scholarly journals Organic Food Consumption among Households in Hanoi: Importance of Situational Factors

2021 ◽  
Vol 13 (22) ◽  
pp. 12496
Author(s):  
Anh Thi Van Tran ◽  
Nhung Thi Nguyen

The promotion of sustainable consumption plays an extremely important role in Vietnam’s National Green Growth Strategy. However, despite an increase in concerns about environmental issues, eco-friendly buying behaviors in general and organic food consumption in particular are still unpopular among Vietnamese consumers, leading to a question about the importance of situational factors, which this article focuses on. Based on attitudes; subjective norms; perceived norms, which are mentioned in the theory of planned behavior (TPB) and consumer choice theory; and social norms from social categorization theory, the research created a questionnaire and then sent it to respondents who were in charge of buying food for their family in Hanoi. Then, 423 of the 570 responses received were used to create the structural equation model (SEM) with four distinct stages in AMOS statistical software, which evidences the crucial role of situational factors. Subjective norms and social norms have the highest positive impact on organic food purchase among households in Hanoi. Moreover, households’ organic food purchase is also positively affected by perceived behavior control and the availability of products but negatively affected by the price of products, which strongly fits with TPB, social categorization theory, and other studies. In particular, there is no evidence about relationships between knowledge of or attitude toward organic food and family income and organic food purchase among households in Hanoi. In addition, age and education status do not have any impact on respondents’ behavior in organic food purchase in this city. Finally, the authors propose some suggestions to promote organic food consumption among households in Hanoi. First is that businesses specializing in the production and supply of organic products should focus on customer care activities, innovate business models, and advertise to attract customers to use organic products. Second is that the government should issue regulations to encourage businesses to invest in the research and production of organic products as well as implement strict regulations to penalize violations in the production and supply of organic products.

2020 ◽  
pp. 1-12
Author(s):  
Laëtitia Perrin ◽  
Benjamin Allès ◽  
Chantal Julia ◽  
Serge Hercberg ◽  
Mathilde Touvier ◽  
...  

Abstract The rising popular belief that gluten is unhealthy has led to growth in gluten avoidance in people without coeliac disease. Little information is available on their dietary profiles and their dietary behaviours. Our aim was to compare the consumption of organic foods between gluten avoiders and non-avoiders, and their places of food purchase. We described their sociodemographic and dietary profiles. The study population included participants of the NutriNet-Santé cohort who completed both a food exclusion questionnaire and an organic semi-quantitative FFQ (n 23 468). Food intake and organic food consumption ratios were compared using multivariable adjusted ANCOVA models. Associations between gluten avoidance and organic food consumption as well as places of food purchase were investigated with multivariable logistic regression. Participants avoiding gluten were more likely to be women and had a healthier dietary profile. Organic food consumption was higher among gluten avoiders (48·50 % of total diet for total avoiders, 17·38 % for non-avoiders). After adjustments for confounders, organic food consumption and purchase in organic stores were positively associated with gluten avoidance: adjusted OR (aOR)Q5 v.Q1 organic food = 4·95; 95 % CI 3·70, 6·63 and aORorganic stores v.supermarkets = 1·82; 95 % CI 1·42, 2·33 for total avoiders. Our study highlights that individuals avoiding gluten are high organic consumers and frequently purchase their foods in organic stores which propose an extended offer of gluten-free food. Further research is needed to determine the underlying common motivations and the temporality of the dietary behaviours of healthy people avoiding gluten.


Organic food products refers to food raised, grown and stored and/or processed without the use of synthetically produced chemicals or fertilizers, herbicides, pesticides, fungicides, growth hormones and regulators or generic modification. Generally people are aware about the benefits of these products. But still the products have not achieved the market share in India, as expected. This people is an effort to identify the factors, which influences the purchase of organic food products. For this the researchers have developed a questionnaire and administered on the respondents. Both online and off line data collection was done, to cover the major areas, so that data can be collected from distinct places. The paper explored the awareness level about organic food products, influence of demographic variables on organic food consumption and factors affecting organic food purchase intention.


2018 ◽  
Vol 120 (10) ◽  
pp. 2411-2424 ◽  
Author(s):  
Ursa Golob ◽  
Mateja Kos Koklic ◽  
Klement Podnar ◽  
Vesna Zabkar

Purpose Despite numerous scholarly attempts, there is a lack of consensus regarding the relevance of various factors used to promote organic food consumption. The purpose of this paper is to assess the impact of environmentally conscious purchase behaviour (ECPB) and green scepticism on organic food consumption. Moreover, the paper examines the indirect impact of attitudinal and contextual forces on organic food consumption (through ECPB). Design/methodology/approach The paper develops a conceptual model of organic food consumption. Data were collected through an online survey on a sample of 462 consumers in Slovenia. Structural equation modelling was used to test the hypothesised relationships. Findings The findings indicate that ECPB positively and green scepticism negatively affects organic food consumption. In addition, ECPB is positively influenced by personal and social norms, perceived availability and consumer sustainability orientation. Interestingly, the social norms exert the strongest indirect effect on organic food consumption. Research limitations/implications This study informs organic food producers and policy makers about the relative importance of ECPB and scepticism for increasing organic food consumption. It also highlights the role of general attitudinal and contextual factors for ECPB and organic food consumption. Originality/value The proposed model enables a better understanding of the relevance of ECPB, its antecedents and green scepticism as (direct or indirect) determinants of organic food consumption.


