Perceptions of Vegan Food among Organic Food Consumers Following Different Diets

This article identifies consumer segments for vegan food by analysing perceptions of vegan food among food organic consumers following different diets: vegans, vegetarians, former vegetarians, flexitarians, and omnivores. The analysis is based on responses to a quantitative consumer survey for which 503 participants were recruited from customers at German grocery stores by quota sampling according to diet and region. From the responses to an open-ended question eliciting the participants’ associations with vegan food, the analysis finds that vegans and vegetarians perceive vegan foods primarily as being beneficial for animal welfare, healthy, and environmentally friendly, while those who ate meat perceive vegan food primarily as containing no animal ingredients and as being healthy. The respondents’ varying assessments of the taste, diversity, and environmental benefits of vegan food were found to differ in relation to the various diets they followed, as did their assessments of how long the vegan trend is likely to last. A cluster analysis based on the consumers’ perceptions and attitudes revealed three consumer groups: “vegan fans”, “enjoyment sceptics”, and “originality-sceptics”. Scepticism about the originality of vegan food was found in all diet groups. These findings can help inform more effective targeting of consumer needs for vegan organic food.

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ENVIRONMENTAL BENEFITS OF ORGANIC FOOD AND AGRICULTURE

International Journal of Research -GRANTHAALAYAH ◽

10.29121/granthaalayah.v3.i9se.2015.3160 ◽

2015 ◽

Vol 3 (9SE) ◽

pp. 1-3

Author(s):

Rashmi Verma

Keyword(s):

Animal Welfare ◽

Crop Rotation ◽

Organic Agriculture ◽

Food Production ◽

Organic Food ◽

Animal Husbandry ◽

Environmental Benefits ◽

Pesticides Residues ◽

Food And Agriculture

There are many different reason why consumer choose to buy organic food. These can include for example, concern for the environment and animal welfare. Eating organic food is one way to reduce consumption of pesticides residues and additives. consumer may also choose to buy organic food because they believe that it is safer and more nutritious than other food , new research show significant nutritional differences between organic and non- organic food (Dian Bourn and John Prescott 2002) ,organic food also increase nutritional value , sensory Qualities ,and food safety (Dr William Lockerefz 2010) . According to Denis Lairoh (2006) study nutritional quality and safety of organic food are more important because 1)organic plants products contain more dry matter and minerals (Fe,Mg) and contain more oxidant , micronutrient such as phenols and salicylic acid .2)organic animal products contain more polyunsaturated fatty acid .Organic farming is a holistic approach to food production .making use of crop rotation ,environmental management and good animal husbandry to control pests and disease. Processed organic food use ingredients that were produced organically and organic ingredients must make up at least 95% of the food there are only limited number of additives used in organic food production. Some key aspects of organic food and farming 1) restricted use of artificial fertilizer for pesticides. 2)emphasis on animal welfare ,and prevention of ill health , including stoking densities free range choice of suitable breeds .3)use of conventional veterinary medicine is focused on treating sick animals .4)emphasis on soil health and maintaining this through application of manure ,compost and crop rotation . 5) Processor of organic food have a restrict set of additives to use. 6) No use of GMO or their products allowed. Environmental Benefits of Organic food and Agriculture -Sustainability over the long term. Many changes observed in the environment are long term, occurring slowly over time. Organic agriculture considers the medium- and long-term effect of agricultural interventions on the agro-ecosystem. It aims to produce food while establishing an ecological balance to prevent soil fertility or pest problems. Organic agriculture takes a proactive approach as opposed to treating problems after they emerge.

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Perception of Romanian Consumers on Ecological Products

Food Science, Production, and Engineering in Contemporary Economies - Advances in Environmental Engineering and Green Technologies ◽

10.4018/978-1-5225-0341-5.ch008 ◽

2016 ◽

pp. 203-224

Author(s):

Violeta Sima ◽

Ileana Georgiana Gheorghe

Keyword(s):

Decision Making ◽

Organic Food ◽

Food Products ◽

Purchase Decision ◽

Main Concern ◽

Review Of The Literature ◽

Consumption Behavior ◽

Perceptions And Attitudes ◽

Organic Products ◽

Decision Making System

This chapter aimed to investigate perceptions and attitudes of Romanian consumers about organic products, in order to study the connection between knowledge and attitudes of consumers and their place in purchase decision-making system to understand their behavior toward organic food. In the first part, after a brief introduction, the authors tried to perform a review of the literature in the field, starting from the presentation of the concept of green or ecological consumption behavior and the notions related to it. A synthetic scheme of the drivers of the green market was proposed as a conclusion of this introductory part. The main concern is about consumption of the ecological products in Romania. The authors identified a number of 17 relevant studies performed in Romania in order to help them substantiate their work. They took into account two issues, namely, Ecological Non-Food Products and Ecological Food Products.

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Consumer perceptions of environmentally friendly products

South African Journal of Business Management ◽

10.4102/sajbm.v25i2.843 ◽

1994 ◽

Vol 25 (2) ◽

pp. 59-64

Author(s):

M. T. Bendixen ◽

M. Sandler ◽

D. Seligman

Keyword(s):

Exploratory Study ◽

Environmentally Friendly ◽

Consumer Perceptions ◽

Environmental Benefits ◽

Green Products ◽

Political Issue ◽

The Past ◽

The World ◽

Developed Nations

During the past decade, concern for the environment has emerged as a major socio-political issue among developed nations throughout the world and the increase in the number of environmentally friendly or 'green' products has been significant. The purpose of this exploratory study was to determine the types of products that are considered to be environmentally friendly as well as establishing consumer perceptions of these products. One of the main findings of the research was that 'green' products have achieved substantial awareness among consumers and they are not regarded as a gimmick or a fad. It was also established that the two main barriers that discouraged consumers from purchasing 'green' products were a perception that such products were not price competitive and scepticism regarding their supposed environmental benefits.

