scholarly journals Investigating Sustainable NGO–firm Partnerships: An Experimental Study of Consumer Perception of Co-Branded Products

2021 ◽  
Vol 13 (22) ◽  
pp. 12761
Author(s):  
Laura Therese Heinl ◽  
Anna Baatz ◽  
Markus Beckmann ◽  
Peter Wehnert
Keyword(s):  
Experimental Study ◽  
Sustainable Consumption ◽  
Informed Choice ◽  
Consumer Perception ◽  
Future Research ◽  
Human Consumption ◽  
Natural Habitats ◽  
Sustainable Products ◽  
Non Governmental Organizations ◽  
The Impact

With crises like climate change and degradation of the earth’s natural habitats, human consumption needs to become more sustainable to decrease humanity’s environmental footprint. Fostering sustainable consumer behavior by enabling consumers to make an informed choice for sustainable products is vital in changing human consumption for the better. To optimize consumers’ perception of sustainable products, companies can establish partnerships with environmental non-governmental organizations (NGOs). In practice, retailers and NGOs can engage in NGO–firm co-branding of sustainable products. Yet, little is known about the impact of this NGO–firm co-branding on consumer perception. We fill this gap based on a 2 × 2 × 2 experimental study. We test consumers’ trust, product and brand perception of co-branded sustainable products. Our study finds that NGO–firm co-branding has a significant positive effect on all the above. The effect is moderated by familiarity with the co-branding partnership and consumer attitudes. We discuss how those NGO–firm partnerships can be a useful tool to guide customers to more sustainable consumption choices. The results are discussed in light of sustainability communication and cross-sector partnership theory. We offer important insights for consumer perspectives on sustainability communication, business engagement of NGO–firm partnerships and develop future research ideas for consumer behaviour.

Consumerism

2014 ◽  
pp. 1-17
Author(s):  
Ioanna Papasolomou
Keyword(s):  
Historical Development ◽  
Sustainable Consumption ◽  
Compulsive Buying ◽  
Future Research ◽  
Sustainable Marketing ◽  
Definition Of ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship ◽  
Insight Into

This chapter reveals that the term ‘consumerism' encompasses a number of meanings which create confusion regarding the term. The discussion that follows, attempts to distinguish the different perspectives regarding the term by presenting its historical development and discussing the three definitions that have marked it. It explores the relationship between consumerism, marketing and corporate social responsibility (CSR). The growth of consumerism has led to the over-use of marketing which provided a flourishing ground for compulsive buying and consumption. There is evidence in the literature to suggest that in an era of increasing social problems and environmental challenges, there is a need for CSR and sustainable marketing. In fact, the second definition of consumerism is inextricably linked with CSR and societal marketing. The chapter is conceptual in nature and provides an in-depth review and discussion of some fundamental dimensions associated to consumerism based on the existent literature. The overarching aim is to provide an insight into the evolution and growth of consumerism based on the existent literature related to the topic. The discussion also focuses on exploring the relationship between marketing and consumerism shedding light onto compulsive buying, consumer attitudes and concerns on the micro consumerism issues, sustainable consumption and sustainable marketing. The chapter proceeds to raise some concerns related to the impact of the global economic crisis on consumerism by using as an example Cyprus based on the author's observations and thoughts. The chapter concludes with a list of suggestions to practitioners and directions for future research.

scholarly journals The Tipping Point in the Status of Socially Responsible Consumer Behavior Research? A Bibliometric Analysis

2020 ◽  
Vol 12 (8) ◽  
pp. 3141 ◽  
Author(s):  
Andrés Nova-Reyes ◽  
Francisco Muñoz-Leiva ◽  
Teodoro Luque-Martínez
Keyword(s):  
Bibliometric Analysis ◽  
Sustainable Consumption ◽  
Academic Research ◽  
Future Research ◽  
Consumer Attitude ◽  
Socially Responsible ◽  
Socially Responsible Consumer ◽  
New Research ◽  
The Impact ◽  
Responsible Consumer

