scholarly journals How Green Trust, Consumer Brand Engagement and Green Word-Of-Mouth mediate Purchasing Intentions

2021 ◽  
Vol 13 (14) ◽  
pp. 7877
Author(s):  
João Guerreiro ◽  
Mariana Pacheco
Keyword(s):  
Competitive Advantage ◽  
Direct Effect ◽  
Word Of Mouth ◽  
Green Marketing ◽  
Purchase Decisions ◽  
High Involvement ◽  
Brand Engagement ◽  
Purchasing Intention ◽  
The World ◽  
Green Trust

An increasing interest in environmental problems around the world has significantly expanded the demand for green goods, transforming green marketing into an effective tool for businesses to achieve competitive advantage. Yet, as more firms become aware of this strategic advantage, greenwashing activities can also flourish, and customers grow more cautious about green efforts by firms. The present research examines how greenwashing expectations of customers affect their green buying decisions by studying how green trust, consumer brand engagement and green word-of-mouth mediate this relationship. A total of 302 subjects participated in a survey to study greenwashing effects using a high involvement green ad and a low involvement green ad. Results were analyzed using a PLS-SEM approach. The findings show that the greenwashing expectations of customers have no direct effect on green purchase decisions, but that green trust and green word-of-mouth mediate this relationship. Likewise, greenwashing perception significantly affects customer brand engagement indirectly through green trust and there is a full mediation between greenwashing perception and green purchasing intention through green trust, customer brand engagement and green word of mouth. Therefore, the study shows that having a low perception of greenwashing is not enough to increase purchases. For that to occur, companies need to ensure that WOM communicates such efforts and that consumers trust these green initiatives.

scholarly journals To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry

2019 ◽  
Vol 11 (17) ◽  
pp. 4623 ◽  
Author(s):  
Pere Mercade Mele ◽  
Jesus Molina Gomez ◽  
Lluis Garay
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Hotel Industry ◽  
Positive Influence ◽  
Green Marketing ◽  
Associate Learning ◽  
Attitudinal Loyalty ◽  
Positive Effects ◽  
Managerial Implications ◽  
Green Trust

Different studies have analysed how green marketing influences the sustainable image of tourist companies or have focused on the identification and engagement between these companies and their consumers. In any case, the question of how this process influences consumers’ behaviour in the hotel industry requires even more in-depth study, with the intention of explaining the changes that occur in the current consumer and how this affects the hotel industry. This study is useful to demonstrate that beyond the direct influence of green marketing on green word of mouth indicators there are other indirect influences which are represented by other mediating variables: green attitudinal loyalty and green trust. From the literature on green marketing and the conceptual approaches offered by the Hierarchy of Effects Model and the Associate Learning Principles, this study conducted an empirical approach using a structured questionnaire. The questionnaire responses, obtained from a sample of 238 hotel users, were analysed using a Structural Equation Modelling (SEM) to test the research hypothesis related to the positive influence of green marketing on green trust, green attitudinal loyalty, and green word of mouth. This research provides theoretical and managerial implications to help executives adopt green marketing strategies, thanks to their positive effects on consumers’ recommendations, both direct and indirect, through loyalty and trust. It is concluded that green marketing actions have a greater effect on their indirect relationship with word of mouth than on their direct relationship and that loyalty is the aspect with the highest influence regarding trust.

scholarly journals Electronic -Word Of Mouth In Tourism 4.0: Customer Review Of Online Travel Agent

2019 ◽  
Vol 8 (5C) ◽  
pp. 705-708 ◽  
Keyword(s):  
Competitive Advantage ◽  
Online Survey ◽  
Word Of Mouth ◽  
Industrial Revolution ◽  
Global Market ◽  
Purchase Decisions ◽  
Digital Products ◽  
Travel Agent ◽  
Tourist Behavior ◽  
Online Travel

Changes in tourist behavior encourage the Indonesian tourism industries to adapt to the era of industrial revolution. Tourism 4.0 becomes a new competitive advantage in winning tourism competition in the global market. The purpose of this study is to describe E-WOM in the context of tourism 4.0. To collect data, an online survey was addressed to 113 respondents. Our findings lead to a conclusion that tourism industries should strive to develop digital products so to influence consumer purchase decisions.

