scholarly journals Effect of Food Consumption Values of Vietnamese Consumers on the Reliability and Purchase Intention of Korean Home Meal Replacements

2022 ◽  
Vol 14 (2) ◽  
pp. 736
Author(s):  
Seunggyun Choi ◽  
Timothy J. Lee ◽  
Wansoo Hong
Keyword(s):  
Factor Analysis ◽  
Food Consumption ◽  
Purchase Intention ◽  
Time Saving ◽  
Intention To Purchase ◽  
Consumption Values ◽  
Confirmatory Factor ◽  
Effect Of Food ◽  
Positive Effect ◽  
Meal Replacements

The Vietnamese home meal replacement (HMR) market is expected to face intensified competition due to economic development and urbanization. This study analyzes how the food consumption values of Vietnamese consumers affect the perceived reliability and intention to purchase Korean food in the form of HMRs and provides basic data to establish strategies for Korean HMRs to secure an advantage in an intensely competitive market. A survey was conducted with Vietnamese consumers who had used Korean HMRs before and are constantly using HMRs on a regular basis. To analyze the relationships between food consumption values, the reliability of Korean HMR, and the intention to purchase Korean HMRs, exploratory factor analysis, reliability analysis, confirmatory factor analysis, and covariance structural models were used. Among the factors of food consumption value, health, safety, time saving, and convenience have a positive effect on the reliability of Korean HMRs, while family and cost-effectiveness do not. Moreover, this reliability has a positive effect on the purchase intention of Korean HMRs. This study is significant in that while investigating Korean HMRs, it is pioneering research on Vietnamese consumers regarding HMRs. Therefore, the results of this study can be used to secure the competitiveness of Korean HMRs in the Vietnamese market.

Evaluating consumer response associated with sponsorship of major sporting events in Australia

2014 ◽  
Vol 4 (1) ◽  
pp. 52-70 ◽  
Author(s):  
Antonio Lobo ◽  
Denny Meyer ◽  
Yayoi Chester
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Consumer Perceptions ◽  
Sporting Events ◽  
Consumer Decision Making ◽  
Image Transfer ◽  
Content Type ◽  
Intention To Purchase ◽  
Confirmatory Factor

Purpose – The purpose of this paper is to investigate the key determinants of positive consumer behaviour associated with sports sponsorship. Using the consumer decision-making process and classical conditioning principles as an underpinning framework, it examines consumer perceptions of a sponsor, sponsored property and sponsorship activity relative to their intention of purchasing a sponsor's product or service. The purchase intention of consumers is analysed as an outcome of five significant constructs: event factors, sponsor factors, sponsorship factors, a pre-purchase response and the transfer of image values. Design/methodology/approach – Data were collected from approximately 700 respondents using a validated survey instrument. Factor analysis and confirmatory factor analysis were used to analyse survey data. The conceptual model and hypotheses were tested using structural equation modelling. Findings – The findings revealed that personal beliefs of consumers, sponsor-event fit and image transfer have a strong bearing on their post-event response, which further leads to a strong image transfer value. This is central to predicting a consumer's intention to purchase. Research limitations/implications – Both sponsors and sponsored properties must invest resources towards market research to facilitate the development and adherence of appropriate fit and congruence objectives. Most importantly, a holistic, consumer-centric approach to sponsorship examination offers marketers a guide to effective sponsorship planning and execution and a sound return for their investment. Originality/value – Despite its potential importance hardly any research has previously been conducted in relation to the return on investment associated with sponsorship of major sporting events in Australia.

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

Personality as an Antecedent of Impulsive Buying Behaviour: Evidence from Young Indian Consumers

2018 ◽  
Vol 21 (3) ◽  
pp. 850-868
Author(s):  
Shakeel Ahmad Sofi
Keyword(s):  
Factor Analysis ◽  
Consumer Welfare ◽  
Emotional Stability ◽  
Study Results ◽  
Confirmatory Factor ◽  
Impulsive Buying ◽  
Indian Consumers ◽  
Negative Effect ◽  
Buying Behaviour ◽  
Positive Effect

The main aim of this research was to examine the effect of intrinsic attributes on impulsive buying behaviour among young consumers with special reference to Indian context. After employing exploratory factor analysis and confirmatory factor analysis on select consumers under the study, results showed that personality significantly shapes impulsive buying predispositions. Furthermore, select personality dimensions vis-à-vis expressive propensity, pleasure-seeking propensity, sociableness, emotional stability, conscientiousness and conserving propensity have significant bearing on the outcome of impulsive buying behaviour. In the current study, some of the select personality attributes comprising of expressive propensity, pleasure-seeking propensity and sociableness have been found to have positive effect on impulsiveness while other factors, namely, emotional stability, conscientiousness and conserving propensity have negative effect on the impulsiveness. These findings are paramount both from the perspective of consumer welfare advocates and corporates and could largely support them in their respective endeavours.