Looking at the impact of society on the environment or, as we write this manuscript in the midst of the COVID-19 crisis, the scenes of consumers hoarding products, we wonder if consumers really do exhibit socially responsible consumer behaviors (SRCB). An initial literature review showed that few studies have addressed this issue, which creates opportunities for the development of new research lines. Furthermore, no study had examined the conceptual evolution or whether SRCB is a developed or fragmented theme from an exhaustive compilation of all previous academic research. To address the proposed research questions, we conducted a bibliometric analysis applied to a corpus of manuscripts on SRCB indexed in the Web of Science (WoS) bibliographic database, from its inception in 1991 up to 2019. Co-word analysis provided a structure of conceptual sub-domains classified based on their density and centrality. In addition, thematic networks were extracted that showed the important associations between the main issues that the SRCB community has addressed, which enabled the authors to examine the subject’s intellectual structuring over almost three decades. The findings showed that the research, over time, has focused most on corporate social responsibility (CSR), this being a motor theme between 2013 and 2016. In general, SRCB has been a very fragmented field of study, however in the last three years, it has developed into a distinct entity; in the past, it was basically addressed through CSR. The most productive thematic areas during the last 30 years have been: (a) Research into consumer attitude, (b) research on CSR, and (c) research on social and sustainable consumption behavior. In response to calls for greater theoretical clarification of the SRCB discipline, the authors providing experts and novices with a better understanding of the current state of the art and suggest future research directions.

scholarly journals Impact of Environmental Issues on Consumer Senses Leading to Ecofriendly Buying Decisions

2019 ◽  
Vol 8 (4S3) ◽  
pp. 93-98
Keyword(s):  
Environmental Change ◽  
Sustainable Consumption ◽  
Global Environmental Change ◽  
Environmental Issues ◽  
Consumer Perception ◽  
Sensory Marketing ◽  
Global Environmental ◽  
The Impact ◽  
Buying Decisions

Inducing Sustainable consumption in individuals is one of the important challenges in the path to Sustainability. Buying decision can be influenced by Consumer Perception. Sensory Marketing practices are effective tools for influencing Consumer Perception. This paper introduces sensory marketing as a new replica in the field of Sustainable Consumption. Senses stimulate cognitive thinking which is the need of the hour for global environmental change. Sensory marketing may be a new tool in the field of solving Environmental issues, as it influence buying decisions of consumer and also encourage consumer to pay more through perception. This study tries to analyse the impact of environmental Issues on consumer senses which influences to Eco friendly buying decisions..

scholarly journals Colour temperature in advertising and its impact on consumer purchase intentions

2017 ◽  
Vol 8 (4) ◽  
pp. 657-669 ◽  
Author(s):  
Lina Pilelienė ◽  
Viktorija Grigaliūnaitė
Keyword(s):  
Value Added ◽  
Purchase Intentions ◽  
Consumer Perception ◽  
Advertising Effectiveness ◽  
Future Research ◽  
Retail Sector ◽  
Purchase Decisions ◽  
Colour Temperature ◽  
Analysis And Synthesis ◽  
The Impact

Research background: The conditions of globalization lead to a situation where consumers are overloaded with commercial information. Moreover, abundance of various promotional techniques makes consumers indifferent to many companies’ efforts. On the other hand, organizations are allocating tremendous parts of their budgets to create advertisements which sometimes remain unnoticed or do not stimulate consumer purchase intentions. Therefore, a wide body of scientific re-search on advertising effectiveness has emerged in recent years. Many aspects of advertising have been analysed, e.g. the effectiveness of advertising spokesperson, appeal, layout, etc. However, the research on advertising colour temperature and its impact on advertising effectiveness is still scarce. Purpose of the article: Considering the intensifying competition in the retail sector, creating attractive and stimulating advertisements becomes an important task for many organizations. The aim of this research is to determine the impact of the colour temperature used in advertisements on consumer purchase intentions. Methods: In order to determine the impact of advertising colour temperature on consumer purchase intentions, a questionnaire survey was provided. The questionnaire was elaborated based on the analysis and synthesis of scientific literature. Findings & Value added: The theoretical analysis substantiated the different influence of colours and colour temperature on consumer perception. Therefore, the assumption was made: all other parameters being constant, the colour temperature of an advertisement might have a different impact on consumer perception. The results of empiric research revealed the differences of the impact of colour temperature on consumer purchase decisions in terms of an attitude toward advertising and the brand, reported brand-related behaviour. The colour temperature related to insights for the enhancement of advertising effectiveness and guidelines for future research are provided.

