scholarly journals A Photo Post Recommendation System Based on Topic Model for Improving Facebook Fan Page Engagement

Symmetry ◽  
2020 ◽  
Vol 12 (7) ◽  
pp. 1105 ◽  
Author(s):  
Chia-Hung Liao ◽  
Li-Xian Chen ◽  
Jhih-Cheng Yang ◽  
Shyan-Ming Yuan
Keyword(s):  
Social Media ◽  
Recommendation System ◽  
Latent Dirichlet Allocation ◽  
Topic Model ◽  
Latent Semantic Indexing ◽  
Chinese Word Segmentation ◽  
Media Companies ◽  
Limited Budget ◽  
The Social ◽  
Marketing Budgets

Digital advertising on social media officially surpassed traditional advertising and became the largest marketing media in many countries. However, how to maximize the value of the overall marketing budget is one of the most concerning issues of all enterprises. The content of the Facebook photo post needs to be analyzed effectively so that the social media companies and managers can concentrate on handling their fan pages. This research aimed to use text mining techniques to find the audience accurately. Therefore, we built a topic model recommendation system (TMRS) to analyze Facebook posts by sorting the target posts according to the recommended scores. The TMRS includes six stages, such as data preprocessing, Chinese word segmentation, word refinement, TF-IDF word vector conversion, creating model via Latent Semantic Indexing (LSI), or Latent Dirichlet Allocation (LDA), and calculating the recommendation score. In addition to automatically selecting posts to create advertisements, this model is more effective in using marketing budgets and getting more engagements. Based on the recommendation results, it is verified that the TMRS can increase the engagement rate compared to the traditional engagement rate recommended method (ERRM). Ultimately, advertisers can have the chance to create ads for the post with potentially high engagements under a limited budget.

A market-based rationale for the privacy paradox

2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi
Keyword(s):  
Social Media ◽  
Market Structures ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Privacy Paradox ◽  
The Individual ◽  
Privacy Risks ◽  
Social Collective

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.

Using RSSI Simple Localization Method to Implement the Context-Aware and Social Recommendation System

2013 ◽  
Vol 479-480 ◽  
pp. 1213-1217
Author(s):  
Mu Yen Chen ◽  
Ming Ni Wu ◽  
Hsien En Lin
Keyword(s):  
Social Media ◽  
Social Relations ◽  
Context Awareness ◽  
Recommendation System ◽  
Product Information ◽  
Indoor Localization ◽  
Context Aware ◽  
Social Recommendation ◽  
Localization Method ◽  
The Social

This study integrates the concept of context-awareness with association algorithms and social media to establish the Context-aware and Social Recommendation System (CASRS). The Simple RSSI Indoor Localization Module (SRILM) locates the user position; integrating SRILM with Apriori Recommendation Module (ARM) provides effective recommended product information. The Social Media Recommendation Module (SMRM) connects to users social relations, so that the effectiveness for users to gain product information is greatly enhanced. This study develops the system based on actual context.

Identifying target audience on enterprise social network

2019 ◽  
Vol 119 (1) ◽  
pp. 111-128 ◽  
Author(s):  
Jianhong Luo ◽  
Xuwei Pan ◽  
Shixiong Wang ◽  
Yujing Huang
Keyword(s):  
Social Media ◽  
Social Network ◽  
Latent Dirichlet Allocation ◽  
Topic Model ◽  
Information Service ◽  
Target Audience ◽  
Business Practices ◽  
Content Type ◽  
Enterprise Social Media ◽  
Enterprise Social Network

Purpose Delivering messages and information to potentially interested users is one of the distinguishing applications of online enterprise social network (ESN). The purpose of this paper is to provide insights to better understand the repost preferences of users and provide personalized information service in enterprise social media marketing. Design/methodology/approach It is accomplished by constructing a target audience identification framework. Repost preference latent Dirichlet allocation (RPLDA) topic model topic model is proposed to understand the mass user online repost preferences toward different contents. A topic-oriented preference metric is proposed to measure the preference degree of individual users. And the function of reposting forecasting is formulated to identify target audience. Findings The empirical research shows the following: a total of 20 percent of the repost users in ESN represent the key active users who are particularly interested in the latent topic of messages in ESN and fits Pareto distribution; and the target audience identification framework can successfully identify different target key users for messages with different latent topics. Practical implications The findings should motivate marketing managers to improve enterprise brand by identifying key target audience in ESN and marketing in a way that truthfully reflects personalized preferences. Originality/value This study runs counter to most current business practices, which tend to use simple popularity to seek important users. Adaptively and dynamically identifying target audience appears to have considerable potential, especially in the rapidly growing area of enterprise social media information service.

