scholarly journals Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience

2019 ◽  
Vol 11 (17) ◽  
pp. 4745 ◽  
Author(s):  
Seojin Stacey Lee ◽  
Yaeri Kim ◽  
Taewoo Roh
Keyword(s):  
Customer Loyalty ◽  
Airline Industry ◽  
Structural Equation ◽  
Equation Model ◽  
Corporate Image ◽  
Least Square ◽  
Environmental Responsibility ◽  
Positive Effects ◽  
Moderating Role

The current study aims to suggest a modified pyramid of corporate social responsibility (CSR) in the airline industry and find the moderating effects of consumer’s CSR experience (CSRE). Although previous studies proved the positive effects of CSR, there are surprisingly few research studies that incorporate Carroll’s fundamental CSR and specific issues of environmental responsibility in the airline industry as the integrated model. Thus, we suggest an alternative perspective of CSR, which can apply exclusively in the airline industry. Second, the moderating role of CSRE is demonstrated in a critical manner. To be specific, we hypothesize that sharing the same experience of altruistic motives may increase intimacy between the company and consumers, which affects a positive CSR evaluation. Therefore, consumers sharing the CSRE may perceive the CSR initiative more positively when compared to those who were not involved in the CSR programs before. By using the structural equation model (SEM) and ordinary least square (OLS) regression, we examined the effects of the modified pyramid of CSR on the corporate image (CI) and the moderating role of CSRE on customer loyalty (CL). The findings suggest that airline managers should consider environmental responsibility in CSR activities and design a variety of programs that should be designed to enhance consumers’ CSRE.

scholarly journals Green awareness and green purchase intention: The moderating role of corporate image

2021 ◽  
Vol 924 (1) ◽  
pp. 012051
Author(s):  
E R Lestari ◽  
R Septifani ◽  
K Nisak
Keyword(s):  
Environmental Sustainability ◽  
Purchase Intention ◽  
Structural Equation ◽  
Corporate Image ◽  
Partial Least Square ◽  
Least Square ◽  
Green Products ◽  
Buying Behaviour ◽  
Moderating Role

Abstract Customers’ awareness of environmental sustainability plays an important role in green purchase intentions. Understanding the buying behaviour of green products is particularly interesting since the corporate image builds customers trust and becomes a consideration to choose and purchase green products. This research aims to explore the influence of green awareness on the purchase intention of green products by considering the contingency effect of corporate image. The study used a survey questionnaire to collect responses from 155 respondents in Malang-East Java, Indonesia. The research was designed by using Structural Equation Modelling (SEM). Partial Least Square analysed the data. The results show that customers’ green awareness positively affects green purchase intention, while the corporate image was found to have a positive moderating role in the relationship. The research has indicated that corporate image can help develop consumers’ trust in the companies and influence the purchase intention of its product.

scholarly journals PENGARUH SERVANT LEADERSHIP TERHADAP KOMITMEN ORGANISASIONAL DAN KINERJA PEGAWAI (Studi pada Pegawai Negeri Sipil di RSUD Wangaya Kota Denpasar)

2017 ◽  
pp. 2731
Author(s):  
I Gede Hendry Kamanjaya ◽  
Wayan Gede Supartha ◽  
IG.A. Manuati Dewi
Keyword(s):  
Organizational Commitment ◽  
Servant Leadership ◽  
Structural Equation ◽  
Employee Performance ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Inferential Analysis ◽  
The Impact

This study is focused to analyze the impact of servant leadership on employee performance in relation to the organizational commitment mediation. It is a causality research, providing an explanation and understanding about the impact of servant leadership on employee performance and the impact of servant leadership on organizational commitment. The sample of the research are 90 civil servants in Wangaya General Hospital as the respondents. In this study questionares are used as instuments of the research. Descriptive and inferential analysis were applied as method of analysis and Structural Equation Model-Partial Least Square (SEM-PLS) as a tool. The result is that servant leadership does not have any significant effect on employees performance, servant leadership has a positive and significant effect on organizational commitment, organizational commitment has positive and significant effect on employee performance, and the impact on servant leadership and employee performance through the role of organizational commitment as mediating variable is supported.

scholarly journals The Effect of E-Servicescape, Website Trust and Perceived Value on Consumer Online Booking Intentions: The Moderating Role of Online Booking Experience