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Resident attendees of Macao's Drunken Dragon Festival: a cluster analysis

International Journal of Event and Festival Management ◽

10.1108/ijefm-12-2019-0062 ◽

2020 ◽

Vol 11 (3) ◽

pp. 375-393

Author(s):

Suh-hee Choi ◽

Ubaldino Sequeira Couto ◽

Sharif Shams Imon

Keyword(s):

Cluster Analysis ◽

Local Community ◽

Cluster Solution ◽

Content Type ◽

Perceptions And Attitudes ◽

Behavioral Variables ◽

Tourism Resource ◽

The Government ◽

Transformational Development ◽

Residents Attitudes

PurposeThe present study aims to investigate resident attendees' perceptions and attitudes towards a traditional cultural festival. It further clusters the attendees and identifies the profiles of each cluster based on its demographic, attitudinal and behavioral variables.Design/methodology/approachThe Drunken Dragon Festival, a traditional cultural festival in Macao SAR, which has been embedded in the local community for about a century, is used as a case. Data collected from 378 residents on the day of the festival were factor analyzed and then grouped by using cluster analysis.FindingsA two-cluster solution revealed that the two groups, overall, had distinct demographic characteristics and had somewhat different perceptions and attitudes towards the festival.Practical implicationsThe results not only show the overall perceptions of the Drunken Dragon Festival among the resident attendees, but they also imply that the government and the organizers need to communicate with and involve the two resident attendee clusters differently.Originality/valueThis study is one of the first attempts to investigate the residents' attitudes towards the transformational development of a traditional cultural festival as an effort to ensure the viability of intangible cultural heritage and to utilize it as a tourism resource.

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Effective Segmentation of Organic Food Consumers in Vietnam Using Food-Related Lifestyles

Sustainability ◽

10.3390/su11051237 ◽

2019 ◽

Vol 11 (5) ◽

pp. 1237 ◽

Cited By ~ 19

Author(s):

Le Van Huy ◽

Mai Chi ◽

Antonio Lobo ◽

Ninh Nguyen ◽

Phan Long

Keyword(s):

Cluster Analysis ◽

Food Safety ◽

Food Consumption ◽

Environmental Sustainability ◽

Positive Attitude ◽

Organic Food ◽

Market Segments ◽

Organic Food Consumption ◽

Food Safety And Quality ◽

Practical Implications

The consumer purchase of environmentally friendly products like organic food is essential to environmental sustainability. This study applies the unique food-related lifestyles (FRL) approach to segment organic food consumers in Vietnam, a country in which there is increasing concern about food safety and quality. The FRL model was intentionally selected because it enables better understanding of how consumers employ food and its culinary aspects to achieve certain values in their lives. Data were obtained from 203 organic food consumers, and a two-step cluster analysis established three identifiable market segments which we named “Conservatives”, “Trendsetters”, and “Unengaged”. The Conservatives were interested in the health aspects of food and preferred natural products. The Trendsetters were interested in healthy food, liked to cook, and held a positive attitude toward organic food and local food products. The Unengaged consumers were not concerned about food-related issues, and they reported the least consumption of organic food. The findings of this study have important academic and practical implications for marketers, policymakers, organizations dealing with food, and socio-environmental organizations that aim to promote organic food consumption. Importantly, marketing efforts should focus on enhancing consumers’ knowledge about organic food and their love of cooking, as well as ensuring adequate availability of organic food.

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Food for thought

British Food Journal ◽

10.1108/bfj-10-2019-0761 ◽

2020 ◽

Vol 122 (4) ◽

pp. 1130-1155 ◽

Cited By ~ 2

Author(s):

Boban Melović ◽

Marina Dabić ◽

Sunčica Rogić ◽

Vladimir Đurišić ◽

Vesna Prorok

Keyword(s):

Food Production ◽

Organic Food ◽

Product Category ◽

Organic Production ◽

Decision Makers ◽

Social Implication ◽

Content Type ◽

Perceptions And Attitudes ◽

Organic Products ◽

Young Consumers

PurposeThis paper seeks to identify the factors that influence the perceptions and attitudes of young people in Montenegro toward organic products.Design/methodology/approachThe results of the research, obtained using the multivariate factor analysis, showed that the vast majority of young consumers identify organic food as healthy and natural and that its higher price is a significant barrier inhibiting their likelihood of purchasing it, along with inaccessibility and the limited options offered.FindingsThe data obtained provides valuable information for managers and decision-makers working in organic food production and sales in Montenegro – a country with the potential to develop in this field.Research limitations/implicationsThe study was carried out in the CEE transition country of Montenegro, with 300 young consumers. Further research is needed to validate the results through longitudinal study.Practical implicationsThe data obtained represents a meaningful contribution to the field of organic food production and sale in Montenegro (which is a country with a lot of potential in this area) and will assist managers and decision-makers in the field.Social implicationUnlike most research that has previously examined issues concerning organic production – such as its standardization, financing, environmental impact, and even its promotion – this paper provides a better understanding of the behavior of young consumers toward organic products in Montenegro by outlining their perceptions and attitudes toward this product category.Originality/valueThis research represents the first academic study of customers' attitudes and perceptions in this area, alongside the main factors affecting the young consumer's choice to purchase organic food in Montenegro.

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