scholarly journals The Role of Perceived Quality on High-Speed Railway Tourists’ Behavioral Intention: An Application of the Extended Theory of Planned Behavior

2021 ◽  
Vol 13 (22) ◽  
pp. 12386
Author(s):  
Zhiqiang Hou ◽  
Lena Jingen Liang ◽  
Bo Meng ◽  
HwanSuk Chris Choi
Keyword(s):  
Theory Of Planned Behavior ◽  
Service Quality ◽  
Planned Behavior ◽  
High Speed ◽  
Perceived Quality ◽  
Mediating Effect ◽  
High Speed Railway ◽  
Travel Restrictions ◽  
Travel Industry ◽  
Tourism And Hospitality

Since the COVID-19 pandemic, airlines worldwide have enforced strict travel restrictions, driving passengers to seek alternative transportations such as High-Speed Railway (HSR). Nevertheless, the current understanding of HSR travelers’ behavior is scarce. Moreover, despite the extensive application of the Theory of Planned Behavior (TPB) to explain and predict patrons and tourists’ behavior in the tourism and hospitality context, little research has employed this theory to examine HSR travelers’ processes in making travelling decisions. This study developed a research model by integrating perceived quality into the TPB and examined the relation between HSR passengers’ service quality and intention to travel in the future and the mediating effect of TPB attributes. It is found that perceived train service quality and perceived travel quality have a significant influence on the TPB attributes, which further influence HSR travelers’ travel intention. This study contributes practical implications to destinations and the travel industry that they might attract visitors by marketing the corresponding HSR train service quality and travel experience quality. This also provides recovery guidelines for the transportation and travel industry after the COVID-19 pandemic.

scholarly journals Application of the Expanded Theory of Planned Behavior in Intercity Travel Behavior

2014 ◽  
Vol 2014 ◽  
pp. 1-10
Author(s):  
Jing Peng ◽  
Juan Zhi-cai ◽  
Gao Lin-jie
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Metropolitan Area ◽  
Travel Behavior ◽  
Latent Variables ◽  
High Speed ◽  
Future Research ◽  
High Speed Railway ◽  
Investment Projects ◽  
Intercity Travel

Congestion in intercity corridors of metropolitan area has been increasing steadily. To alleviate congestion, many major investment projects, such as the high speed railway projects, were proposed by agency. To evaluate the adequacy and efficiency of these projects, the intercity travel behavior should be analyzed in metropolitan area. The paper constructed a Multiple Indicators and Multiple Causes (MIMIC) model according to an expanded theory of planned behavior (TPB) to study the travel behavior of choosing from the choice set of the traditional train, the high speed railway and the coach by demographic and psychological factors. Through empirical data collection and analysis, we found that demographic factors of travelers indeed positively engender the latent variables in MIMIC, and descriptive norm and habit had direct or indirect significant effect on travel behavior and intention. On the basis of the effect of psychological constructors of the expanded TPB on the intercity travel behavior and differentiation of traveler's demographic characteristics, the agency can make reasonable policies and proper information for the intercity transportation. The results will support the basic theory of optimizing the transportation system in metropolitan area. Implications for researchers and suggestions for future research are also addressed in this study.

Model for Antecedents of Attitude and Price on the Purchase Intention of Consumers and Trade of Counterfeit Luxury Products

2021 ◽  
Vol 12 (4) ◽  
pp. 17-30
Author(s):  
Ghulam Muhammad Kundi ◽  
Yasir Hayat Mughal
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Mediating Effect ◽  
Price Sensitivity ◽  
Cognitive Behavior ◽  
Ethical Aspect ◽  
Future Studies ◽  
Luxury Products

Counterfeiting is a crime and harmful for the trade and business in any country; therefore, countries need to investigate and stop this crime. People must behave ethically and give awareness about fake products. The objective of this paper was to investigate the mediating effect of attitude and price sensitivity between social, moral, and personal antecedents and purchase intention of consumers towards trade of the counterfeit luxury products. This study has used data obtained through 1,150 questionnaires. Data were analyzed through Smart PLS-SEM. This study found that attitude and price sensitivity act as mediators. Further, the results of this study are consistent with theory of planned behavior. It is the first study of its kind conducted in Pakistan using PLS-SEM. Previously, studies focused only on the ethical aspect of trade whereas this study used the ethical, religious, individual, collective, status, risk, idealistic, informative, normative, price, and attitude dimensions. It is concluded that future studies can use cognitive behavior and consumer needs as mediators.