2009 ◽  
Vol 55 (No. 6) ◽  
pp. 296-305 ◽  
Author(s):  
A.S. Ilak Peršurić ◽  
A. Tezak

Due to the consumers concern about their health and the rise of their ecological consciousness, demand for organic food is generally increasing. According to this trend, there is an increase in the amount of agricultural land surface used for organic farming and market rise for organic products. The survey was conducted in 2008. Market development possibilities for organic farming in Istra had a focus on organic food consumption during their stay in Istra. This paper represents the analysis of the survey in six tourist places in Istra on a sample of 1 300 tourists. We used a questionnaire as the research method. The purpose of this paper was to determine socio-demographic characteristics of tourists interested in organic food consumption and the influence on the mentioned interest. Our assumption was that there exists a certain tourist profile interested in consuming organic food. We confirmed through correlations their statistical importance.


2018 ◽  
Vol 21 (s1) ◽  
pp. 1-14 ◽  
Author(s):  
Merima Činjarević ◽  
Emir Agić ◽  
Almir Peštek

Abstract Despite numerous scholarly attempts, there is a lack of consensus regarding the relevance of various factors influencing consumer’s intention to purchase organic food. The purpose of this study is to asses the impact of subjective and personal norms on consumer attitude toward buying organic food. Moreover, this study aims to explore the moderating role of contextual factors - product knowledge and consumer scepticism on the norms- attitude link. Data were collected through an online survey on a sample of 212 organic food buyers in Bosnia and Herzegovina. Moderated regression analysis was used to test the hypothesized relations between the constructs of interest. Findings indicate the subjective and personal norms are positively and significantly related to consumer attitude toward organic food purchases. Also, our findings revealed that product knowledge strengthens the subjective norms-attitude relationship, while consumer scepticism toward organic food claims weakens the subjective norms-attitude link. This study informs producers, marketers, and policy-makers about the relative importance of norms, scepticism, and knowledge in the context of organic food consumption.


2021 ◽  
Vol 6 (4) ◽  
pp. 891-919
Author(s):  
Dhika Cahyasita ◽  
◽  
Irham ◽  
Jamhari ◽  

<abstract> <p>This study seeks to examine consumer intention to re-consume organic food in Indonesia from a psychological standpoint using the Theory of Planned Behavior (TPB). In this study, new constructs were included, namely perceived sensory appeal, egoistic motive, and warm glow. Responses were collected from 337 consumers through online surveys and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the analysis show that the TPB constructs partially support the intention to re-consume organic food, as well as the attitudes and subjective norms. The outcomes added that the new construct in TPB is known to be able to increase the predictive power of the proposed framework and shows the importance of perceived sensory appeal, egoistic motive, and warm glow in the estimation of sustainable organic food consumption.</p> </abstract>


2020 ◽  
pp. 131-136

The popularity of organic foods grows systematically. In the last decade, several critical reviews and meta-analysis concerning organic food consumption and their effect on some chosen health problems have been published. The aim of the work was to present the current state of knowledge regarding the influence of organic food consumption on human health. On average, organic food of plant origin is characterized by a trace presence of pesticides, a lower content of nitrates and an increased content of polyphenols and vitamin C. Organic products of animal origin contain more beneficial for health unsaturated fatty acid. Organic dairy products, in contrast to meat products, are characterized by a higher content of protein and saturated fatty acids, however, the differences more result from the length of the grazing period and access to fresh forage than to the production system. Although generally, the consumption of organic food does not provide a significant nutritional advantage compared to a conventional diet, regular and frequent consumption of organic products generally reduces the risk of overweight and obesity, both for women and men, as well as non-Hodgkin lymphoma in case of women. Besides those, consumption of organic fruits and vegetables, as well as dairy products significantly reduces the risk of pre-eclampsia in pregnancy and eczema in infants, respectively. Positive effect on selected health problems probably results from a reduced amount of pesticide residues and an increased secondary plant metabolites intake which characterize organic food. This review showed that there is a need for further, especially, large cohort studies concerning the effect of organic food consumption on specific diseases development.


Author(s):  
Vilma Tamulienė ◽  
Akvilė Mažrimė

The organic food consumption creates only 2% of the total food market, although the consumption of these products is slowly growing (European Commission 2011). Consumption of organic products is not only important for the health, but also organic farming using their resources more efficient, what promotes rural development and employment. Organic products consumption has short-term, long-term economic and political benefits. To form consumer culture need some time, to encourage people to choose more organic products, first need to explore factors, which forms the culture of organic products consumption. When the demand is encouraged, supply could be increased as well, that’s why is important for organizations’ to find them factors which affects culture organic food consumption, so they could increase sales of their products. The aim of the research - to analyse factors which forms culture of organic products consumption, to identify which ones are most important in Lithuanian market. In the article summarized the scientific literature, generated theoretical model of organic products consumption culture, and verified by questionnaire survey method. Find results are showed that the organic consumer culture in Lithuania is influenced by two factors: consumer values and attitudes with habits.


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