scholarly journals Transformational leadership positive influence toward employee engagement through job satisfaction and its effect on improving organizational commitment

2020 ◽  
Vol 13 (2) ◽  
pp. 281
Author(s):  
Anik Herminingsih
Keyword(s):  
Job Satisfaction ◽  
Factor Analysis ◽  
Transformational Leadership ◽  
Organizational Commitment ◽  
Employee Engagement ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Confirmatory Factor ◽  
Positive Effect

<p>This study aims to analyze the effect of transformational leadership on Organizational commitment through job satisfaction and employee engagement as mediating variables. Furthermore, as many as 112 nurses are involved as respondents, and the data are gathered with self-rating questionnaire. The Data are analyzed by using structural equation model. The confirmatory factor analysis shows that all questions in the instruments are valid and reliable. The research indicates that transformational leadershippositively and significantly affects on job satisfaction and employees’ engagement, but it does not have a direct effect on organizational commitment. Therefore, it is concluded that transformational leadership has a positive effect on organizational commitment mediated by job satisfaction and employee engagement. </p>

scholarly journals PENGARUH GAYA KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP PRESTASI KERJA PEGAWAI PT. TAMAN WISATA CANDI BOROBUDUR, PRAMBANAN DAN RATU BOKO (PERSERO)

2020 ◽  
Vol 9 (2) ◽  
pp. 156
Author(s):  
Efrat Tirta Wijaya ◽  
Candra Vionela Merdiana
Keyword(s):  
Factor Analysis ◽  
Linear Regression ◽  
Leadership Styles ◽  
Leadership Style ◽  
Work Performance ◽  
Test Validity ◽  
Multiple Linear Regression Model ◽  
Confirmatory Factor ◽  
Positive Effect ◽  
Test Result

This study aimed to find out: (1) the influence of leadership style toward the work performance of employees in PT. TWC Borobudur, Prambanan & Ratu Boko (Persero), (2) the influence of motivation toward the work performance of employees in PT. TWC Borobudur, Prambanan & Ratu Boko (Persero), (3) the  influence of work  discipline toward the work performance of employees in PT. TWC Borobudur, Pramban an & Ratu Boko  (Persero), (4) the influence of leadership styles, motivation and work discipline simultaneously toward the work performance of employees in PT. TWC Borobudur, Prambanan & Ratu Boko (Persero). The  sample of  this  study was  the  employees  of  PT.  Taman Wisata Candi Borobudur, Prambanan & Ratu Boko (Persero), there were 130 employees  in total, by using the technique of simple insidental sampling. The multiple linear regression model was  used  for  collecting  the  data  in  this  study.  The  test  validity  used in the study was confirmatory factor analysis. From the test result, there were 20 questions fallen, those were the items in questioning: the variable of leadership style with 4 questions in total; 7 questions on the variable of motivation; 6 questions on the variable of work discipline; and  also 3 questions  on  work  performance,  from  22  questions  in  total  and all of the reliable questions. The result from this study showed that the variable on leadership style (X1) had an positive effect toward the work performance of PT. TWC Borobudur, Prambanan & Ratu Boko (Persero)’s employees. The variable of motivation (X2) influenced positively toward the work performance of the employees at PT. TWC Borobudur, Prambanan & Ratu Boko (Persero). The variable of work discipline (x3) had positive effect on the work performance  of  the  employees  at  PT.  TWC  Borobudur,  Prambanan  &  Ratu  Boko (Persero). The variable of leadership style, motivation and work discipline altogether or simultaneously had a significant effect toward the work performance of employee at PT. TWC Borobudur, Prambanan & Ratu Boko (Persero).

scholarly journals A Predictive Model for the US Non-profit Market; A Macro to a Micro Perspective

2019 ◽  
Vol 5 (1) ◽  
pp. 1-9
Author(s):  
Francisco J Quevedo ◽  
Andrea Katherine Quevedo-Prince
Keyword(s):  
Factor Analysis ◽  
Public Awareness ◽  
Non Profit ◽  
Government Failure ◽  
Us Economy ◽  
Confirmatory Factor ◽  
The Us ◽  
Significance Levels ◽  
Short Run ◽  
Positive Effect

