scholarly journals Green awareness and green purchase intention: The moderating role of corporate image

2021 ◽  
Vol 924 (1) ◽  
pp. 012051
Author(s):  
E R Lestari ◽  
R Septifani ◽  
K Nisak
Keyword(s):  
Environmental Sustainability ◽  
Purchase Intention ◽  
Structural Equation ◽  
Corporate Image ◽  
Partial Least Square ◽  
Least Square ◽  
Green Products ◽  
Buying Behaviour ◽  
Moderating Role

Abstract Customers’ awareness of environmental sustainability plays an important role in green purchase intentions. Understanding the buying behaviour of green products is particularly interesting since the corporate image builds customers trust and becomes a consideration to choose and purchase green products. This research aims to explore the influence of green awareness on the purchase intention of green products by considering the contingency effect of corporate image. The study used a survey questionnaire to collect responses from 155 respondents in Malang-East Java, Indonesia. The research was designed by using Structural Equation Modelling (SEM). Partial Least Square analysed the data. The results show that customers’ green awareness positively affects green purchase intention, while the corporate image was found to have a positive moderating role in the relationship. The research has indicated that corporate image can help develop consumers’ trust in the companies and influence the purchase intention of its product.

scholarly journals PERAN INNOVATIVENESS SEBAGAI MODERASI PADA KETERKAITAN PENGARUH SOSIAL TERHADAP MINAT PEMBELIAN KOPI STARBUCKS

2020 ◽  
Vol 4 (1) ◽  
pp. 174
Author(s):  
Miharni Tjokrosaputro ◽  
Cokki Cokki
Keyword(s):  
Structural Equation Modeling ◽  
Social Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Green Product ◽  
Convenience Sampling

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling. Hasil penelitian menunjukkan bahwa pengaruh sosial berpengaruh terhadap niat membeli kopi Starbucks dan keinovatifan konsumen tidak memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbuck sebagai produk hijau. The purpose of this study was to determine whether innovativeness can moderate the role of social influence in the purchase intention of Starbucks coffee as a green product. Respondents were 100 Starbucks consumers. The sampling technique is convenience sampling. Data collection techniques using a questionnaire by survey method. Data analysis techniques using Partial Least Square-Structural Equation Modeling. The results showed that social influence had effect on Starbucks coffee purchase intentions and consumer innovativeness did not moderate the role of social influence on the purchase intention of Starbuck coffee as a green product. This might be due to brand equity factors, collectivistic culture and limited sample size, which can be suggested for future researchers.

Understanding the webrooming phenomenon

2019 ◽  
Vol 47 (10) ◽  
pp. 1074-1092 ◽  
Author(s):  
Eugene Cheng-Xi Aw
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Shopping Behaviour ◽  
Shopping Motivation ◽  
Benefits And Costs ◽  
Moderating Role

Purpose The purpose of this paper is to propose and empirically test a model encompassing antecedents of webrooming, an emerging shopping behaviour in omnichannel retailing. This study delineates the impacts of shopping motivation, perceived channel-related benefits and costs on webrooming intention. Design/methodology/approach A questionnaire-based survey was conducted using a purposive sampling technique. A total of 300 responses were collected, and data were analysed using Partial Least Square Structural Equation Modelling. Findings Shopping motivation, such as efficiency shopping and bargain hunting, negatively influenced webrooming intention. Immediate possession positively influenced webrooming intention. With regard to perceived costs of webrooming, purchase effort and expected price loss negatively influenced webrooming intention. An additional exploratory analysis uncovered the moderating role of efficiency shopping. Originality/value This study provides empirical evidence for the antecedents of webrooming intention and expands the understanding of this emerging yet largely unexplored cross-channel behaviour.

scholarly journals Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience

2019 ◽  
Vol 11 (17) ◽  
pp. 4745 ◽  
Author(s):  
Seojin Stacey Lee ◽  
Yaeri Kim ◽  
Taewoo Roh
Keyword(s):  
Customer Loyalty ◽  
Airline Industry ◽  
Structural Equation ◽  
Equation Model ◽  
Corporate Image ◽  
Least Square ◽  
Environmental Responsibility ◽  
Positive Effects ◽  
Moderating Role

The current study aims to suggest a modified pyramid of corporate social responsibility (CSR) in the airline industry and find the moderating effects of consumer’s CSR experience (CSRE). Although previous studies proved the positive effects of CSR, there are surprisingly few research studies that incorporate Carroll’s fundamental CSR and specific issues of environmental responsibility in the airline industry as the integrated model. Thus, we suggest an alternative perspective of CSR, which can apply exclusively in the airline industry. Second, the moderating role of CSRE is demonstrated in a critical manner. To be specific, we hypothesize that sharing the same experience of altruistic motives may increase intimacy between the company and consumers, which affects a positive CSR evaluation. Therefore, consumers sharing the CSRE may perceive the CSR initiative more positively when compared to those who were not involved in the CSR programs before. By using the structural equation model (SEM) and ordinary least square (OLS) regression, we examined the effects of the modified pyramid of CSR on the corporate image (CI) and the moderating role of CSRE on customer loyalty (CL). The findings suggest that airline managers should consider environmental responsibility in CSR activities and design a variety of programs that should be designed to enhance consumers’ CSRE.

