scholarly journals Will Consumers Pay More for Efficient Delivery? An Empirical Study of What Affects E-Customers’ Satisfaction and Willingness to Pay on Online Shopping in Bangladesh

2020 ◽  
Vol 12 (3) ◽  
pp. 1121 ◽  
Author(s):  
Swapan Kumar Saha ◽  
Guijun Zhuang ◽  
Sihan Li
Keyword(s):  
Cost Saving ◽  
Willingness To Pay ◽  
Online Survey ◽  
Online Shopping ◽  
Hierarchical Regression ◽  
Use Of Technology ◽  
Efficient Delivery ◽  
Online Shoppers ◽  
Delivery Efficiency ◽  
Shopping Satisfaction

The delivery of products to the end consumer has been widely considered in the e-commerce sector as new challenges to reach customers and provide them with timely and efficient delivery have surfaced. Less focus has been given to information about delivery efficiency that impacts online shoppers’ relations with e-retailers. This study’s research model builds on the extended unified theory of acceptance and use of technology (UTAUT-2) by adding the critical e-commerce variables of delivery efficiency, cost-saving efficiency, and online purchase experience (shopping satisfaction and subsequent willingness to pay). The conceptual model was tested, and samples were collected using an online survey hosted on Google Forms using e-mail in Bangladesh. The findings show that consumers’ willingness to pay is enhanced by satisfaction with online shopping and delivery efficiency. The study also contributes insights into how cost-saving efficiency affects online customer satisfaction and the intention to repurchase. Also, by applying hierarchical regression analysis, this study contributes to understanding how e-retailers can provide a functional online experience for customers. Finally, our findings offer guidelines to e-retailers regarding increasing shopping satisfaction, the intention to repurchase, and the willingness to pay more.

scholarly journals The Willingness to Pay for Local, Domestic, and Imported Bundled Fresh Produce by Online Shoppers

2018 ◽  
Vol 10 (12) ◽  
pp. 15
Author(s):  
Jean D. Gumirakiza ◽  
Taylor Choate
Keyword(s):  
United States ◽  
Willingness To Pay ◽  
Online Shopping ◽  
Positive Impact ◽  
Fresh Produce ◽  
The United States ◽  
Online Shoppers ◽  
Interest Level ◽  
Different Origins ◽  
Locally Grown

This study applies a Censored Normal Tobit Model on the 2016 survey data from 1,205 online shoppers in the South region of the United States to explain their Willingness To Pay (WTP) for a bundle of fresh produce from different origins. This study indicates that online shoppers are willing to pay $6.91, $6.38, and $5.22 for four pounds of bundled fresh produce that are locally, domestically grown, and imported respectively. We found that income category, interests in online shopping, interest level for local, interest level for organic, and monthly spending on fresh produce have a significant positive impact on the WTP for locally grown fresh produce. Results indicate that being married, high income, interests in online shopping, interests in local produce, interests in organic, and the monthly spending on fresh produce increase the WTP for domestically grown fresh produce, while age and being a female diminishes it. We further found that age, being a female, and interest in the freshness of the produce decrease the WTP for imported produce. Based on the findings from this study, we have suggested a couple of marketing implications and suggestions.

The Impact of In-Group Membership on e-Loyalty of Women Online Shoppers

2013 ◽  
Vol 5 (1) ◽  
pp. 17-36 ◽  
Author(s):  
Tonjia S. Coverdale ◽  
Anthony D. Wilbon
Keyword(s):  
Social Identity ◽  
Social Presence ◽  
Online Survey ◽  
Design Research ◽  
Online Shopping ◽  
Website Design ◽  
Online Retail ◽  
Shopping Experience ◽  
Online Shoppers ◽  
The Impact

The objective of this study is to propose and test the Social Identity Approach to Website Design research model, which considers the role of Social Identity in the development of e-Loyalty. Using an online survey instrument comprised of existing Information Systems and Social Identity measures, data were collected from 322 women online shoppers who were members of the salient ingroup. The results of this study indicate that, in women online shoppers, the perception of social presence in an online retail store positively influences their enjoyment of the online shopping experience. The results also suggest that women online shoppers’ enjoyment of an online shopping experience positively influences their intention to revisit the website or recommend the website to other online shoppers, which are e-Loyal behaviors. In addition, this study extends related studies by proposing and testing the psychographic nature of human-computer interaction as a possible catalyst for e-Commerce Success.