The Non-Profit Sector contributes almost $1 trillion to the US economy, representing 5.4% of GDP, and generating over 12 million jobs in 2017. Researchers suggest that a better understanding of the factors that affect fundraising would be of great interest to policymakers and fundraisers. However, the workings of the sector are subject of much debate. Some relate its size to the Theory of Government Failure, while others propose that government funding does have a positive effect on revenues. Some have suggested they swing with Gross Domestic Product (GDP), but others contradict this view and contend that macroeconomic variables do not affect short-run dynamics. Some research found that non-profit revenues react more to economic upswings than downturns, but nationwide organizations relate the ups-and-downs to certain events, as they influence public awareness. Predictive modeling overall has focused on big-donor analytics, aimed at identifying potential sponsors. Our research set out instead to define a working model for the US Non-Profit Sector. After an exhausting search, we located complete time series for an emblematic segment, the environmental cause, Factor Analysis allowed us to pinpoint the independent variables. We found that Non-Profit Revenues (NPR) depend largely on Public Awareness, as measured by TV coverage, and on Disposable Personal Income (DPI), specifically: NPR = -4401.542 + 528.327(DPI) +23.121(TVCoverage) + Ɛ We replicated prior research, which sought out relationships between macro-economic variables and NPR. That study had discarded the correlation between GDP and NPR as obvious, but did not explore DPI as the determining factor, and stuck to single variable searches, finding a correlation between the Standard & Poors index and lagged NPR figures, with a correlation coefficient of 0.636. Our model’s Pearson's R came up to 0.935, with perfect significance levels. Confirmatory Factor Analysis reaffirmed the fit of our equation, with an R² of 0.87.

scholarly journals THE EFFECT OF CELEBRITY ENDORSMENT ON BRAND IMAGE AND TRUST BRAND AND IT'S IMPACT TO PURCHASEINTENTION CASE STUDY: OPPO SMARTPHONE

2019 ◽  
Vol 17 (2) ◽  
pp. 183
Author(s):  
Rowlan Takaya
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Brand Trust ◽  
Celebrity Endorsement ◽  
Future Studies ◽  
Confirmatory Factor ◽  
Test Use ◽  
Program Version

<p><em>The problem of this research investigates the importance of celebrity endorsment onThe brand image and brand trust towards of purchase intention on Oppo smartphone.The objectives of this research was analyzed the effect of celebrity endorsement to brand image, the effect of celebrity endorsement to brand trust, the effect brand image to purchase intention, the effect brand trust to purchase intention and the effect celebrity endorsement to purchase intention.</em></p><p><em>The methodology of this research was survey research, where the instrument of this research is questioner. The population of this research is the citizen of Jakarta who knows the smartphone Oppo products. A sample of this research is 150 respondents using purposive sampling methode. Validity test of the instrument use Confirmatory Factor Analysis and the reliabilitas test use Alpha Cronbach technique. The methode analised with AMOS program version 22.0</em></p><p><em>Finding and contribution in this research was celebrity endorsment positively affects the brand image and brand trust, brand image and brand trust positivily affects to purchase intention. Credibility is considered the most important characteristic of a brand and is a key focus of this research.</em></p><p><em>Research limitations/ implication in this research was this research used a smartphone product to test the model and I collected data only from Jakarta. Such. A direct recommendation is that future studies should be conducted using a broarder consumer sampel to achieve generalizability and in another country may yield different result.</em></p>

Research on Purchase Intention Models of Seamless Underwear Consumers

2014 ◽  
Vol 599-601 ◽  
pp. 2125-2129
Author(s):  
Jian Ping Wang ◽  
Hui He ◽  
Jing Chen
Keyword(s):  
Factor Analysis ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Factor Models ◽  
Value Orientation ◽  
Decision Style ◽  
Fashion Brand ◽  
Brand Marketing ◽  
Confirmatory Factor ◽  
Orientation Type

nvestigation on 298 seamless underwear consumers using consumer styles inventory (CSI) was carried out to measure the purchase intention of seamless underwear consumers. Eight factor models reflecting seamless underwear consumers shopping decision style, including perfectionist and hi-quality, price and value, novelty and fashion, confusion for over choice, recreational and hedonistic, habitual and brand–loyalty, impulsive and careless, brand-conscious, were proposed on the base of exploratory factor analysis and confirmatory factor analysis. Cluster analysis was employed to divide seamless underwear consumers into four categories, namely fashion-brand type, perfectionism type, value-orientation type, trendy-enjoyment type. This research established a foundation for seamless underwear enterprise in formulating brand marketing strategy efficiently.

An Empirical Study on Determining the Effectiveness of Social Media Advertising

2020 ◽  
Vol 16 (2) ◽  
pp. 47-68 ◽  
Author(s):  
Taanika Arora ◽  
Bhawna Agarwal
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
Social Media Advertising ◽  
The Impact ◽  
Self Administered Questionnaire

The article proposes a conceptual model based on social media advertising, which examines the impact of some identified antecedents such as entertainment, informativeness, credibility, incentives, pre- purchase search motivation and social escapism motivation on attitude towards social media advertising and further see the impact on purchase intention. A quantitative approach of research was adopted, where data was collected using a self-administered questionnaire from 472 Indian social media users. The scales adapted from the previous studies were validated using exploratory factor analysis (EFA) and then two-step structural equation modelling (SEM) was applied which included confirmatory factor analysis (CFA) followed by hypothesis testing in AMOS 22.0. The results indicated a significant role of informativeness, entertainment, credibility, incentives, pre- purchase search motivation and social escapism motivation in predicting attitudes towards social media advertising, further purchase intention was significantly predicted by attitudes towards social media advertising.

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