scholarly journals Latent Topic Estimation Based on Events in a Document

2012 ◽  
Vol 16 (5) ◽  
pp. 603-610
Author(s):  
Risa Kitajima ◽  
◽  
Ichiro Kobayashi
Keyword(s):  
Text Analysis ◽  
Latent Dirichlet Allocation ◽  
Topic Model ◽  
Latent Semantic Indexing ◽  
Document Retrieval ◽  
Retrieval Task ◽  
Latent Topic ◽  
Latent Topics ◽  
Definition Of ◽  
The Relationship

Several latent topic model-based methods such as Latent Semantic Indexing (LSI), Probabilistic LSI (pLSI), and Latent Dirichlet Allocation (LDA) have been widely used for text analysis. These methods basically assign topics to words, however, and the relationship between words in a document is therefore not considered. Considering this, we propose a latent topic extraction method that assigns topics to events that represent the relation between words in a document. There are several ways to express events, and the accuracy of estimating latent topics differs depending on the definition of an event. We therefore propose five event types and examine which event type works well in estimating latent topics in a document with a common document retrieval task. As an application of our proposed method, we also show multidocument summarization based on latent topics. Through these experiments, we have confirmed that our proposed method results in higher accuracy than the conventional method.

scholarly journals Analyzing Sentiments and Diffusion Characteristics of COVID-19 Vaccine Misinformation Topics in Social Media

2022 ◽  
Vol 9 (3) ◽  
pp. 1-22
Author(s):  
Mohammad Daradkeh
Keyword(s):  
Social Media ◽  
Data Analytics ◽  
Latent Dirichlet Allocation ◽  
Topic Model ◽  
Diffusion Characteristics ◽  
Sentiment Orientation ◽  
Positive Sentiment ◽  
Negative Sentiment ◽  
And Diffusion ◽  
Machine Learning Models

This study presents a data analytics framework that aims to analyze topics and sentiments associated with COVID-19 vaccine misinformation in social media. A total of 40,359 tweets related to COVID-19 vaccination were collected between January 2021 and March 2021. Misinformation was detected using multiple predictive machine learning models. Latent Dirichlet Allocation (LDA) topic model was used to identify dominant topics in COVID-19 vaccine misinformation. Sentiment orientation of misinformation was analyzed using a lexicon-based approach. An independent-samples t-test was performed to compare the number of replies, retweets, and likes of misinformation with different sentiment orientations. Based on the data sample, the results show that COVID-19 vaccine misinformation included 21 major topics. Across all misinformation topics, the average number of replies, retweets, and likes of tweets with negative sentiment was 2.26, 2.68, and 3.29 times higher, respectively, than those with positive sentiment.

scholarly journals An Analysis of the Themes of Refuting Rumors on China's Sina Weibo During the Period of Covid-19

2021 ◽  
Vol 2 (2) ◽  
pp. 174-179
Author(s):  
Difan Guo
Keyword(s):  
Social Media ◽  
Topic Model ◽  
Release Channel ◽  
Sina Weibo ◽  
News Release ◽  
System Disease ◽  
Study Find ◽  
The Social ◽  
Media Platform ◽  
The Government

From the end of 2019 to 2020, there were countless rumors on the Internet related to COVID-19 during the viral epidemic. This study analyzed how government Weibo, the official news release channel of government social media, refuted rumors on China's leading social media platform Sina Weibo during the COVID-19 pandemic outbreak in China. This study used the LDA topic model to model the Weibo text topic and obtain the topics of the rumors that the government Weibo defied. This study find that the five main topics of rumors presented in the anti-rumor Weibo are highly related to the operation of the social system, disease prevention and treatment, and social security.  

scholarly journals Joint Topical Word Embedding for Detecting Drift in Social Media Text

2020 ◽  
Author(s):  
VIJAYARANI J ◽  
Geetha T.V.
Keyword(s):  
Social Media ◽  
Topic Model ◽  
Rate Of Change ◽  
Word Embedding ◽  
Human Interaction ◽  
Langevin Dynamic ◽  
Context Vector ◽  
The Social ◽  
Topic Distribution ◽  
Social Media Text

Abstract Social media texts like tweets and blogs are collaboratively created by human interaction. Fast change in trends leads to topic drift in the social media text. This drift is usually associated with words and hashtags. However, geotags play an important part in determining topic distribution with location context. Rate of change in the distribution of words, hashtags and geotags cannot be considered as uniform and must be handled accordingly. This paper builds a topic model that associates topic with a mixture of distributions of words, hashtags and geotags. Stochastic gradient Langevin dynamic model with varying mini-batch sizes is used to capture the changes due to the asynchronous distribution of words and tags. Topical word embedding with co-occurrence and location contexts are specified as hashtag context vector and geotag context vector respectively. These two vectors are jointly learned to yield topical word embedding vectors related to tags context. Topical word embeddings over time conditioned on hashtags and geotags predict, location-based topical variations effectively. When evaluated with Chennai and UK geolocated Twitter data, the proposed joint topical word embedding model enhanced by the social tags context, outperforms other methods.