The role of perceived benefits in formation of online shopping attitude among women shoppers in India

2018 ◽  
Vol 7 (1) ◽  
pp. 91-110 ◽  
Author(s):  
Nupur Arora ◽  
Aanchal Aggarwal
Keyword(s):  
Online Survey ◽  
Online Shopping ◽  
Product Variety ◽  
Future Research ◽  
Perceived Benefits ◽  
Indian Women ◽  
Content Type ◽  
Online Shoppers ◽  
Women In India

Purpose The purpose of this paper is to investigate the role of perceived benefits, namely, price, convenience and product variety in formation of online shopping attitude. The paper also studies the impact of online shopping attitude on online shopping intentions by the application of the theory of reasoned action. Design/methodology/approach A self-administered and structured online survey was conducted targeting female online shoppers of four metropolitan cities of India. A sample of 508 online shoppers was considered in the online survey. Confirmatory factor analysis was used to evaluate the research constructs, validity and composite reliability. Structural equation modeling and path analysis was also used to examine the hypothesized relationships of the research model. Findings The authors of the paper reveals that price benefit, convenience benefit and product variety benefit has a significant positive impact on online shopping attitude and there is a considerable positive relationship between online shopping attitude and online shopping intention among women in India. Product variety was found to be the most important perceived benefit for Indian women. Research limitations/implications The research sample included only women shoppers who indulge in online shopping. Future research is encouraged to emphasize on other groups and gender to identify with their online shopping attitudes. Another important limitation of the study is consequent from the geographical perspective of the present study; that is India. The findings are not necessarily applicable to the rest of the world. Therefore, reproduction of the current study in diverse countries would probably support and confirm its findings. Also, the present study is cross-sectional which does not demonstrate how attitudes of online shoppers may alter over time. The authors of the current study encourage future research to apply a longitudinal design to the study to understand the transforms in consumers’ attitudes toward online shopping over time. Finally, this study explained a general phenomenon, thus future research can be directed toward particular websites which may present different results. Practical implications The study supports the significance of perceived benefits (price, convenience and variety) as key drivers of attitudes toward online shopping among women in India. Marketers should distinguish the way they indulge their customers based on their perceived benefits of online shopping. In developing countries like India, where consumers, especially women, are generally depicted as risk averse, online shopping attitude plays an important role in the success of e-tailers. Certainly, if online shopping would not attach meaningful value and benefits to consumers, they would have negative attitude toward the same. Additionally, the empirical research study demonstrates variety to be the most important benefit for Indian women; ecommerce retailers should focus on maximizing the same to enhance online purchase intention among women customers. Women empowerment being the agenda in India currently, online retailers’ managers can benefit from such conclusions for targeting this huge untapped market and for future e-marketing policies. Originality/value This research paper is one of the very few endeavors that investigated online shopping attitudes in India. Prominently, it exposed the role of perceived benefits in online shopping attitude in India. Price is one of the most critical factor concerning Indian shoppers which is a part of the present study. National and international e-tailers preparing to develop and expand their operations to India have now important empirical verification concerned with the determinants of online shopping attitudes and behavior in India which shall aid in marketing strategy development and implementation.

Consumer attitudes towards online shopping

2015 ◽  
Vol 25 (5) ◽  
pp. 707-733 ◽  
Author(s):  
Mutaz M. Al-Debei ◽  
Mamoun N. Akroush ◽  
Mohamed Ibrahiem Ashouri
Keyword(s):  
Web Sites ◽  
Online Survey ◽  
Online Shopping ◽  
Consumer Attitudes ◽  
Future Research ◽  
Perceived Benefits ◽  
Content Type ◽  
Online Retailers ◽  
Online Shoppers ◽  
Web Quality