Upcycled vs. Recycled Products by Luxury Brands

2021 ◽  
pp. 197-212
Author(s):  
Feray Adıgüzel ◽  
Carmela Donato
Keyword(s):  
Experimental Study ◽  
Experimental Design ◽  
Sustainable Consumption ◽  
Purchase Intentions ◽  
Marketing Communications ◽  
Luxury Brands ◽  
Environmental Consciousness ◽  
Sustainable Products ◽  
Subject Design

This chapter aims at covering an important gap, contributing to research in the field of luxury markets as well as sustainable consumption, and focuses on new sustainable products by luxury brands. Through an experimental study 3x1 between-subject design in which the product material (upcycled vs. recycled vs. virgin) of a fictitious luxury product was manipulated, the authors investigated which luxury product (upcycled vs. recycled vs. not sustainable) is preferred by consumers in terms of attitude and purchase intentions. Results of this experimental design can inform luxury product managers and designers about whether consumers react more positively towards upcycle vs. recycle products when consumers' status motives and environmental consciousness increase. In addition, they can understand the reasons and emphasize those in their marketing communications to increase demand for those products with this study.

scholarly journals Humanitarian Leadership

2019 ◽  
Vol 2 ◽  
pp. 1-12
Author(s):  
Vincenzo Bollettino ◽  
Allyson Brown Kenney ◽  
Sarah Schwartz ◽  
Gilbert Burnham
Keyword(s):  
Leadership Training ◽  
Training Programs ◽  
Leadership Competencies ◽  
Future Research ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Definition Of ◽  
Formal Leadership ◽  
The Military ◽  
The Impact

Leadership skills are essential to addressing today’s humanitarian challenges. While leadership training programs abound in the private sector and within the military, the same is not true for the humanitarian field. International donors have recognized this gap and have recently invested in formal leadership training programs for aid workers. This paper presents a protocol to evaluate the effectiveness of the National NGO Program on Humanitarian Leadership, a leadership training course targeted to humanitarians working for national non-governmental organizations (NGOs) worldwide. The protocol establishes a model for evaluating the impact of NNPHL participants’ ability to make decisions about complex challenges in a manner that is consistent with a core set of leadership competencies introduced in the course. The evaluation consists of scenario-based vignettes that the participants answer in order to assess their leadership competencies through a series of illustrative indicators. This paper also includes a discussion of the definition of leadership, both broadly and through the NNPHL course, and the study’s strengths and limitations along with avenues for future research.      

Aiming for advanced intelligibility and proficiency using mobile ASR

2020 ◽  
Vol 6 (1) ◽  
pp. 12-38
Author(s):  
Aurore Mroz
Keyword(s):  
Experimental Study ◽  
Foreign Language ◽  
Learning Outcomes ◽  
Automatic Speech Recognition ◽  
Future Research ◽  
Individual Factors ◽  
Integrated Instruction ◽  
University Courses ◽  
Oral Skills ◽  
The Impact

Abstract This experimental study aimed to determine the impact of mobile-based Automatic Speech Recognition (ASR) in Gmail on intelligibility and proficiency, as well as whether any individual factors influenced learning outcomes. It focused on 26 Intermediate learners of French as a foreign language enrolled in two university courses geared towards the development of advanced oral skills but with different approaches to integrated instruction. It innovatively combined human-based and machine-based ratings within an ecological paradigm, following Levis’s (2005) intelligibility principle and Thomson and Derwing’s (2015) call for research that is readily useful for language instructors. Results show that ASR users significantly outperformed non-ASR users on intelligibility, particularly when exposed to instruction on spelling-to-sound patterns, and demonstrated the biggest growth in proficiency. Gender was also found to impact results. Pedagogical implications and venues for future research are offered.

