scholarly journals Effectiveness of Online Digital Media Advertising as A Strategic Tool for Building Brand Sustainability: Evidence from FMCGs and Services Sectors of Pakistan

2019 ◽  
Vol 11 (12) ◽  
pp. 3436 ◽  
Author(s):  
Rizwan Raheem Ahmed ◽  
Dalia Streimikiene ◽  
Gerhard Berchtold ◽  
Jolita Vveinhardt ◽  
Zahid Ali Channar ◽  
...  
Keyword(s):  
Digital Media ◽  
Significant Influence ◽  
Structural Equation ◽  
Quantitative Research ◽  
Equation Modeling ◽  
Future Research ◽  
Exogenous Variables ◽  
Confirmatory Factor Analyses ◽  
Quantitative Research Methods ◽  
The Impact

The purpose of the undertaken study is to examine the effectiveness of online digital media advertising as a strategic tool for building brand sustainability. For this purpose, we investigate the impact of different channels of online media, such as email marketing, mobile phone marketing, search engine optimization and companies’ websites, and social media marketing for the effectiveness of online digital media advertising. Moreover, the researchers have introduced eight mediating variables and six moderating variables to examine the impact between exogenous variables and online digital media advertising (endogenous). The researchers have taken 910 responses through a modified questionnaire and employed quantitative research methods, such as the structural equation modeling, exploratory factor and confirmatory factor analyses, and Hayes process approach for examining the mediation and moderation amongst the variables. The results of direct impact have demonstrated that all of the channels of digital media advertising have a positive and significant influence on the effectiveness of online digital media that creates brand sustainability for fast moving consumer goods (FMCG) and services sectors of Pakistan. The outcomes of hypotheses pertaining to the mediating and moderating effects of different variables have shown the significant influence between exogenous variables and endogenous variable. The results of the undertaken study are beneficial for the existing literature that provides the basic foil for future research studies. Moreover, the results have significant industrial implications for the marketers and digital media managers that they can devise effective media and marketing strategies to maintain optimum market share and competitive advantages.

scholarly journals Islamic Faith-Based Content and Religious Social-media Motives

2021 ◽  
Vol 9 (1) ◽  
pp. 19
Author(s):  
Khairil Anwar ◽  
Abdul Mujib
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Quantitative Research ◽  
Well Being ◽  
Equation Modeling ◽  
Future Research ◽  
Media Usage ◽  
Faith Based ◽  
Islamic Faith ◽  
The Impact

The predominance and use of social media for sacred and secular purposes have made it imperative to understand the role of social media in people’s religious motives and life. Therefore, grounded in gratification theory, the current study examines the impact of social media usage intensity, social media usage frequency, and religious appreciation in developing and strengthening different motives, i.e., ministering, spiritual enlightenment, religious information, relaxing entertainment, and well-being, among the followers of social media pages/accounts/sites for faith-based content. Following a quantitative research methodology, data were collected from the 562 followers of social media, i.e., Facebook, YouTube, Instagram, and Twitter. Data were analyzed using Structural Equation Modeling (SEM) in SmartPLS3 software. The results revealed that social media usage intensity and frequency positively influenced all five motives of individuals with a higher impact on individuals’ motive of gaining religious information followed by spiritual enlightenment and well-being. Likewise, religious appreciation positively impacted all five motives of individuals to assess the faith-based content on social media pages/accounts/sites. However, the intensity of the impact varied from well-being, relaxing entertainment, ministering, religious information to spiritual enlightenment from the highest to lowest level, respectively. Moreover, the unique concept, theoretical and practical implications, and future research insights of the study are major advances to literature in the field.

scholarly journals An Exploratory Study on the DevOps IT Alignment Model

10.28945/4595 ◽  
2020 ◽  
Vol 15 ◽  
pp. 127-154
Author(s):  
Michael Hart ◽  
John Burke
Keyword(s):  
Knowledge Sharing ◽  
Structural Equation ◽  
Quantitative Research ◽  
Equation Modeling ◽  
Future Research ◽  
Quantitative Research Methods ◽  
Continuous Integration ◽  
It Alignment ◽  
Alignment Model ◽  
Business It Alignment