scholarly journals The Influence of Green Marketing on Green Satisfaction Mediated By Perceived Quality and Its Impact to Green Trust in Injection Motorcycle

The Winners ◽  
2014 ◽  
Vol 15 (2) ◽  
pp. 85
Author(s):  
Shelvy Kurniawan
Keyword(s):  
Direct Effect ◽  
Indirect Effect ◽  
Fuel Injection ◽  
Perceived Quality ◽  
Green Marketing ◽  
Equation Modeling ◽  
Positive Effects ◽  
Motorcycle Industry ◽  
Green Trust ◽  
Significant Direct Effect

Currently, motorcycle manufacturers are increasingly motivated to replace their motorcycle into fuel injection products. The growing concern from the consumers to the environment and the regulations of emission standards, that is Euro 3, for motorcycle industry is being finalized in the Ministry of Environment in order to be implemented in Indonesia. Through this research, the writer will examine the effect of green marketing on perceived quality, green satisfaction, and green trust, the effect of perceived quality on green satisfaction, and the effect of green satisfaction on green trust. Those effects needs to be investigated in order to know how far the effects of green marketing and to ensure whether green marketing is well accepted or not by the market in motorcycle industry. Scope of this research is also limited to the user of fuel injection motorcycle in Jakarta for Honda and Yamaha who involved as decision maker when the motorcycle is purchased. Sampling technique used in this research is quota sampling and the analysis method is structural equation modeling (SEM). The findings of this research are: green marketing has a significant direct effect on perceived quality, perceived quality has a significant direct effect on green satisfaction, green satisfaction has a significant direct effect on green trust, green marketing has a significant direct and indirect effect on green satisfaction, and green marketing has a significant direct and indirect effect on green trust. All of those effects are found to be positive effects.

scholarly journals Research on the Construction and Application of Word-of-Mouth Marketing Mode under the New Market Environment

2020 ◽  
Vol 5 (3) ◽  
pp. 162
Author(s):  
Jinjiang Chen
Keyword(s):  
World Economy ◽  
Word Of Mouth ◽  
Great Influence ◽  
Communication Model ◽  
Purchase Decisions ◽  
Enterprise Development ◽  
Marketing Mode ◽  
Marketing Model ◽  
The World ◽  
Traditional Marketing

<p>With the globalization of the world economy, consumers’ awareness of rational purchases has increased, and the traditional marketing model has been unable to meet the needs of enterprise development. Word-of-mouth marketing has a great influence on consumers’ pre-purchase decisions and purchase evaluations. Enterprises should pay attention to this marketing method. Based on this, this article discusses the connotation and characteristics of word-of-mouth marketing. Compared with traditional marketing models, word-of-mouth marketing has advantages and accordingly proposes specific ways to build a communication model.</p>

Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

2018 ◽  
Vol 8 (3) ◽  
pp. 250
Author(s):  
Saniatun Nurhasah ◽  
Jono M Munandar ◽  
Muhammad Syamsun
Keyword(s):  
Food Safety ◽  
Direct Effect ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Perceived Quality ◽  
Market Potential ◽  
Purchasing Intention ◽  
Positive Direct

<p><em>ABSTRACT</em></p><p><em>Indonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.</em></p><p><em><br /></em></p><p>ABSTRAK</p><p>Indonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.</p>

The Indian University in a Comparative Perspective

2018 ◽  
Author(s):  
N.R. Madhava Menon
Keyword(s):  
Higher Education ◽  
Competitive Advantage ◽  
Higher Education Institutions ◽  
Knowledge Society ◽  
Comparative Perspective ◽  
Policy Changes ◽  
University System ◽  
Current State ◽  
The World ◽  
The University

The purpose of looking at Indian universities in a comparative perspective is obviously to locate it among higher education institutions across the world and to identify its strengths and weaknesses in the advancement of learning and research. In doing so, one can discern the directions for reform in order to put the university system in a competitive advantage for an emerging knowledge society. This chapter looks at the current state of universities in India and highlights the initiatives under way for change and proposes required policy changes.