Purpose – The purpose of this paper is to examine consumer attitudes toward online shopping in Jordan. The paper introduces an integrated model which includes trust, perceived benefits, perceived web quality, and electronic word of mouth (eWOM) along with their relationships in order to examine their effects on consumer attitudes toward online shopping. Design/methodology/approach – A structured and self-administered online survey was employed targeting online shoppers of a reputable online retailer in Jordan; i.e. MarkaVIP. A sample of 273 online shoppers was involved in the online survey. A series of exploratory and confirmatory factor analyses were used to assess the research constructs, unidimensionality, validity, and composite reliability. Structural path model analysis was also used to test the hypothesized relationships of the research model. Findings – The empirical findings of this study indicate that consumer attitudes toward online shopping is determined by trust and perceived benefits. Trust is a product of perceived web quality and eWOM and that the latter is a function of perceived web quality. Hence, trust and perceived benefits are key predictors of consumer attitudes toward online shopping, according to the results. Further, the authors also found that higher levels of perceived web quality lead to higher levels of trust in an online shopping web site. Perceived web quality was found to be a direct predictor of trust, and the former positively and significantly influences perceived benefits. Also, the authors found that 28 percent of the variation in online shopping attitudes was caused by perceived benefits and trust. Research limitations/implications – The research sample included only early adopters who are usually described as personal innovators and risk takers. Future research is encouraged to focus on other groups such as non-adopters to understand their online shopping attitudes. Another limitation is derived from the geographical context of the current study; that is Jordan. The findings are not necessarily applicable to other Arab countries and the rest of the world. Therefore, replications of the current study in different countries would most likely strengthen and validate its findings. Also, the study is cross-sectional which does not show how attitudes of consumers may change over time. The authors encourage future studies to employ a longitudinal design to understand the changes in consumers’ attitudes toward using online shopping over time. Finally, this study examined only one case in point and thus findings cannot be generalized to other online shopping web sites. Future research is highly encouraged to examine consumers’ attitudes toward other online shopping web sites inside and outside Jordan. Practical implications – The paper supports the importance of trust and perceived benefits as key drivers of attitudes toward online shopping in emerging markets like Jordan. It further underlines the importance of perceived web quality contribution to perceived benefits and trust as well as the key role of the later in forming online shoppers’ attitudes. Online retailers’ executives and managers can benefit from such findings for future e-marketing strategies and acquire new customers to achieve long-term performance objectives. Originality/value – This paper is one of the very few attempts that examined attitudes toward online shopping in the Arab world. Importantly, it revealed the drivers of online shoppers’ attitudes in Jordan. National and international online retailers planning to expand their operations to Jordan or to the Middle East Region have now valuable empirical evidence concerning the determinants of online shopping attitudes and online shoppers’ behavior in Jordan upon which e-marketing strategies can be formulated and implemented.

Perceived Risk and Online Shopping Intention

2014 ◽  
Vol 10 (4) ◽  
pp. 17-38 ◽  
Author(s):  
Stuart Dillon ◽  
John Buchanan ◽  
Kholoud Al-Otaibi
Keyword(s):  
College Students ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Online Survey ◽  
Online Shopping ◽  
Financial Risks ◽  
Apparel Shopping ◽  
Online Shoppers ◽  
Males And Females ◽  
Financial Privacy

As online shopping growth continues, electronic retailers are recognizing the need to understand risk perceptions of (prospective) customers so as to remove impediments to continued growth. One particularly fruitful area of research concerns the perceptions of online shoppers to product, financial, privacy, time/inconvenience, psychological, and product source risk. Equally important is to understand differences in risk perceptions between males and females and also how such perceptions vary across different product types: digital (e.g. music), and non-digital (e.g. apparel). Utilizing an online survey of undergraduate college students, findings show that female respondents consistently perceived greater risk than males, with significant differences for product and financial risks for both product types. The “experiential” nature of apparel shopping was highlighted by online shopping intention being explained by psychological (male and females) and product (females) risk only. Overall, perceived risk was found to negatively influence intention to shop online by gender, especially with females.

scholarly journals Video Production and Distribution Platform in Swiss Sports Teams: An Analysis of Acceptance and Willingness to Pay