Aim/Purpose: Based on business-IT alignment, this study addresses the understudied practice of DevOps. Background: Although organizations continue to implement DevOps practices, few studies explore connections with prior theory. This study contributes to this need by developing the DevOps strategic IT alignment model. Methodology: The sample included 57 firms from the current Forbes Global 2000 and the Fortune 500 lists. The authors employed partial least squares structural equation modeling (PLS-SEM) to evaluate the DevOps IT alignment model. Contribution: The proposed model builds a foundation for further investigation into the influence of theory on DevOps using quantitative research methods. It also contributes to a reliable and valid DevOps instrument for future exploration. Findings: Continuous integration of software and knowledge sharing increases the level of IT subunit alignment in large organizations that foster DevOps. Furthermore, practicing DevOps positively influences the level of business-IT alignment. Recommendations for Practitioners: Organizations that cultivate DevOps experience greater levels of business-IT alignment through stronger knowledge sharing and continuous integration of applications. Thus, managers should identify how to develop closer bonds between subunits with dissimilar skillsets in their organizations. Recommendation for Researchers: Researchers should explore how theories interact, help, and/or do not support blossoming practices like DevOps. Impact on Society: Stronger bonds increase knowledge sharing between interdepartmental colleagues. Lower hierarchical levels of an organization as well as higher managerial levels benefit from cross-domain IT knowledge. Future Research: It is important to explore how different types of knowledge in diverse disciplines requires unique cross-discipline bonds to form and whether these relationships have connections with the contingency theory and quality management.

scholarly journals THE ROLE OF COMPENSATION AND JOB SATISFACTION TOWARDS THE PERFORMANCE OF CIVIL SERVANTS THROUGH MOTIVATION AS MEDIATING VARIABLE AT DIRECTORATE OF AIRWORTHINESS AND AIRCRAFT OPERATIONS DIRECTORATE GENERAL OF CIVIL AVIATION THE MINISTRY OF TRANSPORTATION

2021 ◽  
Vol 2 (3) ◽  
pp. 440-450
Author(s):  
Haris Hermawan Effendi ◽  
Chaerudin Chaerudin
Keyword(s):  
Job Satisfaction ◽  
Significant Influence ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Influence ◽  
Civil Servants ◽  
Civil Aviation ◽  
Equation Modeling ◽  
Directorate General ◽  
The Impact

This research intend to reveal the impact of compensation and job satisfaction towards the performance of Civil Servants (PNS) at the Directorate of Airworthiness and Aircraft Operations (DKPPU), Directorate General of Civil Aviation at the Ministry of Transportation of the Republic of Indonesia through motivation as a mediating variable. The type of this research was included in quantitative research. The analytical method used the Structural Equation Modeling (SEM) by SmartPLS version 3.3.2. The total of a respondents who were sampled in this research were 70 DKPPU civil servants. The results explained that the compensation has a positive and significant influence on motivation, job satisfaction has a positive and significant influence on motivation, compensation has a positive and significant influence on performance, job satisfaction has a negative and insignificant affect towards performance, motivation has a positive and significant affect towards performance, compensation has a positive influence and significant on performance through motivation as a mediating variable, job satisfaction has a positive and significant influence on performance through motivation as a mediating variable. 

scholarly journals Does Job Embeddedness Mediate the Effect of Resilience on Cabin Attendants’ Career Satisfaction and Creative Performance?

2021 ◽  
Vol 13 (9) ◽  
pp. 5104
Author(s):  
Aram Eslamlou ◽  
Osman M. Karatepe ◽  
Mehmet Mithat Uner
Keyword(s):  
Structural Equation ◽  
Career Satisfaction ◽  
Job Embeddedness ◽  
Performance Outcomes ◽  
Theory And Practice ◽  
Equation Modeling ◽  
Future Research ◽  
Conservation Of Resources ◽  
Creative Performance ◽  
The Impact

An increasing body of research suggests job embeddedness (JE) as a motivational variable influencing employees’ attitudinal and behavioral outcomes such as quitting intentions and task performance. Personal resources have been reported to affect JE and these outcomes. However, little work has investigated the antecedents and consequences of JE among cabin attendants. There is also a dearth of empirical research regarding the mechanism linking resilience to cabin attendants’ affective and performance outcomes. Therefore, drawing on conservation of resources and JE theories, we propose a conceptual model that examines the interrelationships of resilience, JE, career satisfaction (CSAT), and creative performance (CPERF). Moreover, the model explores JE as a mediator of the impact of resilience on CSAT and CPERF. These linkages were tested via data collected from cabin attendants and their pursers. The findings from structural equation modeling reveal that resilience boosts cabin attendants’ JE, CSAT, and CPERF. As predicted, JE is a mediator between resilience and CSAT. Our paper culminates with implications for theory and practice as well as future research directions.

scholarly journals Love at first swipe? Explaining Tinder self-presentation and motives