2021 ◽  
Vol 14 (6) ◽  
pp. 133
Author(s):  
Sally Mohamed Amer
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Equation Model ◽  
Third Party ◽  
Research Model ◽  
Hospitality Sector ◽  
Tourism And Hospitality ◽  
Booking Intentions ◽  
Moderating Role

Nowadays, there has been a rapid growth in the number of online users, which only indicates that technology is becoming even more popular. Therefore, maintaining an effective website has become essential for businesses to gain a competitive advantage. Nevertheless, the understanding of e-servicescape attributes remains unclear, especially in the tourism and hospitality sector. Therefore, this study aims to explore how the e-servicescape of a third-party website affects consumers’ behavior by developing a research model. A structural equation model was utilized to test the conceptual model. The findings suggest that both aesthetic appeal and layout & functionality can affect website trust and perceived value. Financial security affects perceived value but does not affect website trust. Both website trust and perceived value can affect online booking intentions. Furthermore, high-experienced consumers tend to have higher website trust and perceived value than less-experienced ones. Our findings provide managers with new guidance on designing and developing effective third-party websites.

Understanding the webrooming phenomenon

2019 ◽  
Vol 47 (10) ◽  
pp. 1074-1092 ◽  
Author(s):  
Eugene Cheng-Xi Aw
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Shopping Behaviour ◽  
Shopping Motivation ◽  
Benefits And Costs ◽  
Moderating Role

Purpose The purpose of this paper is to propose and empirically test a model encompassing antecedents of webrooming, an emerging shopping behaviour in omnichannel retailing. This study delineates the impacts of shopping motivation, perceived channel-related benefits and costs on webrooming intention. Design/methodology/approach A questionnaire-based survey was conducted using a purposive sampling technique. A total of 300 responses were collected, and data were analysed using Partial Least Square Structural Equation Modelling. Findings Shopping motivation, such as efficiency shopping and bargain hunting, negatively influenced webrooming intention. Immediate possession positively influenced webrooming intention. With regard to perceived costs of webrooming, purchase effort and expected price loss negatively influenced webrooming intention. An additional exploratory analysis uncovered the moderating role of efficiency shopping. Originality/value This study provides empirical evidence for the antecedents of webrooming intention and expands the understanding of this emerging yet largely unexplored cross-channel behaviour.

scholarly journals The Role of Related Party Transaction and Earning Management in Reducing Tax Aggressiveness

2019 ◽  
Vol 4 (3) ◽  
pp. 134-145
Author(s):  
Masna Ellyani ◽  
Ataina Hudayati
Keyword(s):  
Structural Equation ◽  
Stock Exchange ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Earning Management ◽  
Positive Role ◽  
Tax Aggressiveness ◽  
The Relationship

This study aimed to examine the influence of related party transactions (RPT) on tax aggressiveness by using earning management as an intervening variable. This study was performed based on the perception that RPT is a positive practice and it is predicted to decrease tax aggressiveness. Besides aiming to find empirical evidence of positive role of RPT in the field of taxation, this study also aimed to test the positive role of earning management in reducing tax aggressiveness. The population of this study was 47 of manufacturing company registered on the Indonesia Stock Exchange for the period of 2014-2016 having transactions with related party (RPT). The analysis method of this study was structural equation model using Partial Least Square (PLS) software. This findings supported the hypothesis that RPT and earning management negatively affects tax aggressiveness. The results of the study also showed that earning management mediate the relationship between RPT and tax aggressiveness.Keywords: RPT, tax aggressiveness, earning management 

scholarly journals MEASUREMENT OF THE PERFORMANCE AND ACCOUNTABILITY OF ZAKĀH ORGANIZATIONS IN YOGYAKARTA

2019 ◽  
Vol 3 (1) ◽  
pp. 59
Author(s):  
Wirawan Hardinto ◽  
Sigit Handoyo
Keyword(s):  
Internal Control ◽  
Structural Equation ◽  
Reliability And Validity ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Organization Performance ◽  
Positive Relation ◽  
Organization Commitment ◽  
Positive Effects