2021 ◽  
Vol 3 ◽  
Author(s):  
Marcel Huettermann ◽  
Fabian Haefliger ◽  
Valerio Stallone
Keyword(s):  
Willingness To Pay ◽  
Online Survey ◽  
New Technologies ◽  
Video Production ◽  
Sports Teams ◽  
Sports Clubs ◽  
Independent Variables ◽  
Use Of Technology ◽  
Production And Distribution ◽  
Facilitating Conditions

Swisscom Asport (“Asport”) has set itself the target of covering the entire video process from production to distribution. Its services should be affordable not only for professional sports clubs but also for their amateur counterparts. Despite limited resources, clubs want to increase their attractiveness through new technologies and meet members' needs. This paper examines the factors that lead to the acceptance of Asport services by sports clubs. In addition, the willingness to pay for these services is evaluated. Pricing is critical to success in innovation and also because of the limited financial resources of sports clubs. Based on the literature research, a conceptual model was developed based on the unified theory of acceptance and use of technology model (UTAUT), tested using an online survey of Swiss amateur football clubs, and evaluated using regression analysis. The study findings show that social environment exerts the strongest influence on behavioral intention, defined as “acceptance” in this paper. Furthermore, the two independent variables, performance expectancy and effort expectancy, have a significant effect on user acceptance. In contrast to the original model (UTAUT), this paper demonstrates the direct influence of attitude to use. Of the independent variables, facilitating conditions have an additional effect on attitude to use. The results demonstrate that it is not acceptance but attitude to use that influences willingness to pay. An in-depth evaluation of willingness to pay shows that the optimal price point is 83.3% lower than the price offered by the company; however, there are budget-dependent variations in the assessment.

Interplay of Attitude, Satisfaction and Purchase Intentions

2016 ◽  
pp. 281-295
Author(s):  
Rajeev Kumar Malik ◽  
Priyanka ◽  
Sujit Kumar Dubey
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Purchase Intentions ◽  
The Other ◽  
Online Shoppers ◽  
The Relationship ◽  
Shopping Satisfaction

On one hand entry of e-commerce is bringing a new dimension to competitive landscape, and on the other the customers are becoming more aware and are willing to exercise their choice more than ever before. Increased influence of social media among youth provide the opportunity for retailers to engage with customers in newer forms and to extend their relationship with the customers. All these things provided the motivation for researchers to undertake this endeavor to understand and examine the attitudes of youth towards Online Shopping. Efforts were made to understand the relationship between Attitudes towards Online Shopping, Satisfaction and Future Intentions to Shop Online. Satisfaction of online shoppers worked as a partial mediator between Attitude towards Online Shopping and purchase intentions.

scholarly journals Consumers’ attitude towards online shopping

2016 ◽  
Vol 6 (3) ◽  
pp. 219-255
Author(s):  
Balusamy S ◽  
Giri N
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
Consumer Attitudes ◽  
Online Marketing ◽  
Customer Requirements ◽  
Marketing Performance ◽  
Factors Influencing ◽  
Use Of Technology ◽  
Online Shoppers ◽  
Online Channel

E-commerce offers many online marketing opportunities to companies worldwide and along with high rapid growth of online shopping; it has impressed many retailers to sell products and services through online channel to expand their market. Online shopping or marketing is the use of technology (i.e., computer, internet) for better marketing performance. And retailers are mixing strategies to meet the demand of online shoppers; they are busy in studying consumer in the field of online shopping, to see the consumer attitudes towards online shopping and specifically studying the factors influencing consumers to shop online. e- retailers should keep in mind that consumer behavior might change in time to time especially in online market so the e-retailer should investigate the consumer behavior in time to time and adapt the products and services to serve as the customer requirements

Understanding Teens’ Perceptions and Aspirations towards Relationship with Personal Technology: Survey Study (Preprint)

2020 ◽  
Author(s):  
Muhammad Jee ◽  
Alsa Khan
Keyword(s):  
Online Survey ◽  
Design Thinking ◽  
Survey Study ◽  
User Experience Design ◽  
Personal Connection ◽  
New Associations ◽  
Future Technology ◽  
Use Of Technology ◽  
Personal Technology ◽  
Age Range