2016 ◽  
Vol 5 (1) ◽  
pp. 80-101 ◽  
Author(s):  
Giulia Ranzini ◽  
Christoph Lutz
Keyword(s):  
Structural Equation ◽  
Self Esteem ◽  
Hooking Up ◽  
Equation Modeling ◽  
Future Research ◽  
Mobile Media ◽  
Self Presentation ◽  
Psychological Predictor ◽  
Real Self ◽  
The Impact

The emergence of location-based real-time dating (LBRTD) apps such as Tinder has introduced a new way for users to get to know potential partners nearby. The design of the apps represents a departure from “old-school” dating sites as it relies on the affordances of mobile media. This might change the way individuals portray themselves as their authentic or deceptive self. Based on survey data collected via Mechanical Turk and using structural equation modeling, we assess how Tinder users present themselves, exploring at the same time the impact of their personality characteristics, their demographics, and their motives of use. We find that self-esteem is the most important psychological predictor, fostering real self-presentation but decreasing deceptive self-presentation. The motives of use—hooking up/sex, friendship, relationship, traveling, self-validation, and entertainment—also affect the two forms of self-presentation. Demographic characteristics and psychological antecedents influence the motives for using Tinder, with gender differences being especially pronounced. Women use Tinder more for friendship and self-validation, while men use it more for hooking up/sex, traveling, and relationship seeking. We put the findings into context, discuss the limitations of our approach and provide avenues for future research into the topic.

scholarly journals The Impact of Brand Equity on Conversion Behavior in the Use of Personal Banking Services: Case Study of Commercial Banks in Vietnam

2021 ◽  
Vol 14 (8) ◽  
pp. 346
Author(s):  
Thi Thu Cuc Nguyen
Keyword(s):  
Brand Equity ◽  
Commercial Banks ◽  
Structural Equation ◽  
Quantitative Research ◽  
Negative Impact ◽  
Banking Services ◽  
Quantitative Research Methods ◽  
Two Factors ◽  
Customer Services ◽  
The Impact

The brand equity of banks plays a crucial role in determining customer behavior of using their services. The study aims to examine the impact of brand equity on conversion behavior in the use of personal banking services at commercial banks in Vietnam. The paper uses quantitative research methods, through linear SEM (Structural Equation Modelling) analysis, with survey data including 554 samples of individual customers of commercial banks. The study’s findings show that the bank’s brand equity has a negative impact on the behavior of individual customers. In the relationship between these two factors, competitive advertising effectiveness and loyalty of customers act as intermediary factors. On that basis, the study makes a number of recommendations to preclude customers leaving and minimize business losses caused by the conversion of customers’ banks. The findings of this study have shown the importance and impact of brand equity on conversion behavior in the use of personal customer services. These are meaningful contributions both theoretically and practically to help banks get a deeper insight into brand equity and the need to pay attention to building and developing sustainable brand equity for the bank, as well as an important basis for further research.

Understanding the Moderating Impact of Context-Awareness and Ubiquity on Mobile Government Services Adoption

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Technology Acceptance ◽  
Context Awareness ◽  
Structural Equation ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Policy Implications ◽  
Equation Modeling ◽  
Future Research ◽  
The Impact

The factors of context-awareness and mobile ubiquity are major components in the development and diffusion of any mobile technology-driven applications and services. Principally in the m-government development space, the issues of context-awareness and ubiquity are crucial if m-government initiatives are to be successful. The moderating effect of context-awareness and ubiquity on mobile government adoption is examined for 409 students from a Chinese University based on the Technology Acceptance Model. Using the Structural Equation Modeling technique, the results indicate that perceived ease of use (PEOU) was significantly related to intention to use, but perceived usefulness (PU) did not have a significant effect on mobile government adoption. The moderating analysis indicated that context-awareness significantly moderated the impact of PU but had no moderating effect on PEOU. Also, it was discovered that ubiquity was significant in moderating both the PEOU and PU on mobile government adoption. Policy implications and directions for future research are presented.

scholarly journals The Impact of Big Data Adoption on SMEs’ Performance

2021 ◽  
Vol 5 (4) ◽  
pp. 68
Author(s):  
Mahdi Nasrollahi ◽  
Javaneh Ramezani ◽  
Mahmoud Sadraei
Keyword(s):  
Big Data ◽  
Economic Performance ◽  
Structural Equation ◽  
Information Technologies ◽  
Social Performance ◽  
Empirical Studies ◽  
Research Area ◽  
Equation Modeling ◽  
Future Research ◽  
The Impact