scholarly journals Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall

2021 ◽  
pp. 81-87
Author(s):  
Shanta Banik ◽  
Sakhi Rani Dhar
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Target Population ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Product Packaging ◽  
Mediating Role

Although advertisement is considered as an attention-grabbing tool, however, existing literature largely ignored whether such advertisement has any effect on children to recall the advertised products. This study thus aims to examine the effects of television advertisement on children’ purchase intention through the mediating role of advertisement recall in the Asian context. Since the target population is unknown, a non-probability sampling based convenient sampling approach was used to collect data. Data were collected from 245 parents of their 448 children in the context of confectionary products in Bangladesh. Partial least square based structural equation modeling was used to analyze the collected data. The results show that information, entertainment and product packaging displayed in advertisement significantly affect children’ advertisement recall. Advertisement recall is also found to have influence on children’ purchase intentions. Further, advertisement recall fully mediates in the relationships between information and purchase intentions; entertainment and purchase intentions; and packaging and purchase intentions. This study also offers significant theoretical and managerial implications.

Social media influencer marketing: the moderating role of materialism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kian Yeik Koay ◽  
Man Lai Cheung ◽  
Patrick Chin-Hooi Soh ◽  
Chai Wen Teoh
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Moderating Effect ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type ◽  
Decision Making Processes ◽  
The Impact

Purpose Social media influencers (SMIs) have become an important source of influence that affects consumer behaviours in their decision-making processes. As such, this justifies scholarly attention in understanding how SMIs transfer their meanings to endorsed brands and drive consumers’ positive behavioural intentions. With the intention to fill this knowledge gap, this paper aims to examine the impact of SMIs’ credibility, as manifested by trustworthiness, attractiveness and expertise, along with the moderating effects of materialism, on followers’ purchase intention. Design/methodology/approach Self-administrated online surveys were used to collect data from Instagram users. A total of 191 usable data were collected and analysed using partial least square structural equation modelling. Findings The results show that SMIs’ trustworthiness and expertise are significant predictors of followers’ purchase intention. Moreover, the moderating effect of materialism on the relationship between attractiveness and purchase intention is significant. Notably, the influence of attractiveness on purchase intention is greater when materialism is high. Originality/value This research contributes to the SMI literature by examining the influence of SMIs’ trustworthiness, attractiveness and expertise, along with the moderating effect of materialism, on followers’ purchase intention.

scholarly journals An analysis of customer’s purchase intention towards the green products and its effect on manufacturing: A statistical approach

2021 ◽  
Author(s):  
Pravin Kumar ◽  
◽  
Manoj Kumar Singh ◽  
Saurabh Agrawal ◽  
◽  
...  
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Green Manufacturing ◽  
Partial Least Square ◽  
Least Square ◽  
Path Modeling ◽  
Green Products ◽  
The Impact ◽  
Advertising And Promotion

The study is based on finding the impact of consumer behavior on green manufacturing. The opinion of the consumer has been taken regarding the production of auto components in Delhi NCR. Most of the consumers are not aware of detailed manufacturing processes of the auto componentswhich leads to difficulties in finding the impact of consumer behaviour on production of the products having no direct application. To know the opinion of the consumer, a questionnaire survey is used to observe the consumer awareness and its impact on production of green product. The PLS-PM (partial Least Square-Path Modeling) is used to formulate the structural equation modelling. It was found that the perceived quality and cost of the product influencing consumer behaviour and purchase intention towards green consumptions. Some more green initiatives, advertising and promotion, and social welfare also influence the consumer significantly towards the use of green products.

scholarly journals PENGARUH ELECTRONIC WORTH OF MOUTH TERHADAP CITRA PERUSAHAAN GADGET DI KOTA BATAM

2021 ◽  
Vol 16 (1) ◽  
pp. 1-8
Author(s):  
Golan Hasan ◽  
Karina Karina
Keyword(s):  
Data Analysis ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Corporate Image ◽  
Partial Least Square ◽  
Least Square ◽  
Purposive Sampling ◽  
Mediating Role ◽  
Equation Modelling