BACKGROUND Understanding teens' relationship with technology is a pressing topic in this digital era. There seem to be both benefit and harmful implications that originate from use of technology by teens. Approximately 95% of teenagers have access to a smartphone, and several studies show a positive correlation between screen addiction and trends of Anxiety and Depression. While, at the same time, research shows that two-thirds of teenagers believe that technology is a necessity for connecting and making new friends. OBJECTIVE The aim of this research is to understand teens’ perceptions of their own and others’ relationship with personal technology and what future relationships do teens aspire to have with their technology. This will be fundamental in helping designers, healthcare practitioners and youth counselors inform design in technology accordingly. METHODS This research paper explores teens and technology relationship via three lenses. Lens-1 is teens' perception of their current relationship with their personal technology as users. Lens-2 is teens' perception of others' (parents, siblings or friends) relationship with personal technology as bystanders. Lens-3 is teens’ aspiration of how they wish to relate to their personal technology. We conducted an online survey with 619 teens in the 13-19 years age range. RESULTS We found that teens selected 'Essential,' 'Distractive,' and 'Addictive' most commonly to describe their own and others' relationship with personal technology. Whereas teens selected 'Provides an escape' more to describe their own relationship with technology. In contrast, they selected 'It's just a tool' and 'Creates Barrier' more to describe others' relationship with technology. These trends are consistent across ages and genders. Additionally, we found that 13-15 year-olds, particularly the majority of females in this age range, wish to see their future technology as their 'best friend.' However, 16-17 year-olds’ top choice was 'I don't believe in personal connection with mobile technology,’ and 18-19 year-olds’ top choice was 'My personal assistant.’ CONCLUSIONS Our three lenses approach is holistic as it allowed comparison of how teens perceive their relationship with personal technology as users vs. bystanders and from current vs. aspirational perspectives. This research not just confirms what is already known, but uncovers critical new associations more exclusive to teens' own relationship with technology. This paper presents related design implications to inform personal tech design thinking, including our guideline to shift 'user experience design' process to 'user relationship design.'

scholarly journals Moderating Roles of Resilience and Social Support on Psychiatric and Practice Outcomes in Nurses Working During the COVID-19 Pandemic

2021 ◽  
Vol 7 ◽  
pp. 237796082110242
Author(s):  
Anna E. Schierberl Scherr ◽  
Brian J. Ayotte ◽  
Marni B. Kellogg
Keyword(s):  
Mental Health ◽  
Social Support ◽  
Online Survey ◽  
Psychological Symptoms ◽  
The United States ◽  
Direct Care ◽  
Behavioral Measure ◽  
Hierarchical Regression ◽  
Research Reporting ◽  
Symptoms Of Depression

Introduction Staff and equipment shortages and an easily transmissible virus make working in the COVID-19 pandemic demanding physically and psychologically. Nurses on the frontlines are particularly vulnerable to the adversity of working under these conditions, particularly with regard to mental health. Thus, understanding risk and protective factors for this vulnerable and essential group is critical for identifying potential targets of interventions. We had two aims for the current study: (a) to examine work functioning and symptoms of depression, anxiety, and posttraumatic stress (PTSD) among nurses who did and did not care for patients with COVID-19; and (b) to determine if resilience and social support moderate these relationships. Methods For three weeks in July 2020, nurses across the United States were invited to participate in an online survey collecting data on demographics, resilience, social support, and screening measures of depression, PTSD, anxiety, and distracted practice. Data were analyzed using descriptive statistics and hierarchical regression for each outcome measure. Conclusions Our findings support a growing body of research reporting that nurses are experiencing mental health sequelae during the COVID-19 pandemic, especially those providing direct care to patients with the virus. We found that compared to nurses who did not care for patients with COVID-19, those who did reported increased symptoms of PTSD, depression, and anxiety. A novel contribution is our finding that nurses providing direct COVID-19 care also experienced increased levels of distracted practice, a behavioral measure of distraction linking to a potential impact on patient care. We also found that resilience and social support acted as moderators of some of these relationships. Fostering resilience and social support may help buffer the effects of providing care to patients with COVID-19 and could potentially decrease nurse vulnerability to developing psychological symptoms and impairment on the job.

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