This study aimed to investigate the influence of spirituality, internal control, and organization commitment toward Zakāh organization performance and internal control toward accountability in Zakāh organizations. The population of the study is the staff of BAZ and LAZ in Province of DI Yogyakarta who has a minimum position at the middle manager. There are 16 of 28 BAZ and LAZ in Province of DI Yogyakarta which participated in this research. The number of the sample was 63 respondents. All data of the respective measurement items are tested with reliability and validity test based on Alpha Cronbach to the internal consistency by using SPSS program version 15 and to analyze the structural equation model by using PLS (Partial Least Square). The model of the relationship between five variables is shown that internal control has positive effects on accountability. Accountability has a positive relation with Zakāh organization performance. Internal control has a positive relation with Zakāh organization performance. Meanwhile, organization commitment does not influence on Zakāh organization performance. Spirituality has a positive relation to Zakāh organization performance.

scholarly journals Gender Roles in the Relationship between Hijrah Intention, Satisfaction, and Islamic-Bank Customer Loyalty

2021 ◽  
Vol 29 (4) ◽  
pp. 2615-2634
Author(s):  
Eka Yudiana Fetria ◽  
Hadri Kusuma ◽  
Ibnu Qizam
Keyword(s):  
Gender Roles ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Discriminant Validity ◽  
Equation Model ◽  
Mediating Role ◽  
Islamic Bank ◽  
Convergent And Discriminant Validity ◽  
The Relationship

This study aimed to analyze the differences between gender roles and the influence of hijrah intention and satisfaction on customer loyalty in Islamic banks. The data was collected from the Indonesian Islamic bank customers using convenience sampling. A total of 360 out of 927 questionnaires were received and sent back online. The hypothesis was tested using Structural Equation Model (SEM) with Smart-PLS. The variable indicators of interest were reflective and adapted from some previous literature. Furthermore, the data had satisfied convergent and discriminant validity requirements. The results showed that the Islamic bank customer loyalty routes differ between men and women. Satisfaction encourages hijrah intention without directly affecting customer loyalty in males. However, satisfaction strongly determines loyalty rather than hijrah intention for women. In the full model, hijrah intention serves a stronger mediating role on the satisfaction and loyalty relationship than the mediating role of satisfaction on the hijrah intention-loyalty relationship.

scholarly journals Modelling consumer’s intention to use iot devices: role of technophilia

2021 ◽  
Vol 23 (1) ◽  
pp. 612
Author(s):  
Nusrat Jahan ◽  
Md. Abu Hosen Shawon ◽  
Farzana Sadia ◽  
Dilara Khanom Nitu ◽  
Md. Enam Kobir Ribon ◽  
...  
Keyword(s):  
Structural Equation ◽  
New Technologies ◽  
Age Groups ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Sample Survey ◽  
Proposed Model ◽  
Iot Devices

<p><span>The present study has been conducted to examine whether skills and general technology-related value (GTV) required to operate the internet of things (IoT). This study also investigates is there any effect of technophilia to adopt IoT. The research method we use in this quantitative study was the sample survey. For investigating results, 352 surveys were conducted where 26 surveys were led through online and 292 surveys were distributed to different age groups. The proposed model was examined using partial least square structural equation model where the results revealed that IoT skills and General knowledge on technology directly contribute to technophilia which covers behavioural, emotional, and cognitive aspects. That is if people have a fascination for new technologies then they are willing to use IoT.</span></p>

scholarly journals Fan Loyalty Toward International Football Team: The Role of Brand Image

2020 ◽  
Vol 2 (01) ◽  
pp. 58-72
Author(s):  
Dwi Irianto ◽  
Dwi Kartikasari
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
International Team ◽  
Football Team ◽  
The Relationship

The study of fan loyalty in sports marketing mostly is focused on spectator attachment and brand athlete. However, lack of studies examines the fan loyalty formulation toward the international team using brand image. This study aims to examine the influence of two brand image dimensions (attributes and benefits) in creating fan loyalty toward the international team. This study applies the covariance-based structural equation model for analyzing the data. The sample consists of 335 international team football fans in Indonesia. These results reveal that both attributes and benefits are pivotal factors in influencing attitudinal loyalty as well as behavioral loyalty. Further, the result shows that the effect of attributes on attitudinal loyalty is higher compared to behavioural loyalty. These findings extend the existing knowledge on the relationship between brand image and customer loyalty in a sports context and provide useful implications for practitioners to retain their fan loyalty.

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