The notion of Industry 4.0 encompasses the adoption of new information technologies that enable an enormous amount of information to be digitally collected, analyzed, and exploited in organizations to make better decisions. Therefore, finding how organizations can adopt big data (BD) components to improve their performance becomes a relevant research area. This issue is becoming more pertinent for small and medium enterprises (SMEs), especially in developing countries that encounter limited resources and infrastructures. Due to the lack of empirical studies related to big data adoption (BDA) and BD’s business value, especially in SMEs, this study investigates the impact of BDA on SMEs’ performance by obtaining the required data from experts. The quantitative investigation followed a mixed approach, including survey data from 224 managers from Iranian SMEs, and a structural equation modeling (SEM) methodology for the data analysis. Results showed that 12 factors affected the BDA in SMEs. BDA can affect both operational performance and economic performance. There has been no support for the influence of BDA and economic performance on social performance. Finally, the study implications and findings are discussed alongside future research suggestions, as well as some limitations and unanswered questions.

scholarly journals Social Capital’s Effect on Physical Education and Teachers’ Job Satisfaction

2018 ◽  
Vol 8 (1) ◽  
pp. 164
Author(s):  
Okan Gültekin
Keyword(s):  
Job Satisfaction ◽  
Social Capital ◽  
Physical Education ◽  
Structural Equation ◽  
Equation Modeling ◽  
Significant Finding ◽  
Satisfaction Scale ◽  
Confirmatory Factor Analyses ◽  
Fit Index ◽  
The Impact

This study tested the impact of physical education (PE) teachers’ social capital on job satisfaction and explained levels of social capital for job satisfaction. Study participants were 210 PE teachers. The research methodology used the correlational survey model, and the instruments administered were the Social Capital Scale,and the Minnesota Job Satisfaction Scale. For conducting scales’ confirmatory factor analyses and structural equation modeling, SPSS 23.0 and AMOS 17.0 software were used. The model’s goodness fit index was: RMSEA = 0.081; SRMR = 0.082; CMIN\DF = 2.523; GFI = 0.922; CFI = 0.923; AGFI = 0.843; NFI = 0.913; Chi squared = 2832.001; df = 976 and p = 0.000. According to these results, the model fit index reached an acceptable and desired level. The effect of social capital on job satisfaction and the rate of explaining job satisfaction were tested. In relation to the study’s first hypothesis, it was revealed that PE teachers’ social capital level and job satisfaction were positively and significantly affected. In regard to the second hypothesis, there was a significant relationship between social capital levels and PE teachers’ job satisfaction. The study’s most significant finding was that social capital significantly predicted PE teachers’ job satisfaction.

The effect of clustering on competitiveness improvement in Hebron

2017 ◽  
Vol 28 (5) ◽  
pp. 631-654 ◽  
Author(s):  
Ibrahim M. Awad ◽  
Alaa A. Amro
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Model Building ◽  
Measurement Model ◽  
Background Information ◽  
Equation Modeling ◽  
Future Research ◽  
Research Model ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to map the cluster in the leather and shoes sector for improving the competitiveness of the firms. Toward this end, the study is organized to examine the impact of clustering on competitiveness improvement. The influence of competitive elements and performance (Porter’s diamond) and balanced score card was utilized. Design/methodology/approach A random sample of 131 respondents was chosen during the period from May 2016 to July 2016. A structural equation modeling (SEM) analysis was applied to investigate the research model. This approach was chosen because of its ability to test casual relationships between constructs with multiple measurement items. Researchers proposed a two-stage model-building process for applying SEM. The measurement model was first examined for instrument validation, followed by an analysis of the structural model for testing associations hypothesized by the research model. Findings The main findings show that there is a unidirectional causal relationship between improvements of performance and achieve competitiveness and also reveal that the Palestinian shoes and leather cluster sector is vital and strong, and conclude that clustering can achieve competitiveness for small- and medium-sized enterprises. Research limitations/implications Future research can examine the relationship between clustering and innovation. The effect of clustering using other clustering models other than Porter’s model is advised to be used for future research. Practical implications The relationships among clustering and competitiveness may provide a practical clue to both, policymakers and researchers on how cluster enhances economic firms such as a skilled workforce, research, development capacity, and infrastructure. This is likely to create assets such as trust, synergy, collaboration and cooperation for improved competitiveness. Originality/value The findings of this study provide background information that can simultaneously be used to analyze relationships among factors of innovation, customer’s satisfaction, internal business and financial performance. This study also identified several essential factors in successful firms, and discussed the implications of these factors for developing organizational strategies to encourage and foster competitiveness.

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