Consumerism

2015 ◽  
pp. 325-341
Author(s):  
Ioanna Papasolomou
Keyword(s):  
Historical Development ◽  
Sustainable Consumption ◽  
Compulsive Buying ◽  
Future Research ◽  
Sustainable Marketing ◽  
Definition Of ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship ◽  
Insight Into

This chapter reveals that the term ‘consumerism' encompasses a number of meanings which create confusion regarding the term. The discussion that follows, attempts to distinguish the different perspectives regarding the term by presenting its historical development and discussing the three definitions that have marked it. It explores the relationship between consumerism, marketing and corporate social responsibility (CSR). The growth of consumerism has led to the over-use of marketing which provided a flourishing ground for compulsive buying and consumption. There is evidence in the literature to suggest that in an era of increasing social problems and environmental challenges, there is a need for CSR and sustainable marketing. In fact, the second definition of consumerism is inextricably linked with CSR and societal marketing. The chapter is conceptual in nature and provides an in-depth review and discussion of some fundamental dimensions associated to consumerism based on the existent literature. The overarching aim is to provide an insight into the evolution and growth of consumerism based on the existent literature related to the topic. The discussion also focuses on exploring the relationship between marketing and consumerism shedding light onto compulsive buying, consumer attitudes and concerns on the micro consumerism issues, sustainable consumption and sustainable marketing. The chapter proceeds to raise some concerns related to the impact of the global economic crisis on consumerism by using as an example Cyprus based on the author's observations and thoughts. The chapter concludes with a list of suggestions to practitioners and directions for future research.

Elitism, Pluralism, or Resource Dependency: Patterns of Environmental Philanthropy among Private Foundations in California

2007 ◽  
Vol 39 (9) ◽  
pp. 2167-2186 ◽  
Author(s):  
Francisco G Delfin ◽  
Shui-Yan Tang
Keyword(s):  
Local Level ◽  
Resource Dependency ◽  
Future Research ◽  
Universal Theory ◽  
Longitudinal Patterns ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Different Types ◽  
The Impact ◽  
National Environmental

We map the distribution of environmental grants provided by selected California foundations in 2000 and the degree of dependency of the grantees on foundation support to test theoretical claims about foundations' role in contemporary environmentalism. Contrary to assertions by critics of elitism, there is no consistent favoritism of the so-called ‘mainstream’, ‘flagship’, national environmental organizations as recipients of foundations' grants. Instead, donors support a variety of causes with varying levels of funding based on recipients' perceived expertise and needs—a finding consistent with pluralist and resource-dependency arguments. On the receiving end, we find that the non-governmental organizations (NGOs) that have greater reliance on foundation money are those which are younger, have fewer paying members, and are not involved in local-level or toxics issues. Overall, we find that no single theory can adequately explain the trends in giving and in dependency. Future research building on these findings can proceed along two directions: a theoretical path in search of a more universal theory of foundation giving; or an empirical path focusing on clarifying different types of NGO grantees, the longitudinal patterns of environmental giving, and the impact of foundation funding on NGO grantees.

Self-Compassion and Quality of Life in Adults Who Stutter

2020 ◽  
Vol 29 (4) ◽  
pp. 2097-2108
Author(s):  
Robyn L. Croft ◽  
Courtney T. Byrd
Keyword(s):  
Quality Of Life ◽  
Social Connectedness ◽  
The Self ◽  
Future Research ◽  
Self Compassion ◽  
Adults Who Stutter ◽  
And Gender ◽  
Relationship Of ◽  
The Impact

Purpose The purpose of this study was to identify levels of self-compassion in adults who do and do not stutter and to determine whether self-compassion predicts the impact of stuttering on quality of life in adults who stutter. Method Participants included 140 adults who do and do not stutter matched for age and gender. All participants completed the Self-Compassion Scale. Adults who stutter also completed the Overall Assessment of the Speaker's Experience of Stuttering. Data were analyzed for self-compassion differences between and within adults who do and do not stutter and to predict self-compassion on quality of life in adults who stutter. Results Adults who do and do not stutter exhibited no significant differences in total self-compassion, regardless of participant gender. A simple linear regression of the total self-compassion score and total Overall Assessment of the Speaker's Experience of Stuttering score showed a significant, negative linear relationship of self-compassion predicting the impact of stuttering on quality of life. Conclusions Data suggest that higher levels of self-kindness, mindfulness, and social connectedness (i.e., self-compassion) are related to reduced negative reactions to stuttering, an increased participation in daily communication situations, and an improved overall quality of life. Future research should replicate current findings and identify moderators of the self-compassion–quality of life relationship.

Sign in / Sign up

Export Citation Format

Share Document