scholarly journals Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior

2019 ◽  
Vol 11 (11) ◽  
pp. 3213 ◽  
Author(s):  
Jun Hwan Kim ◽  
Hyun Cheol Lee
Keyword(s):  
Theory Of Planned Behavior ◽  
Service Quality ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Perceived Value ◽  
Perceived Behavioral Control ◽  
Repurchase Intention ◽  
Perceived Service Quality ◽  
Perceived Price ◽  
Air Carriers

This study investigates the repurchase intention of passengers who have experienced premium economy class. To achieve the research purpose, we examine the relationship among psychological factors, perceived price, perceived service quality, perceived value and repurchase intention using a research model extended from the theory of planned behavior (TPB). The survey data were collected both airside and landside at two major Korean international airports from 382 passengers who used premium economy class. The results show that the repurchase intention of passengers is influenced by the attitude, perceived behavioral control, and perceived value derived from price and service quality; repurchase intention is not influenced by the subjective norm. These findings will enable air carriers to better understand the intention of premium economy passengers with respect to psychological and service value perspectives. They can also be used to improve marketing capabilities and the sustainable profitability of premium economy service.

scholarly journals Factors influencing Chinese residents' post-pandemic outbound travel intentions: an extended theory of planned behavior model based on the perception of COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yaping Liu ◽  
Huike Shi ◽  
Yinchang Li ◽  
Asad Amin
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equations ◽  
Risk Tolerance ◽  
Mediating Effect ◽  
Content Type ◽  
Extended Theory ◽  
Positive Effects ◽  
Factors Influencing ◽  
Tpb Model

Purpose This study aims to explore the factors influencing the post-pandemic intentions of Chinese residents to participate in outbound travel. The mechanism by which residents' perception of the coronavirus disease (COVID-19) influenced their outbound travel intentions are studied. Design/methodology/approach This study developed an extended theory of planned behavior (TPB) model and used structural equations to analyze data received from 432 questionnaires. Responses were obtained through a combination of online surveys and a traditional paper-based distribution of questionnaires. Findings Results showed that attitude, subjective norms, perceived behavioral control and past outbound travel behavior have significant positive effects on post-pandemic outbound travel intentions. Although the perception of COVID-19 directly and negatively influences outbound travel intentions, it also has an indirect influence on outbound travel intentions through the mediating effect of non-pharmaceutical interventions. The authors also found that risk tolerance has a negative moderating effect on the direct impact of residents' perception of COVID-19 on their travel intentions. Practical implications The findings can serve as a reference for formulating appropriate tourism development policies by government agencies, tourism management departments and tourism enterprises in destination countries. Originality/value This study developed an extended TPB model by adding more constructs into the TPB model. Compared with the original TPB model, the extended TPB model has better explanatory power of post-pandemic travel intentions. The study also provides evidence for the applicability of the TPB model in studying travel intentions within the context of major public health emergencies and has expanded the application scope of the TPB model.

scholarly journals Theory of Planned Behavior Environmental Management towards Environmental Behavior: A Mediating Effect of Islamic Knowledge and a Moderating Effect of Islamic Upbringing

2021 ◽  
Vol 1 ◽  
pp. 1-8
Author(s):  
Essia Ries Ahmed ◽  
Nurul Farhanah Mohammad Idres ◽  
Muhammad Shabir Shaharudin ◽  
Suparman Suparman ◽  
Alia Kamal
Keyword(s):  
Environmental Management ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Environmental Behavior ◽  
Moderating Effect ◽  
Mitigation Strategies ◽  
Mediating Effect ◽  
Perceived Behavioral Control ◽  
Islamic Values ◽  
Management Attitude

This study conceptualizes a model of Islamic knowledge upbringings on university students' environmental behavior. This study extends the framework of the Theory of Planned Behavior by addressing multidisciplinary studies (Islamic study and environmental management). This study contributes to the environmental management literature by identifying the environmental management attitude, environmental management norms, and environmental management perceived behavioral control towards environmental management behavior. Besides, this study contributes to the theory by integrating the mediating effect of Islamic knowledge and a moderating effect of Islamic upbringing. The expected result of this study is that Islamic values improved environmental behavior, and Islamic upbringing has a big impact on the relationship between environmental management attitude, environmental management norms and, environmental management perceived control with environmental behavior. Thus, this study shows that even though societies understood the importance of taking care of the environment, moral values and family values are critical in shaping society's environmental behavior. This study helps the educational policymakers and the government policymakers to be able to implement better environmental mitigation strategies. This study also helps in promoting Islamic values in addressing environmental issues faces by this generation.