scholarly journals Joint Topical Word Embedding for Detecting Drift in Social Media Text

2020 ◽  
Author(s):  
VIJAYARANI J ◽  
Geetha T.V.
Keyword(s):  
Social Media ◽  
Topic Model ◽  
Rate Of Change ◽  
Word Embedding ◽  
Human Interaction ◽  
Langevin Dynamic ◽  
Context Vector ◽  
The Social ◽  
Topic Distribution ◽  
Social Media Text

Abstract Social media texts like tweets and blogs are collaboratively created by human interaction. Fast change in trends leads to topic drift in the social media text. This drift is usually associated with words and hashtags. However, geotags play an important part in determining topic distribution with location context. Rate of change in the distribution of words, hashtags and geotags cannot be considered as uniform and must be handled accordingly. This paper builds a topic model that associates topic with a mixture of distributions of words, hashtags and geotags. Stochastic gradient Langevin dynamic model with varying mini-batch sizes is used to capture the changes due to the asynchronous distribution of words and tags. Topical word embedding with co-occurrence and location contexts are specified as hashtag context vector and geotag context vector respectively. These two vectors are jointly learned to yield topical word embedding vectors related to tags context. Topical word embeddings over time conditioned on hashtags and geotags predict, location-based topical variations effectively. When evaluated with Chennai and UK geolocated Twitter data, the proposed joint topical word embedding model enhanced by the social tags context, outperforms other methods.

Vaccine-Related Content, Dynamics, and Conspiracy Theories in External Links Shared in Twitter COVID-19 Conversations: A Computational Analysis (Preprint)

2021 ◽  
Author(s):  
Iain Cruickshank ◽  
Tamar Ginossar ◽  
Jason Sulskis ◽  
Elena Zheleva ◽  
Tanya Berger-Wolf
Keyword(s):  
Social Media ◽  
Latent Dirichlet Allocation ◽  
Topic Model ◽  
Communication Strategy ◽  
Vaccine Hesitancy ◽  
Traditional Media ◽  
Conspiracy Theories ◽  
Wide Range ◽  
Social Media Platforms ◽  
Youtube Videos

BACKGROUND The onset of the COVID-19 pandemic and the consequent “infodemic” that ensued highlighted the role that social media play in increasing vaccine hesitancy. Despite the efforts to curtail the spread of misinformation, the anti-vaccination movement continues to use Twitter and other social media platforms to advance its messages. Although users typically engage with different social media platforms, research on vaccination discourse typically focused on single platforms. Understanding the content and dynamics of external content shared on vaccine-related conversations on Twitter during the COVID-19 pandemic can shed light on the use of different sources, including traditional media and social media by the anti-vaccination movement. In particular, examining how YouTube videos are shared within vaccination-related tweets is important in understanding the spread of anti-vaccination narratives. OBJECTIVE informed by agenda-setting theory, this study aimed to use machine-learning to understand the content and dynamics of external websites shared in vaccines-related tweets posted in COVID-19 conversations on Twitter. METHODS We screened around 5 million tweets posted to COVID-19 related conversations to include tweets that discussed vaccination. We then identified external content, including the most tweeted web domains and URLs within these tweets and the number of days they were shared. The topics and dynamics of tweeted YouTube videos were further analyzed by using Latent Dirichlet Allocation to topic-model the transcripts of the YouTube videos, and by independent coders. RESULTS of 841,896 vaccination-related tweets identified, 128,408 (22.1%) included external content. A wide range of external websites were shared. The 20 most tweeted websites constituted 10.9% of the shared websites and were typically shared for only 2-3 days within a one-month period. Traditional media constituted the majority of these 20 most tweeted URLs. Content of YouTube links shared had both the greatest number of unique URLs for any given URL domain and was the most tweeted domain over time. The majority (n=15) of the 20 most tweeted videos opposed vaccinations and featured conspiracy theories. Analysis of the transcripts of 1,280 YouTube videos shared indicated high frequency of conspiracy theories. CONCLUSIONS Our study reveals that sharing URLs over Twitter is a common communication strategy. Whereas shared URLs overall demonstrated a strong presence of legacy media organizations, YouTube videos were used to spread anti-vaccination messages. Produced by individuals or by foreign governments, these videos emerged as a major driver for sharing vaccine-related conspiracy theories. Future interventions should take into account cross-platform use to counteract this misinformation.

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