Based on the Ecological Tourism Destination of Green Marketing

2012 ◽  
Vol 524-527 ◽  
pp. 3549-3552
Author(s):  
Chang Bo Shi ◽  
Guan Nan Zhang
Keyword(s):  
Green Marketing ◽  
Tourism Destination ◽  
Tourist Destination ◽  
The World ◽  
Coordination Development ◽  
Ecological Tourism ◽  
The Way

21 century is the century of China's tourism to the world, and ecological tourism is the biggest concern of the way and attention to the tourism, ecological tourism has become the world tourism a trend and trend, environment and tourist coordination development also become more popular with tourists. This article from the concept of ecological tourism, expounds the present Chinese tourist destination the implementation of ecological tourism dilemmas, and put forward the countermeasures that the tourism destination can take the green marketing successfully.

PRODUCT DIFFERENTIATION IN SPA TOURISM AS A MAIN COMPETITIVE ADVANTAGE

2020 ◽  
Author(s):  
Violeta Bashova ◽  
Keyword(s):  
Competitive Advantage ◽  
Product Design ◽  
Product Differentiation ◽  
Market Segmentation ◽  
Social Distance ◽  
Price Competition ◽  
Innovative Product ◽  
Distinctive Features ◽  
Innovative Solutions ◽  
The World

Development in the spa industry is going through difficulties caused by the world situation of tourism recovery. In days of compliance with anti-epidemic measures and social distance, the restoration of the spa offer will be based on innovative solutions for diversity in the spa services and products. This is the challenge of more enterprising and resourceful professionals in business to avoid the struggle for survival. One of their main fulcrums is reorientation towards non-price competition, which is based on the distinctive features of the product. Either it consists of innovative product design or mere market segmentation, product differentiation typically involves externalities across competitors, which clearly play an important role in firm's competitive incentives to invest in differentiation. The purpose of this report is through research and analysis of supply and development in spas, to prove the hypothesis that the diversity of spa products and services is fundamental to recovering in a highly competitive and further financially aggravated, current environment in tourism.

scholarly journals Terrorism, Trust and Tourism

2017 ◽  
Vol 5 (2) ◽  
pp. 25
Author(s):  
Susanne Jensen ◽  
Gert Tinggaard Svendsen
Keyword(s):  
Competitive Advantage ◽  
Comparative Studies ◽  
Western Europe ◽  
Social Trust ◽  
Interesting Case ◽  
Terrorist Attacks ◽  
Future Research ◽  
The World ◽  
Quantitative And Qualitative Methods ◽  
Country People

How does terrorism affect social trust and tourism? The rising number of terrorist attacks in Western Europe has caused safety problems not only for local citizens but also for tourists. In fact, terrorists challenge the formal violence monopoly of the state thus creating a sense of anarchy and distrust. Social trust is about trusting strangers, so when less predictable behaviour occurs in, a given country, people become more careful as they tend to trust most other people less. An interesting case for future research is Scandinavia as the level of terrorism is still low and, at the same time, Scandinavia can record most social trust in the world meaning a competitive advantage when attracting tourists. Arguably, a double dividend is created from fighting terrorism, namely more social trust accumulated and more tourists attracted. Future research should therefore try to further test our model by both quantitative and qualitative methods, for example by undertaking extensive comparative studies between Scandinavia and other countries with more terrorism and less trust.

Business Intelligence as a Competitive Advantage on a Brazilian Chemical Industry in the Global Crisis of 2008, 2009 and 2010

2013 ◽  
Vol 634-638 ◽  
pp. 3883-3886 ◽  
Author(s):  
Tiago Vieira De Carvalho ◽  
Renato José Sassi
Keyword(s):  
Quality Improvement ◽  
Competitive Advantage ◽  
Chemical Industry ◽  
Business Intelligence ◽  
Process Automation ◽  
Process Standardization ◽  
Chemistry Industry ◽  
Great Opportunity ◽  
World Crisis ◽  
The World

From 2008´s to 2010’s a serious financial crisis forced many sectors to drastically review their production and sales plans. Sectors like the chemical industry were reorganized to deal with the challenging scenario found. The presence of Business Intelligence architecture does not mean that the organization really enjoys the best that this architecture brings. The push of Business Intelligence architecture usage was very important during this critical crisis moment to help on process standardization, data quality improvement and process automation. This article's objective is to demonstrate how the world crisis of 2008, 2009 and 2010 was a great opportunity to improve the usage of business intelligence architecture bringing benefits for a Brazilian chemistry industry.

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