Effects ◽  
Brand Familiarity ◽  
Managerial Implications ◽  
The Impact ◽  
Negative Factors ◽  
Viral Advertising

We investigated the impact of brand familiarity and brand relevance on forwarding of viral advertisements, which is an issue that has rarely been addressed before. An experiment and a field study with 3,749 participants were conducted to test the research hypotheses. Results revealed that in the context of viral advertising, brand familiarity and brand relevance act as negative factors for forwarding, and only under the condition of low brand familiarity and low brand relevance are people more willing to forward viral advertisements. These results are different from those in the traditional advertising literature, in which it is held that brand familiarity and brand relevance will generate positive effects on the effectiveness of advertisements. Theoretical and managerial implications are also discussed.

scholarly journals Street Art Participation in Increasing Investments in the City Center of Bucharest, a Paradox or Not?

2021 ◽  
Vol 13 (24) ◽  
pp. 13697
Author(s):  
Andreea-Loreta Cercleux
Keyword(s):  
Urban Regeneration ◽  
Cultural Development ◽  
Creative Industries ◽  
Economic Life ◽  
Street Art ◽  
Structured Interviews ◽  
City Center ◽  
Positive Effects ◽  
The Impact ◽  
The City

This article analyses street art’s contribution to the current economic life in the city center of an Eastern European capital, Bucharest. The development of socio-economic activities in the Romanian capital has been strongly influenced in the last 30 years by a complex of effects generated by the transition to the capitalist economy in the early 1990s, the impact of globalization, and recently the COVID-19 pandemic. This study focuses on the investigation of those areas that through street art came to know processes of urban regeneration. By applying semi-structured interviews to providers of alternative guided tours, but also questionnaires among the population that is familiar with this subculture, including an organization of urban regeneration through street art, an important number of economically new spaces, next to reinvented ones, have been investigated. In these areas, street art ends up by supporting activities from hospitality, cultural, and creative industries, changing for the better the perspectives of economic and cultural development, along with the attractiveness of the Bucharest city center. Street art proves to be an important tool in the regeneration process bringing positive effects when involving active cooperation between the public and the private sectors.

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

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