In conducting of this research, has the purpose of knowing the factors that influence purchase intention. eWOM Credibility, eWOM Quality, eWOM Quantity, Corporate Image as mediating role are factors that will be examined and analyzed. The object of this research is smartwatch that ocated in Batam City with certain criteria that using media social active. Purposive sampling is the method in this study, selected are adjusted to the research objectives. The data analysis in this research is  PLS-SEM (Partial Least Square Structural Equation Modelling). The result of this research is indicate that the eWOM Quality, eWOM Quality, Corporate Image are able to influence significantly on Purchase Intention while eWOM Credibility doesn’t have a strong effect and maybe influence by other variables on Purchase Intention. In addition Corporate Image’s able to mediate eWOM Credibility, eWOM Quality, eWOM Quality and Purchase Intention.

scholarly journals Span of Supervision and Repercussions of Envy: The Moderating Role of Meaningful Work

2022 ◽  
Vol 12 ◽  
Author(s):  
Hafiz Muhammad Burhan Tariq ◽  
Asif Mahmood ◽  
Ayyaz Ahmad ◽  
Maria Khan ◽  
Shah Ali Murtaza ◽  
...  
Keyword(s):  
Fast Food ◽  
Structural Equation ◽  
Meaningful Work ◽  
Resource Depletion ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Ripple Effect ◽  
Moderating Role

Though the current research stream has provided some risk factors for envy at the workplace, little is still known about the drivers and consequences of envy. Based on Vecchio’s theory, this study investigates the ripple effect of the span of supervision on envy. Moreover, it sheds light on the moderating role of meaningful work in their relationship. The data comprising sample size 439 were collected from confrères of four fast food companies listed on the Stock Exchange of Pakistan. Partial Least Square Structural Equation Modeling (PLS-SEM) technique was implemented through SmartPLS 3.3.2 to analyze the measurement and structural relationships. The results demonstrate that a narrow span of supervision will increase work engagement, and reduce instigated incivility via decreasing envy and resource depletion in sequence. Moreover, meaningful work would help regulate the inimical stream of dénouement of envy. Theoretical and practical implications, along with the limitations and future directions, have also been discussed.

Microfinancial Drivers of Women Empowerment: Do Self-help Group Membership and Family Size Moderate the Relation?

2021 ◽  
pp. 001946622098808
Author(s):  
Vinita Rai ◽  
Monica Shrivastava
Keyword(s):  
Family Size ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Women Empowerment ◽  
Self Help ◽  
Social Empowerment ◽  
Moderating Role ◽  
Self Help Group

This study aims at developing a model that would assess women empowerment due to microfinance activities and evaluates the moderating role of self-help group (SHG) membership and family size in women empowerment. Factor analysis and partial least square structural equation modelling are employed to meet the objective of the study. Multigroup analysis is used to assess the moderating role of SHG membership and family size. The data are examined using SPSS 22.0 and SmartPLS 3.3.2 software. Findings reveal that the overall empowerment of women who belong to SHG is more influenced by social empowerment due to microfinance, while non-SHG members who have availed microfinance services feel more empowered due to their economic and psychological empowerment. Women with family size of four or less are more empowered due to their economic and social empowerment, while psychology played a more significant role in women with family size of more than four. The government and microfinance institutions (MFIs) should organise more awareness programmes to help women avail the microfinance services so that the economic activities conducted by them can lift the country’s economy. Women should be motivated to joins SHGs to reduce the chances of domestic violence and to increase their social holding.

scholarly journals CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCE

2020 ◽  
Vol 21 (1) ◽  
pp. 18-29 ◽  
Author(s):  
Ni Luh Putu Indiani ◽  
Gabriel Aprinau Fahik
Keyword(s):  
Purchase Intention ◽  
Practical Implication ◽  
Model Development ◽  
Retail Trade ◽  
Partial Least Square ◽  
Least Square ◽  
Online Purchase ◽  
Transaction Security ◽  
Moderating Role

Online retail trade in Indonesia has grown dramatically in recent years. However, it is not being followed by an increase in the transaction completion ratio, with a cart abandonment rate of up to 70 percent. This indicates that the transition from online purchase intention to actual purchase is not as simple as postulated in the theory of planned behaviour (TPB); yet, there are other factors moderating the conversion. Therefore, this study aims to develop a model analysing the moderating role of perceived transaction security and convenience in the relationship between online purchase intention and actual purchase. Model development was also motivated by critics regarding TPB’s robustness in explaining consumer purchase behaviour; therefore, this model is expected to enrich TPB by providing a more comprehensive picture in online purchase behaviour. The sample consisted of consumers who had shopped for retail products online. The proposed relationship was tested with partial least square method. Results showed that perceived transaction convenience has a positive and significant moderating effect, whereas perceived transaction security showed an insignificant moderating impact. This finding is noteworthy amid risky online purchase environment. Respondents’ characteristics and alternative payment methods might explain the insignificant moderation. As a practical implication, it is recommended that online retailers improve online transaction convenience to increase the conversion rate.

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