scholarly journals Exploring the Antecedents of Organic Food Purchase Intention: An Extension of the Theory of Planned Behavior

2021 ◽  
Vol 14 (1) ◽  
pp. 242
Author(s):  
Sandrina Francisca Teixeira ◽  
Belem Barbosa ◽  
Hugo Cunha ◽  
Zaila Oliveira
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Environmental Concerns ◽  
Health Concerns ◽  
The Impact

Worldwide organic food consumption has registered a consistent rise in recent years. Despite the relevant body of literature on the topic, it is necessary to further understand the antecedents of purchase intention. This article aims to identify the factors that influence the consumer’s intention to purchase organic food. It extends the theory of planned behavior model by including environmental concerns, health concerns, and perceived quality as determinants of attitude toward organic food products. Additionally, it considers the effect of product availability on consumers’ perceived behavioral control. This article includes a quantitative study that was conducted in Portugal in 2020 (n = 206). Structural equation modeling was used to test the proposed set of research hypotheses. In line with extant literature, this study confirmed that attitude toward organic food is the main determinant of purchase intention. Additionally, it demonstrates that health concerns and perceived quality have a significant impact on attitude toward organic food. The impact of environmental concerns on attitude was not confirmed by this study. Based on these findings, it is recommended that managers stress health benefits and quality of organic food in order to foster positive attitudes and consequently leverage purchase intention.

Impact of Travel Motivation on Tourist’s Attitude Toward Destination: Evidence of Mediating Effect of Destination Image

2019 ◽  
pp. 109634801988752
Author(s):  
Vijay Pereira ◽  
Jeevan Jyoti Gupta ◽  
Shabir Hussain
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Positive Relationship ◽  
Mediating Effect ◽  
Destination Image ◽  
Jammu And Kashmir ◽  
Mediating Role ◽  
Travel Motivation ◽  
Positive Image ◽  
The Relationship

This research aims at exploring the relationship between travel motivation and tourists’ attitude toward a destination. The study also aims at assessing the mediating role played by destination image between travel motivation and tourists’ attitude toward destination. Data for the study has been collected from tourists visiting Ladakh (Jammu and Kashmir state of India) during the month of July to September (N = 350). Utilizing two theoretical lenses, that of the theory of image and theory of planned behavior, findings of the study revealed positive relationship between tourists’ travel motivation and their attitude toward the destination, which is mediated by destination image. Furthermore, this study contributes by signifying that tourism marketers need to make every possible effort to enhance travel motivation of tourists, so as to build positive image and favorable attitude of tourists toward the destination.

scholarly journals THE INFLUENCE OF THE TECHNICAL DIMENSION, FUNCTIONAL DIMENSION, AND TENANT SATISFACTION ON TENANT LOYALTY: AN ANALYSIS BASED ON THE THEORY OF PLANNED BEHAVIOR

2021 ◽  
Vol 25 (6) ◽  
pp. 469-484
Author(s):  
Chun-Chang Lee ◽  
Lou-Jung Ting ◽  
Wen-Chih Yeh ◽  
Zheng Yu
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Sustainable Operations ◽  
Functional Dimension ◽  
Kaohsiung City

This study primarily explored the influence of the technical dimension, functional dimension, and tenant satisfaction on tenant loyalty. The theory of planned behavior served as the basis of this study, and the three aforementioned factors (the technical dimension, the functional dimension, and tenant satisfaction) were incorporated into a conceptual framework for tenant loyalty. Structural equation modeling (SEM) was employed for parameter estimation. The participants consisted of tenants residing in eight administrative districts in Kaohsiung City. 315 questionnaires were administered, all of which were returned. After removing 15 invalid responses, there were 300 valid responses, which indicated an effective recovery rate of 95.2%. The results showed that the technical dimension, the functional dimension, and attitude significantly and positively influenced tenant satisfaction. Tenant satisfaction, perceived behavioral control, and social norms significantly and positively influenced tenant loyalty. Tenant satisfaction mediated the influence of the technical dimension and the functional dimension on tenant loyalty; the mediating effect of the functional dimension on tenant loyalty was greater than that of the technical dimension. The findings of this study highlight the measures rental companies should adopt in order to enhance the technical dimension, functional dimension, and tenant satisfaction, as this is crucial to maintaining sustainable operations.

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